Category: Internet Culture

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Finance Internet Culture

Day 678 and Winging It

I went for a haircut today. I’d been riding a haircut since May so it was a little embarrassing. I’d let it go from princess to dirty hippie.

Joking with the hairstylist a bit about being a bit weird we ended up commiserating over how much we enjoyed Twitter. She agreed that Twitter always felt like it was more real. Like people let it all hang out. And recently we all collectively realized that everyone is just winging it.

Nevertheless it can still be kind of a shock when it goes from “oh anyone can become one someone with hard work” to “oh fuck everyone is a fraud.”

I am I’ll admit a little shook about Sam Bankman Fried. I’ve got minimal exposure but I have interests that have been funded by funds that do. And that is really distressing to me. It always feels like at the center of the bullshit in this industry lurks some traditional finance fuckers not doing their math. And I do admit that chaps my ass. Sets us all back.

I do think plenty of the world is just winging it with a good faith and open heart. But for the sliver of sociopaths who know enough about governance and fiduciary duty and still decides that nah I’ll mix up some assets and ownership. Fuck you that’s regular old fraud and it sucks.

And what’s worse is you bring this on to our house. The people who do want to build a Plan B and who sincerely believe that a fairer more open accessible financial system is a global good. The people with shitty passports and communist governments actually need access but go ahead and you do some light self dealing. This isn’t important enough to you. Cool. Whatever. Nothing was riding on this.

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Internet Culture

Day 675 and Muddled Ideologies

Some neu-feminine viral thread arguing women are not meant to work structured 9-5 jobs because of our reproductive cycle hit my Twitter feed today. The author argued menstrual hormonal cycles represents an innate biological need for longer creative and restorative cycles in women. Or something. I am not here to argue biological essentialism.

The thread itself wasn’t all that weird just a bit of a throwback. I am all about working with your normal cycles and not against them but I just can’t get to “this is why raising children and the home is our natural environment.” Normally I’d view this sort of thread as standard natalist “be proud of being a woman” stuff and move on. I even kind of agree that we have ignored women’s hormones to our detriment.

But the way it came into my feed was a bit wilder than your usual retvrn dork. A Christian Nationalist personality that I keep tabs on had retweeted a Nazi larper (no really his avatar is the Gigachad with a Swastika chest tattoo) who had commentary about the biological inferiority of women based on this thread. He made some lewd jokes about how any attempt to live beyond the home and our children was clearly a lie.

This whole mess of muddled ideologies hit my feed just as I was enjoying a bout of PMS anger and I strongly debated responding with a well actually “we also hot chip and twerk” but I wasn’t entirely sure I needed to give them the attention of an outdated meme format. Which is also why I’m not linking to any of it. Sorry you have to take my word for it but you can probably search for it with these details.

The constant thrum of reactionary throwback accounts is pretty typical on Twitter. The casual disdain for anyone outside of your immediate in-group (which in this case was so small it literally excluded all women) has become so normalized it’s honestly not a shocker I’m seeing natalists, dominionists and Gigachad Nazis on my Twitter feed advocating for increasingly wild viewpoints.

Muddled hate is part of the appeal of the internet. But also damn if it’s not also the worst part. But if you ignore and block all of the worst bits you might be surprised to discover that actually people still believe all kinds of wildly hateful shit. And I’d rather know so I can stay ahead of any pogroms. But that’s just me. Don’t forget to vote in the mid -terms!

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Internet Culture

Day 671 and Greatest Show on Earth

I cannot tell if I’m absolutely utterly sick of watching Elon Musk take over Twitter or if I’m having fun watching it all.

Like Musk I am a Twitter addict. I’ve been a power user for the last several years as it was the hottest ticket in town as the media circus around America’s partisan emotional meltdown fomented in the wake of Trump’s presidency. If you were interested in news then Twitter was the place to be from about 2016 onwards.

The funny it is that I’ve had access to Twitter since basically day one but was never a consistent user. A friend was an early employee (so early he went to work for the podcast company) while I got to watch it all play out from the start it didn’t really capture my personal usage for sometime.

