My circadian rhythm has succumbed to the shock of the current crisis. I’m currently on the same time zone as Israel as I’m in Tallinn in Estonia. It’s been a windy weekend with a record breaking wind storm so folks have been advised to stay inside.
That means I’ve been online watching a war breakout with no news delay or influencer filters. There is no defining set of news narratives. Twitter is broken but it’s still largely moved by the enormous traffic of the American dominance on its algorithm. Stories build but American news can whipsaw a single image into our consciousness.
Except there is no one to trust on the platform. The old verification system of the blue check didn’t provide much except that if someone said they worked confidence that the source. It was not a great system. But now there is no system.
It doesn’t seem as if there is a functional trust and safety team at Twitter. So a lot of people have seen horrors that has previously been buffed away by content warnings and nerfings. It’s a good thing and a bad thing.
Keep in mind “trust and safety” is gone might be a fancy way of saying none of the intelligence services have any natural dominance, none of the legacy news institutions are caught up to internet OSINT and you will see things.
And I have. By the time something hits the American audience I’ve had almost an entire work day with the information you are just seeing. And it’s been horrifying. Because it is. And being on the same time zone really lays bare just how much narrative fog permeates war in a crumbling corporate internet.
I recall somewhat fondly the era of capitalism in which moving your business online was an innovation. The direct to consumer phase of retail and packaged goods is forever tightly tied to interest rates in my mind. Direct to consumer failed as an ethos and a movement for better goods for consumers.
Facebook, Google and Apple are engaged in brutal turf warfare over who owns customer data and let me tell you it isn’t the brands or you as the buyer that benefit.
What was once efficient in reaching ever wider and more specific audiences, the consumer internet has smoothed your identity into some brand’s extremely specific Pyschographic. You know what I mean when I was Lululemon girl and Black Rifle Coffee guy. Don’t worry you think, I’m not a sucker. While typing this on an iPhone.
There was a vague optimism that merely by doing something like bypassing superfluous luxuries like brands (which only served to bamboozle with flash and expense) you could provide a better quality product at a lower cost to your ultimate customer. How naive that seems at the speed of global derivatives based financial products.
How fondly I remember thinking someone could design the Platonic ideal of the tee shirt or provide some basic ultimate end good without confusing merchandising tactics. I’ve never once in my life wanted to decide if the X or ultra version of something was better. Just sell me the one good thing damn it.
But they can’t. Markets compete. The differentiation gets competed away eventually. It began with the “one essential good thing” in a category and ended as a mess of optimization for margin & enshitification and selling new versions of the same audience to whatever sucker can pay the CPM. Remember when we used to pretend you could pay for performance in advertising? Sheryl Sandberg got us good.
There’s a weird thing with scale, where the market can raise the threshold for crappiness and then a truly scaled company can positively exploit those dynamics to provide a genuinely superior good. Amazon can have pretty great basics in the same way gas station chains can have decent coffee. Costco’s hotdog will remain an icon if their standards hold up.
Rory Sutherland an advertising executor has a concept called the “threshold for crappiness” that suggested your local chain sometimes had to up its game to compete when a chain comes in. But markets push downwards as well as upwards.
Venkatash Rao first coined premium mediocrity. Private equity excels at this category. It’s global cosmopolitan striver megabrand. It’s the pretty decent but in a big packaged good sort of way item you get at Whole Foods. Imagine the dreaded diffusion line of a once great luxury brand. Or Michael Kors.
Rao put words to a phenomena that drove me a bit nuts during the height of premium mediocrity in 20117. That was the tipping point for me when the shrinkflation of frothy times body slammed the aesthetic soul of branding.
Now the most mass market experience that is still tasteful and good can compete globally. But sometimes you just long to discover where a local market is genuinely better.
My favorite aspect of being abroad is finding markets where it’s not yet occurred & enjoying a significantly better product for it. It’s my most toxic millennial trait.
Legacy local businesses in small towns or secondary markets simply set a different standard for themselves occasionally from the premium mediocrity of the global markets. But times change. Business models change. Now we have ghost kitchens. And you two have probably purchased a premium mediocre brand and been fine with it.
