Benjamin saw the logical result of fascism is to introduce aesthetics into political life. A hundred years later we have cultural war politics to serve as spectacle instead of transforming material conditions.
So I am horrified to have spent my New Year’s in Sarajevo only to see a socialist taking on the mayoralty of America’s most important financial center.
To go from seeing the history of a hundred years of European continental war to watching bratty millennial nepotism play act at collective action is frankly not a positive development.
Millions of Europeans did battle with communism and in America we are so coddled the swearing in ceremony of New York City’s democratic socialist mayor is celebrated.
If misery loves company then we should all suffer equally is a less aesthetic way of saying we are all in it together. Or as Sebastian Junger said “It was better when it was bad”
And I got to about May and realized I didn’t feel like I needed to put more into the organization. I had 4 medical procedures involving surgery. My father died. My best startups all raised rounds to scale. You can find your own way from there. It’s been a hard year despite the wins.
Much as it amazes me, I have written a public post every single day without fail for five straight years. I’ve not missed a single day.
I’ve written so many posts and essays, it honestly astonishes me. I didn’t expect to have this kind of longevity when I began but the world changed a lot in this past half decade. I am a woman of habits & routines, this blog helps me manage the chaos and instability that surrounds us. And hopefully I’ve become a better thinker (and writer) for this habit.
So now it’s time to think about year five of the experiment. 2025 was a hard year for me even as it contained incredible wins. Going into it, I wondered how could year five top the past four years chronicled here? It both does and it doesn’t. Life, and the time we spend living it down, isn’t getting any easier. Life is barely human at all anymore. I feel the struggle in myself as I am still very much human.
It’s easy to feel as if I’ve not accomplished as much as my own written records show I did. If you ever feel like you get less done than you’d like, I encourage you to keep a log or journal as it helps show how much can do and how much does get done. Plus if you publish it online you’ll contribute to a wider humanistic understanding as our digital life becomes more mechanistic.
Another facet of this writing experiment has been fighting a chronic disease in my personal life that has no cure. Managing disabilities during with the pandemic years as it overlaid civilization shaking political and technological changes has been hard. I want to work and live as if I am healthy and it isn’t likely to ever be true. I work smarter because I can’t work harder.
I don’t always write about my investments in these posts, but I see how my thesis of chaos has forced us all into requiring more decentralization, compute and power. My once weird ideas are now common knowledge. Now everyone agrees with me.
The end of the neoliberal consensus and the beginning of the artificial intelligence buildout would have been hard on anyone. I’m proud that I was able to turn this change to my advantage.
I realize I’ve written quite a bit about the experience of these years where I wrote daily without showing off the last year of posts.
Since I’ve got one more day before 2025 officially ends, perhaps I’ll put the round up of posts tomorrow as I’ve given an overview of the experience of half a decade of daily essays today. What’s one more day among thousands right?
Maybe because the profession’s entire raison d’être is to engage you there is always a new name for people who are good at grabbing your attention.
I swear I’ve lived through half a dozen new names for the communications profession in twenty years of being paid, in one form or another, to get attention for other people. And I don’t even call myself a marketer.
Everyone on LinkedIn, and a few on Twitter have latched onto the latest buzzword: storyteller. Someone call Joseph Campbell and see if they can send him a residuals check beyond the grave.
The aversion to existing terms like marketing, communications, and public relations is endemic to the space. There is always the new hotness and thus always a new name. Crisis manager. Influencer. Honestly I miss socialite. That was a great term.
I had not intended to read the trend piece as it’s not news to me that we hire professionals to craft stories about brands and people.
Millennials were the original generation who experienced personal brand building as just one of those things required to get a job.
I am glad I opened it up though as I got to experience a pretty amusing bit of story telling inside the Wall Street Journals mobile application. A most unfortunate creative services choice to place storytelling sponsored content from consulting firm Deloitte.
