Tag: Press

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Internet Culture

Day 722 and Extreme

When Stephen Colbert was still the titular character on his Comedy Central Show he had the perfect delivery for the word extreme. Imagine a wholesome Mountain Dew meets X Games meets Gen X meets Vin Diesel’s Triple X meme and you’ve got the basic delivery. Extreme!

White conservative beltway dudes pretending to like extreme sports is, of course, a joke from a simpler time. These days extreme sports are now just regular Olympic sports and Tony Hawk is old dude on Twitter. Gen X is turning 50 and the New York Times styles section has a feature on the gold rush for menopause.

Colbert’s kindly delivery of extreme being something fun, sugary and maybe a bit sporty, has given way to actual extremes. Tucker Carlson doesn’t pretend to be a cool for clout. Now we just go straight for extremist politics. All those years Colbert spent imitating Fox News anchors normalized their schtick to such an extent that Bill O’Reilly couldn’t keep up. Now I gather the Colbert spends his time atoning for this normalization by cracking bad Trump jokes. Or so I hear. I’ve not ever watched his new sincere late night show.

The other extreme we’ve got is weather. Which is what I’d actually intended to write about, before I spent multiple paragraphs explaining a joke. You see, America is in the middle of some very extreme weather. And every time I’ve checked the temperature in the last 48 hours I’ve recited Colbert’s extreme delivery in my head. It was terrifyingly cold in Montana yesterday. Bozeman got down to -45 Fahrenheit.

Extreme doesn’t seem like a fun word anymore. I’ve stopped associating it with snowboarding and yellow caffeinated drinks. Extreme is groypers meeting former Presidents and climate change upsetting the jet stream. We’ve collapsed arctic air into the lower forty right just as we’ve collapsed distinctions between parody and reality.

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Internet Culture

Day 702 and Fight or Flight

Being extremely online is physically quite taxing these days. We’ve got these amazing dopamine casinos that are constantly rolling out the exact animal attention our novelty wired brains crave.

And absolutely the entire world of causes is out there competing for your attention. Everything from sugar water to white nationalism is being sold on social media. And we are just click clicking away not even being concerned about how we are getting radicalized into redder or blacker pills. We are riding all kinds of unhygienic dick and I fear we’ve got some kind of STD that affects common sense.

And while I just made up an entire disease for comedic effect, I do think being steeped in a reactionary culture is bad for our bodies. We can’t always be in fight or flight. We cannot constantly pump the stress hormones. Too much cortisol is at the root of a thousand different inflammatory diseases. And trust me you don’t want one of those. It’s quite literally a pain.

Information warfare is being waged and your eyeballs are boots on the ground. And just like every other grunt in any other Great War, the powers that be think you are expendable.

And you’ve got to ask yourself if you think it’s worth dying for some other man’s culture war. Has he done something heroic for your life? Given you anything? Or is it just all a story being sold to you and from which, sadly, you profit little.

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Aesthetics

Day 694 and Buy Everything Day

When I was a hippie kid growing up in Colorado I was a fervent believer in a “holiday” called Buy Nothing Day. It was a campaign heavily promoted by a magazine called Adbusters which saw itself a culture jamming organization.

It felt cool and hip and maybe even a bit new to protest excess consumption in the era when globalization hadn’t yet experienced the bitch slap that are the last twenty years of history not actually ending. Teenagers are obviously a bit prone to over simplifying the world and I was no exception.

Now as a jaded veteran of the retail and luxury wars, I think it was the height of white girl naïveté that not shopping one day of the year meant shit. Now I pile all of my shopping into Black Friday. Instead of it being “Buy Nothing Day” it has become “Buy Everything Day” for me. I know how much brands are riding on my choosing to spend and I hold out the bulk of my shopping to extract maximum value.

I bought 2 tee shirts, one cardigan, 3 cashmere sweaters, one pair of silk pants, one cotton robe, 2 slips, 2 bras, and 3 pairs of tights. I bought a jumbo size shampoo and conditioner as well as travel sets. I also bought a luxury face cream, highlighter and other sundry cosmetics even though most of the cosmetics I prefer aren’t even on sale today. We also bought 4 scented candles for the house. Alex bought a pair of Chelsea boots, a new gun safe and a hunting jacket. In other words, we shopped till we dropped. We went full American on the day.