I was born in the startup Fertile Crescent of Silicon Valley. But I grew up outside of one of the many ecosystem towns. Boulder Colorado always took pride in not only its technical roots in aerospace and defense, but in its new software startups as well.
I admire people that build out a startup ecosystem. Understanding that a certain environment of agency breeds good outcomes. Maybe it’s a kind of boom town mentality in the good years. But in any year it’s good to be on the team that believes in the future. It feels as if people are pulling in the same direction.
I get the sense that Tallinn as a city and Estonia in general as a country believe in a better future. I can’t tell you how much I enjoy seeing a city with a lot of construction. Offices also appear to be full but there is also housing in the city core. Everyone seems to have kids. I’ve never seen more first graders in a city.
The gentleman I met today said that in the future every country will be competing for every global citizen. I think that insight is at the heart of believing in a better future. You have to believe that if you are talented that countries will rightly compete to have you as its citizen. The frontier of the future will be found in finding the optimistic folks who believe that their efforts will make their chosen place better.
I’m such a homebody that I sometimes thinks the joys of travel are lost on me. But then I go shopping and I remember that markets are muses. What sells tells you something about a place.
Now you may think crass commercialism is more of a vice than a virtue. But I think it’s wise to hear what works. A market can tell you about what’s popular. Being an American is a niche experience but we’ve got a bigger footprint than our mere population would suggest.
But also the spoils of capitalism have priorities that are about the efficiency of the market. And you see it in every large city of any density or wealth. The layers for consumption of good and services have a logic to them that defies too much local concern. The algorithms have trust and safety teams but scale takes you pretty far. And every city at a certain size needs market logics.
It’s just important to remember each market has a local gem. There are great performers that outclass by wide orders of magnitude. It’s usually some combination of what appeals locally but is also legible to the larger global cosmopolitan skill sets.
Many of the food wars are just city tastes fighting country tastes. Some situations are more market based and transactional. Sometimes that is even good. I’m personally delighted that I can show up to a city and get food delivered. There is always orange soda brand in every market. And you can always get French fries.
My fund is an early stage pre-seed venture fund that backs weirdos. Our thesis is simple. The world is increasingly complex, chaotic if you will, and only the most agile will win. We look for those that have the agency to adapt to the one true constant; change. Circumstances changed by the moment but humans remain reassuringly the same.
I have felt a bit disappointed in my recent writing. I’ve not felt the urge to produce anything of much substance or synthesis in a week or two.
The exercise of writing daily isn’t meant to produce anything but the consistent repetition of a habit of critical thinking about my daily experiences. I sometimes have to accept that there will be weeks where it all feels a bit half baked. I’ve got no conclusions to share.
He is grappling very well with these themes considering the deep sense making challenges facing all of us. Attempting to find workable worldviews that are manageable to our human minds is a challenge as consensus reality is a competition between thousands of different competing narratives.
To retain fluidity, you must retain an unmediated connection to reality. But the unaugmented brain is clearly not enough for that connection to be tractable to manage.
How do you resolve this paradox?
I think the trick is to inhabit more than one interposing intelligence layer. If you’re only an economist or only a deep-state institutionalist, you’ll retreat to a fixed logic of caring; a terminal derp.
I’m doing my best to stay out of terminal derp but I’m still feeling like the fog is impeding my view. I’ll just have to keep putting out my own beacons and hope the lighthouse network illuminates enough for us to navigate together.
There are few pleasures in life as gratifying as having a good conversation with someone. I recorded a podcast with one of my absolute favorite Twitter mutuals and LP in chaotic.capital this morning. I don’t want to ruin the surprise (click here if you do) but it was a very good time and a very good conversation. I can’t wait to share it with everyone.
I’ve had the good fortune to be in a few deep dive podcasts recently if you want a preview of the kind that of thinking and conversations that bring me joy.
