I used to be the CEO of a cosmetics company called Stowaway. We were a direct to consumer brand that manufactured and retailed our own line of travel sized makeup. Alas I got too sick to work and we sold the company to a private equity holding firm who shuttered it during the pandemic. I’m “shocked” that travel sized red lipstick wasn’t popular during two years of masking and lockdown.
I don’t particularly want to work in cosmetics again, even though I have arguably priceless experience that could be put to good use helping other brands. Startups are are traumatic and it’s not unusual for founders to find it challenging to work in spaces they know well. You don’t want to undermine the enthusiasm of founders. Also you’ve probably taken enough risks for a lifetime in a given space to never want to touch it again even if you made money.
But I do still enjoy being a consumer of cosmetics. I’ve got what might be the most comprehensive library of travel sized makeup in existence. I moved all of it up to Montana this year where it lives in a modestly organized vanity. For some reason I decided do a little reorganization of it today.
A very messy cosmetics vanity littered with makeup bags, travel sized packaging and a Sephora advent calendar.
Instead of finding a new schema for where I plan to keep all my products, I made it much worse. I let myself get a little bit of tunnel vision and instead of playing around for half an hour I spent an ungodly amount of time making it much worse. I’ve got drawers that are bursting with tiny mascaras, tiny lipsticks, tiny eye shadow palettes and thousands of other items.
I was surprised to find myself enjoying it. I did some comparisons of packaging and formulations and found that I was still quite pleased with what we had built. Many new brands have emerged since then but the promise of a minimalist purse friendly brand remains elusive. I see all the ways I failed but I also saw all the ways in which our team succeeded. And it was nice to feel like perhaps I’d learned something. But now I’ve got to clean it all up before my husband steps on an eyeliner.
One of the biggest mindfucks in life is how little effort and reward are correlated. I spent a bunch of time yesterday trying to write something heartfelt and it just didn’t get there. I spent maybe 2 or 3x the amount of time I normally do writing on this piece and I just couldn’t get it to hit emotionally.
I could feel that I was pushing it too hard. I asked Alex to do an edit and a re-organization of the content. It was a lot more legible but it didn’t have that special sauce. Sometimes working at the problem doesn’t fix it. And because the topic was a little bit too of the moment I had to let it go.
None of which is to suggest that effort isn’t important. You’d be shocked at how showing up and doing the work is rewarded. Putting in a little effort takes you pretty far. And less than you’d imagine so long as you combine that work with social graces. If you are feeling stuck in life go study manners as hard as you can. Then go hang around smart people and watch the work roll in.
So Elon, this isn’t likely to actually make it to you, but this is my blog, I write every day for myself, so why not, I can give it a try and pretend. If it turns out this is any good I’ll ask a mutual friend to send it to you.
tldr: I feel a (parasocial) connection with you & I want more from you (and maybe also for you). I know it feels cool and edgy to wink at taboos but you’re getting rekt by fuck bois, sycophants and opportunists.
I know we are all Galileo in our own mind shouting “and yet it moves” to narrow minded Papists but you realize being a martyr requires your death right? I don’t want you to die.
You certainly don’t remember this, but we met a number of times in the mid-teens. Times like when a friend of mine hosted a blow out birthday party in New York. We sat next to each other in some awful club and discussed chess with a small group. The same friend had a big wedding. I remember goofy dancing. Your sons made snow angels in the confetti. It was nice.
You seemed as uncomfortable as the rest of us nerds. Your autism didn’t seem any worse than mine though. I remember finding that comforting at the time. It has curdled into alienation over time as your fame far outstripped your origins. And I’m sad to have lost the feeling of love I had for you.
Before we “met” I had slight case of hero worship. I remember thinking here is someone just like me. He likes the same science fiction. He dreams about the singularity. He’s neurodivergent. And he wants to get us off this damn rock. And he’s got more money and power than I do so maybe he is worth admiring. I was young and stupid and hadn’t yet gone to real therapy.
I would tell my friends I wanted to die outside the earth’s gravity well. I thought perhaps you might be the man that got us there. Had I not had a chance to see how much you were just like me, perhaps I’d still be a stan.
