Categories
Culture Startups

Day 1278 and Follow On

I’d like to think I’ve got a talent for understanding how hype and momentum are built.

I learned this skill set by doing. I picked it up simply by being a cool kid working in the trenches of the business of style.

How does hype turn into capital? Well it’s complicated. Consider two significant trends from my youth. Was Indie Sleeze a real cultural moment or manufactured? Did we get taken in by the HypeBeast? Ask Glenn Youngkin in his Caryle Group era about his Supreme investment. Get Gavin McInnes and James Jebbia to go a couple rounds about their relative wealth. and come back to me. Still unsure? Ask Barbara Kruger about the clusterfuck of uncool jokers.

The original culture and the commodification of the culture is a spectrum and the Tommy Hilfiger Event Horizon is infinite. Who makes culture, who money and who only brings money can be challenging to calculate.

The thing about cool, it’s sine qua non, is that it grapples at every stage of its existence with its own validity. Cool thrives as a grounding process to what’s actually happening in reality.

Cool is a relational experience between someone or something authentically popular amongst a group that relates well with each other.

And that relational power is validated by some wider need in the world for their belief, innovation, art, product or philosophy. Sometimes this can be quite irrational surely but consensus is hard to come by. One of the classic essays in validation of cool is geeks, mops and sociopaths in subculture evolution.

The validation of something “cool” eventually reaches a point of opportunistic acceptance by those merely into a thing for the capital. Sometimes it’s social and sometimes literal currency.

These so called “sociopaths” who follow the momentum often do not realize that they are just in it to capitalize on cool. I don’t want to suggest anyone in a thing for money or cachet is a sociopath just that incentives for status are significant drivers for people.

Often we need the people in it for the money. It’s wonderful that angel investing exists and momentum investors have perfectly rational incentives. Sometimes you will even see significant self awareness about this. If you put resources into a community and don’t cause trouble you are often welcome.

Now you can refer to this type in startup investing as dumb money. The follow-on capital that is riding on the work of others who authentically believed before a thing was cool is a necessary part of the ecosystem.

I don’t at all mind when someone is a follower. You can be “a cringe follower late adopter” or whatever terminology we are now using to describe laggards in the adoption curve.


 Everett Rogers in his book Diffusion of Innovations

Unless you are a pain in the ass, actively predatory, or making your contribution more trouble than it’s worth, you should go ahead and lend your support if you can take the risk.

Don’t take it personally when hipsters sneer. They may have been earlier than you but it’s fine to back winners. Just don’t expect the founders to give you special dispensation for getting on board when it was safe to do so. It’s right that the alpha premium applies. I personally love it when not only am I right but I got paid more for the privilege.

Categories
Politics

Day 1275 and Old Goat

I miss living in a world where nothing happens. I suspect well-off Americans took for granted the artificial smoothing of conflicts & markets that our global dominance granted. That era seems to be over. And blame must be apportioned.

Like many people, I watched the presidential debate last night between former President Trump and President Joe Biden. I had low expectations. It would seem they weren’t low enough.

You expect the lies from politicians. You expect spin from media commentators.

But nothing prepared me for the scapegoating of an old man clearly struggling. The entire chattering class, sensing weakness in Biden, seems to have decided to turn en mass.

A screenshot of headlines declaring Biden’s performance was a disaster.

Americans have many sins, not the least of which is tolerating a political establishment that is unable or unwilling to be held accountable.

Making a sacrifice of Biden when the hour is so late has the flavor of a desperate prayer. Placing those failures onto one symbol is powerful. Biden being subject to the ancient ritual in Leviticus was perhaps inevitable. The poor old goat deserved better than being made to carry the iniquities of us all.

Categories
Culture Emotional Work

Day 1266 and Advice Is A Form of Nostalgia

There was a Baz Luhrmann song “Everybody’s Free” that became popular at graduations for millennials. It was delivered as advice for the class of 99 and became a cheesy but heartfelt touchstone for many millennials celebrations.

It is a tearjerker and contains some useful insights on nostalgia and advice.

Be careful whose advice you buy but be patient with those who supply it
Advice is a form of nostalgia, dispensing it is a way of fishing the past
From the disposal, wiping it off, painting over the ugly parts
And recycling it for more than it’s worth

But trust me on the sunscreen

Everybody’s Free

I had sunscreen on my mind when consider its wisdom, I was trying on a new SPF tinted moisturizer as I dragged through my morning routine tired from 3 weeks of Covid. I tweeted a one off idle thought about the nostalgic advice I’d been given about how to live my life.

It’s amusing to me that two of the biggest cultural trends for women in the 2010s, Marie Kondo’s “spark joy cleaning” and Sheryl Sanders’s “Lean In” got immediately tossed the moment their life circumstances changed.

If there is one thing the internet agrees on it’s that life is always more complicated than 140 characters. Coming to terms with we feel about the advice and cultural stories we were told is a touchy subject online. Even more so when it comes to what women should be doing.