We’d hoped to buy new dishes and a few pieces of furniture as this has also been the year of outfitting the house but alas we just couldn’t figure out enough deals ahead of time. Black Friday is often a mess of confusing offers and marketing bullshit. It’s been made dramatically worse by the wave of direct to consumer brands who claim to give you better deals but often do little more than obfuscate where you are getting ripped off. It’s lowering trust by insisting that you are getting something better when you know you are not.

It’s with that knowledge in mind that I’ve come to terms with the reality of American consumption. I’ve come full circle on Buy Nothing Day. I recognize that shopping is the full contact sport that drives everything else around us. And so long as I’m embedded in that system it serves little purpose to be obstinate or contrary. But equally it serves no purpose to be taken advantage of by these brands either. Getting a deal is a very American kind of battle I’d rather win. As of yet there is no option to remain off the battlefield. But one day it may be gone for good. Until then I’ll buy my cashmere in discount.

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Internet Culture Media

Day 685 and Brainworms

I am very good at media. It’s a passion as well as one of my few hobbies that has stood the test of time. If I wanted a regular job I think I’d enjoy for more than a couple year stint I’d probably pick publicist. I say this add context to the topic I plan to discuss.

Because I’m so experienced (and also naturally talented) at the attention disciplines, I can spend time consuming information that isn’t mentally or emotionally hygienic for the average person. I have outstanding informational immunity. I stare into the abyss so others don’t have to. I monitor it all, from extremist groups to the most normie mainstream media. I have always made my living by intaking and organizing information.

Unlike your drunk uncle or wired Gen Z nephew, I can withstand information environments designed to “pill” you and hijack your dopamine responses without ill effect. Frankly I’m disappointed I’m not a literal William Gibson character as I certainly feel like Cayce Pollard existentially.

So I hope you take me seriously when I say I think it is time for all of us to pull back from extended raw regular Twitter consumption for a little bit. It has become an info-hazard rapidly and almost accidentally as its new management attempts to reinvigorate features and drive cost cutting (some of which I support). I don’t know if it is going to collapse or get reinvented but Twitter as it is right now is unstable.

The degradation of features and rules of engagement is happening too quickly and unpredictably for me to surf continuously like I have in the past. Context collapse is pervasive. There are gaping holes in informational hierarchies from experiments to both nerf and boost accounts through verification chaos. Responses from trusted accounts don’t make it to my alerts. I used to browse on reverse chronological non-algorithm view but it appears so broken in my feed it’s unclear how or why things are being surfaced.

And these concerns barely scratch the surface. Twitter’s immune responses to competing agendas, trolling and chaos agents are broken as the duct tape and physical labor of its team has been slashed. Raging information infections that typically remain contained to their ecosystems are spreading to main feeds. You cannot control your information environment when it is collapsing all around you.

You are going to get brain worms if you are not careful. If even a twenty year professional with exposure to the darkest corners of content (from 4chan to Gawker to groypers) no longer feels safe in this information war zone than you might want to consider restricting your own consumption for your own mental and emotional safety. I’ve decided to cut down on browsing until the platform stabilizes. I’m rebooting my email inbox and newsfeeds. I am choosing to open news apps directly rather than waiting for my networks to surface news. I just don’t feel safe drinking from the raw feed on Twitter right now.

In other words, if it’s not safe for me then it is definitively not safe for you.

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Internet Culture

Day 615 and Look Back

I recommend having habits from which one doesn’t deviate. I’ve come to appreciate how much the daily exercise of writing has come to provide a kind of scaffolding on which I hang the rest of my day.

But it can be easy to get lost in a habit too. I had originally started the act of daily writing as the habit. But I sometimes forget that there is more I can do on top of the foundation I have laid over these past eighteen months. I could integrate more of my past writing into the daily writing. I could do more to make it visible. I could do more to make it accessible. I could do more to make it durable. Perhaps now that writing every day is a firm habit I can expand on it.

In that spirit I am doing a little link round up on what might warrant a look back. A few posts that I thought were particularly good. A few posts that reflect some of the zeitgeist that I am digesting. And a throwback that some of my internet friends reminded were worth while.