Who knew that consulting firms final form would be not as management consultants but publicists? The remaining few journalists at the Wall Street Journal definitely were not involved in this.
I’ve been using WordPress for a long time. Like rounding the corner to twenty years (in actuality going on 17) of time in the open source content management system.
Blogging was the new hot thing when I was in college. Blogging platforms emerged out of the strange tendency millennials and Gen Xers had for publicly sharing their own self reflection. I presume we got this from the Me Generation who raised us.
“I learned it from you Mom and Dad!”
Those early generations of social media all had flavors of being oriented towards writing with some multimedia mixed into mediums that were immersive and hyperlinked m but also narratives shared in reverse chronological order because the norm.
We went from Geocities to Livejournal to blogger, Typepad (RIP), and WordPress over the course of a few booms and busts. If you were blogging before 2005, you probably could have made a career out of it.
I don’t just mean writing, though lots of bloggers because professional writers, but whole online communities turned into careers from fashion and beauty to legal and financial.
Alas, the type of person who might once have made a wonderful career out of being a writer was caught out by the gutting of print media. America lost especially the kinds of middle class aspirant jobs that local news and independent publishers once provided for all kinds of creatives.
I’ve watched many platforms attempt to replace media jobs. Tumblr once hired a stable of writers. So did Medium. Neither ended well for anyone. Watching the comings and go of platforms and networks instilled a kind of paranoia in me about owning your own space.
I prefer posting under my own name on my own domain on an open source maintained piece of software as a back. I don’t pretend like I own my distribution on any social media channels. I’m sure Twitter will always be around wink wink.
So I am inclined to distrust Substack though I am reading more and more on the platform and I’ve enjoyed writing my own beauty blog there in the last few months. Thus far they managed to thread the needle on making money and making a social network and I don’t feel fearful that it will suddenly disappear like I once did.
Which is really a shame as it’s designed almost completely for the Gen C and Millenial set who really wished they had media jobs. The most successful did have media jobs and realized they could make more as an independent niche like the venture beat or by pandering to a very specific demographic or market that the giant media platforms don’t like.
These professionals class writers have a preference set for how they do content management and writing that just doesn’t remotely overlap with how I like to write. They want easy peasy hit publish. I want mobile. I want cross platform writing. It’s funny to finally have a content management system solve for monetizing and it’s just not made for me. But distribution and payment matters so I’m not booting up anything on my own without handling that first.
As much as I’m trying to salvage the end of my year by taking it slow, I’m still keeping myself plugged in. There is no unplugging in our hyperreality.
I’ve accepted this is a part of being human for the time being. I don’t struggle with internet addiction even if understand how it can be for others.
So here I am keeping an eye on various market movers like central bank rate cuts and earnings calls. It’s a shame I didn’t go into banking as it’s a lovely hobby I just happen to enjoy it watching the data go by.
The intake of long insight and slow instincts interplays with short data and animal spirits if you can stomach it. For me at least I don’t make moves based on any given day.
I find impossible to make much sense of the here and now, so the best I we can do (at least those suitably complex situations) is make very long plays or extremely short ones. I wouldn’t want to plan for a middle distance. Pity the politicians operating on two year schedules.
I’m glad I make long plays if it’s a choice between long and short. I wouldn’t want to edge out small gains in the algorithms like my quant friends do. Too much is out of distribution and nothing is ever really priced in. Cliff Asness is right. Markets have become less informationally efficient. Information becoming free made insights almost impossibly expensive.
For me it’s silly to make grand claims of sensemaking as we bumble from “so over” to “so back” by the hour. I’ll never compete with that.
What do we need over the next decade? How about two or three? That’s my plan. Anything else risks tip toeing between hyper tulip mania and the deepest depths of the Great Recession trough. I’m amazed we’ve shaved off volatility as long as we have. Apres Boomers, le deluge? Reality feels like hyperparameters are deliberately set to dumb.
