Categories
Internet Culture

Day 660 and When Extremely Online Goes Terminal

I committed one of the cardinal sins of the extremely online yesterday. So much discourse was happening I overwhelmed myself. Just like an endless stream of stuff was hitting my hind brain and like an idiot I just kept drinking from the firehose of engagement. I stayed up till 1am.

I’m typically careful about how much central nervous system stress I’m willing to tolerate. It’s a hazard of the job when being visibly online and searching for investments is mostly virtual. Purposely consuming a significant amount of bad news or scrolling the deep cuts of the dark corners of the message boards is meant to be done in small doses. I have no need to push my endocrine system into permanent fight or flight. No one does. It’s very counterproductive.

Going into a sympathetic nervous response is a part of life though. Some stress is good. I have an entire routine for soothing an overstimulated vagus nerve. I take adaptogens. I meditate. I live in Montana with plenty of open spaces and fresh air. I am skilled in discerning agitprop from all corners of the information wars. When I dive into the dopamine river I do so responsibly with the right tools. Don’t try this at home kids.

But that doesn’t mean I’m immune from drowning in the dopamine drip. I just have a good chance of pulling myself out before it’s too late. Around 9pm or so it became clear that even after a quiet dinner, some CBD and THC gummies, and relaxing television with my husband that I was in fact still very much in sympathetic response.

I panicked a little bit as hour after hour passed and I continued to be reactive. I’d started a negative flywheel. I took an Ativan fully expecting the steroid of the mind to knock me out. It did not. And so giving in to all my worst impulses stayed on Twitter. Fuck it if the good rare drugs weren’t doing it. I said “let ‘er rip!” I had recently finished the Bear.

Today I undid the damage. I slept until my body decided it was time to wake up. I followed my supplement routine carefully. For the TMI readers I had about a dozen orgasms. I slept some more. I stretched and took a walk. I took a long leisurely shower with every possibly form of exfoliating and conditioning I could imagine. And now at the end of the day I think I might have pushed my case of terminally online back to a place of merely extremely online. Let that be a lesson to everyone.

Categories
Aesthetics Startups

Day 659 and E-commerce Returns

It’s been a minute since I posted about the mild annoyances of shopping to outfit a new house. Because we have upgraded the amount of space we live in by two or three times and we are hoping to use some of the space for hospitality we’ve bought a lot of shit recently.

I have shopped a large assortment of direct to consumer retail brands. Included in the list is Brooklinen, Havenly, Italic and Merit in the last month or so. And the varied state of quality and service in the venture funded retail space is such a mixed bag. The most pleasant experiences have been from older brands and retailers like Carharrt, Ariat and Sephora.

I would entirely recommend Havenly as an intermediary service for both design and furniture shopping as the returns are relatively simple and they consolidate a ton of retailers into the interface. But they are so good at their jobs you mostly don’t need to return stuff. We bought a cheap fake antler chandelier to see if it could be pulled off (against the advice of the designer) and were promptly told by everyone to return it. Which lets be honest was good advice all around. We did have to dismantle it which I’m told was quite the IKEA style effort.

A fake antler chandelier acquired from Wayfare. It was still $500 so we returned it.

I cannot say I have the same praise for direct to consumer brands that are still attempting to make margins happen in the middle market. I’ve had some amusing fails on that front and it again reminds me of the danger consumers are beginning to feel when they shop brands with less social awareness. This is a real issue for direct to consumer brands as they fight it out with less venture dollars compared to the past. It’s going to hurt their lifetime customer values.

Merit is a much covered cosmetics brand which has some star products I liked (their foundation is terrific) but some really low rent packaging. So I wanted to return a couple items. Merit made returns so challenging I might just eat the cost of half the products that I don’t want to use. Merit’s customer care team literally wanted me to write reviews of each product I wanted to return to begin the process. Damn girl but ain’t nobody has time for that.

An assortment of Merit Cosmetics including foundation, blush, mascara and a brush. I wanted to return about half of them for being a poor value.