The Thursday Styles Problem is probably one of my favorite essays. It’s about who knows what when and how that power flows.

I did a few write ups about masculinity and the internet. Two are about groypers. One is about cucking in the imagination of the American conservative. Or be careful as you can absolutely get brain worms from the internet.

I also had an essay on doing errands and the reality of living your daily life in a time of collapse. It pairs well with this bit about shrinkflation and consumer packaged goods.

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Internet Culture Media Politics

Day 482 and Vibe Shift

A month or so ago a piece written by a New York marketing executive titled Vibe Shift went viral among the chattering classes. The premise is that we are on the precipice of a cultural change that is upending everything from politics to fashion. And depending on your perspective, this shift might include crumbling dystopian decay or vibrant fuck it optimism. Or in the case of web3 absolutely both.

I think the Vanity Fair piece on the New Right is chronicling one of the first emergent vibe camps to emerge from the vibe shift. The article is a look at the art, intellectual environment and personalities of the “not quite conservative” new right. And it’s a largely positive even glowing send up.

If you believe the Citadel is a corrupt institution and moral moral crisis then the Vanity Fair piece should have been negative. It’s a surprise that it wasn’t. Not long ago we were subjected to intense narratives about the dangers of nRX neo-reactionaries and it’s infiltration of Silicon Valley. It was a real and urgent issue that the center of so much money and power might doesn’t align with the cultural values of media or academia. If you don’t speak this language the Citadel is code for the left leaning creative and cultural institutions like Hollywood, academia and media.

So why isn’t it a crisis any more that there is a new breed of influential “not quite” conservatives? If anything the right in America has shown itself to be capable of so much more than just boat parades and goofy hats. Some of these fuckers were expanding the Overton window on peaceful transitions of democratic power on January. It might actually be getting worse.

Except now the left fucking sucks too. Now I’m not justifying fascists. These Christian Nationalists are trying to roll back modernity and pluralism. Fuck them. They fuckers don’t even have a demographic majority. So it pains when I say the vibe shift is showing the left as the worst version of themselves while the right is showing a new cultural ascension.

To a lot of normal moderate people the left looks controlling, scolding, frigid, and conformist. Everything from mask politics to gender relations has started to make the left look insane. It’s entirely rational people would be seeking a vibe shift for something more welcoming.

My theory is we are about to see a massive resurgence of affection for all kinds of conservative hobby horses. Especially of vibes that used to be the province of the traditional left. Everyone is sick of being shamed while they go about living their lives. And whoever wins that vibe war will win America.

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Internet Culture

Day 469 and the Discourse

On the one hand, the discourse today is horrible. Elon Musk threatening to buy Twitter is breaking people’s fucking minds. On the other hand, it’s the height of culture to be so singularly obsessed with a topic of such little consequence. The zeitgeist is full on psychotic.

This isn’t about free speech. Fuck that. No one gives that much of a shit about corporate governance that they’d super impose a civilizational problem like free speech onto securities law. This isn’t an episode of Billions. In except that both make me want to scream “that’s not how this works, not how any of it works” into the void.

This is all an elaborate publicity stunt to feed the narcissism driven logic of markets obsessed with celebrity and personality. Because everyone knows what everyone knows, pricing discovery is a function of lurching forward a narrative for the vox popli. Except everyone is convinced they are uniquely brilliant so they can’t possibly also be manipulated by the transparent agitprop. Yeah yeah sure I’m a galaxy brain too. We’re all playing 4D chess. Everyone is winning and the markets only go up.

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Emotional Work Internet Culture Travel

Day 424 and Meltdown

The zeitgeist is getting stupid and panicky. Which means I’m feeling stupid and panicked. We’ve got folks speculating on nuclear war. It’s all very productive (that’s sarcasm) so don’t be surprised if regular people are on edge for no rational reason. I was surprised to find myself on edge as I know I’m being impacted by propaganda. But knowing isn’t enough to stop the emotional response.

I’m traveling to Europe for the next month and while I’ve got some concern about escalations in the Russian war in Ukraine, there is nothing I can do about it. If things get hot and a real nuclear meltdown happens, I doubt I’ll be any safer in Denver than Berlin. But rationally knowing something and emotionally being integrated on it are two different things. I’m on edge even though there is no point to it. And I am determined to continue living my life no matter the external chaos. I’ve had enough of putting life on old. But that choice has emotional consequences.