And so Wendell Berry is now percolating up not just through the permaculture hippies, Monsanto fighting eco-terrorists and nouveau TradCaths but in the feeds of my design hipsters too.
Williamsburg taste by way of pastor parents has found its way back to the Kentucky poet. Back to the land didn’t take for the Boomers but maybe this time it’s different. (Only if you are landed gentry).
You know I am old as I just don’t consume or create short form video content. Every new trend that filters to me on Twitter or on my reader feeds presents as sadness to me. I don’t fully understand them and probably never will.
I left Williamsburg in 2010 for Manhattan’s Chinatown as even the south side past the JMZ had become too expensive. The loft I shared above Future Perfect on North 8th and Berry was getting expensive on just the other side of the Great Recession. It was a loud place to live and a lot of fun but I needed a lease with my name on it and prime Williamsburg wasn’t it in 2012.
I wasn’t in a position by 2012 to buy an apartment but neither did I have any debt. So I’m sure that made me better off than the Zoomers coveting my life just before New York would go ZIRP. Not making a fortune wasn’t too bad when you could still enjoy a lot of hipster consumer choices.
You can’t blame the Zoomers for feeling like today’s economic volatility and social fragmentation makes our “before times” life look relatively utopian.
I’ve previously enjoyed when my own past lifestyles are the subject of nostalgia rehashes on social media. Now I think worried as no one should be too obsessed with the past. Especially not the young.
Shopping in a highly bifurcated consumer market is an unpleasant experience. No more so than over the great shopping holiday that has become Cyber Season.
Regular consumers feel gaslight enough as it is by smart pricing strategies and persistent inflation. Their trust that they can make a better purchase is at a low. Their Black Friday looks very different than it did during the ZIRP years.
But many brands are battling it out for the ten percent of consumers that do 48% of the spending. And that is a brutal business. I can’t spend time on image or video social networks for fear of triggering some kind of shopping allergy. Being in that group of consumers makes you a target.
And very few of them are battling on the merits of their products. I went brand by brand through my usual suspects of Black Friday brands and found better deals and less to like.
I bought cashmere and skincare and I still don’t know if I got scammed on the cashmere. Ironic as I’m buying seconds of items I already own hoping the sourcing didn’t change in the intervening seasons.
I genuinely miss the Ann Taylor of 2010 when I worked there. You wouldn’t think it would be a glory year for the brand but there was hope. It was still publicly traded American brand. And it had a real estate portfolio of stores to envy from Madison Avenue to the Magnificent Mile.
Imagine an American brand like that now. It had strong supply chains, good relationships with vendors and it had just hired a hot new young executive with a hot new designer.
This was when you could imagine an MBA reinventing a brand’s look for a new generation of working women. Millennial feminism was on its way up, a blonde Gen X feminist beauty from Harvard led the charge and everyone believed. Heck maybe we’d even see a female president who wore our pants suits.
And we know how that broader cultural story turned out. We made pant suits cool for a brief moment in time and private equity ate the brand and now it’s shit. But I know we did good work and I’m glad our MBA leader landed on her feet at Amazon.
I just look at where I shop now and I look at Ann Taylor and the prices are roughly the same but it’s not the same cashmere sweater for that $200 absolutely anywhere. And if you want that sweater be prepared to spend over a grand.
So while I did a little shopping I think maybe I’ll get lucky. Maybe I’ll get a good batch. But it’s not always a sure thing. I got my replacement retinols. And I finally found my old Mansur Gavriel tote (going on year 12 or so) for roughly the same price as I bought it.
I’ll use my beat up on still but I thought hey maybe they still make good bags. But I don’t know if their private equity guys are any good. Fingers crossed as it’s a great tote.
Like anyone who has worked corporate retail, I keep a close eye on Black Friday narratives. I named a few sales I thought were particularly unusual in my beauty blog based on how I shop for myself on Black Friday. I am a very value driven customer even though I will spend a lot with a brand who earns my trust.
