Tag: Makeup

Categories
Aesthetics Culture

Day 979 and Signal Season

I’m enjoying watching the fall social season kick into high gear. It’s much more enjoyable to take some many events remotely as so much signaling is done in real time. Between actual live feeds and television coverage and social media feeds you can take a lot in without exhausting yourself.

Burning Man and the U.S Open are the end of summer staples in Yuppieland though very different types of yuppies. And both events are showing us a lot about the current moment.

I’m sure Burners would insist that the experience is about the in person but so many social media influencers burn for content that you’ve got more visibility on the aesthetics and the vibes than ever before.

Tennis is more about strictly about the sport than Burning Man is about the art. But you learn as much from player style, who is sitting where, and what is being covered in the media. The stories behind the event are as important as the event. An outfit can dominate headlines for years becoming iconic.

And then of course we have New York fashion week. It’s an event that used to dominate my life. There was a time before social media at the tents. Women’s Wear Daily claims I’m the first person to have live-blogged a show. I’m skeptical it’s true but I do have the receipts. I snuck in with a photographer and made a whole business of making fashion shows a live social media spectacle before some of these influencers were out of Gap Kids.

So naturally as I age and race to exit my thirties into middle age I’m thrilled I don’t need to be at the shows to know what’s happening in fashion. We may no longer pour of Style.com shots the next day but we’ve got an infinite complex that has emerged to show you every kind of style that’s been imagined.

I’m grateful I didn’t need to go to any of these events. I keep my one on one time for founders and my investors. If I had the spare energy for any of these events I’d probably prefer to use it on one one time with folks. In the past I’d be missing out on all of it. Now there is no fear of missing out. Only deciding what signals you want to separate from the noise.

Categories
Startups

Day 857 and 3 Bag Cascade

I’ve developed a system for travel crisis management that has seen me through many a storm, workers strike, airport security involuntary cosmetics tosses, gate check “full overhead” confiscation, and other ways you might become involuntarily separated from your luggage. Perhaps even permanently at the rate you hear of luggage getting lost on transcontinental flights.

Disability Planning.

My system is pretty simple and a bit sad yet it’s crucial but I cannot be without certain items. I have a medical condition (ankylosing spondylitis) that requires delicate management. I carry a anti-inflammatory that is an injection pen that must be kept refrigerated. I carry a full travel pharmacy including solutions for all major issue from from digestive troubles to anaphylaxis, and analgesics or “forcing function drugs” for emergencies. Most are stored in labeled plastic bags but a few few controlled substances have to remain in their bottles or they can be confiscated by customs unless I can prove the prescription. In other, words. I can’t let the airline ever get their hands on it and it has to be provably mine.

Aer Grey Duffle Backpack

My backpack is my hand luggage under the seat item. In it I keep my travel pharmacy, a basic quart bag of grooming & cosmetic basics, all my electronics & their chargers, and a BagSmart packing cube with a change of pajamas (including under wear, bra, & extra socks). This functions as my purse for the duration of travel so includes wallet, phone, passport, chapstick, hand sanitizer, extra warmth layer, and other essentials. Even if my carry on bag gets checked against my will and lost in transport, I can still survive on what’s in this bag no matter where I end up.

Grey Muji Roller

Alas this bag isn’t sold anymore but it’s a soft top 4 wheel overhead. It’s my typical one week trip companion. It will go overhead unless something happens so this contains a week’s worth of basic clothing, shoes, and purse that could function for an entire trip if necessary. It is all organized and labeled in BagSmart compression cubes. I keep the majority of my secondary cosmetics here as well so I can shave, shower, do some hair and makeup. If I have a checked luggage failure (it’s lost forever) I’d be alright. I also keep a week’s worth of supplements while a month would go into the checked bag. I also keep 2 detergent tablets in this and the remaining in checked. Yes, I bring my own detergent because allergies.

