Categories
Aesthetics Internet Culture

Day 393 and Red Pilled

Maybe three years ago William Gibson was promoting his new book. It was the last event I attended in a pre-pandemic world so it stands out to me. He gave an interview where he mentioned reading a novel by Hari Kunzru called “Red Pilled” and that he found the plot as a plausible near future.

I immediately bought a copy as I’m heavily influenced by the prescient near future work of @GreatDismal. The book was about a member of the blue check media class slowly going stark raving mad because of an elaborate right wing alt-reich troll farming operation. It was uncomfortably clear on the kind of elaborate cultural war tactics that goes into pilling normies. Dank memes and slowly you are accepting the aesthetics and touchstones of former Reich minutiae or Nordic runes or pick your mythical volk white mythology. Memes are dangerous gateway ideology kids.

I didn’t really think anything of it at the time. Then I lived through the pandemic becoming an elaborate death cult ritual with totemic significance for both warring sides. I realized we are in the middle of a massive meme war for the soul of internet culture and most of us don’t know we are victims yet.

Walk down one wrong hobby hole on Reddit and suddenly you have become friends with folks with more than passing fascinations with authoritarian culture. Honestly it’s freaky as shit and I’m absolutely socially friendly with people who don’t think I’m a fully autonomous sovereign individual. And yes I mean both socialist Soviet apologist Tankies and TradCath beach fascists.

The latest example of mass hyper object cultural murmurations might be the Bored Ape Yacht Club. And not in the way you think! It was brought to my attention by Venkatesh Rao and he clicked together some signs I’d registered but not processed. It’s entirely possible someone pulled a QAnon semiotic culture jacking with everyone’s favorite NFT project and made it so we all consumed a bunch of Nazis culture.

Which sounds like a deranged conspiracy theory by woke activists but might actually be true. Someone did quite a bit of homework on the BAYC aesthetic history and it’s connection to racist reactionary political traditions, but it’s inherently unreliable as the story is being told by another elaborate culture artist. Who the fuck knows? Are there even sides to this kind of culture war? Can I be a conscientious objector?

If even a fraction of the wild associative leaps are premeditated it would be a kind of aesthetic scandal on par with the country electing a reality show host. A couple nRX message-board fascists cosplaying as Zombie Nazis grift 4 billion dollars in market place from venture capitalists and gullible celebrities. What a collective failure to repudiate literal Nazis! Lol. Maybe this means our unconscious might think some of this is right? Oh god maybe we did read a human biodiversity essay that made a convincing point. We seem to be a lot closer to black pilled. Fuck. Is this psychological warfare?

Honestly I hate this fantasy so much I hope it ends up being the largest milkshake ducking in history. Except at the end a whole bunch of us end up simping for the technical value of a bunch of Hitler memes. Fuck I’d die if this is how we all got pilled on antique fascist aesthetics. I’d love it even more if Peter Thiel were involved so the left wing conspiracy types could build their own QAnon metaverse. Already we’ve been warned about meme magic and the spiritual traditionalism that is animating a global new right. And I’ve got to be honest some of the threads going around have some elaborate research and narrative work. It’s propaganda level and designed to be compelling and confusing.

BAYC is of the most intricate hidden trolling campaigns in history created by very intelligent 4chan-related trolls who have hidden lots of nazi and alt-right innuendoes across the collection I’ve gathered enough proof to confirm it.

I honestly have no idea who is playing who in this saga. I’m think @vgr is probably right that even the terminally online struggle to make sensible or legible this level of signaling. So we brush it off. But it’s going to be an inception vector. So be careful when you react to an event. You might be primed to respond to their propaganda and not even know it.

Categories
Startups

Day 378 and Greenhorn

I’ve been running around the mountain west as I’m looking to buy a homestead. I’ve got kind of an elaborate master plan involving mountain houses & ranches and finding a set of living circumstances that works with climate change and social uncertainty. It’s a lot.

This means I’m doing a lot of social signaling to show people that I’ll be a good neighbor. Every place has its own social mores and expectations. I’m trying to show folks that I’m a good daughter of the inter-mountain west. But I’m also someone with the means to acquire property and invest in their community. But I’m also someone who appreciates the ins and outs of rural living. And well the list goes on depending on who I need to impress and about what. Every niche has its hierarchy.