I’ve found there to be less and less worth shopping across fashion, beauty and other consumer goods. Still I do use the holiday to strike a better bargain with a brand I might consider becoming a regular with.
Now you have to wonder about higher end customers who use Buy Now Pay Later options like Klarna. Is this just an extension of the freedom we afford luxury consumers in their lives if bizarre credit choices. Why not spend a little more to not require additional liquidity. Maybe that is a more efficient way of social signaling on Instagram for some. I think I’d be worried about that consumer. Their defaults are on another planet.
As for myself I like buying an extra retinol serum and some fancy shampoo. I am not buying $400 moisturizers being resold by Quince. Thats just a little too odd for me. But maybe I will get those weird recovery boots. I wonder what luxury purchases that don’t use extending credit say about my financial niche.
I’ve been intermittently online (as opposed to extremely online) this week what with the travel and the holidays. So I decided to use the Twitter algorithm to catch up on what the “Everything Platform” thinks I should see.
Which I realize is a bit like saying I’ll just have a little bump to see what is driving the rest of the club insane. I knew it was a bad decision and I fully endorse only using social media without algorithms. I generally use my following list in a chronological feed and stay away from image or video driven social networks.
But I am in many information flows that are built to grab attention and normalize information outside our Overton Window of current civil society consensus.
I was taught this was a good thing as a child. Reading and reconciling conflicting arguments was an important democratic norm required of all responsible citizens. I also understand as an adult that this exposes me to propaganda made by any number of sources.
Now you can judge my information sources but I value both of them and they had a common theme. Women, and in particular the wives of powerful men, are the keeper of m civilizational standards and used for this power. This message came from two very different places.
One is widely known indie founder who writes about doing business in Europe and the other is a publisher of books outside polite discourse messages as well as my neighbor in Montana.
Both accounts took me down different uses of the matter. Though both have share other accounts I’d consider right conservative populists. One was about an interview with Nicole Shanahan the ex-wife of Google co-founder Sergey Brin, former running mate of RFK Jr.
She discusses how the wives of wealthy startup founders are finding causes that are not actually helpful to their intended purpose and are perhaps even actively harmful. It uses some language that is tied to a number of conspiracy adjacent words like the Great Reset and the World Economic Forum.
It is still fair game as a civic polity might ask about the responsibility of the wealthy pretty regularly. I do think Silicon Valley wives are a new vector to watch as a pressure point though. I better watch it as if the tech billionaires’s ex wives are under watch, I can’t wait to see how their less powerful (but much more numerous), Girlbosses will be scrutinized.
This video sent me right into an interview Jonathan Keeperman aka Lomez doing an interview with right populist pressure researcher Christopher Ruffo. He who made critical theory and Critical Marxism a household issue in Republican America.
Lomez has an essay about the feminization expressed in the longhouse. I won’t do it justify by doing a synopsis but Vikings had longhouses and so do plenty of other cultures. This is not all together a positive portrayal of women’s role in civilization but certainly as its driving force.
Algorithms refine down to clearer distillations. Smoothing functions are revealing of form after all. And I think it is interesting that Silicon Valley liberal ex-wives are being shown against the backdrop of norms enforcing regular mothers, wives and guardians of the good life the Karen.
The Karen was once a liberal nightmare and it is an interesting space to replace for the culturally conservative, especially as the Zoomer incel nihilist view is raging across the internet like a prairie fire. So that was an interesting gradient from a European founder to my neighbor.
I’d also say it’s exactly why I don’t read from the algorithm. I fundamentally agree with different positions expressed here but mane not in ways you’d expect. I’ve seen the pressure we place on women in certain social contexts and we make them feel crazy for being the balance of norms but also being hated for it if we don’t chose the ones our clique or social context prefers. My algorithm wants me to understand the narrow band I walk on. Fucking dicks.