Tumi Alpha Bag

For longer trips like say a month in Europe I do a checked bag. I pack stuff that I’d prefer to have larger sizes of like toothpaste & body lotions and my preferred shampoo, conditioner and styling products. Still 3 oz but no sense in lugging if you have the luxury. I also pack all my professional and going out clothing in here if it’s not absolutely necessary on landing in which case it would go into the grey carry on. I have dresses and separates that can handle anything from cocktail to family office for a month.

How It Works

I have every item listed in a packing template in Notion but I also do a ritual where I write it all out on a note pad and note the placement of each item in the cascade failure packing stage as either backpack, carry on or checked so I always know where everything is at all times. I’ve never been separated from anything critical like medicine or an electronic. Every time I travel I refine the lists and procedures.

Categories
Culture Internet Culture

Day 794 and Willful Ignorace

I had a little burst of energy this morning that I decided to use being indignant on the internet. It’s usually a hobby that I find energizing. I realize this makes me kind of asshole but who amongst us hasn’t enjoyed the occasional outburst of righteous indignation.

Perhaps it’s a sign of me getting old but I absolutely letting rip on someone for being stupid. I think the internet is sadly a real pressure release for society as we’ve got fewer and fewer spaces in which it’s appropriate to be even modestly rude to the willfully ignorant. So now you’ve got the occasional Battle Royale on Twitter.

It’s probably it not as effective as throwing a punch but maybe still helps cover up some of the pain of an atomized society. Like a Tylenol over a bone break, it’s only dulling the pain a little. But sorry we’ve decided that oxycodone is too dangerous because we’ve got a nanny state of neoliberals and no one is allowed to do anything dangerous anymore. So now you get Tylenol and Advil and you can tell at someone on the internet.

I got annoyed because some commenter called me casually racist. Which isn’t to say that I’m not racist. Everyone is a little bit racist. But in the instance she was insinuating something that required a gross misreading of my original text.

I’d said it is easier to perform the skill set of being pretty if you are rich and white. This is apparently now racist. Except you dumb ignorant midwit I actually read my critical theory texts. Let me give you a tasting. Go read some fucking Foucault you absolutely lazy slob. Read a good damn book.

I am saying that [pretty is a skill set] because of the racism of our classist, not fully decolonized, system of oppression, it makes it much easier for white cis female faces to be classed and coded as pretty. This is a function of how distorted “pretty” as a concept is, as it’s simply a set of skills we perform to adhere to an ever shifting set of conditional whiteness over layers of financial and social inequality. It’s a fairly basic gatekeeping of the female body to keep the standards of the white colonial bodies.

Me

Look I read the texts. I believe that this is actually happening. But you cannot go throwing shit around being stupid when the actual power wants you to be blind to it. Read a god damn book children. People been fighting longer than you’ve been alive and woke.

Categories
Aesthetics

Day 793 and Pretty Skills

My mother has always had a gift for aphorisms. I am grateful she has this talent as I’ve been able to simply repackage her wisdom and look much more talented than I actually am at delivering pull quotes. Brevity is the soul of wit and my mother is very witty.

One of the pithy witticisms I believe I learned from her is a classic take on beauty and class being more fungible than we are led to believe.

Pretty is a skill set

Me and/or my mother

If you’ve ever hung out with a bunch of rich girls and wondered why they are all hot consider the dilemma solved. It’s a skill that is cultivated. Like any skill you cultivate or with time but also money. And if you are rich and white the path to beauty is a lot shorter than you might realize. It’s pretty fucked.

I’ve been lucky enough to cultivate this skill set over time. I’ve come to rely on it as part of my arsenal. But I’ve also got a bit of a cranky body so I’ve not always been able to consistently practice the various skills required.

And sometimes life just gets in the way. I look like a fucking mess today. After a week cooped up in an air conditioned room in Mexico with trips outside for slightly traumatic family emotional bonding, I look like shit.

My hair is unsettled and popping off static electricity. I’ve got small pimples all across my forehead. I’ve got patches of eczema on my right chin. I do not appear to have the skill set for pretty today.