It reminds me a lot about the process a first time founder goes through when fundraising. You are frantically signaling to different constituencies that you will fit into their expectations and worldview. But you do this dance while being completely new and naive to what matters. Being a greenhorn is bad for business. Doesn’t matter of that business is ranching or raising a seed round of venture capital. Alas everyone starts somewhere. So first time founders are often distinguished by how fast they can figure out all the shit they don’t know and fix it.

I’ve got a first time founder I’m excited to be investing in that I’m coaching through a fundraise. He knows his field and business, but he is a total greenhorn when it comes to raising a round. Just charmingly naive to the ways a round comes together. Alex and I are both frantically trying to school him on manners and customs before you can accidentally fuck up something that can’t be unfucked. It’s hard work getting someone schooled up on all the little signals that can doom a deal. But it’s also our specialty.

The particularly challenging aspect of a first round founder is just how much social signaling can be life or death for your company. Maybe if I’m up in Montana scouting property I need to show a certain set of mannerisms but the worst that can happen is someone won’t do business with me. If you fuck up a crucial deal point for ignorance or send a social signal you don’t mean, in venture it can sink your deal and your reputation without you even knowing it.

In venture, someone not doing business with you probably means your company dies. Early stage angel and pre-seed venture investors teach their asses off with new founders to avoid this fate. We can’t afford you being a greenhorn because we know it means death for the business. So if it’s your first time as a founder and fundraising, do yourself a favor. Recognize you are a greenhorn. Find an angel investor or advisor who you can trust that will teach you the manners and social signals you need. Good ones love this work. And you can reward them with advisor shares and pro-rata on your cap table down the line. If you are looking for someone like that drop me a DM.

Categories
Finance Internet Culture

Day 359 and SOS

A few days ago I wondered what project or cultural artifact was going to grab our mutual cultural attention during the Christmas vacation week? Something always does. One year it was fucking Quora if you can believe it. This year I’m ready to call it for $SOS at least if you are into Web3 and crypto economics.

On fucking Christmas Day these degenerates drop a contract to let anyone claim tokens who has ever purchased an NFT on the OpenSea marketplace. And people went ape shit. Suddenly someone had taken all the visible contributions from OpenSea and manifested them in a token and said this is ours. Fuck corporate dominance of profit your users hold the real value. I’ve never seen anything so ballsy. Last year when Wall Street Bets decided to taken on hedge funds I felt like we had entered a new era of community behavior.

An emergent community has swum up from the sea and eaten the lunch of a supposedly greedy centralized platform. Web3 just attacked what we didn’t even realize was Web2. A crypto darling turned parable for centralization in the space of a few years. $SOS seemed to say community owned this value all along. The airdrop showed us the balance of power in a web3 community if we all work together. I’m so impressed by the sheer cultural force of the statement. It could all go horribly awry but god damn if it isn’t utopian.

I’ve got not fucking clue if this is a legitimate contract or not. I’m not going to FUD. But from a first principles, we are building a new internet where the incentives of the users align with the technology statement, then this is quite a shot across the bow. Also I’m pretty sure this makes it harder for OpenSea to IPO if their user base is in open rebellion against who gets rewarded.

The thing is I believe Devin to be a well meaning and genuinely forward thinking guy. He’s a terrific communicator that set out with the utopian intentions that we all do. But we are moving so fast with breaking cultural norms and acceptable societal level rewards for contributions to an economy that I think we might have just spiraled up to some kind of cultural singularity. Crypto might just be moving that fast. Whatever happens this is one of the coolest things I’ve ever seen from a startup. Score one for the anonymous degens.

Categories
Politics Preparedness

Day 346 and Pandemic Inequalities

The last two years have been pretty good for the wealthy and pretty shitty for everyone else. Mostly because when governments slash interest rates and pour in stimulus, it’s the wealthy who can flood into equities and secure loans that make money functionally free. Everyone else has to rely on salaries that are paid in a currency that is being inflated.

I don’t think we are coming back from this widening division. It started before this anyway. The Great Recession and the Global Financial Crisis decoupled a lot. And you can probably blame the rest on Reagan. Hell go back to Nixon and the gold standard. Doesn’t matter. Compound interest and power laws have pretty clear math. The rich get richer.

But I’m somewhat more offended by the cultural chasm that is emerging. The labor class that lives under restrictions and fear while the elite with good passports and wealth move into Dubai apparently.

