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Internet Culture Media Startups

Day 1628 and Attention Whoring

Attention is a currency with an exchange rate so volatile even a hardened ForEx trader would find it exhausting.

There is a new set of younger founders who are taking the attention trade to new heights. Rate baiting marketing is to the 2020s what growth hacking was to the 2010s. Now a startup like Cluely could be the new the new Dollar Shave Club with its viral success. Or could go the way of Clinkle.

Because who cares how you widen the top of your funnel as long as you are getting enough such that down in the trenches of conversion you have enough leads.

Surviving as a startup isn’t easy and you should grab the opportunities you are given. Yet I imagine you end up with the Glen Gary Glen Ross “the leads are weak” kind of situation, but does management care? Probably not.

And so we continue to coarsen our shared business environment but who cares right? Always be closing.

A lot of people do care though. I care quite a bit. Because it is a trade you are making. Something may work but are you sure you can live with the trade? I am with my anon friend here.

attention whoring founders with mediocre goals actually do drive us deeper into cultural nihilism. technology is powerful, and the preservation of healthy culture among technologists is critical for civilization.

opportunity cost is real. the more skilled you are the more it matters. metrics do not matter. what happens to people, to the world, matters. everyone is responsible for upholding standards. every VC hungry for a multiple, every pair of captive eyes, everyone slightly more willing to run toward defecting plays while chasing fool’s gold- Bayeslord

I’ll never begrudge a market. I believe we should have more markets. Go ahead and make concrete your implicit assumptions about the world and humanity. Own it. Show the revealed preference.

But it’s worth knowing how we do that price discovery on these attention trades. In this world we have grounding validity for all kinds of disappointing facts. The world is made up of many noble lies. We all decide how we want to make our trade with reality.

And as to attention whores? Well, the oldest profession surely knows a lot about the soul of man. I’m sure we all share a desire for a greater spirit of man and aspire towards something greater. But sex sells.

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Chronic Disease Community

Day 1626 and Sleep It Off

I am coming off multiple days of in-person interactions. It has been nice to go from Costco to committees to backyard bbq.

I am tired. I intend to rest and alas because I am doing things in the moment I have had too few moments for even a brief rest. It has been a good time.

My HRV and my RHR are way down and way up respectively. I need that to reverse so I’ll sleep it off.

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Finance Internet Culture Politics

Day 1624 and Stay Out of the Red

It’s been a busy week for the MilFred family as it has been busy for many families across the word. We are praying for you.

This morning Alex and I were excited to attend the “Digital Assets Public Hearing” in Bozeman put on by The Commissioner of Securities and Insurance Office of the Montana State Auditor.

That is big job and a large office and an important one even if it may sound a bit dry to the average person. They oversee everything from securities fraud and data breach reporting to Medicare and health insurance markets.

I overstrained myself the last couple of days (Alex’s birthday was worth it) so my Whoop was blinking red but but I wasn’t going to miss an important public meeting on a topic crucial to Montana’s future.

For me, the future hinges on to compute and energy. Montana is well positioned. We secured our right to compute this year thanks to State Senator Zolnikov’s bill. And the work continues to as our civil servants.

On June 13, 2025, at 10:00 A.M., CSI will hold a second public hearing in the Cottonwood Room of the Bozeman Public Library at 626 E. Main St., Bozeman, Montana 59715, to further consider the public’s comments regarding digital assets and possible regulation of such digital assets. 

It drew quite a crowd both in person and over the internet as Montana has quickly gained a reputation of being future and freedom focused. And quite reasonably so.

The Commissioner is the statewide elected official responsible for administering the Securities Act of Montana. As part of his duties, the Commissioner is responsible for the regulation of securities in Montana, including encouraging capital formation while also safeguarding Montana investors through mechanisms such as registration and disclosure, as well as antifraud enforcement powers…

The market for digital assets has rapidly expanded in recent years, and the unsettled regulatory landscape at the Federal level has left several questions open. Some bad actors have also exploited the market expansion and the public’s interest in digital assets in fraudulent ways.  The public’s perceptions, experiences, and knowledge of digital assets may aid the Commissioner in determining whether rules or definitions regarding digital assets may be helpful for the people of Montana.

The goal is to help the commissioner and his team understand this emerging market and make sure it works to the benefit of Montanas especially as the lack of federal regulatory clarity has been a challenge we are personally familiar with.

We hope we can help Montana can help her citizens flourish with the right tools. In the past we mined “pro y plata” with picks and shovels but in the future we may use Montana energy to mine Bitcoin and other cryptocurrencies and tokens. So make your voice heard!

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Aesthetics Culture

Day 1623 and a Costco Birthday

Today is my husband’s birthday. He genuinely is a very low key guy and when his birthday falls on a weekday he isn’t into big to-dos. But he said he’d be up for a Costco date.

No surer sign of enjoying middle age than loving the finest buyers club values of Cost. But to be honest we’ve both always loved Costco. And you can really get into Costco when you have a multiple barn freezers and backup power so no apologies for our love of a practical Costco date.