Normally I do my best to hide in these circumstances. Especially if I don’t trust someone. I don’t like looking like I lack skill when it comes to presentation. And it is often a sign of respect to look well groomed and beautiful.

In fact, today we’ve got a houseguest that normally I’d feel required to be at full skill set capacity around. And I just didn’t feel like it was necessary. And that’s a skill set worth cultivating too.

Categories
Internet Culture

Day 760 and Beginner’s Mindset

I recently decided to boot back up my Instagram account. I’d let it lay dormant for almost five years. A lot has changed since I stopped using it. I’ll withhold judgement on whether it is for the worse or not. Right now it’s mostly just modestly confusing. I feel like a beginner again.

Amusingly one of the first genres of advertisements I got was for Instagram editing tools. There is a whole cottage industry of paid applications that help you put together Reels and Stories.

Many of them are relatively sophisticated with templates that help you overlay text, audio, music and advanced video techniques. Being a creator these days requires a fair amount of sophistication so I’m not surprised to find $10 a month editing applications.

I am struggling to find to find the joy in the experience. It feels like like a lot more work to make visual content than written. Now, I grant that it didn’t feel easy writing at first either. Twitter was stop and go for me for years.

But Instagram is a more natural place for some of my interests like cosmetics and shopping. I want to give it a fair shake. And maybe I’ll find joy in the space with some time. But becoming fluent in the language of Instagram’s visual literacy makes me feel stupid. But I guess that’s what it feels like to be a beginner again.

Categories
Internet Culture

Day 755 and Instagram

I haven’t been on my Instagram account since 2018. I stopped actively posting in 2017. I’d become absolutely sick of the social media platform and the relentless aspirational influencer content marketing that had taken over my feed. I can’t say I’ve missed it, but I’ve decided to reinstall the application and begin posting again.

I’ve been a participant in the “creator economy” long before it had a name. A college friend set me up on a WordPress blog after a fellow student had written a piece criticizing me for being interested in fashion on campus.

I’d written something about designer denim in the competing school newspaper. My friend told me I needed to watch out as this new nemesis was going to ruin my Google results. From these petty seeds a fashion blogging “empire” was born.

I have some dubious distinctions from being early to social media. Women’s Wear Daily claimed I was the first person to liveblog fashion week in 2006. I turned that into an advertising network for online lifestyle publishers called Coutorture. It was eventually acquired by PopSugar. I went on to work at a number of luxury and fashion brands before starting my own cosmetics line.

I’d like to think having been there from the start of the creator economy counts for something but the harsh truth is that once you stop posting you tend to disappear from any social network. I stopped fashion blogging for my own enjoyment once I made it into a career.

During my girlboss years as the CEO of Stowaway Cosmetics being on Instagram felt like a part of my job. I had enjoyed it more when I wasn’t obligated to look cool. I remember 2012 Instagram fondly as a place where you followed photographers and fashion insiders at work. By 2016 it was loaded with aspirational lifestyle content. I felt like I all I saw was sponsored content.

Somewhere in that timeframe I racked up 30,000 followers. I don’t think I ever maintained anything remotely professional. It was just pictures of whatever was happening in my life so the usual mix of food and travel. It didn’t seem like a huge loss to walk away.

Oddly even if my follower count on Twitter isn’t actually that much larger than my Instagram account I feel like I’m much more influential there. I’m better with words clearly. I am a shitposter so it always felt lower stakes. And maybe that’s why it’s less of a burden in my mind. I do Twitter joyfully.

But I’m going to experiment with Instagram again. I’ve got visual things in my life that are worth sharing as I’ve now got a totally new aspirational lifestyle. I’ve graduated from fashion influencer to doomer optimist. Homesteading and cozy farmhouse is it’s own aesthetic and maybe I’ll enjoy sharing mine. And I’ll admit that I’m not at all above coveting back on gifting lists. I guess if you enjoy that sort of thing find me back on Instagram. Or if you want to send me some free stuff I’m open to getting back into the SponCon game.