We all have ideas about how we should be living that come up hard against the realities. It’s a comfort to think anyone has living figured out. So much has changed and at such a rapid pace that we are looking for new scripts. It can be kind when someone offers you a solution. Let us take what lessons we can from the past as we seek the future.

Categories
Aesthetics

Day 1262 and Cost Per Wear

Many years ago I maintained a spreadsheet of my wardrobe so I could calculate out my “cost per wear” because I am that sort of nerd.

Fast fashion was coming into its own in that era but I did work for retail luxury so with employee discounts and access to sample sales I acquired the occasional $900 Italian leather good. Keep in mind these were late aughts prices.

It comforted me somewhat to see that I got so much use out of those boots (getting the cost per wear into cents) but that the H&M trend item got work a handful of times. I felt a need for my style to work for me which is a design preference many a working aesthete can appreciate. It helped to see what integrated into my life laid bare.

The irony being fashion I got from Zara in 2010 and some of the older collaborations from fast fashion retailers remain better quality than what you could get from an LVMH luxury house now. We’ve had quite a bit of price inflation while any pretense to quality has gone a bit to the wayside.

Much of the work of looking stylish can be defrayed with simply spending more but taste is the sort of thing can be cultivated through experience with limits. Having a budget and an understanding of what you are trying to achieve can be a valuable tool in almost any domain.

Categories
Media

Day 1235 and Spin Doctors

Anytime I am outside of the bubble of American media algorithms, I feel like I see more clearly. It’s easier to spot “spin” when you see multiple narratives from competing supranational actors. When I’m in Europe, it’s much easier to see competing angles from Russia, China, and competing industrial interests.

The term “spin doctor” emerged during the Reagan-Mondale debates in the 1984 election.

A spin doctor is a person, typically a political aide or publicist, whose role is to present information or events in a way that favors a particular perspective or interpretation. Their goal is to influence public opinion by putting a favorable “spin” on the narrative.

It combines the meanings of “spin” (a biased interpretation or slant) and “doctor” (someone who repairs or fine-tunes things). Spin doctors aim to control the media’s portrayal of events by providing their own analysis and framing the story in a way that benefits their side.

Perplexity’s “Spin Doctor”

I’ve not heard “spin doctor” used recently even as we’ve gone further into cultural obsessions with media and its role in shaping opinion across the Internet age.

We’ve never had more awareness of how the news sausage gets made and it only drives interest. Filter bubbles are now written up in listicles. Publicists are the subject of profile treatments their clients typically receive.

We are in the golden age of propaganda and every single one of us competes in shifting alliances of attention and affiliation. We are all spin doctors now for our causes.

Categories
Culture Emotional Work Uncategorized

Day 1232 and Crab Bucket

As I age from maiden into crone (many millennials missed mother) I find myself uncovering emotions I missed during the forced march through corporate feminism & Girlbossism. The meritocracy takes its pound of flesh.

I climbed the chaos ladder & am grateful for my perch but I did not understand what I sacrificed to participate in this climb. I doubt your average person does.

American Millennials intuited that we had an opportunity to class jump through the meritocracy of institutional human capital games & were encouraged to do so if we showed capacity. Largely that meant raw intelligence & affinity for playing by unwritten social rules. If you could get out you were told to do so. Social mobility is one of America’s great strengths.

It is not without costs. I sacrificed family & place. To climb above the station of my origin & “achieve” the American dream of education & assets you leave behind a lot. To go from the lower rungs to prosperity and security we leave behind parts of ourselves.

I do not regret this. Many millennials come from dysfunctional families. Boomer can read as slur to some because future shock & greed hurt so many of that generation. The narcissism of the new age experimentation with new cultures and expectations gave us divorce & rootlessness. Those insecure circumstances bred flexible performative children who adapted to incentives.

If I had not leapt onto the ladder of meritocracy I’d be struggling like many in my cohort and I’d still be without a people. The Millennial wealth gap is tearing social fabric because the divergence between our outcomes is so clear. Atomizing is part of assimilating.

I am now in a position in which I inhabit the lower rungs of the very top of the ladder. I have access & assets & a reputation for work in the infinite game of playing for leverage. There is security here to be had. But a Damocles blade hangs over us all.

American success isn’t cheap. And you may not always understand the costs at the outset.

If you’d like to read more about the millennial wealth gap I’d encourage you to look. I am lucky to be one of the “self made” in my cohort in that I picked work that ended up being well remunerated. I started from a decent place but we were poor for portions of my childhood. Startup life isn’t a smooth ride and Silicon Valley produces very uneven outcomes.

I will not however be a millennial heir. I’ll inherit debt. The great wealth transfer will not be coming my way. I’m grateful to have helped my family but equally grateful when they manage to take care of themselves. I am so sad so many of our elders spent so much that their heirs felt the best option was a race to climb out of the crab bucket of the meritocracy. I am glad I made it. But it hurt.