What I see now from you isn’t power and happiness, it’s isolation and sadness. But I want you to know it doesn’t have to be this way. You don’t have to listen to the flattering dick riders. They want shit from you. They want their agendas and they see your money and power as a way to achieve it. I know you know this.
It makes me angry to see you coddle the parasites. I’m shocked your mother hasn’t told you to knock it off. She seems like a cold bitch who gets shit done. I’m sure she’s told you that you are better than them. The nerds and autists did not inherit this Earth just to squander it for the roar of the crowd. If it is all bread and circus, remember you are a king and not a clown.
Maybe you think their slavish slobbering attention is a fair trade for some of your magic, I used to be emotionally slutty like that too.
Being an attention whore isn’t unusual for someone with distant parents. Shitposters gotta post right? Once again, I feel a kinship to you on the compulsion to post and roast. I’m addicted to Twitter too. We are all filling up the holes leftover from our childhood. I’ve got daddy issues so I’m sure you get it.
And yes, I am projecting my own insecurities. But maybe I can tell you a story that will comfort you in the big wide universe. Maybe it will comfort someone else. Maybe it’s just to comfort myself.
I read you named your family office Excession. I’m also a fan of Ian M. Banks. Since 2008 or so, I carry around a paperback of Excession with me whenever I vacation. Which isn’t a lot. I normally use a Kindle to read but this paperback has become a kind of totem. It signals to my hindbrain that I am in a sympathetic state of rest and digest. I reread it over and over in 20-30 page chunks. It bounces me out of fight or flight now after much repetition, it’s my comfort book.
A picture from September 2014 in Miami. We seem to have come full circle on UkraineHere is a picture of you with the same copy in 2015 while in Sun Valley.
Your love for Ian M. Banks all felt very relatable to me as I’ve been dreaming of a post-scarcity world where my AI space ship friends shuttle me around as they pursue their inscrutable intentions. I want to sublime. Maybe not for a few thousand more years though. But I want to make it through the singularity to the other side, or at very least avoid dying in William Gibson’s jackpot. I feel like you get what apocalypses preoccupied my mind.
Most of my fantasies and fears have been touched by my love for science fiction. I saw in you someone who saw the same possibilities as me. You were very much one of us.
I also see someone being used for their dreams. They are harnessing you and your power to drive the rest of us to focus on their nightmares. Don’t let them steer you.
But your posting is reaching people. It’s annoying to some, but it hits. Maybe it hits too hard. But the isolation I imagine you feel isn’t necessary. Power laws can separate just as effectively as they bring us together. You don’t have to be surrounded by reply guys. There is a path to connection even for the most singular among us.
Now of course, I want something from you too. I want you to get us off this rock before it’s too late. I know it’s a big ask.
My best is advice is to go reread Excession and get yourself out of this persistent “fight or flight” cortisol pump. Get focused back on the shit that matters. Maybe find yourself a nice autistic sociopath who will love you for you. Maybe she can protect you from some of the pain. I’m sure you will figure it out.
I want you go to therapy. Mine is pretty good if you’d like an introduction. She’s an aristocratic 80 something Swedish woman, so you might like her. She’s perfect for working through attachment issues. She’s quite good at dealing with poor little rich kids with mommy and daddy issues. Her neighbors are all billionaires so she won’t be impressed by your bullshit. She has a sub-specialty in sex so she can probably help with that dick riding problem too.
And most importantly, she’ll be the only person who doesn’t want anything from you. And you need that more than anything.
One of my favorite science fiction series is Ian M Bank’s Culture series. Attempting to give a basic premise is a bit of a disservice to the sweeping space opera, but the TLDR is advanced artificial intelligence has spread humanity’s descendants to the stars in a massive pan-galactic utopian civilizational diaspora.
This future transhuman utopia has finally reconciled humanity’s inherent lack of cognitive processing power and set about flourishing in other ways, while our various AI friends, the Minds, make sure we are kept fed, watered and sheltered in sundry starships, megastructures and planets.
The Culture regularly engages in wars and espionage as it absorbs new species and civilizations, sees others off to the enlightenment (called the Sublimed) and generally gets up to batshittery because sometimes AI is inscrutable. It very fun and if you’ve not read them there is no real order just grab a book and start. If you need a starting place go with Use of Weapons.