I realized how on edge I was when a daily drug I take for longevity and metabolic health, Metformin, was out of refills. I leave tomorrow for a month so I needed to check in with a doctor today to get it fixed. I found myself on the call explaining a bunch of unnecessary extraneous detail to the poor assistant about how I needed a refill immediately but I couldn’t get blood work tomorrow to prepare for a telehealth visit next week as I’m traveling so could I schedule bloods and the visit for April and still get a month refill?

Somehow this simple errand just completely set me off and I felt myself welling up with tears and anxiety. How had I missed this small detail and why couldn’t I communicate it normally? Why did I sound like some flighty woman who can’t communicate effectively? I felt shame and embarrassment overtake me.

I ended up asking my husband for help as I just sounded so loopy and stupid. The assistant didn’t need my entire travel itinerary and the logic for when and why I couldn’t get bloods done. I just needed the refill and to schedule my next visit.

I think we underestimate just how much chaos impacts our daily lives and routines. You can be a zen Big Lebowski type but you are still surrounded by friends who are ready to lose their shit over nihilism or Nazis or bowling Jesus. The world is increasingly complex and our little reactionary parasympathetic system is leaning on evolutionary hacks that are outdated for our current moment. Tigers in the grass are not the same as willingly doomscrolling social media to absorb someone else’s propaganda. Sure they both use pattern matching but it’s kind of an order of magnitude issue.

So be kind to each other as we’ve all been living through two years of chaotic pandemic angst. And now we are asking folks to dig back up Cold War fears. If someone has a little meltdown over a basic choice cut then some slack. And give them a hug. And yes I’m talking about treating yourself better. This shit is wild and scary and stupid for all of us.

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Internet Culture Preparedness

Day 423 and Hot Takes

I am a prolific shit poster. I am a haver of takes. I am a full fledged member of the discourse. But Jesus Christ I never thought I’d see the day where the galaxy brains are feeling good about having nuclear war takes. Literally the hottest of takes.

I am in a preparedness Discord with a number of very level headed people. There are people that I would trust to help me think through surviving a disaster. But none of us are foreign policy experts or plugged into the state department. Nevertheless we are speculating on the possibility that Ukraine’s invasion by Russia could take us there. But we are just speculating!

Now I’m not a Bluecheck media personality on Twitter but I do know what it’s like to have an influential opinion. I’ve got a small platform and I try to use my voice responsibly. Or at least make clear when I’m shitposting. Because people will take you seriously. So you have to occasionally do a double take on your takes.

It doesn’t feel like most people are being particularly careful today. There are a few voices that have got things right in the past that are working though thought experiments. That’s valuable. But the bulk of folks are engaging in some terrible information hygiene. Opinions are being had. But also propaganda is being circulated and disinformation warfare is being waged. So far the West is being clearly won by the scrappy Ukrainian narrative. But who knows what will stick. So he careful out there. We are literally at war. Don’t rush to conclusions or to share shit that looks too good to be true. You don’t want to end up pushing an agenda that isn’t your own.

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Internet Culture

Day 421 and Disassociated

My scheduled was packed today. I took several pitches. I spoke with an internet friend about some mutual interests. I did some travel arrangements for a real estate transaction I’m hoping will go my way.

I really felt the need to be busy today. For once I didn’t want to be too immersed in the zeitgeist. I somewhat dreaded checking Twitter. I actually listened to a whole podcast and went for an hour long walk in the freezing winter cold. I spent some time organizing my calendar for next week.

I’m rarely this task oriented. I generally need spaces that are open where I can lay down and soak up the current moment. I’m usually calmed by the drumbeat of information. I thrive on input.

But I couldn’t bring myself to be online. The Russian invasion of the Ukraine is too unsettling. The implications it has for a changing world order. The instability it represents. The second and third order impacts my mind can only grasp out but not fully see.

So I’m going to order some takeout. Maybe something fried. And I’ll watch Netflix. And I’m pretend that I’m comfortable in this consumption mediated disassociation. And I’m going to assume that it’s normal. Because my life is absolutely fine but I’m bearing witness to a tragedy being played live online.