Categories
Emotional Work Internet Culture

Day 1222 and No Exit

Even the most niche corner of the Internet can deliver fame instantly and irrevocably. I don’t think your average person is aware of just how much fame can be delivered by algorithm and how impossible it can be to shed it once you’ve gotten it.

If Andy Warhol could revise his “15 minutes of fame” conceit for the Internet age he’d probably have to grapple with how extended the event horizon of Internet fame can be.

The best you can hope for with algorithmic fame is that it fully dissipates into the background radiation of other people’s more concerted efforts to acquire fame for themselves. There is alas no exit.

Internet fame is mostly about being legible to other people and if you project something that makes sense into the wide abyss you will be known by someone.

If this doesn’t make any sense to you I’d recommend picking up some Satre. The ending isn’t very satisfying but it does repeat. So don’t worry too much about getting it right away

Eh bien, continuons…” 

Categories
Culture

Day 1212 and Being One of Many

Quick. Without overthinking it, pick one.

Words or Numbers.

I can’t predict your choice, but I’ll admit my “rational” conscience mind desperately wants me to pick numbers.

Alas my emotional subconscious intelligence quickly goes intuitive, lurching my feelings to a grabby place with “words.” That the right answer. I’d be hard pressed to correct my gut.

Humans love a good story. Even a single word can contain centuries of meaning. Just ask someone to define “woman” if you don’t believe me.

In the battle between numeracy and literacy, the bell has long ago been rung on the fight. Cave paintings transitioned to runes. Runes became alphabets. Literacy won before numbers got beyond accounting for the treasures of a king.

Priesthoods may have hated man understanding “the Word” but human minds were already on board with incantations of auspicious words before we got formal symbolic systems.

Probably understandably attempts to introduce topics like algebra were was a bit of stretch. Even simple arithmetic proved to be a contentious abstraction for many humans.

Ideas like property are a not a long haul from understanding “mine” and “yours” but it’s quite a leap to understand “how much” and “in what ways across different time and organizational schemas” which gets humans upset over specific collection of things.

Look at your hands and you understand that base ten allows you to calculate simple transactions for resources within your life.

Beyond that good luck. Got an abacus? Understanding that zero and one can communicate a universe’s worth of information is an even further leap. Attention wanders quickly without a computer.

And yet, as I enjoy the aesthetics of my own numeric symmetry in my 1212 days of consecutive writing, I know it’s my private counting mechanism.

“The need for numeracy today is enormous. Business requires people who have grasped the principles of reducing chaos of information to some kind of order.”

The Economist 1966

The narrative overlay of what numbers mean matters more than the numbers. So I’ll ask again. Which would you pick? Words or numbers?

Categories
Emotional Work

Day 1201 and It Shows On Your Face

I was at the dermatologist today. Despite my age (I am forty) I don’t have much in the way of wrinkles. I don’t have anything deep that can’t be managed with retinol and sunscreen.

I started Botox this year only because I was literally the only one I knew in my age and social cohort that wasn’t doing it. I thought this was a good thing.

But it has recently struck me as sad that I don’t have laugh lines. You’d be hard pressed to find me smiling in any pictures. The thing with tamping down on emotions is that it works in both directions. I don’t get that angry either. I don’t have any laugh lines but I don’t know how to scowl either.

I had to be moved and instructed into position today to get Botox as I couldn’t scowl. What kind of person doesn’t know how to scowl? Isn’t the joke that resting bitch face is the default for white women?

If I don’t smile I won’t get laugh lines. But I’m not angry and so I’m not scowling either. When cut down on variance you cut out the highs and the lows. You lose the good and the bad. And that’s its own form of nihilism. Which we’d do all well to remember. To be shielded from life showing on your face requires quite a bit of resources.

Categories
Media

Day 1184 and Discourse is Back but Sharded

The era of shared media narratives with simplistic framing and consensus seems gone. The information sphere is now like glass shards with many distinct realities according to Axios.

I think we have many more than twelve realities as class, politics, identity and material concerns overlap. The Internet has allowed all of us to develop esoteric and idiosyncratic knowledge. More types of reality are coming into contact with each other.

Because power laws drive the internet sometimes it seems like everyone is paying attention to the same thing all at once. We get crazily intensified reactions. People go absolutely bonkers over morality plays.

It was impressive to me to see New York Magazine create two intensely viral shared discourse moments in one week with their Dr. Huberman “scandal” and “the equally explosive “Age Gap Marry Rich” essay.

Being curious I looked up the editorial team and found it was journalists I recognized from my time in beauty and fashion. There was recipe for inducing cultural virality discovered by Teen Vogue in leaning into what is loosely call identity lifestyle. You experience culture like fashion or makeup through very specific symbols of interconnected identities. For some reason lifestyle choices makes people really crazy. It seems Lindsay Peoples the editor is a generational talent at evoking response.

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