The Culture has been on my mind has we are enjoying something of a Cambrian explosion of artificial intelligence generative art tools including the open source Stable Diffusion, OpenAI’s DALL E, and Mid Journey. People have been having a blast creating all kinds of wild imagery. Our tools are rapidly outpacing us in their ability to generate reality.
But I’ll fully admit I didn’t think it was personally that fun to fuck around with until we got a text generator from OpenAI called GPTChat. Surprise surprise I’m more interested in the written word than I am in generative art. I made all kinds of dumb prompts.
And I’m definitely having a bit of a Neo in the Matrix whoa moment with the possibilities. Imagine how much gets automated when our basic communication mechanics are freed from squishy meat space. It’s a long way to a Culture Mind but I definitely had a moment where I thought oh fuck some of us baseline humans are going to struggle to adapt to a manufactured world that isn’t created primarily by other humans. What a fucking trip!
And now I cannot get the Beatles’ Strawberry Fields out of my head. The creative realities emerging from our human minds might not be the dominant ones within my lifetime. I won’t have a clue what is real or what is a fantasy created entirely by machine. And doesn’t that just demand a reassessment of how real is our reality in the first place.
Nothing is real And nothing to get hung about Strawberry fields forever
Now the the Beatles were in an LSD phase but most of us are familiar with the glimpses of different realities that underline the shared sentiment that what if in fact nothing is real. But is it such a big deal? Our egos don’t need to get hung up about another tool to remake reality.
But we should be prepared to find out that our world and all our creations might be sharing space with some very strange new ways to mould reality. I cannot wait for the mind fuck personally. I hope I get adopted by a Culture ship with a name like Extentuating Circumstances or Nervous Disposition
I’m noticing a latent fear in the startup management classes. How do we know if people are focused? Maybe it started with work from home skepticism. But now it’s become an all encompassing yet amorphous fear that nobody is focused anymore. And I have a theory.
It’s all projection. The fear is coming from inside the house. The world is so chaotic everyone is struggling to stay focused. This includes your manager. This includes your manager’s manager. Even your CEO is struggling to shake off the clinging entropy that emerges from constant crisis. And because shit rolls downhill everyone is now flailing around attempting to show they are doing their jobs even as they know they are failing. Even though it remains unsaid because it’s impolite to tell your boss he can’t focus.
The constant chaos that is tugging on our collective capacity to focus is quickly eroding our entire social contract. Not because no one does their jobs anymore. But because we want to be set up to succeed. Because “doing your job” is a point of pride for most people. We like to reliable even if we know there are limits to what we can deliver. So collectively we are hyper vigilant for fraud even as we lack all accountability to each other because we’ve got to protect ourselves first. Self care right?
I don’t see how we get out of this state of fight or flight without a significant changes to culture. Surveillance capitalism isn’t very effective at driving value. It is very good at exacting any drops of it from people attempting to maintain their own dignity. See for instance the railroad workers who have no flexibility in their scheduling. Now with added Congressional oversight!
Perhaps one of the odder aspects of millennial culture is our enthusiasm for embracing middle age. The excitement of passing into one’s middle and late thirties is palpable on Twitter in particular.
Our Boomer parents still think of themselves as “young at heart”, while millennials are grasping at any semblance of stability that comes our way. Buying a house, watching your children grow up, and acquiring items like minivans are luxury life events.
As culture and civilizational mores careen towards ever more swift changes, millennials are caught between a desire for the stability of previous types of adulthood while also being forced to constantly adapt to new expectations. You are being buffeted by changes that are swift and unrelenting. It is chaotic. You wish fervently to get out of constant fight or flight to the safety of being middle aged, even as the firmaments of past social stability are going down around you.
I believe this is contributing to a serious tension in our work lives. I’m tentatively calling it Pareto Focus to synthesize two concepts. The first being that 80% of the output is from 20% of the work (more commonly known as the 80/20 rule). “Focus” because we have little incentive to grind out focus on the remaining twenty percent of refinement if the rules of the world are changing too fast for expertise to ever be rewarded.
I see this in myself to some extent. I’ve done the work to become a competent working expert in several overlapping fields. I’ve worked in the desire trades including luxury, fashion, and cosmetics.
