Categories
Politics

Day 617 and Overnight

I plowed through a bunch of choring yesterday. Which apparently tuckered me out. I took maybe an hour nap before dinner. I had a little extra CBD beforehand and found myself drowsy as hell. I passed out sometime around 8:30pm.

Alas the napping and the early bedtime, if you can call just utterly losing consciousness “bedtime,” had consequences. I came to around 1am and found myself wide awake. Oops.

At first I wasn’t quite sure how to approach this unexpected moment of being lucid and energetic in the middle of the night. I toddled over to the bathroom to pee. I crawled back into bed. I debated if I should try to force the issue with an Ambien. But I didn’t have anything in the morning so I thought maybe I should take those sleep hygiene folks seriously and just do something till I get tired.

Of course, the thing I decided to do was read on my phone. I cleared a few back logged essays from my collections on my favorite reader app Matter. I logged into Bloomberg to check pre-market sentiment. I opened up the New York Times and read Queen Elizabeth’s obituary.

Around 2am it seemed clear I wasn’t sleepy at all. Whether from the back lighting of my phone or the five hours of sleep I’d logged earlier. So I said fuck it and opened Twitter. I dig deep into the feuding discourses of “God Save the Queen” versus the survivors of British empire. Monarchists loved their kindly grandmother and the Irish did their best to be polite about the genocide of it all.

If the sun never sets on the British Empire the doom scrolling through the celebration of the end of the longest reigning monarch seemed like the way to go out. But unsurprisingly there was a lot of darkness to be found in the pre-dawn sentiment. I tweeted a reminder to myself to explore how enclosure movements and anti-colonial “fuck the federales this is our land” historical context plays into the American political moment.

Eventually I got drowsy. I feel asleep around 5am just as the rest of the country was waking up. I slept till 9am or so.

Categories
Aesthetics

Day 595 and Clean Girl

I am not on Instagram or TikTok. I figure after being on social media for twenty years I’m allowed to be choosy about what platforms take my attention. I’ve joined and left and rejoined every kind of social media you can imagine and the ones that prioritize the written word are my favorites at the moment. WordPress and Twitter have my heart.

I took a break from the visual platforms after I left the cosmetics industry when I sold Stowaway. This means I am in the enjoyable place of only finding out about trends when normies do. It’s quite a relief to have no clue who the fashion influencers are right now after being paid to keep track of them for so long. It brings some of the joy back into it.

Today I did enjoy a little cosplay with the clean girl aesthetic. It’s just a reimagining of the evergreen “model off duty” look but overlayed with rich preppy Carolyn Kennedy styling and a whole lot of TikTok classism and racism. Be white, be rich, have money for nutrition and wellness and whatever you do don’t tell the boys how long it took to do the no-makeup makeup. Minimalism is a look not a reality.

I am an easy fit into the aesthetic as I’ve got all the basics. I pulled out summer weight slit skirt, an airy white tee shirt, tied it together it with a long Norma Kamali gold belt and I was done. I used the super trendy Merit minimalist complexion stick, slicked up my brows, put on a touch of perfume, and some hair oil. I looked styled and I liked it.

It felt pretty fun to look styled on my run to the grocery co-op. It almost makes me want to reboot some of my fashion and beauty content consumption. And I’m super tempted to buy the entire line of Merit products as their entire vibe feels like they evolved off my own former brand Stowaway. I thought I’d be annoyed at a minimalist beauty line up done in grey but I’m just relieved that someone else picked up where I left off. That’s the best part of the style industry. It’s entire purpose is to continues to evolve and improve on classic aesthetics.

Categories
Finance

Day 590 and Demography

User acquisition is my little niche in the startup world. While all founders are generalists my super power has always been getting the attention of customers. So I often enjoy little illustrative moments where basic principles of finding and speaking to your audience go awry.

I have tweeted extensively about my concern in the rising cost of core agriculture commodities in the face of shitstorm in the fertilizer markets. This isn’t that novel if you work in finance but it’s probably not a large group of people that are actively discussing fertilizer costs. I do not however buy fertilizer personally. I don’t finance it.

In the face of rising interest rates, partnering with Nutrien Financial™ can help you prepare for the future with confidence. Our latest blog post explores why financing your input purchases may be beneficial to your operation:🔗 nutrienagsolutions.com/blog/5-Reasons… #AgFinancing

I was served a tweet for Nutrien Financial. They would like me to consider financing my crop inputs. In fairness to this promoted tweet the final demographic detail Twitter may know about me is that I live on rural land with agricultural use zoning. I see how I got targeted. And I am delighted to be served this piece of thought leadership from them. But I’m not in anyway their customers base even though I mimic a lot that matches them.

