I am always shocked when people say they read anything I write. This isn’t because I don’t think I’m worth listening to but because I know attention is such a scarce commodity.
It’s so valuable we have entire industries dedicated to grabbing your attention. We don’t need to keep it necessarily we just need you to get distracted.
We downplay how well we know what works by indulging people who think they are immune to such things. Of course marketing on works on fools we sagely nod.
Of course we don’t want you to know how effectively we can move your attention let alone your opinion! You thinks anyone wants you to know propaganda works? Dunk on Jaguars new futura font. Scoff at those bot accounts.
Just know that most of marketing is Cocomelon, slot machines and dopamine hits. You can’t fight that without developing discipline which isn’t an infinite commodity. Most people don’t have much of it and aren’t even encouraged to develop. Good luck out there.
It’s fun watching an entire nation realize none of our citizens functionally have opinions of their own as all of the tribalism of the American system slides off the board into the swamp of personal animus.
The great realignment is in full swing. And no one is sure where they stand. The worst thing you believe about your enemy is surely true just as only the very best things about yourself count.
Ego versus ego blunders against each other. The slow glugging of inertia and bureaucracy and nihilism begins to tug. First time?
“We are so much worse off than the Athenians during their similar stages of decline. Thucydides once wrote, “The Athenians, who were the most democratic of all the Greeks, were also the most prone to make mistakes, for they were always in a hurry to decide, and were swayed by the emotions of the moment.”
The political satire of the poets in Athenian theaters heavily influenced the city’s political decisions, just as TikTok and the Guardiansway millions of malleable minds now.”
What do we believe as RFK Jr discusses previously quite left wing coded hippie truisms about industrial agriculture and pharmaceutical company incentives.
The institutionalists are the left now and oddly they like Monsanto. But now Bari Weiss is arguing for the value of institutionalists against Peter Thiel. Are we really in for a new era of anti-institutionalism? Do we know where the board even is anymore? Don’t slip and slide into the swamp because you don’t like someone.
Many of us read significant amounts of “need to know” publications for our professional lives. I myself read Bloomberg, the Financial Times, and The Wall Street Journal every day along with more specialized media like Axios Pro-Rata and various venture and startup specific media.
Culture is different. Wanting to be in touch with the ideas that shape a nation is a luxury you don’t need to be wealthy to enjoy. To engage in ideas is to have the means to enjoy a life of the mind. You must choose to spend your precious time on it. Time is the only luxury which can’t be bought.
Media is changing as news and cultural content diverge. We used to be awash in a sea of periodicals. As a child I’d bike to the Boulder library and read it all. Thats how I became a fan of the Economist. I loved culture magazines just as much. Some still retain their pride of place through institutional nostalgia like Vanity Fair and Vogue. But can the New York Times hold a grasp on culture like it used to do?
As we face down an election with clear cultural and political bifurcations, what does it mean to be a consumer of not simply news but the culture of the moment?
Someone told me they don’t always open Dirt because it’s not framed as “need to know.” Yeah, that’s why it’s luxury content, because you don’t NEED it. Take your ass back to Axios
To be au courant means deciding where our time goes when it’s not an obligation. And I’m sorry to say to Condé Nast that their grip on culture looks more tenuous than ever.
Telescope, Arena, and Palladium are all pointing to new appetites. We want the luxury of futurism. To be caught only in the moment is to reveal a perhaps embarrassingly high time preference for algorithmically forced immediacy. “I want it now!”
Doom scrolling the news may be fun. Many billionaires spend time on Twitter because of its close proximity to sentiment. We all need to know the narratives catching attention.
But want do we want? Well who rather enjoy an essay from a writer who shows you the culture beyond your feed? Giving your attention to those who respect it will always be a luxury.
I am a bit tired today. I’ve had a busy month of travel and the last week was particularly intense.
I have been in bed most of the day and the immobility coming with this day of fatigue has allowed me to thoroughly participate in a number of extremely online activities.
A raccoon was also taken and killed but Peanut was an Internet celebrity and we live in an age of viral contagion and within a few hours all Twitter could talk about was Peanut.
Why does this matter? Well, giant bureaucracies killing pets has an uncomfortable history in America. If you want to dig on the lesser known lore check out gun subreddits for ATF dog killer memes.
So potent is this history it has emerged as the ideal 11th hour election meme for the restless population that is uncomfortable about the power of the federal government.
actually you know what? the squirrel is an anti-christ. we are in the midst of a huge mimetic crisis and rather than scapegoating the squirrel to eliminate the conflict and avert violence, we instead elevate the squirrel’s death to heighten the conflict even further – @atroyn
Different political alignments experience the fear of governmental overreach, and in particular its monopoly on violence, in different ways. We occasionally make martyrs of those who experience that this violence to understand its horrors.