I absolutely wasn’t a power user in the early years. I was much more interested in blogging at the time. I ran an advertising network for bloggers and was absolutely obsessed with media. Media was much more interested in WordPress and subsequently Tumblr than it was in Twitter. And I wanted to be where media spent it’s time. Media took a while to really cotton into Twitter.

I was so disinterested in Twitter I didn’t even keep my original handle. I went for years without really being an active participant on the platform as a user. Which was ironic as I did quite a bit of advertising on Twitter.

When I sold my advertising network Coutorture, I decided I needed a corporate job to level up my skills. I ended doing advertising buys and heavy integrations with Twitter as I first went to an agency and then eventually brand side as an advertiser. I was no joke the first brand to live tweet the Super Bowl.

I was a director at an agency that ran digital for Pepsi and I ended up as the voice of Sobe. I was embarrassingly Lee the Lizard during the Super Bowl. At the same time I was also running a second Twitter account for Pepsi based on an SNL skit called PepSuber. We thought it needed to be live tweeted for maximum effect. No joke I was on a conference call with Lorne Michaels at 2am the night before the Super Bowl. The absolute coolest thing I did on Twitter though was probably the first Twitter aggregator. Through my friend I got access to the Twitter API and built a dashboard called Tweefreshing for Pepsi. It was Pepsi integrating all the best tweets of the day for you. It lasted like a day before it got abused. I know simpler times right?

Twitter has gone through a lot of ups and downs as an advertising destination and as a nexus for power and users. It’s always been a circus. It’s never really managed to grow up as a destination for advertisers. I don’t know where it’s going and this is clearly a nostalgia post for me. But over time it won me over. I went from a bystander to an advertiser to a power user. And I remain hopeful it will find a way to remain the greatest show on earth.

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Internet Culture

Day 669 and Nudging

It’s a nice day to be blogging today and I appreciate the nudge to be reminded of one of the Internet’s most sacred numbers by my terminally online brain worms.

Where you spend a lot of time clearly affects your social norms. As I am a citizen of the internet numbers like 69 and 420 will forever and always be titillating. Twitter in particular has a fondness for our sex and our weed. But Twitter has lots of other social norms and not all of them are so friendly and fun.

If the new management at Twitter could fix one element of the platform, my choice would be their nudging “your reply is hostile” prompts. I am, as Spock once said of Captain Kirk, prone to colorful metaphors. I swear. A lot. And the Twitter “be friendly” screen is a constant companion of mine.

Twitter sending me a warning that “Most people don’t post replies like this”

I was goofing around in a thread about ham radios that we should become ungovernable to our HOAs. Sure some Karens might take offense at me lobbing f bombs at the authority of your home owners associations, but most people wouldn’t. I’m not going to train Twitter’s algorithm to recognize this social nicety though. T

Now I could comply with the screen and edit my tweet. I could comply and say actually no I’m not being hostile I’m making a joke. But freaky they should let me say fuck HOAs if I want to even if it’s not a joke. And I’m not going to conform to this social grace. If anything the screens little nudging hand encouraging me to be nice makes me want to push back even harder.

I’d love to see the metrics on if this improves behavior or not as human nature suggests it might make it worse. I know it makes me more hostile. I double down on my responses just because inhumane algorithms are coded as “the man” in most media. I will not comply. And like my response I am become ungovernable, destroyer of Twitter norms. Oppenheimer got it right.

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Internet Culture

Day 660 and When Extremely Online Goes Terminal

I committed one of the cardinal sins of the extremely online yesterday. So much discourse was happening I overwhelmed myself. Just like an endless stream of stuff was hitting my hind brain and like an idiot I just kept drinking from the firehose of engagement. I stayed up till 1am.

I’m typically careful about how much central nervous system stress I’m willing to tolerate. It’s a hazard of the job when being visibly online and searching for investments is mostly virtual. Purposely consuming a significant amount of bad news or scrolling the deep cuts of the dark corners of the message boards is meant to be done in small doses. I have no need to push my endocrine system into permanent fight or flight. No one does. It’s very counterproductive.