Ironically I had already done that on their Yotpo product review prompts a week earlier but didn’t save them (why would I) so when it came time for returns I just said fuck it as I didn’t want to retype my 500 word a piece reviews again just to return the items. It’s been sitting in my inbox for so long I’m afraid they won’t accept it. A huge and amusing fail to integrate basic customer retention tactics and your order options. I expect it will hit their lifetime customer value and require a fix soon. I literally haven’t overcome the inertia just to get my $70 back and perhaps they know that. Which is a dick move.

By far the most clever return mechanic I’ve seen is from Italic. I’ve loved their cashmere and their sheets but some of their other odds and ends were just bad fits. And it turns out they know it. They offered a 50% store credit on an item if I just gave it to a friend. Alas it is a dress that doesn’t work if you have breasts. Which is clearly a challenge to hand off to anyone.

Text messages between Alex and I about returning a dress from Italic that does not fit my upper body

The other irritant that Italic had though is that it shipped in four separate orders and insisted that we ship it back in four separate orders which is wildly wasteful even by e-commerce standards. And it has the unexpected effect of me accidentally returning a pair of cashmere pants I didn’t even try on as I forgot I bought two different cuts and ended up returning both as they came in separate orders over the space of a week. Oops! That’s $150 they won’t get from me. I frantically texted my Alex asking if he had them still but nope I might try to rebuy them but now I don’t trust I’ll be able to even figure it out.

Shopping is going to get extremely weird over this holiday season as brands have significant depths to overcome come past supply chain issues. But as the economy struggles with inflation I’d expect to see more tricks like Merit on the negative end and clever loyalty gambits like Italic on the positive. So keep that in mind as Black Friday approaches.

Categories
Emotional Work Startups

Day 655 and Accountability

Being accountable to myself is much harder than being accountable to someone else. I suspect this is true for most people. We all wish for ideal childhoods with parents who provided for all our emotional needs. And so we look to bosses, spouses and authority figures as substitute parents.

Most of our adult lives are spent trying to find some ideal mommy or daddy to soften the trauma and lack of our childhoods. We remember these issues far too vividly as adults through the perceptions of our inner child. It is a huge challenge to recognize that feelings are not facts but these feelings nevertheless run our lives.

The unfortunate truth is that the only ideal parent that can ever exist for our inner child is ourselves. We must comfort, protect and nurture that part of ourselves that still feels lacking because no one else can give it to us. No one is coming to save us. We are the parent to our inner child.

Which brings me back to my challenge with being accountable to myself. I struggle to care for myself the way I need as I too often perceive myself as not being good enough. If I just worked harder or spent more time preparing or if I just did one more pass on my pitch deck. You get the idea. I’ll push myself right over the edge of success into inaction and self torture.

One way I’ve been able to overcome this need to push myself into a fantasy of accountability is simply by building in public. If I’ve said what I plan to do then I’m no longer just cultivating it inside myself but I’ve let the idea come forth into reality. Once it is outside of my own tortured bubble of personal accountability it can gain momentum.

I am raising money for a venture fund and now that I’ve put that in public it’s not just about me. It’s about the thesis, the LPs, the founders, and the market. And it’s much easier to be accountable to a shared reality with other people than some fantasy version of perfection inside my head. If you’d like to be a part of it and are an accredited investor here is a link to my calendar. If you’d like to read more about the fund I’d be thrilled.

Categories
Finance Internet Culture

Day 654 and Inappropriate Language

As much as I love to joke about getting cancelled on Twitter, I’ve never actually worried about getting dinged. I resisted getting a Blue Check and otherwise pursuing the trappings of being a power user as I was confident that my real world connections would overcome any algorithmic nonsense.

Digital power still resides on a firmament of real world power. I figured I know the right people in real life at Twitter, so short of me encouraging a coup while also being the President of the United States of America, I was pretty safe in maintaining control of my account. This was perhaps a bit naive and I knew it.

The algorithms do in fact come for us all. I got an unprompted warning today that a user on my account (I’m the only user but whatever) had been deemed to be using inappropriate language.

A Twitter warning saying my account AlmostMedia has inappropriate language so is ineligible to run advertisements

At some point I had the power to run promoted posts, otherwise known as advertisements, but because I have angered the language police at Twitter I am now no longer allowed to pay to promote my own speech. I guess I overrode the “are you sure you want to tweet this most users don’t use this speech” warning one too many times.