In a very fine demonstration of the power of public relations, The UAE appears to have placed glowing article in the Wall Street Journal about how Dubai is the new Covid free home of the monied. It’s a fascinating piece of propaganda about freedom to live life and do business. As long as you can afford it. It’s expensive to move to Dubai but once you are there apparently life is back to normal.

Sky high vaccinations and low taxes make Dubai a pandemic boomtown. Open borders and low infections are drawing the wealthy, businesses and tourists.

If you aren’t wealthy enough to pick up and start life over, you are stuck with whatever restrictions your nation places on you. Or conversely, you accept the risks of local transmission, vaccine uptake & political disposition of wherever you live. If you want to travel good luck with things like visas and the expense of quarantines.

I don’t know why this offends me. It’s been clear from the start that some people have had very different pandemics. The middle class has had the benefits of work from home. It’s been the working class that has had to live with all the risk and restrictions. But I do find it a bit upsetting that we are accepting new tiers of global citizenship based simply on your ability to pay to be without Covid cases. Since we can’t end this together I guess we are doomed to escape it on our own with our own abilities.

Categories
Aesthetics

Day 342 and Cosmetics

I’ve barely worn any makeup since the pandemic started. If you knew me in my former life as a cosmetics CEO this might surprise you. But I found that I had mostly worn makeup (also fashion) for other people. I found it fun and enjoyable for social signaling purposes but otherwise didn’t engage in it for personal pleasure.

But today I found myself wanting to wear some eyeshadow. Not a tasteful nude from a basics palette of pressed powder. No I wanted to put on some velvety cream with some shine to it. Maybe even a bit of sparkle.

Initially the desire came over me because I haven’t been able to get a Christmas tree or set up decorations yet as I’ve been immobilized to heal a ligament injury. I thought a little bit of shine would make me feel a bit of the season spirit. I wasn’t going to be able to trim the tree for a bit but I could trim myself in something tinsel colored.

This desire to do something for fun and for myself isn’t something I’m used to. I have a bit of paranoia about using too much energy on something frivolous. Like I’ll regret having had some fun if later I felt too tired for routine obligations like working out or cleaning up. I’ve even been known to put off activities if I know I need to wash my hair and do a big bout of grooming. Laugh all you like,but with chronic pain in my spine bending over to clip and file nails takes it out of me!

So I take it as a good sign that I found the idea of doing something unnecessary and energy intensive like putting on some eyeshadow sounded like fun.

Categories
Aesthetics

Day 312 and Future Perfect

After a disastrous year in San Francisco, in which I broke up with a cheating boyfriend and discovered I was almost completely incapable of integrating into the culture of the startup which has purchased mine, I fled to Williamsburg Brooklyn.

I had rented, sight unseen, a bedroom in a large converted industrial loft on North 6th and Berry off of Craigslist. The lease holder was bald Turkish hipster with a corporate job working IT at Bank of America. He loved partying and dance music. We rarely saw each other. It was an ideal home for a 24 year old.

The loft was above a furniture store called The Future Perfect. They had extremely expensive, extremely tasteful shit. The owner David was very nice but he probably knew that his neighbors would never be able to afford the designs he stocked and curated. Well, at the time.

The building shared a courtyard backyard so I got to fantasize a little about having great taste through exposure. My proximity to Future Perfect’s design slowly shaped my taste, even though I slept on a $300 futon whose defining feature was pebbled black pleather.

I never really believed I’d live a life where I had the stability that investing in furniture required. I mostly had sublets and moved by trash bag and taxi. My godfather introduced me to his “guy” for moving which let me acquire some Ikea but otherwise I didn’t invest. I was used to instability having moved a lot as a child.

Maybe that’s why the furniture store spoke to me. Future Perfect. A future that is perfect is one you will never live in. So it’s safe to indulge in the fantasy, knowing you will never take any real steps towards making it reality.

An older male friend of mine, who I had wanted to fuck but who never reciprocated, bought a couch from Future Perfect. I was impressed by his good taste and capacity to invest in real furniture. He had taken on a lease in a building in SoHo with plans for spending part of his time in New York. He let me stay there when he wasn’t. I luxuriated on the couch. I remember reading Watchmen for the first time on it.

At some point he decided New York just wasn’t for him. Or at least having a lease there wasn’t worth it. He asked me if I had a moving guy. I gave him the name of the guy my godfather has introduced me too. I got a phone call a week or two later.