Let’s compare this to another group of advertisements that targeted me this week. I got several pieces of direct mail in my physical USPS post. These folks knew that I had recently purchased a forwarding service from the USPS to make sure old post from my former Colorado address would reach my new one in Montana. Let’s take a look at what they advertised to me based on that piece of information.

A spread of several catalogs and promotional mailers for home furniture, blinds and window treatments and rural road paving services.

It looks likes advertisers who want to reach married couples that have recently forwarded their mail to a new address might be in the market for furniture, window treatments and also I guess rural road paving services. That one might be a rural Montana thing so slightly more niche.

Advertisers argue a lot about high intent audiences. That basically means someone who is likely to buy your product or service. Lots of people can fall into the typical demographic of what you sell but judging if if they are likely to be persuaded to make a purchase can save you a lot of money. Don’t sell to someone who isn’t buying.

Sure you can convince someone they want something with aspirations and glamour but you have to be able to be convinced. It’s a lot easier to do that for a lipstick than a couch. Significantly harder to do for rural road paving I imagine (though I’ve never done it so I can’t be sure). The hardest has got to be financial products for large scale industrial agriculture purchases. Finding people with high intent to buy fertilizer seems pretty specific.

Marketers can and do try to gussy up these facts with fancy languages but getting attention and selling to people that want to pay attention are basic. I’m not the tactics aren’t complex and the work can’t get extremely technical but at least we know we are working with human desires. And I think it’s important to think through that when planning a campaign. Don’t want to overspend on convincing someone who isn’t even in the market to be convinced.

Categories
Aesthetics Finance

Day 584 and Fraudsters

I hadn’t bothered watching any of the numerous Netflix documentaries on how Americans love a beautiful fraud until this weekend when I made an attempt to watch Inventing Anna. I can’t tell if I regret the decision. I’ve avoided any glamorizing of the various grifters that we love to hate.

I don’t love stories about hustles gone bad because I fundamentally believe the difference between success and failure is a lot thinner than than the average person knows. “Fake it to you make it” is part of the great Pentecostal American prosperity gospel. You can come from nothing and become someone in America. We worship the idea of social mobility even if we don’t always like how people gained their fortunes. It’s an entire aesthetic in America.

This is particularly true because sometimes we actually do let the fraudsters win. Especially if we admire their hustle. And let’s be frank it’s a lot harder to tell who is a fraud these days because decades of publicly being a fraud doesn’t stop you from sitting in the Oval Office anymore.

Is it any wonder we aren’t quite sure how to feel about wealth and privilege and the black magic required to obtain it? We act like fraud is a temporarily embarrassing discovery on the way to respectability. Because it often fucking is.

Being in startups has given me a front row seat to just how much talent and capability matter. Except when they absolutely don’t. It’s genuinely hard to reconcile how little effort and outcome can be correlated occasionally.

And this absolutely lends itself to people being willing to take shortcuts. Mistaking that some hard doesn’t pay will kill you if you aren’t able to stay one step ahead. If you get caught, well that is clearly bad but who is to say you couldn’t have kept it up? It’s not like Americans trust cops or prosecutors (except for the line blue line fetishists). Maybe you were just too much of a loud mouth.

I will say the Inventing Anna series has shown me Americans are genuinely confused on how the rich stay rich. In so far as I can tell it boils down to gambling on who might be the real deal and simply writing off the frauds.

Cost of doing business. It happens to everyone. And the worse your boundaries are, well, the worse off your percentages. If your bullshit radar is bad that’s how generational wealth disappears unless you can figure out a way to rig the system (which is always an option).

Categories
Politics

Day 575 and Harm’s Way

I got put in a hotel room for the final days of packing up our Colorado townhouse. I’m useless at lifting heavy things right now. I find this to be vaguely insulting as I used to be an avid power lifter.

But I can’t dispute that the high cost of my energy makes it uneconomic to involve me in physical labor. My family and friends reasonably want to keep me out of harm’s way. My role in our groups is to be Tom Sawyer not the paint brush brigade. Or if you prefer a story with less moral grey area, I am the mouse Frederick from Leo Leoni’s classic tale about story tellers and community. I scan the horizon and organize people. It’s probably the original professional path for the disabled. We’d have gone instinct in a Darwinian view of simple capacity and yet here we remain.

I’ve been giving a lot of thought to mitigation of tail risks recently as the person tasked with keeping our group out of harm’s way. The average prepper isn’t much more convinced that the world is ending than your average person. We simply think that probability being what it is, it is worth doing some work to stay out of harm’s way if you can. Complicated worlds have complicated risk profiles. Buying insurance is just doing the math.

Not everyone is convinced that moving to Montana is staying out of harm’s way. A marketing executive and Vice contributor recently wrote a viral essay about how people like him (and me) are walking into some kind of a Trumpian civil war. I am skeptical of this position having been raised in the mountain west that things are quite so dire in Montana. It’s not Idaho.