I swear more than average for a woman but probably a lot less than average for someone in finance. My account is notably a shitposter account. I remain fascinated by social status and access of all kinds, and shitposting remains of the higher status activities in social media culture as it demonstrates you need not be censored by social mores or common decency. Except apparently I can be.

You can get worked up about whether this infringes on my speech as I can say anything I like but now I’m no longer able to pursue any paid reach. This is the popular theory that everyone is entitled to free speech but not free reach. Or I guess in my case paid reach.

To be honest I had no intention of buying any paid reach advertising on Twitter. The folks I care about generally seem to get my Tweets and I’ve got no sense I’ve been shadow banned. Well, ok now I am worried but I wasn’t before this goofy warning.

To me this feels like a reminder that Twitter just doesn’t give a fuck about its power users. I am a well networked and well liked (or well hated) account with powerful followers in the core demographics that matter on Twitter.

I sit inside a nexus of media, finance and Silicon Valley personalities that care a lot about the platform even as the platform mostly doesn’t give a shit about us. Which is arguably why we’ve all spent six months giving a shit about Elon Musk buying Twitter. When a power user gets banned from advertising producers it’s not really a problem for the user, it’s a problem for the ad products team who is fucking up making money. You know, their job.

Categories
Finance Internet Culture

Day 651 and Best Guess

I’ve loved the discourse of indignation that has surrounded rich men doing deals via text messages. There was lot of hand waving about the death of genius and the meaning of it all. Isn’t it such a scandal our best and brightest are just saying shit on Twitter DM?

I suppose if you never worked in startups or finance it might come as a genuine shock that rich techie people are no better or smarter than anyone else. Why the fuck do these dorks control all the money and resources then? I’d say it is because they are willing to make their best guesses.

One of my favorite scenes in Star Trek is Spock struggling through a series of calculations and informing Captain Kirk that he may need to make a guess. Kirk’s response? That’s extraordinary! Spock is naturally confused. Dr McCoy or Bones has to do some translating.


Bones: He means that he feels safer about your guesses than most other people’s facts.
Spock: Then you’re saying… it is a compliment?
Bones: It is.
Spock: Ah. Then I will try to make the best guess I can.

Star Trek IV The Voyage Home (The Whale Movie)

Everyone is just muddling through and making their best guesses. Even the best and brightest among us are struggling to make it all work. I’m not suggesting the folks making the Twitter deal are as good as Spock but they are just making their best guesses too.

And for whatever reason they are willing to put a lot of money, time and reputation on the line to see where their best guess might go. That’s pretty courageous in its own right.

Categories
Finance Startups

Day 649 and Build in Public

People love building in public. The universe loves a specific ask. Today for my 39th birthday, I am doing both.

I would like to raise $5m for chaotic.capital’s rolling fund before I turn 40 next year. #5Before40 has a nice ring as a hashtag right?

Chaotic is the first check into founders and companies that adapt humanity to complexity. Personal flexibility, organizational agility, and societal sustainability.

Our founders capitalize on chaos.

You may have noticed I’m a bit of a doomer. I keep close tabs on the opportunities presented by an increasingly unstable world.

Climate change, distrust of institutions, geopolitical unrest, resource scarcity, rising tides of populism. There are founders who can help us address and survive these pressing issues.

My goal is to raise $500K per quarter via a rolling fund. There is 155K per quarter committed from folk like Joel Spolsky of Stack Overflow and Michael Pryor of Trello so you will be in good company.

With a base like that, I want to do the rest in public here on the blog and Twitter. You can read the fund overview here. Building in public has generally been my preference and it has felt weird doing any of this fund work quietly behind the scenes.

You can sign up on Angellist through the above link or get on a call with me and we can discuss the fund, our portfolio construction and my thesis.

I’ve got big ambitions for accelerating into maturity as I have no intention of letting entropy win.

Humanity deserves progress, and I demand growth for myself. I’d like to make us both money with that. 

______________________

FAQ TIMES

Haven’t you been investing through chaotic before? 

Yes but just with personal capital and an SPV. I want to scale it up as we believe our performance warrants it.

Go check out some of our best investments here. https://chaotic.capital/fund-overview

______________________

Why didn’t you raise more during good times? Why the fuck are you raising a rolling fund at the end of the world?