“I’ve got a couch for you. Can I bring it up?” My mind was blown. My friend had just given me the couch. He didn’t even make a big deal about it. He just paid my moving guy to pick it up and deliver it to me. I cried. I loved that couch. It was the first truly nice piece of furniture I could ever call my own.

Sometimes I think about how my friend had more faith in the future than I did. That he was willing to invest in making his current moment perfect in a way I never could. I still have the couch. I moved it cross country with me to Colorado. It’s no longer the nicest piece of furniture I own. But only just. I invested in a working desk a few months ago. But nothing will ever rival the Future Perfect couch in my heart.

Categories
Aesthetics Internet Culture

Day 304 and Higher Resolution

I finally watched the new Dune today. This post probably has spoilers. I liked it a lot even if it breaks no new aesthetic ground. It’s just a higher resolution envisioning of David Lynch. I’m no film critic. I don’t give a lot of thoughts to cinema. I prefer TV. But it’s fascinating to see just how much the Denis Villeneuve version matched it’s predecessor. It’s got the same muscular Christianity that tosses up messiah myths in the desert but this time with Baudrillard’s hyper reality.

It’s fantastic to see really. Dave Bautista is a great aesthetic match for the grotesque petrodollar plutocracy. You love to see it. Timothée Chalamet is a terrific white savior. Zendaya is Pocahontas. Also great gear fetish work too. Apocalypse fashions are functional just like in cyberpunk. But now with water filters!

It’s all a look and I’m so glad the director of the Fifth Element isn’t being asked to break any new ground on his own aesthetic brand. It’s even got pandemic masks baked in! And the best villains are as always environmentalists. And just like Star Wars it’s mostly a movie about trade policy. All our best movies are about money in modernity. End of empire is our favorite romance. The death of empathy is about seeing numbers in humanity because going from authoritarian to communitarian must involve proud patrilineal martial men.

If you walk without rhythm then you won’t attract the worm!”

I felt the same way about Mad Max Fury Road. Everyone was raving about it as an aesthetic achievement and all I could see was that it had simply polished up the mood board of the original. It’s a miracle it got made said the reviews. And I’m like no this seems like the system working as designed.

Of course we get to consume a new hyper reality. We get a better version of our childhood beamed back to us. Also parables about feminism because someone feels guilty about all those princes movies that rotted our brains.

South Park called it ‘memberberies and made fun of the culture of nostalgia. It’s astonishing how much of our current entertainment is just better versions of what we’ve already had. We are so spoiled for choice and it’s all the same.

Baron Harkonnen is still fat and flying over rooms. It’s just all a lot slicker than on the first go. It’s all sexier and smoother and utterly absolutely the same. No wonder none of us can imagine the future anymore. The future’s aesthetics haven’t changed in two decades. We stopped in the aughts and went hard into refinement culture. Skalla the Lindy Man got this aesthetic nuance just right and I feel like I’m only just noticing how much I hate it.

It’s enough to make me want to stop wearing clean lines just as some desperate attempt to break free from the inexorable horizon of the long now. Ben Hunt points out that we’ve broken ourselves off from investing in our future so we never get there.

And it’s all very good. And it’s all well executed. And I enjoy it all. But it’s just a fraction off from being authentically good. It’s not quite the reality you’d hoped for but it’s somehow crisper than you’d imagined. It’s polished and it’s boring. No wonder Gen Gen Z is over all this shit. Crystal clarity in all our media makes the soul despair. I say let’s clutter up the web with financialized jpgs. At least the vibe is different.

Everything else feels decadent and rooted in the cannibal consumption of the late empire’s transition to capitalism. And I mean America not Arrakis. The slice of people commenting on any of this are necessarily removed from the reality of day to day life. My asshole take on shit is just the most removed crap and it’s comical I even take the time to signal it into the abyss. That’s excess labor value in the form of a social class. It wouldn’t be any surprise if we brought on our own apocalypse because we couldn’t face a future with consequences. The spice must flow.

Categories
Emotional Work Politics

Day 294 and Allowing Help

I’m extremely uncomfortable having help with my home life. I’d say this is the surest sign that I wasn’t raised in the upper class, but I did have a nanny when the first tech boom hit so I can’t claim it’s a new experience. It’s not as if I’m adapting to having the money to hire help for things like cleaning, cooking or household help. Twelve year old Julie had a lot of privilege.