Bounce house for sale? Birthday win

Though it didn’t go entirely to plan. If it means anything to the pulse of America the Bozeman Costco was a chaotic in a “concerning operational decay” way.

Now we noticed a lot of categories completely out. No lemons. Several steak cuts we’d been hoping to get for a birthday dinner. Produce in general was pretty bad. Enough to make you wonder if they were affected by the United Natural Foods hack.

But other things were off. Staffing wise you had to wonder if they fired half the staff or no one planned for managing checkout flow for June in Montana high season? Nothing is as predictable as tourists going to Yellowstone if you’ve got a manager with any tenure or common sense. but maybe they don’t. I have a Twitter mutual who burned out on a Costco job so two strikes guys. Talent is part of the Costco brand.

Alex works New York hours so we got there around 2:30 or so which you’d think would be quiet but is not in midsummer in southern Montana. It was summer high season traffic you’d expect on a Saturday though.

We walked every aisle and there was a lot of fun oddities. Japanese toilets, water bottle drying racks, sound absorbing wall panels. And there were some less fun selections.

We usually do a better business with bear spray

There was a disturbing amount of slop packaging products and rapidly prototyped TikTok trends follow ons. Dubai chocolate ice cream bars? The zoomers will enjoy their summers up here I’m sure.

Lots of grouchy Boomers and exhausted families were looking for basics in the middle of the store as we perused the sides of the store for fun. Everyone is in Montana it seems. As we waited checkout I heard discussion of how JD Vance meeting with the Murdoch family at their ranch in Dillon.

We had intended to go end it with a hot dog and pizza slice respectively but it was so intense at the checkout area we didn’t even try. The lines were unmanageable which is how we got so much gossip. Montana isn’t so big that you can fly Air Force 2 to Butte without chatter about which ranch you are visiting.

I hope Costco has made some margin on selling gold bars to happy men like my husband. We also found a few other things

Categories
Aesthetics Reading

Day 1613 and Minority Opinion

Being disagreeable has a lot going for it. It’s frowned on when women do it even though it is usually coded as a feminine trait. Traditionalists say they want agreeable wives and iconoclast lords.

Despite this call to the past, it’s not hard to argue that this amenable feminine and chaotic masculine is itself a bit subversive. Fractious independent goddesses and agreeable brotherhoods are archetypes too.

I am fearful in this moment that we have less patience for disagreements among humanity just as our capacity for loyalty and reciprocity dims with atomization.

The squeaky wheel gets the grease has a bit of a “both sides of the bus” meme quality to it. Attention can build you up and tear you apart.

The eye of American’s elite class has many competing stories about which ideas must be celebrated, which are taboo and which are too dangerous to be discussed. And that’s just the last couple of days of essays at the New Yorker.

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Community Media Politics

Day 1611 and Ridiculous Remnants

I am sympathetic utopian communities of all flavors. I myself have many dystopian worries because I’d prefer those utopias. I believe we are capable of more when we work together. America is a strange coalition even when we strain at the boundaries of pluralism.

It feels so hard to do this right now as we come up against our alienation from each other. Everybody is in pitched battles for control of the narrative of our future while so many of us battle individual nightmares in the here and now. We can do so much better in reaching for a future for each other but it’s all politics up and down.

The podcasting tech right are three years late to the effective altruists versus effective accelerationist meme wars (EA vs e/acc) as we we are subject to yet another round of Anthropic fear mongering over its potential power as a developer of artificial intelligence. Screaming its the end of white collar jobs tends to rattle.

If I had 3 billion in revenue, the horniest model on the planet and some weird Benthamite fetish I’d probably say less catastrophic shit personally but Anthropic is battling the eye of Sauron SaaS brotherhood of OpenAI’s aggressive financialization needs.

Meanwhile even the most determined of religious nationalist Rod Dreher is experimenting with transhumanism. Or he let an artificial intelligence write an essay in his style responding to the New York Times. Or that is how much he respects David Brooks. The professional pundit class might be listening to the doomers but they experimenting with optimism.

This is a funny way of getting into the New York Times having a panic attack as an institution as its way through various forms of nationalist and revanchist thought.

The least capable morale vehicle imaginable in establishment thought David Brooks took a swipe at Patrick Deneen and VD Vance for their nationalism. Because neoconservatives really understand why Americans in the abstract feel a duty to each. I’m sure during the global war on terror he advocated for it was all very philosophical.

I myself am not very sympathetic to many veins of nationalist thought I was intimidated to be seated on a panel with Deneen this spring as he is a formidable scholar. Speaking on the aims of technology he is much more of the academy and the Citadel than I am.

I feel I have an obligation to engage with all types of political thought as technologists have found themselves with power in America on where. We have to consider how we build and to what benefit. I feel in some way that technologists (especially the optimists) are a political constituency but also a worldview and we coexist among others.