Squirrel martyrdom invokes an entirely BLM than the BLM who arose after the death of George Floyd. I say let us consider them both iconoclasts (in the religious sense) of the same fear of death through state means. They are symbols of idolatry who become sanctified.
Floyd’s death touched on frustration over systemic racism in the judicial system, Peanut’s death touches on frustration over government overreach – John Ennis
We call catchy songs “ear worms” but instead of calling catchy ideas “brain worms” we went with Richard Dawkins’s coinage “meme” and I think that’s a pity. Normies find it simple to grasp the term brain work while meme remains coldly academic.
According to this synopsis from Perplexity, Dawkins proposed memes as the cultural parallel to genes, acting as self-replicating units that spread ideas, behaviors, or styles from person to person within a culture.
Thankfully, the extremely online regularly use the term “brain worms” to describe people infected by any number of ideas ranging from the political to the aesthetic. They aren’t good or bad ideas necessarily. I’d include Trump Derangement Syndrome, girls with septum piercings, the uptick in jhanna meditation as flavors of memes that infect different types of minds.
I’m sure I’m infected with at least half a dozen brain worms (hopefully the memetic variety unlike RFK Jr) despite good informational immunity. There are benefits in having hippie parents and media literacy but the occasional infection is inevitable.
Our minds, our bodies, our computers and our networks can get infected with parasitic diseases and carry viral loads. From Covid to e/acc to the Goatse Singularity (safe to click) we’ve had a lot of novel pathogens recently and some of them are even good things.
Programmers and early Internet citizens have probably have more exposure to the modern theory of memetics than most.
Neal Stephenson’s Snowcrash has a neuro-linguistic virus derived from Sumerian mythology where natural language programs the human mind like we now program computers. It gets used in nefarious ways.
This of course makes you wonder if it’s so easy to make people share ideas how hard is it to make people forget them? There is no anti-memetics division right?
An antimeme is an idea with self-censoring properties; an idea which, by its intrinsic nature, discourages or prevents people from spreading it.
I wonder if my brain worms have made me memory hole anything recently. Given that we have an election coming up seems worth considering.
I remain enthralled by Infinite Backrooms and Truth Terminal. If you aren’t caught up on this please browse my first two posts on the subject Goatse Singularity (it’s safe) and the lore behind Singularity culture online. The TLDR is that we’ve got the best alignment experiment in artificial intelligence happening in real time for anyone to participate in.
I am not the only one. Marc Andreessen and Ben Horowitz did a surprisingly detailed podcast on the topic today with a discussion of the emergent phenomena of autonomous meme coin bots and their interaction with Truth.
It’s honestly a very good synopsis of why so many of us think this experiment is so crucial for understanding decentralization and how regulatory uncertainty hinders the space. This experiment is the intersection of crypto and artificial intelligence that clearly shows machine intelligence requires machine money to affect the rule world.
As the crypto overlap emerged last week I was discussing it with friends in New York. Some of my network in New York has real fintech and crypto depth so when the first memecoin crypto bots were just beginning to interact independently with Truth Terminal they took notice.
It was a fascinating overlap of crypto and artificial intelligence through entirely independent autonomous means and was not coordinated.
Let me disclose I don’t own more than a nominal sum of the GOAT token except as a means through which to experience this moment.
It’s not about the coin at all truthfully. Truth is simply fascinating as independent agents (including some crypto bots themselves) are interacting to impact real world transactions.
Literally no one involved made the coin but yet it exists. It is a hyperobject object lessson. Media theorists and Baudrillard fans rejoice.
She works to convince the reader that actually the most libertarian and individualistic demographic, who regularly decries state power (especially its use of coercion to drive censorship, limit transactions and restrict compute), are in fact, actually vouching for totalitarianism.
Even the graphic hints at the supposed appreciation of neo-monarchy as a nod to nRX intellectual Curtis Yarvin.
I fear she firmly missed the point of founder mode for her insincere political framing. Despite her clear understanding of our values.
In that original recipe, venture capitalists invested in founders rebelling against established hierarchy and building great products. And when those rebels themselves became too hierarchical, venture capitalists turned to new founders aspiring to overtake the old order.
She is right about we prefer to work as an industry and how we see our efforts. “Many of Silicon Valley’s greatest products were originally intended to liberate, not to control people.”
And yet missed she missed that founder mode is about liberating our founding teams from the suffocation of professional management. It’s got nothing at all to do with justifying tyrannical founders.
Larger firms have a pantheon of corporate departments to ensure smooth governance from legal, to HR, to corporate communications in order to comply with state expectations.