One of the most challenging aspects of doing the earliest stage investing in technology, and startups in general, is that we simply have no idea what the future will bring us. We have our best guesses.
And it’s through conversations with others do we get to improve our best guesses. Sharing insights and history helps us refine our process and worldview such that our knowledge broadens and deepens.
In conversation we share what’s worked for us and what we’ve seen across our own experiences. A good conversation is a pleasure unto itself but it’s also a window into the world of someone else. And I cannot imagine a more joyful way of improving yourself.
In one of my group chats, I hang out with a bunch of rationalist machine learning engineers who are happily climbing the rungs of accelerating life.
I really love the energy of the community as it’s centered tangibly around making things. It’s a little less talk and a lot more action. It’s got a bit of a feeling of Stack Overflow’s early helpfulness but without the Hacker News nerd sniping culture. It’s like the best of a small Reddit thread but for dudes who want to make shit with artificial intelligence.
Now, of course, every community finds itself with disruptive members and turf fights over social mores. Virtual spaces are notorious for clout chasing and personal dramas. Veterans of green text wars are familiar with Geeks, Mops and Sociopaths in Subculture Evolution.
I spent an hour watching it play out last night and then went back to reading before bedtime. I’ve got some personal investment in the space and it’s people, so of course that’s what I’m doing on a Friday Night.
But as I got up the next day and saw everyone going back to work, a insightful lowbie named bmorphism (slang for smaller anon accounts on Twitter within subcultures) introduced me to a term I’d never heard before. Autopoietic Ergodicity. Or how do multi-actor dynamic systems self regulate?
He introduced me Autopoietic Ergodicity via a link on PerplexityAI which seemed appropriate. And it got me thinking about how we as individuals interact on a much wider system and how it interacts with us.
The term combines two ideas by positing that complex adaptive systems (like living organisms or ecosystems) exhibit self-regulating behavior that enables them to maintain persistent patterns while also experiencing change from external influences. These systems are capable of minimizing changes caused by random factors, ensuring their essential dynamics remain stable without needing to undergo a complete reset or cycle back to the initial state. It’s like having a dampening mechanism that continually adjusts for fluctuations, allowing system resilience and long-term persistence in an ever-changing environment.
It’s my suspicion that something special is happening across portions of the fracturing social web as most of our platforms go back under more centralized control. The system is fighting back.
A meme using a Dune visual that originally has the elder Etreides saying to Paul “we need to cultivate desert power” with a substitution “autist power”
The grey tribes that have populated Silicon Valley have an opinion about the future. And it’s a positive one. We’ve got to find ways to be resilient in the face of memetic interference on our systems. There will be high energy distractions. We’ve got to be reminded that it’s a competition for efficient use of energy and we shouldn’t let it be drained. We’ve got to focus on making things that speak for themselves.
Humans are horny for hierarchy. We are eager to give our power away as a species. Please will someone else just be responsible for making our decisions for us? Can someone point me to the person in charge? “Take me to your leader!”
If someone seems smarter, richer, more capable, more aggressive, heck even if they have better taste than us, they become an instant candidate for us delegating our authority over to them. My most popular blog post ever was about dickriding. Yes it was about Elon Musk’s fans.
I’ll be the first to say that people who court you to gain power should be viewed as suspect. But someone who has power is not themselves always suspect by default. I know it’s a fine distinction. But people fall into positions of authority simply by going out and being competent. Competence is a fast route to power.
Sure being competent has a lot of downsides. Suddenly you’ve got power you maybe didn’t want. We have an incentive shunt power off to someone else as it generally sucks to be in charge. It’s energetically expensive to be responsible. Just ask one of your friends with a toddler.
Sometimes we have to wield power because it’s our job to take care of our corner of the universe. Again ask someone with a toddler. We are in charge of sustaining some portion of the grand experiment called life. Even if it’s just our own families. Even if it’s just yourself.
So why am I titling this post “I am Beff Jezos?” Right now online there is a movement gaining recognition for encouraging people to have agency and build for the future. It’s a movement that wants you to own your own power. And to help others get more power of their own.