In fact, I think it’s a great use of resources to have someone who is adept at these tasks do them instead of me. Everyone has different skills and abilities and mine are not logistics. People should absolutely trade their time in the ways that they prefer. Capitalism gave us labor specialization and I love the benefits. You wouldn’t want me running operations for anything.

No, the thing that troubles me about hiring out for help in the home is that I’m uncomfortable around other human beings for long hours. I know this sounds like some sensitive white lady shit. You can peg me for that. But it’s more than just being a soft bitch. I’m genuinely nervous around people in a way that I don’t think I’d normal.

Too much time socializing stresses me out. If I have to smile, make small talk, and be conscious of my interactions I find it draining. You’ll see it in my biometrics too. On a day where I go to a doctor or have an extended period where I am one-on-one with another person my resting heart rate goes up and my HRV goes down. My Whoop records a higher strain score. I want to blame this on the rational concern for physical health as I have an autoimmune condition that puts me at higher risk. But I think I’m just less capable with people than others.

This has made me reconsider the calculus of whether it’s always logical to outsource tasks to make time for work whose time value is dramatically better. That logic makes it clear that all activities can arbitraged for more value. But what if some things you suck at make you happy? What if some things you are bad at are less stressful than things you are good at. Some people move to cook but have no talent. Some people are amazing at jobs they hate. If I really find that people around people is using up valuable energy maybe I should do it myself.

I think it’s possible we might have so thoroughly skewed our human values to economic gain we aren’t even sure where to spend time for joy. Which I realize is a really ponderous way to look at paying someone to clean the kitchen. But aren’t we all reconsidering what valuable in our lives?

Categories
Aesthetics Internet Culture

Day 280 and Scooping

I first started blogging in college because a friend of mine pointed out that I needed to own my digital identity. I had written something about designer jeans in the lesser school newspaper and another student was dunking on me in her personal blog.

Unless I acted swiftly, Google results would be tainted forever he assured me. So I started blogging. Not because I necessarily felt like I was meant to be a writer but because I didn’t want this other girl to scoop my life story. I didn’t want to get “Bad Art Friended” by letting someone else tell my story.

I’m pretty grateful to both my friend James and the “mean girl” Phoebe for launching my social media habits. Every big break I’ve ever had has come from the connections I made on the Internet. If I hadn’t been petty enough to want to own my own digital identity I might have missed out.

Rather like the “Bad Art Friend” piece where one writer uses details from another’s life for her art, whoever is able to own the narrative is the default winner. It’s not terribly fair but it could have been someone else telling my story had I not chosen to write. If the victors write history then there is an incentive to be the one whose narrative wins. And the only way to win in our social media saturated works is to be sure you’ve got the scoop on your own life.

Categories
Reading

Day 273 and The Newsstand

I used to travel a lot. It seems like another life, but before the pandemic airports were my most important liminal space. Even as a child this was true as my father loved taking us on trips. That emotional weight meant the airport have always had significance to me. This persistent exposure to airports lead to me to developing certain affinities and aversions in my routines around travel. But the one that I liked the most was buying something at the newsstand.

There was a period as a teenager where I thought carrying both the The Economist and Rolling Stone (neither of which I read anymore) was just the height of intellectual signaling. And no place was more crucial to signal than inside an airport. I could meet someone in passing that would change my life and they needed to see immediately that I was both smart and cultured. Yes it’s embarrassing now.

But this signaling was part of a wider ritual I felt was important to ground myself. Even if I felt the unsteadiness of traveling, I could bring routine and ritual into it. I knew no matter how much I anxiety or uncertainty I felt around a given trip I could always treat myself to buying something to read from the airport newsstand.

Generally I would pick up some kind of periodical. I’d leave myself time to browse the newsstands for at least ten minutes so I could adequately cover all the weird genres. Because I grew up in a small town and not a proper city, the only newsstand I ever encountered was at the airport. There was simply no place that held as many magazines covering as many topics.

And while I had the Internet very early in my life, the actual transition away from physical publishing wasn’t as far along. It’s not that I loved magazines so much as it was the only place I could find writing that wasn’t a novel was in newsstand. Now of course I read blogs, email newsletters, forums, Subreddits and my beloved Twitter. But the memories I have of finding new worlds came from newsstands. And while I may have literally been going someplace new, it was never quite as horizon broadening as picking out what I was going to read.