The diverse array of opinions and different constituencies in America are battling over what constitutes the good. America is the land of some degree of diversity and we cannot only serve a narrow band of interests. I am often afraid of the other parties in that debate because I do understand that it is power at stake but I engage because we all have the power to do so. Even if it seems ridiculous sometimes.

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Community Internet Culture

Day 1609 and We Train The Future

I’ve been writing about the increasing entropy in our systems for so long that the actual arrival of the chaotic years always felt like an inevitability that would never come. And yet they are here.

The internet is a hostile place as ideas war and humanity struggles with the weight of a fully networked world. I feel it in my body. I see the automation of attention grabbing even as the birth of the most powerful tools for control over my information environment have never been more readily available.

I persist in being a public human presence on the internet. I know I am part of the web. We built cyberspace out of a world of special interests and varied incentives and it’s giving us back something much larger than our individual contributions. I think the next stage of networking will offer us much more.

Because of that value of that potential I cannot let myself step back from shaping its form. The new world is trained on those of us who put up what we know, think, feel, and desire to be part of the human experience.

It’s not always a pretty picture but I will not cede this space simply because we have the tools to fill an infinity. I do not have an infinity. And I can hold out for a little bit in that time.

Categories
Culture Politics

Day 1606 and Woody Allen Panopticon

The internet loves to have fights over which intellectual, religious, artistic, or political views are discredited by the sins of its people. We have to police all kinds of things lest the youth get the wrong impression.

If you dig into any serious gathering of humans you will be shocked by human nature. You shouldn’t be but Americans have it pretty good so we often are. This despite us living in a Woody Allen panopticon where we cannot separate the man from the work. We are forced to look at others sins constantly.

And it’s upsetting I won’t lie. Way more people than you’d like fall into the pederast camp. I didn’t even know that was a word till I met some Italians. Blessedly free of this knowledge in lived experience. Woody Allen, Michel Foucault (he gave us the panopticon) and Socrates were all committing sins against children. I’d argue you can skip Annie Hall but you shouldn’t skip Plato or Foucault.

Depending on whose authority you crave you the real danger to watch out for is different historical flavors of Marxists and fascists and where they settled.

Plenty of academics and journalists dislike understanding humans for who they were in their time and judging them in context of their output.

That’s dangerous according to more than a few scolds in the media and the academy. Drop the term Straussian and see how it goes over at a dinner party. Dangerous truths ahhh!

There are lots of little shibboleths for discerning which Hegelians took a turn with the Italian futurists. Have you heard of Russian Cosmism?Also dangerous. Don’t even get me started on what it means that JD Vance may or may not be an Ulster Scott and what that does or doesn’t mean to certain sects of reactionaries.

I honestly can’t keep up despite being as relatively close as one can come to being expert weird future fixated movements while not being a historian or a journalist.

Guilt by association in the process of living through history is both a horrifying and sticky business if we look too closely. I have a shelf full of Modernist Marxists which I’m certain wouldn’t have allowed me to survive the Red Scare despite my intense dislike for communism. So beware the Woody Allen panopticon. It comes for everyone. But also leave them kids alone.

Categories
Aesthetics

Day 1604 and First Weekend of the Season

It is so beautiful today in Bozeman it almost doesn’t feel real. It’s warm but not hot. It’s sunny but we have fluffy clouds breaking up intensity. Cool breezes waft in and out without ever really turning to wind. I hope our entire summer has this weather.

Because of the holiday weekend the town has fully switched into “seasonal” mode from daily New York flights to way more availability at restaurants and service. One of Alex’s friends from college is headed into Yellowstone with his whole family from grandparents to kids.

Mountain towns make as much money in the summer as they do in the winter so you always wish for fluffy snow and cool clear summers.

The snowpack is smelting, the grass is green and the sky is oh so blue

While Yellowstone is worth the travel, I appreciate being able to work and hike all flavors of public trails from city to state in Bozeman.

On days like today I want to fully throw myself into a Bryan Johnson super adherence biohacker as I want to be able to enjoy as much of our summer as I can outside.

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Community

Day 1595 and Overflow

Bozeman is host to The Montana Festival this week. Alex and I are small donors to the festival as we are neighbors of one of the organizers Padden Guy Murphy. It’s a celebration of Montana’s many industries and people as we work together to build a better future.

Montana Festival is an annual celebration bringing together the top entrepreneurs, architects, business leaders, startup operators, innovators, artists, investors, culture creators, designers, community builders, movers, shakers and policymakers from across Montana and around the world to forge new friendships and catalyze Made in Montana ideas, projects, companies, and policy solutions to positively shape our shared future.

It has alas been raining to beat the band since the event started. At the welcome party last night literally the sound of the rain beat the sound of the band. This didn’t stop the band or anyone else from having a lovely time. Just raise your voice and have a good time.

Thankfully I’d taken Benadryl and some mold kickers as I’d been concerned I wouldn’t make the party with the weather as it was. I hope it clears further for Friday and Saturday as the intellectual and business events wrap up and it’s time for our outdoor events to kick off. If you are around consider registering and coming out.