Going into a sympathetic nervous response is a part of life though. Some stress is good. I have an entire routine for soothing an overstimulated vagus nerve. I take adaptogens. I meditate. I live in Montana with plenty of open spaces and fresh air. I am skilled in discerning agitprop from all corners of the information wars. When I dive into the dopamine river I do so responsibly with the right tools. Don’t try this at home kids.

But that doesn’t mean I’m immune from drowning in the dopamine drip. I just have a good chance of pulling myself out before it’s too late. Around 9pm or so it became clear that even after a quiet dinner, some CBD and THC gummies, and relaxing television with my husband that I was in fact still very much in sympathetic response.

I panicked a little bit as hour after hour passed and I continued to be reactive. I’d started a negative flywheel. I took an Ativan fully expecting the steroid of the mind to knock me out. It did not. And so giving in to all my worst impulses stayed on Twitter. Fuck it if the good rare drugs weren’t doing it. I said “let ‘er rip!” I had recently finished the Bear.

Today I undid the damage. I slept until my body decided it was time to wake up. I followed my supplement routine carefully. For the TMI readers I had about a dozen orgasms. I slept some more. I stretched and took a walk. I took a long leisurely shower with every possibly form of exfoliating and conditioning I could imagine. And now at the end of the day I think I might have pushed my case of terminally online back to a place of merely extremely online. Let that be a lesson to everyone.

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Finance Internet Culture

Day 654 and Inappropriate Language

As much as I love to joke about getting cancelled on Twitter, I’ve never actually worried about getting dinged. I resisted getting a Blue Check and otherwise pursuing the trappings of being a power user as I was confident that my real world connections would overcome any algorithmic nonsense.

Digital power still resides on a firmament of real world power. I figured I know the right people in real life at Twitter, so short of me encouraging a coup while also being the President of the United States of America, I was pretty safe in maintaining control of my account. This was perhaps a bit naive and I knew it.

The algorithms do in fact come for us all. I got an unprompted warning today that a user on my account (I’m the only user but whatever) had been deemed to be using inappropriate language.

A Twitter warning saying my account AlmostMedia has inappropriate language so is ineligible to run advertisements

At some point I had the power to run promoted posts, otherwise known as advertisements, but because I have angered the language police at Twitter I am now no longer allowed to pay to promote my own speech. I guess I overrode the “are you sure you want to tweet this most users don’t use this speech” warning one too many times.

I swear more than average for a woman but probably a lot less than average for someone in finance. My account is notably a shitposter account. I remain fascinated by social status and access of all kinds, and shitposting remains of the higher status activities in social media culture as it demonstrates you need not be censored by social mores or common decency. Except apparently I can be.

You can get worked up about whether this infringes on my speech as I can say anything I like but now I’m no longer able to pursue any paid reach. This is the popular theory that everyone is entitled to free speech but not free reach. Or I guess in my case paid reach.

To be honest I had no intention of buying any paid reach advertising on Twitter. The folks I care about generally seem to get my Tweets and I’ve got no sense I’ve been shadow banned. Well, ok now I am worried but I wasn’t before this goofy warning.

To me this feels like a reminder that Twitter just doesn’t give a fuck about its power users. I am a well networked and well liked (or well hated) account with powerful followers in the core demographics that matter on Twitter.

I sit inside a nexus of media, finance and Silicon Valley personalities that care a lot about the platform even as the platform mostly doesn’t give a shit about us. Which is arguably why we’ve all spent six months giving a shit about Elon Musk buying Twitter. When a power user gets banned from advertising producers it’s not really a problem for the user, it’s a problem for the ad products team who is fucking up making money. You know, their job.

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Finance Internet Culture

Day 651 and Best Guess

I’ve loved the discourse of indignation that has surrounded rich men doing deals via text messages. There was lot of hand waving about the death of genius and the meaning of it all. Isn’t it such a scandal our best and brightest are just saying shit on Twitter DM?