Did you miss the part where I am a Doomer? We are a bad times fund. This moment is where our thesis matters.

Good times return and you’ll appreciate having written a hedge check or two into weird companies that are designed for the power laws of institutional chaos.

Or if the fear of the moment feels overwhelming you can sit back and die the slow death of uncertainty. Trust me I’ve considered it as well.

But personally, I’d write me $10,000 check and come along for the climb back. Entropy only wins if we don’t fight back.

Categories
Emotional Work

Day 647 and Socializing

I thought I was being quite careful this weekend about not over socializing. Last weekend I was hitting up pancake breakfasts and running errands and I thought I was going to pass out come Monday. So I was much more conscious of needing to rest and privacy this weekend.

But no matter how much I dial it back it seems like any amount of interaction is just too much. I backed it down to two hours on Thursday, Friday and Sunday with a recovery day on Saturday. But here I am on Sunday afternoon fighting off a migraine from overstimulation.

Folks bitch and moan about Zoom and how it takes away from the human element of interaction but fuck me if that isn’t the entire appeal of it to me. I myself prefer asynchronous communication to buffer myself even further from the onslaught of audio, visual and emotional inputs. But I’ll take a day full of Zooms as it’s still so much less input.

Perhaps the downside of having the hair trigger central nervous system of an autist is I am simply absorbing more from the inputs than the average person. Every noise, every visual cue, every smell is hitting me. Others may need all those cues but I absolutely do not.

I wish there were a way to articulate this to friends and family that didn’t make people feel rejected. But socializing in person is simply so taxing for me that I need much less of it. And it’s not because I don’t like you. It is just because I’m absorbing way more of you than you think!

Categories
Aesthetics

Day 646 and Birthday Shopping

My birthday is next Tuesday and I’ve been using it as an excuse to browse my favorite cosmetic and clothing websites. I should treat myself right? No gift is better than what you select for yourself. Plus, I love a free gift with purchase. A birthday is often the anchor of any decent loyalty program so I’m justifying this as an exploration of current merchandising trends.

Sephora in particular has dedicated itself to a Birthday Gift franchise that women obsess over all year. If you are part of their loyalty program called Beauty Insider or Very Important Beauty (VIB if you spend $350) you get to chose a gift during your birthday month. There are a lot of other perks in the program but the birthday gift doesn’t require spending any of your hard earned rewards points and it’s free to join.

Sephora’s Loyalty Program Birthday Gift Options for 2022 for VIB & VIB Rouge included Laura Mercier, Tatcha, Amika, NEST & Olaplex

It’s a big deal for the brands to be selected as one of the gifts for the year by Sephora as it’s a great way to get sampling and visibility for twelve straight months. Plus Sephora kicks in on some of the hard costs. It’s one of the better gauges in the cosmetics industry of who is up and coming and desirable, but also has enough cachet that it drives desire around the program.

They generally offer one color cosmetic, one skincare brand, one haircare brand and a fragrance but it can be a bit mix and match depending on what trends are in the industry overall. And they offer up slightly fancier rewards for the $350 and $1000 spending tiers.

This year haircare brand Olaplex was so popular as a VIB gift that only January birthdays got the gifts causing some angst. That slicked back clean girl aesthetic bun TikTok wave and the brand’s IPO last year might have been too much demand for it to be a part of a loyalty program that is intensely scrutinized.

I have actually never used Olaplex as I’ve got low maintenance princess hair. I would have loved to try it in a sample gift just to see but the merchandising gods said sorry girl you ain’t a Pisces.

I’ll admit I was pretty bummed as it was advertised all year but I only realized it was sold out when I was able to begin my own birthday gift selection process. Guess I should have kept closer tabs on the beauty influencers.

Charlotte Tilbury Sephora Birthday Set with Pillow Talk mini Matte Lipstick and Mascara

Because I am VIB I had access to a gift that wasn’t initially pictured in the Birthday section. My theory is it got added in after the Olaplex debacle but this is just me putting on a tinfoil hat. I ended up selecting the Charlotte Tilbury gift. When I was the CEO of Stowaway Cosmetics we duped their best selling shade Pillow Talk many years ago.