One of the anonymous posters associated with it calls himself Based Beff Jezos as a play on Jeff Bezos the founder of Amazon and the meme “based” as in Lil B’s “based means being yourself.” It’s a silly joke.
It’s principles are simple. The future will arrive and we should build like it’s coming. Slowing things down, or even worse, going backwards, is not a solution to our problems. We can only go forward. If you’d prefer a driving metaphor, we should accelerate into the curve. Slowing down just spins out the car. Civilization is the car.
So what, you want to just uplift humanity, build AI and populate the universe with the maximum diversity and quantity of life?
The movement is more of a meme space than anything else. It is decentralized. I’ve not met anyone that runs it though I’ve spoken to many vocal supporters. And I’ve chatted with folks that are at the nexus of of its online presence. Everyone is positive and friendly. Most of them are anonymous. I’m not even of sure if some of the accounts are singular or plural. Which is pretty cool. It doesn’t have a president or a CEO or even a founder who owns anything with any amount of authority. It could be one dude or multiple dudes gender non specific.
It’s just a bunch of people who make stuff. It’s popular amongst engineers but it’s an ethos that to anyone who can make something. Even this blog post counts. I am e/acc as much as anyone.
Naturally if no one is in charge it’s a bit threatening. If there is no hierarchy how do we control it? If no one is in charge then what will we do if someone under their banner does something bad?
Such is the beauty of an idea. A meme can’t really be owned. A decentralized group of goofballs on the internet can’t really be snuffed out for bad think. Maybe a few nodes go down. They literally cannot kill all of us.
I Am Spartacus
The messages does seem to be resonating. I know being hopeful has improved my mood. A decent number of people who make shit want the future to come a little faster. They want more people with more ownership of the building process.
More complexity and more abundance is appealing even if it seems impossible to achieve. Don’t worry, just build for your corner of the world. Put power and responsibility in as many hands as possible. We can build it together.
You too can have a toddler and own the joy of being responsible for your corner of the universe. It’s dangerous for sure. Folks will tell you for your own good you need to have a hierarchy and someone responsible for the power.
But guess what? It can be you. And sure heads will get bonked. Crying will ensue. Remember I said ask someone with a toddler? What if you are the competent and in charge parent? Shit right?
We’ve got to go forward. I am Beff Jezos. You too are Beff Jezos. And they can’t stop us all from arriving at the future. Go ahead and accelerate into the curve.
I’m enjoying watching the fall social season kick into high gear. It’s much more enjoyable to take some many events remotely as so much signaling is done in real time. Between actual live feeds and television coverage and social media feeds you can take a lot in without exhausting yourself.
Burning Man and the U.S Open are the end of summer staples in Yuppieland though very different types of yuppies. And both events are showing us a lot about the current moment.
I’m sure Burners would insist that the experience is about the in person but so many social media influencers burn for content that you’ve got more visibility on the aesthetics and the vibes than ever before.
Tennis is more about strictly about the sport than Burning Man is about the art. But you learn as much from player style, who is sitting where, and what is being covered in the media. The stories behind the event are as important as the event. An outfit can dominate headlines for years becoming iconic.
And then of course we have New York fashion week. It’s an event that used to dominate my life. There was a time before social media at the tents. Women’s Wear Daily claims I’m the first person to have live-blogged a show. I’m skeptical it’s true but I do have the receipts. I snuck in with a photographer and made a whole business of making fashion shows a live social media spectacle before some of these influencers were out of Gap Kids.
So naturally as I age and race to exit my thirties into middle age I’m thrilled I don’t need to be at the shows to know what’s happening in fashion. We may no longer pour of Style.com shots the next day but we’ve got an infinite complex that has emerged to show you every kind of style that’s been imagined.
I’m grateful I didn’t need to go to any of these events. I keep my one on one time for founders and my investors. If I had the spare energy for any of these events I’d probably prefer to use it on one one time with folks. In the past I’d be missing out on all of it. Now there is no fear of missing out. Only deciding what signals you want to separate from the noise.