But I’ve not seen any point in pursuing them to the logical extension of specialization because the chances that the world shifts has always felt too great. Better to understand his desire and attention drive the larger market and refine those skills so even if the winds shifts I will still find work.
This has had a lot of positive effects. I focus on inverting as it allows me to apply the vast array of Pareto knowledge I’ve acquired. And it lets me continue working to intake the 20% of the new so I can I’d enjoy the fruits of the 80% of results.
Obviously I’m simplifying this a great deal. I am genuinely expert in many areas and hold myself to high standards because I’ve met the specialists who have done the long hard road to refinement. And I know where their paths have diverged from mine. Some of it is simply personality driven. Generalists and specialists are needed in any system.
But I do think Pareto Focus might be a phenomenon that’s driving labor allocation and focus in a wider generational way. If change continues to accelerate, you cannot blame people for doing the math on what it takes to survive.
I’ve got so much to be thankful for this year. And it’s the first time since the pandemic began that I’ve felt optimistic about where I’m going with my life. Even if I’m a bit of a doomer, I remain a believer in the human capacity to figure shit out. The road to tomorrow is long and bumpy so best plan ahead.
I’ve had a certain worldview for a while. That we may have some hard years ahead of us to earn back the heights of our boom. Nothing in life is free. And we dined out on energy and resources that had hard costs.
But I prepared for the possibility that life might be harder. I got us to our homestead in Montana this year. To think before this year we’d never owned a piece of property before. It just wasn’t a possibility for so long and then we bounded up on the flush years and found a way to realize some gains.
So I’m grateful that on this cycle of the churn I’ve played it well and fair and I’ve set my family up to work and thrive during hard times. We didn’t get over our skis but neither did we fail to prosper. And for that I am grateful. I am thankful to have been able to play to higher standards but also not gotten eaten by the bigger beasts of capitalism.
I suppose it’s also no accident that I’ve also felt I’ve been thriving in my personal life. I’m so thankful to have made progress on becoming more myself this year. It will probably in hindsight be a demarcation between some of the compromises I made in my youth and some of the boundaries that have led to maturity now.
The more I let go of old copping mechanisms and become more myself, the better I do at achieving my goals. And I hope I can remember this lesson every day. If I can do that I will always have something to be grateful for in my life. And on this turn of the wheels I am offered another chance to defy the odds.
I spent the first decade and a half of my career as a founder. I am very good at certain parts of the job like creating momentum and getting attention. I am less competent at operations and logistics management. Fortunately I’ve always had incredible teams who managed me.
That’s right, I said teams who managed me. One of the dirtiest secrets my husband kept from me is exactly how experienced operators like him manage high octane founders like me.
“ We don’t take an action until the third time an ask is made.”
Alex Miller
Alex has had to manage some of the quirkiest personalities in startup land so he didn’t just develop this strategy with me. He has been using this three asks technique for a while.
Initially I was extremely insulted when he revealed this was standard operating procedure for dealing with founders. How dare he not do what I request. I did a little ego protection. But then I realized he was right. Founders have to be managed carefully.
Momentum machines without any friction can quickly spiral out. Knowing exactly how and when to apply friction is the real trick. Too much and nothing will get built, but too little and your team can’t get a grasp on where to focus.
Many founders are extremely charismatic people. Their entire job is to get you excited about doing the impossible. And because sometimes we discover that the impossible is indeed possible we often wrongly assume if someone tells us “no” we’ve absolutely got to prove them wrong. We are always trying to generate momentum towards what excites us most.
Alex wisely doesn’t ever tell founders no. He actually encourages you to figure out if you really want what you asked for through his three asks technique. He gathers information. He asks what you are really trying to accomplish. He asks about specifics and technicalities and details. He gently coaxes out the underlying reason for an ask. He gathers information better than anyone I’ve ever known.
And what really drives me nuts is that this system works. If through the process of information gathering the founder continues to insist that something should be done Alex will organize all the details he has gathered in diligence. He will present the information and wait for the founder to ask a third time. If that third asks comes, only then with all the information will he organize the executive team together decides to proceed and make sure the founder is ready to accept the plan.