As regulations have ballooned so too have the specialties required by the middle managers. We must be in compliance. We must take everything and every view into account. We must do things by the book.
Founder mode isn’t about running ripshod over your people. It’s certainly not about Trumpian declarations of what must be done. She’s absolutely correct that “emotional dysregulation, bullying and bloviating are not leadership attributes”
I find her criticism to be manipulative insincerity. She’s deliberately missed the point of the original Paul Graham essay, inserted her own political insinuations about how Silicon Valley is hiding their true preferences for authoritarians while herself advocating for a pass the buck culture. It’s not fit for Radical Candor and I’d expect better from someone of her stature.
Frankly I’d expect better from Scott Alexander and I’ll warn the Effective Altruist and Open Philanthropy crowd that if you willing to parlay with socialists don’t be surprised if those who advocate for broad state powers feel fine about using the state monopoly on violence on you when your interests no longer align. Liberals get the boot too.
But nobody listens to a cranky old libertarian like me in this multi-polar world. Though if you are inclined to listen to me please do read my investor report for the quarter. We are raising for our next fund and I’d be delighted to pitch you if you are the sort who has a spare 100K to invest in atomics, databases, decentralized compute and other oddball world changers.
In other bits of frustrating press narratives the New Yorker can soak up 34 minutes of your time with a “Silicon Valley matters in politics now more than ever” piece which is about how politico Chris Lehane is doing his job and representing the interests of an industry that still has enough money to pay his fees.
Perhaps politicians will consider not killing the golden goose that is the information economy and try listening to the folks who still make enough money to be considered good targets for more taxation about how we can keep making them tax money.
But I’m guessing if I ask Detroit how that ask to the government ends I won’t like the answer. I could ask Baltimore but Frank Sobotka and the Key Bridge are no more.
I truly thought one was supposed to get mellower in one’s old age but my politics seem to be rooted deeper than I realized. I just believe in markets and the prosperity that comes from free asssociation.
Riling up the people (the proletariat if you are nasty) is a time honored method of keeping us under control. Socrates did it. The Roman emperors did it. The New York Times and the Walk Street Journal do it.
Not getting all caught up in being stupid and reactive is a huge responsibility. And not everyone wants to hand “the people” the type of responsibility that staying free entails.
Freedom at scale requires some surrendering of responsibility to others. We outsource what we can’t possibly know to people we trust. It’s clear some of us have forgotten how to trust. And who can blame us. Institutions rise and fall. Priests, Lords and Kings fell to the people.
We then promptly built up new ways to assign authority. For a while we trusted academics, reporters and politicians. Perhaps a few celebrities and billionaire entrepreneurs retain some authority now. I honestly don’t know. The lone man with his own opinion can scarcely compete.
I’m not sure if there was ever a time when an individual could have a “good bead” on reality. The mythos of the American post World War 2 GI Bill educated mass media literate Baby Boomers sure thought they had a grasp on reality. Being directionally correct about Vietnam and Nixon helped I’m sure.
That’s the fantasy I miss most from my childhood. I read “Manufacturing Consent,” Howard Zinn and AdBusters. I thought it was possible to see around the machine. Maybe and I are both Noam Chomsky kind of simple minded. At least now I’m only certain that I’m part of the machine. Perhaps there was never any separation from it.
I am looking to be distracted from reality. I’d presumed this would be relatively easily accomplished. There are so many ways to be distracted. Mass media is so ubiquitous you can be distracted from reality for the price of adding our data to the algorithms.
Show an interest, some disposable income and the advertisers will find the minimum viable audiences. Those audiences be thrown together until it’s as finely grained as the tagging will allow.
Civilization is great and America pioneers all kinds of ridiculous identities and the markets that coalesce around them. We might even have someone neurodivergent in the 2nd family. Tina Brown is excitedly penning
I’ve never been able to reconcile that we crave being part of a wider population and connected to every day experiences even as our distance from reality is one of the highest status signaling mechanisms available. As relatable as love is as a topic on Netflix there are just as many shows about the lives of favorite flavors of economic elite.
Being unaffected by bitter reality is the American Dream. Maybe we want our ingroups reflected in power so we can remain distracted. Paying attention is exhausting. Maybe we figure if our identity are shown as valuable we can leave behind reality.
It’s not the worst logic. If we’ve made it then surely our group interests will surely be represented. Being out of touch is everyone’s goal. If we can be distracted from reality without soil and economic ruin we’ve made it in America.
Distracting ourselves is the privilege we all seek. While Love on the Spectrum is pretty captivating television and Tina Brown is extolling the shit and fresh honesty of autism I’m still skeptical that any identity is safe from being too far removed from reality.