I suppose if you never worked in startups or finance it might come as a genuine shock that rich techie people are no better or smarter than anyone else. Why the fuck do these dorks control all the money and resources then? I’d say it is because they are willing to make their best guesses.

One of my favorite scenes in Star Trek is Spock struggling through a series of calculations and informing Captain Kirk that he may need to make a guess. Kirk’s response? That’s extraordinary! Spock is naturally confused. Dr McCoy or Bones has to do some translating.


Bones: He means that he feels safer about your guesses than most other people’s facts.
Spock: Then you’re saying… it is a compliment?
Bones: It is.
Spock: Ah. Then I will try to make the best guess I can.

Star Trek IV The Voyage Home (The Whale Movie)

Everyone is just muddling through and making their best guesses. Even the best and brightest among us are struggling to make it all work. I’m not suggesting the folks making the Twitter deal are as good as Spock but they are just making their best guesses too.

And for whatever reason they are willing to put a lot of money, time and reputation on the line to see where their best guess might go. That’s pretty courageous in its own right.

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Internet Culture

Day 615 and Look Back

I recommend having habits from which one doesn’t deviate. I’ve come to appreciate how much the daily exercise of writing has come to provide a kind of scaffolding on which I hang the rest of my day.

But it can be easy to get lost in a habit too. I had originally started the act of daily writing as the habit. But I sometimes forget that there is more I can do on top of the foundation I have laid over these past eighteen months. I could integrate more of my past writing into the daily writing. I could do more to make it visible. I could do more to make it accessible. I could do more to make it durable. Perhaps now that writing every day is a firm habit I can expand on it.

In that spirit I am doing a little link round up on what might warrant a look back. A few posts that I thought were particularly good. A few posts that reflect some of the zeitgeist that I am digesting. And a throwback that some of my internet friends reminded were worth while.

The Thursday Styles Problem is probably one of my favorite essays. It’s about who knows what when and how that power flows.

I did a few write ups about masculinity and the internet. Two are about groypers. One is about cucking in the imagination of the American conservative. Or be careful as you can absolutely get brain worms from the internet.

I also had an essay on doing errands and the reality of living your daily life in a time of collapse. It pairs well with this bit about shrinkflation and consumer packaged goods.

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Internet Culture

Day 614 and Cuckservative

At the risk of scandalizing any of my relatives, I learned about a sexual kink today called cuckholding. I was not, sadly, enjoying kink SubReddits. I learned about this term from a bunch of Trump acolytes. Apparently cuckholding means watching another man have sex with your partner (usually wife). So now you know.

For those that are not terminally online, the context is that in a lot of right coded spaces terms like cucking, beta cucking, and cuckservative get used to describe humiliation but also insufficient purity to the cause. The cause usually being some Platonic ideal of conservatism right up until it becomes indistinguishable from authoritarianism.

Now I’d not given a lot of thought to the term and it’s apparent intense fascination to conservatism men. But it keeps showing up in even ancillary spaces like gun culture and even Wall Street Bets. Every humiliation is cucking. Every instance of not holding perfectly pure in-group signifiers and adherence is cucking. The beta cuck is in a an internal battle with the alpha Chad. And frankly it got so prevalent I finally had a “lady doth protest too much” moment and asked wtf is the obsession with cucking.

Can anyone explain to me why the right is so obsessed with cucking?

I honestly didn’t expect to learn as much as I did about the anxieties of our age, the particular traumas of living with ego preservation needs from our childhood, and the sheer raging reaction formation that is American masculinity. Honestly I’m starting to spend a little more time there than feel safe.

I quite feel don’t feel up for analyzing the whole mess of reactions but it largely seems to boil down to a Slate or Salon article said this was the hot liberal fetish. This got percolated through forums culture and whipped into a frenzy by Trump meme magic. But because the internet gives you brain worms this turned into an actual thing people got sexually turned onto and now it’s maybe impossible to untangle what is fetish and what is meme. But there is definitely some wild sexual politics around power and property in America and who counts as a full person with agency. I’m including some screen shots for posterity as it might be helpful for later research as I fear this will end up being useful as some internet ethnography.