The genius in this method is that founders have an excellent gut sense for direction and momentum. But because it isn’t our jobs to actually make it happen we can often be total idiots about the resources required and the hidden land mines. By managing both the founders desire for an outcome with the realistic needs of the business, you almost always avoid pursuing the bad ideas.
If you work at a startup, especially directly with a founder, I’d strongly advise implementing the three asks method. You won’t go on nearly as many wild goose chases but so long as it’s done with empathy and tact you will still benefit from your founder’s natural momentum.
Noblesse oblige. Literally translated from the French as nobility obligates. It’s commonly understood to mean that aristocracy has a responsibility to act graciously towards the civilization which has granted them status.
It’s a turn of phrase I’ve written about before, specifically how in our post modern times, we are challenged to understand who is pursuing a life of virtue and what their obligations may be to the rest of us.
No one is sure if they are nobility or peasantry. No one is noble or good. Which means nobody deserves anything they get. Which is about as close to the war of all against all as I can imagine. Hobbes would be pleased.
Humanity has always been rather clever at inventing new classes. We need fresh blood from the bottom to keep revolutionary sentiment in church. Every century we are finding new ways to fight it out for new types of status and virtue.
Business values money. Old money values class. The intelligentsia values intellect. Hipsters value taste. The religious value faith. And around we go with status games as we trade social capital for actual capital just so we can get something to eat.
There is always an emerging new game that upsets the underlying order. The printing press destabilized the church and its priestly cast. The internet destabilized the media and it’s editor cast. You know the drill.
Right now there is a massive internecine fight over which order rules over Twitter. And depending on whose camp you fall into you are probably signaling different things. And that lack of shared cultural values is leading to some pretty silly reactions. A lot of dickriding is happening across every major faction.
Which if you take away the reactionary specifics, is totally understandable. If one class of person values money but the competing group values taste than you aren’t really fighting for the same things. Different values are different.
But you’ve got to be careful with your own reactions. Ask yourself if you are responding out of some shared cultural loyalty that is overshadowing your own common sense. Your attention is valuable and powerful people recognize your attention for the commodity that it has become.
Don’t buy into bullshit just because it’s your team. The chance that someone is making a buck off of your attention sure ain’t zero. And America being a free country and all means you shouldn’t be living enthralled to someone else’s priorities.
As chaos continues to unfurl around the world, the tendency towards hero worship is getting out of control. Cults of personality are having a moment absolutely everywhere, even as we are treated to even more spectacular variants of the Emperor Has No Clothes. You’d think the recent flameouts in finance, technology and politics just this week would make us all a bit more skeptical of authority and yet that does not appear to be the case.
You cannot go onto Twitter without exposing yourself to someone’s daddy issues disguised as a low rent business school case study thread. I was concerned about the information hygiene as platform capacity degraded. But I honestly wasn’t expecting the first disease that actually emerged. Twitter is in the throes of an emotional venereal disease.
If you are not familiar with the term, being a dick rider means praising absolutely every move of someone you perceive as having more power than you. Dickriding is a particularly uncomfortable form of reply guying wherein you praise absolutely every move of the person whose dick you are riding.
It’s especially virulent among regular people without personal expertise or exposure to the problem at hand. Not knowing any better is not however a prerequisite for dick riding. You can lend your credibility to someone else by using your expertise to rationalize just about anything.
Humans love power and hierarchy. I guess it makes us feel safe to believe that someone knows what the hell they are doing when we are afraid. But the sad reality is that we are all human. Even the most accomplished and brilliant among us are still saddled with bias, self doubt, insecurities and blind spots. If you are inclined towards the religious, we are all sinners. Though I’d recommend you combine that with a side of grace as I don’t mean this to be judgmental.
I realize it’s pretty funny to bring up the redeeming power of grace in the context of sexually explicit slang. But I do think it’s helpful to remember that even the worst of us have redeeming qualities and even the best of us have flaws.
So if you are tempted to engage in dickriding because you think someone is better than you, might I encourage you to consider that we are all equals in the eyes of God. Or at very least equal in the face of a good shit post.
I’m a straight woman so I like riding dick but I don’t know what excuse the rest of you have.