But I agree with the basic gist that culture wars are getting hot. But I’m also a native of the West and deserve to be there as much as anyone. I code just as much right wing as I do left wing. My plans are to integrate back into country living. I am all for good neighbors and church and building sustainable communities. But I am also virulently anti-MAGA as populism tends to go badly for diverse populations. And I believe the only way we keep anyone out of harm’s way is by simply resisting simple narratives and taking sides.

Categories
Travel

Day 573 and Great American Road Trip

I am about to set off on one of the great American pastimes. The drive from Boulder to Bozeman is not very long, only about 9 and a half hours, but it is a majestic drive that covers badlands and soaring mountains all along the Eisenhower interstate system.

The I-25 to I-80 route is one of the gems of the mountain west. It has corporate industrial hellholes, the haunting poverty of our reservations, and the entrance to Yellowstone Park. It’s as good a route as any to explore where we are as a country. Even when gas prices are high. Actually scratch that. Especially when gas prices are high.

We’ve done this drive a few times in both directions. We’ve got a routine for it. Heck we even have a specific McDonalds we stop at on the route. But we’ve never done it with friends and family. It’s generally been a simple married couple drive. There is less drama when it’s a duo and much more time for introspection. It’s either you driving or you recovering from the drive.

When we embark on this road trip this weekend, it’s going to involve a truck, several internet friends and my mother. It’s going to be a bit of a larger cast. In my fantasy version of events, it has all of the makings of a modern day Chevy Chase vehicle.

The kind of comedy that all Americans appreciate as a part of their birthright is the indignity and joy of the open road. When you add in vacations it’s a hoot. But a move? It’s a bit more pioneering in your mind. You see yourself in the fabric of life, narrative manifesting itself as intimate drama. Right before you step in piss at a gas station bathroom.

I frankly cannot wait for this glorious adventure. I am confident we will have pratfalls. I hope we do not have any actual calamity. At least not one that cannot be solved with a bit of wit, a truck and one’s parents. But expectations are just premeditated disappointment, so who knows where the road will take us. That is the magic of the great American road trip.

Categories
Internet Culture Uncategorized

Day 541 and Doomscrolling

I love internet culture. While I’m an American, if there were citizenship for the internet I’d consider myself fully naturalized. Millennials aren’t natives like Gen Z, but we definitely moved online when we were kids. I’m a proud immigrant to the internet.

I engaged in one of the internet’s proudest exports yesterday. After the news about Roe v. Wade hit I was glued to my phone watching for tractions. I spent easily five or six hours Doomscrolling. I’m not proud of it but what else are you going to do when American implodes around a topic as emotional as abortion? Do something sensible like go for a walk. Nah.

Doomscrolling probably doesn’t have a an exact IRL analog. If town squares were still a thing that existed, maybe we’d crowd in and listen to people scream and heckle the town criers. Maybe it’s more like going to the mall and chatting up your peers.

Though I can’t really imagine anyone engaging in the kind of brawling that goes on when Doomscrolling turns reactive. And boy was it reactive when this mess hit America. People were feeling a kind of way. I saw various colors of shock. That surprised me as all I had felt for years was cynicism curdled into disgust. It has been clear where some demographics wanted the issue to land. We had taken too much for granted.

I’ve got an ambition to stay off the internet for a bit. But I know that my reflexive habits will put me back on Twitter if I don’t monitor my usage constantly. When I am anxious I like to surf sentiment. Taking a gauge gives me some sense of false control. That if I can just read the tea leaves right that maybe I’ll protect myself.

But it isn’t really that is it? You know at any minute you could be treated like a second class citizen. That unbearable cruelty could be casualty meted out on your body. And that so many people simply do not care about that pain. And fuck me if that doesn’t shatter your faith in humanity a little.

Categories
Internet Culture

Day 520 and A Thousand Words

I’ve done a lot of writing that isn’t for this blog recently. And it’s mostly been about DAOs and corporate governance. My talk for Consensus involved a fair amount of original writing and research. If you want a preview of it it just went up today. To be honest I was tempted to just repost here to count for today as it’s very good. I hope you will read it.

And then this morning I decided why not jump into Jami Attenberg’s #1000WordsofSummer. It’s a two week community exercise in putting the proverbial pen to paper. I’ve been wanting to play around with writing science fiction as it’s my favorite genre.

I got down a thousand words about a a woman who is a sentiment analyst for a a bunch of DAOs in the 2070s. I wanted to explore what an alternative corporate governance structure fork from hierarchical limited liability corporations into decentralized autonomous organizations might look like practically. I’m not sure if it’s any good but I had fun with laying out some thought experiments.