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Internet Culture

Day 599 and The Lamentations of Their Women

A bunch of people asked me about what happened to me on Twitter over the weekend. I’d been hitting a bunch of different niche communities like startup Twitter, finance Twitter, doomer Twitter, and discourse Twitter with a thread that has a bunch of extremely extra and occasionally outright hostile weirdos saying reactionary shit.

I think it all started when my friend Ashley wrote a post about the commodification of women’s bodies. She was responding to another piece of discourse and found herself getting dog piled by one of the most irritating but unavoidable portions of the the internet; reactionary angry young men.

I didn’t like that Ashley was getting ripped for functionally agreeing with right coded, socially conservative men. I thought “damn, you can’t win with them”.

Entering the Fray

I decided to jump in and tease some of these boys. My inner child loves to shitpost as she finds humor and playfulness protective. I promptly got blocked. I went about my business. Now that I live on our homestead in Montana, I’ve got a lot of chores.

But I couldn’t leave well enough alone. I kept discussing the damn discourse. I expressed my concern that we’ve got such an intense population of reactionary young men who act as if they are perpetually victimized. I expressed empathy for how men are getting screwed and mostly got told it is women’s fault. It did some numbers but it wasn’t going into a context collapse situation just yet. Basically another day on Twitter.

The thread started out with all of the empathy and good faith I’ve come to expect from niche Twitter. We avoided purity politics. Tucker graciously discussed his own journey and how he let go of anger and began taking responsibility for himself and his family. Jack made some jokes. A number of internet friends discussed the varied ways they handled the systemic discrimination that some masculine virtues experience in modernity. Much wisdom was shared about how different they had grown up to be men.

Later that night I wrote a throwaway post about how we’ve got a crisis of masculinity and maybe only other men can get through to angry young boys? I suggested that perhaps right coded men who discuss modern masculinity would have an easier time reaching them. I tagged Tucker Max and Jack Murphy as men who seem to have done a good job taking responsibility for their own lives.

I basically went to bed with a sense that people had been good to each other. And I didn’t really notice being quote tweeted by a niche main character in groyper Twitter or what it would mean for my tomorrow.

It Escalates

His thread contained the following:

  • A very intense discussion of the ethics of doing butt stuff and posting about your experience with polyamory and cuckcolding.
  • The ethics of charging for coaching and clubs and whether one can have masculine virtue if your wife sleeps with other men.
  • A surprising amount of hysterics about what constitutes hypocrisy if one claims to be masculine.

Basically a bunch of people who haven’t figured out their own shadow lives told me exactly how uncomfortable they were with other people’s sex lives.

But honestly it was just so much fucking butt stuff.

Unfortunately that visibility of discourse meant I suddenly got flooded with harassment. A coordinated re-tweeting campaign began. People started digging into back posts and old news headlines. My direct messages got flooded with threats against me and my husband. It was definitely enough that we started thinking about security around the homestead.

I can only assume someone’s group chat or some message board was like “look at the phenotype on this bitch”. And to be fair, some people came with good jokes about venture capitalists moving to Montana. But then there was the graphically racist, as in, “oh we still have Nazis” plot twist. I realized I might need to actually start blocking people. I felt modestly disappointed as I hadn’t been dogpiled in a long time. But protecting myself was more important.

Why

Now you can ask why am I even stepping into these spaces if they contain this kind of abuse? What can I say there is a part of me who enjoys a frisson of danger. The feminine urge to protect our menfolk often runs head long into the reality that they can be dangerous. Walking into male spaces has inherent risks if you take up space in public life.

I have to be honest honest with myself that there is a breed of men who considers all public spaces to be male. I am an offense to them even if I am in the process of lamentation for our men. The space I take up by existing with different preferences is proof enough I am an enemy to be subjugated.

So I guess I owe anyone I teased about blocking on Twitter an apology. There are some people in too much pain out there. And I am not in anyway responsible for their emotional health. Only they can choose to let go of the pain.