Categories
Aesthetics Startups

Day 714 and Cosmetic Organization

I used to be the CEO of a cosmetics company called Stowaway. We were a direct to consumer brand that manufactured and retailed our own line of travel sized makeup. Alas I got too sick to work and we sold the company to a private equity holding firm who shuttered it during the pandemic. I’m “shocked” that travel sized red lipstick wasn’t popular during two years of masking and lockdown.

I don’t particularly want to work in cosmetics again, even though I have arguably priceless experience that could be put to good use helping other brands. Startups are are traumatic and it’s not unusual for founders to find it challenging to work in spaces they know well. You don’t want to undermine the enthusiasm of founders. Also you’ve probably taken enough risks for a lifetime in a given space to never want to touch it again even if you made money.

But I do still enjoy being a consumer of cosmetics. I’ve got what might be the most comprehensive library of travel sized makeup in existence. I moved all of it up to Montana this year where it lives in a modestly organized vanity. For some reason I decided do a little reorganization of it today.

A very messy cosmetics vanity littered with makeup bags, travel sized packaging and a Sephora advent calendar.

Instead of finding a new schema for where I plan to keep all my products, I made it much worse. I let myself get a little bit of tunnel vision and instead of playing around for half an hour I spent an ungodly amount of time making it much worse. I’ve got drawers that are bursting with tiny mascaras, tiny lipsticks, tiny eye shadow palettes and thousands of other items.

I was surprised to find myself enjoying it. I did some comparisons of packaging and formulations and found that I was still quite pleased with what we had built. Many new brands have emerged since then but the promise of a minimalist purse friendly brand remains elusive. I see all the ways I failed but I also saw all the ways in which our team succeeded. And it was nice to feel like perhaps I’d learned something. But now I’ve got to clean it all up before my husband steps on an eyeliner.

Categories
Aesthetics

Day 701 and Frozen Goods

My Black Friday purchases are slowly making their way from warehouses in Denver or St Louis or other parts unknown to me in Montana. When I placed the orders I was so excited for the good deals.

But instead I’m just finding new disappointments. Four out of six items I ordered from Splendid will have to be returned. A pair of pants from Lunya is simply made for someone taller than me. And the remaining pieces of the order from Nadaam still hasn’t shipped yet. I hope my new negligees from Skims don’t disappoint as my track record on soft goods isn’t looking so great. Failures all around.

I’ve also had a few issues with trying to order cosmetics. I do a big order with Briogeo once a year. It’s in transit during a very chilly day. It was 10 degrees when I woke up. And I’ll admit I’m concerned about receiving a complete frozen bottle of shampoo. And it is expensive shampoo too.

We’ve had this issue before. Ipsy and Allure monthly boxes show up half frozen in the mailbox for a day. A Sephora order went straight to our mailbox where it sat for two hours before I got the alert it has arrived. It was cold but not fully frozen. I am afraid to look up how much efficacy is lost if retinol is frozen. What about vitamin C? How bad is it to freeze your cosmetics?

Because we live out on country roads and outside the town limits, we find our packages are often delivered by men in pickup trucks doing piece work contracts. They are nice folks but there isn’t much they can do about an expensive skin cream freezing solid in their open pickup truck bed. I would try to buy things in person but we don’t have a Sephora here so that catalog order life remains how people get stuff in rural America.

I used to have concerns about melting cosmetics when I was in Colorado. So perhaps freezing is an improvement. But I’m definitely wondering if we will need climate controlled options for certain kinds of deliveries in future for items that need a moderate temperature band. It could be a brand issue to have your product not work because the chemical bonds got wrecked by extreme weather. And we are all about to get more extreme weather as a normal feature of daily life.

Categories
Aesthetics

Day 694 and Buy Everything Day

When I was a hippie kid growing up in Colorado I was a fervent believer in a “holiday” called Buy Nothing Day. It was a campaign heavily promoted by a magazine called Adbusters which saw itself a culture jamming organization.