I’d never actually purchased the original one from Tilbury as I simply had access to the original source contract manufacturer. I never tried it in matte as Stowaway’s original formula was a satin, so I thought “let’s select this” as my gift for the year. I thought it was a nice throwback to remember a time when I wasn’t a civilian but had access to all the cosmetics I wanted straight from the factory. And yes I miss it but not necessarily enough to go back. But I’ll let you know if I like the lipstick!

Categories
Community

Day 639 and Act Local

I grew up in a hippie college town that was fond of bumper sticker activism. Showing off your sense of humor and your political priorities was a fun thing to do with your Subaru Outback in the late nineties and early aughts before Facebook and the rise of social media.

A classic of the genre was “Think Global, Act Local.” I found this example on Etsy. And no I’ve got no idea what charity it ties back into.

Think Globally, Act Locally Bumpersticker

Maybe it was just less cringe to have this sort of thing on your car before we all spent half of our days yelling at strangers on the internet. I personally remember thinking Visualize Whirled Peas (a band from Austin) was a hilarious way to protest American war mongering as a teen. Of course, I still wrote Amnesty International letters at the time.

Now I’m not even sure who to donate money to at the end of the year as institutional trust continues to break down. Thinking globally is often the source of much anxiety. Currency collapses and the threat of nuclear war from Russia might be throw backs, but doomscrolling and feeling helpless is too modern. What is old is new again but in more potent anxiety inducing form.

So it was a bit of a relief to enjoy the “act locally” part of the classic bumper sticker this morning. Our local volunteer fire department had a pancake breakfast. Now as an adult my husband and I live outside of a completely different college town in the wider surrounding Gallatin Valley.

The rural (as opposed to city) county fire departments operate with a lot of local good will. They have a professionally trained but all volunteer force and cooperate with other districts through mutual aid frameworks. Practically, that meant a lot of college students taking advantage of living at the fire station to offset their costs while deepening ties to the community. A pretty ideal set up for a tight knit rural community. We get talent and they get skills and housing during their college years.

But calling them volunteers makes it sound less professionally run than the reality. I was impressed with not only the depth of knowledge of the entire department but also just how well maintained all of the equipment clearly was. Sure they probably cleaned stuff before letting their neighbors come in for a visit but everything was so shiny and new. I came away feeling a lot more secure about making a 911 call.

Now maybe that’s just function of meeting the fire chief and chatting with EMTS. And that’s probably exactly why they host these pancake breakfasts. But after two hours of touring equipment, and talking to everyone from the Medivac helicopter pilot to the youngest college kid on the squad, I felt like this was a team that has its shit together.

Now I’m actually excited to vote for a bond issue to get another fire truck or two! But in the meantime we dropped a few twenties into the boot on the table.

Pancakes and a fire boot for donations to the county fire department.

Categories
Aesthetics Community Preparedness

Day 628 and Intensity

If my brain is a sponge I think I’ve been sopping up more than I am designed to handle. But I am holding on and facing a lot of new information and acting on it quickly.

I’m at a wilderness medical first responder class. And I’m the odd duck out on the class. Everyone else is living with much harder realities than I do. They are the ones that fight our wars. Provide our security. Fight our fires. They keep up with where our most vulnerable live. It’s an on the margin make your best call world.

My body can feel that this reality is very different from what I live with and on different class and wealth bands. People that are more buffered from harsh realities often don’t want to face the costs of our lifestyles. But we are not in a morally neutral systems. And a lot of violence still happens on the margins.

I feel somewhat invigorated by the immediacy of decision making in these chaotic environments. If you are in a natural disaster like a wildfire your capacity to react calmly under extreme conditions is a given. So naturally we arm these people with more agency and skills as it’s a set of problems with a lot of nuance and grey areas too.

I am frankly exhausted even though I didn’t do anything that intense. I did some traumatic brain injury drills. And I worked on how to properly stint and secure broken bones if you are in the back country and need to hobble back in to society. I learned a lot about agency and context and the need for high emotional intelligence as you cope with those who are in need or duress.

I suppose with that in mind, it’s no surprise that I’d like to enjoy a good long night of sleep and a big breakfast in the morning. One has got to enjoy living when you have the chance.