She was probably stuck with low yield yoga and step side quests which wouldn’t do much to make up for the loss of her analyst pay. Investment DAOs paid better than scientific ones. Anyone that contributed to price discovery remained well remunerated. That had been true in her grandma’s day too.

My protagonist is trying to take a break from her workload but still needs to earn some side hustle to make up for the shortfall. I take you through her thought process on what to do. It’s mostly an excuse to riff on how we will sell different kinds of our personal data but maybe also get more in return. Lots of theory of labor value goofing off that I hopefully find a way to put into an enjoyable narrative structure.

It seems a bit crazy to take on an additional writing experiment when I already opt into writing every single day. But this blog has really evolved into a personal space to explore how I feel and what I’m working on. It doesn’t really build on itself in a natural narrative fashion. So I’ll keep poking away at a thousand words of fiction and see what happens. I can’t promise I’ll publish it but I may just put it out there for fun.

Categories
Internet Culture

Day 510 and Lifeline

Many people used social media as a lifeline to connect with others during the pandemic. The Zoom family dinners or the video hangout Happy Hours were a staple personally and professionally. We livestreamed religious gatherings and conversational societies. We set up Discord servers for our favorite topics and Telegram groups for group chats. As it turns out the metaverse is already here and we migrated there during the pandemic years.

The trouble with expanding your subjective reality to include virtual spaces, is that you have massively expanded the surface area of your life. Your world becomes much larger when it’s virtual. Living in the metaverse opens up your neighborhood to the global village.

When you are confined to physical reality as your living space, your subjective reality remains the people you encounter in your daily routine. At most this might be a cosmopolitan city, but for most of us it’s a parochial circle of work, children and basic goods and services. Dunbar’s number suggests we top out at about 150 people.

Most people are awkwardly straddling some middle ground these days. News media expands our subjective reality a bit, and we Americans almost all participate in some online virtual community. If you are creative class it is a professional obligation. But largely we live a real life in our physical communities. We know what is going on in the outside world but we mostly live insular lives.

That is until a tragedy occurs. And at the rate we are going these days that means once every week or so. Suddenly the entire world is focused on one singular horror. Even if it isn’t your own horror in your own physical community your subjective virtual reality feels as if it did.

And this can really suck if the metaverse is a big part of your life. Especially if the metaverse is where most of your social contact happens. The lifeline to virtual communities is no longer expanding your world but merely expanding the surface area of grief during a shared public tragedy.

I am skeptical there is a solution for this problem of shared surface area during a tragedy. Bearing witness is a human instinct deeply coded into our cultures. The desire to be bound together is for better or worse, our reality as social animals. Taking our communities online just takes our culture with us.

Categories
Internet Culture Media Politics

Day 482 and Vibe Shift

A month or so ago a piece written by a New York marketing executive titled Vibe Shift went viral among the chattering classes. The premise is that we are on the precipice of a cultural change that is upending everything from politics to fashion. And depending on your perspective, this shift might include crumbling dystopian decay or vibrant fuck it optimism. Or in the case of web3 absolutely both.

I think the Vanity Fair piece on the New Right is chronicling one of the first emergent vibe camps to emerge from the vibe shift. The article is a look at the art, intellectual environment and personalities of the “not quite conservative” new right. And it’s a largely positive even glowing send up.

If you believe the Citadel is a corrupt institution and moral moral crisis then the Vanity Fair piece should have been negative. It’s a surprise that it wasn’t. Not long ago we were subjected to intense narratives about the dangers of nRX neo-reactionaries and it’s infiltration of Silicon Valley. It was a real and urgent issue that the center of so much money and power might doesn’t align with the cultural values of media or academia. If you don’t speak this language the Citadel is code for the left leaning creative and cultural institutions like Hollywood, academia and media.

So why isn’t it a crisis any more that there is a new breed of influential “not quite” conservatives? If anything the right in America has shown itself to be capable of so much more than just boat parades and goofy hats. Some of these fuckers were expanding the Overton window on peaceful transitions of democratic power on January. It might actually be getting worse.

Except now the left fucking sucks too. Now I’m not justifying fascists. These Christian Nationalists are trying to roll back modernity and pluralism. Fuck them. They fuckers don’t even have a demographic majority. So it pains when I say the vibe shift is showing the left as the worst version of themselves while the right is showing a new cultural ascension.

To a lot of normal moderate people the left looks controlling, scolding, frigid, and conformist. Everything from mask politics to gender relations has started to make the left look insane. It’s entirely rational people would be seeking a vibe shift for something more welcoming.

My theory is we are about to see a massive resurgence of affection for all kinds of conservative hobby horses. Especially of vibes that used to be the province of the traditional left. Everyone is sick of being shamed while they go about living their lives. And whoever wins that vibe war will win America.