It felt cool and hip and maybe even a bit new to protest excess consumption in the era when globalization hadn’t yet experienced the bitch slap that are the last twenty years of history not actually ending. Teenagers are obviously a bit prone to over simplifying the world and I was no exception.

Now as a jaded veteran of the retail and luxury wars, I think it was the height of white girl naïveté that not shopping one day of the year meant shit. Now I pile all of my shopping into Black Friday. Instead of it being “Buy Nothing Day” it has become “Buy Everything Day” for me. I know how much brands are riding on my choosing to spend and I hold out the bulk of my shopping to extract maximum value.

I bought 2 tee shirts, one cardigan, 3 cashmere sweaters, one pair of silk pants, one cotton robe, 2 slips, 2 bras, and 3 pairs of tights. I bought a jumbo size shampoo and conditioner as well as travel sets. I also bought a luxury face cream, highlighter and other sundry cosmetics even though most of the cosmetics I prefer aren’t even on sale today. We also bought 4 scented candles for the house. Alex bought a pair of Chelsea boots, a new gun safe and a hunting jacket. In other words, we shopped till we dropped. We went full American on the day.

We’d hoped to buy new dishes and a few pieces of furniture as this has also been the year of outfitting the house but alas we just couldn’t figure out enough deals ahead of time. Black Friday is often a mess of confusing offers and marketing bullshit. It’s been made dramatically worse by the wave of direct to consumer brands who claim to give you better deals but often do little more than obfuscate where you are getting ripped off. It’s lowering trust by insisting that you are getting something better when you know you are not.

It’s with that knowledge in mind that I’ve come to terms with the reality of American consumption. I’ve come full circle on Buy Nothing Day. I recognize that shopping is the full contact sport that drives everything else around us. And so long as I’m embedded in that system it serves little purpose to be obstinate or contrary. But equally it serves no purpose to be taken advantage of by these brands either. Getting a deal is a very American kind of battle I’d rather win. As of yet there is no option to remain off the battlefield. But one day it may be gone for good. Until then I’ll buy my cashmere in discount.

Categories
Aesthetics

Day 691 and Ready to Shop

For well over a decade I didn’t get to celebrate Thanksgiving with my family. I was one of the “ lucky” few for whom Black Friday is the most important day of year. I did time in the trenches of retail.

When I worked in fashion and then later cosmetics, Black Friday was the all consuming event that dictated whether your year was a success or a failure. I slept in my office more than once. I pulled all nighters. And that barely scratches the surface of the long hours leading up to the main event. Having a good Black Friday is a make or break affair for brands and retailers.

I love shopping. A well executed customer experience is one of America’s crowning achievements. A beautifully merchandised store (in real life or online) that has exactly what you want along with everything you didn’t know you wanted too, is one of the great joys of civilization.

One of the downsides of knowing retailers’ rhythms intimately is that it changes how you shop. Now that I no longer work on Thanksgiving and Black Friday I am able to participate as a customer. But I know too much. I know pricing, discounting and if SKU counts are bloated or constrained. I can sense how deep a sale will go with a glance at merchandising and a quick perusal of the last 10-K. Shopping is now an exercise in arithmetic.

And this year is shaping up to be the best Black Friday since before the pandemic. For the last two years brands have struggled to keep items in stock due to supply chain crunches and pandemic era labor shortages. But this year they did not want to be caught flat footed. At the height of the stimulus that placed deep orders. Optimism has returned.

But now interest rates are rising to combat the inflationary pressures that has loomed over an economy demanding to buy more just months ago. But now no one is so sure about spending. Prices have risen. Layoffs are spooking folks. And it sure seems like brands and retailers bought way too much for the current mode of America.

I’m planning on buying quite a bit as the discounts will be steep, the inventory is available, and I don’t like to shop unless I’m getting what I want at a price I like. We will be focused on clothing and footwear as well as basics like good wool socks. We also have a few electronic gadgets we’ve been waiting to buy including a humidifier and a chain saw. I’m also hoping for a few surprises from cosmetics retailers as well. It is hunting season.