Tag: Attention

Categories
Internet Culture

Day 978 and Unfollowing

I spent serval hours today manually combing through everyone I followed on Twitter. I was following over 10,000 accounts. As I do not use the algorithm view “For You” tab, my feed was getting a bit out of hand. I knew something had to be done.

As Elonbucks (monetization for account with over one million impressions a month) have rolled out, it’s become harder to make sense of anyone’s feed. All the incentives for status and wit have been distorted by rage clicks and engagement bait. Everyone is competing to game the algorithm for maximum reach now.

I have fought the algorithms. I prefer to browse in chronological order. But as I follow all kinds of accounts the sheer volume was too much.

I don’t follow only people I like. I wouldn’t call it “hate following” but I keep an eye on unsavory types. When you combine the engagement bait with the exodus of professional and media accounts, you get a timeline that is tilted to scheming and grifting.

The confluence of factors means anything timely like breaking news is impossible to find. My capacity to extract sense or narrative from the platform has degraded to the point where I’m at the mercy of discourse.

So I started to unfollow. I began the day a hundred or so accounts over 10K. At the end? I got it down to 5,600 or so.

I followed a few simple heuristics. If I didn’t recognize your name and you didn’t follow me back it was an automatic unfollow. If I did recognize your name but I couldn’t remember the last time you interacted with me I also unfollowed.

The only exceptions to that were if you were a journalist I followed for news or a venture fund or LP I follow for work. I don’t expect random journalists who don’t know me or funds outside of my space to chat with me.

At first, my unfollows were a lot of anonymous and avatar accounts. I am active in TPOT and degen crypto which both have a culture of anonymity, so some of the accounts enjoyable.

But as I went further, I found a veritable deluge of NFT accounts I regretted following. 2021 Julie was far too forgiving of NFT content for 2023 Julie’s tastes.

A screen shot of me working my way through unfollowing a bunch of NFT Twitter accounts.

Because Twitter shows you who you followed chronologically, it was a bit like an archeological dig of my last decade on Twitter. I could see when I moved to Colorado. I could see when I was in Lower Manhattan. I unfollowed road condition, weather and emergency service accounts I did not need. Ditto local politicians.

I easily could see when I’m moved to Montana with a huge swathe of local news, local service, and local businesses all lined up chronologically to show we’d arrived in Gallatin County outside of Bozeman. I kept most of those except the local socialist club.

My local Montana layer from 2022. I kept them

As I dug, I found myself with plenty of people to unfollow. A shockingly large number of women had simply left the platform.

At first I thought they had just unfollowed me for being annoying (and I’m sure many did) but I kept encountering profiles that had tweets deleted and notes saying they were abandoned. Some were men, but it was dramatically more common with women and queer accounts.

I also noticed as I got to around the 2016 layers that my gender balance went from being 80% men to 20% women to being 50/50 as we traveled to the “Before Times” prior to the Great Weirding.

There was clearly a time on Twitter before Trump and the Resistance and the Pandemic had made the platform worthy of the nickname This Hellsite.

And that time had a lot more women on the website. There were marketing and PR chicks, Girlbosses, and mommy bloggers. All gone. That made me sad.

The most enjoyable part was seeing pleasant memories like when everyone was absolutely all in on Ted Lasso.

I followed the entire cast of Ted Lasso on Twitter in 2020

I also found evidence of many weird interests and hobbies. Like the time I got obsessed with algae. I didn’t figure I needed to keep a bunch of trade accounts and niche biology journals in my follow list.

It was also fun to see when I first followed my husband. I recalled it as his account was surrounded by a bunch of fitness influencers. It’s a long story involving Airbnb, a power lifting friend in from out of town and rent arbitrage

I also noticed that many of the venture capitalists I’d followed early in my career who I never imagined following were in fact all now following me. It was clear that over a decade I have gone from upstart founder to respectable (ish) member of the startup ecosystem. People I once viewed as aspirational were now people who treated me as a peer.

I’ve got no idea if this massive unfollowing will help my Twitter feed but I hope it will. And if I unfollowed you it was probably an accident. I was rapid fire unfollowing and scrolling and I had to go back to refollow folks when Twitter would get out of sync. But I’m sure I missed a lot. So please don’t hesitate to remind me to follow you back if I made a mistake.

Categories
Culture Internet Culture

Day 977 and Insecurities

A toxic morass of content has been circling on Twitter and corners of the chattering classes on TikTok, Substack, and podcasts that I’ve taken to calling gender bait.

Topics like “body counts” and the relative degrees of acceptable promiscuity in women (as little as possible) is everywhere. We are main charactering single women for sleeping in on Sundays. Hot takes on how women are failing men is everywhere.

The insecurity is palpable. The lust for control is high. How many people you’ve had sex with and how it affects marriage and family formation has been a contentious topic in culture wars in America for sometime. For a private matter between partners, it’s shocking how much it’s become fodder for social media grist.

Presenting scorn to women for being without significant others and children strike me as callus. Fertility is one of the most sensitive possible areas for anyone. I know it has been for me. You never know why someone is childless.

I wouldn’t recommend diving into gender bait topics if you aren’t already aware of the discourse and it’s champions. This variant appears to have gained momentum with a YouTube celebrity boxer feud.

It’s now percolated out to every engagement farmer looking to grow their outrage crops. And it looks like business is booming. Sadly, lonely people are desperately searching for control and reassurance and gender bait gives it to them.

It feels as if we are repeating the same slut shaming I saw as a teenage girl but on some new variant of reactionary steroids.

If you are looking for ways to judge, shame and coerce others into behaving in a way that provides you comfort without their consent please consider that the problem might be you. It’s your insecurities speaking when you apply sweeping generalization to an individual you may not even know.

Once you are secure in your value and worth it’s a lot easier to get what you want from others simply by having boundaries and standards. There is no need to rain judgement on others. You wouldn’t want them doing it to you. Apply the golden rule and nurture empathy. The security you will find will last longer than any temporary control you may find through shame or judgement.

Categories
Startups

Day 970 and Be Your Publicist

My day job is as an early stage venture investor. Like most people who do angel investing and pre-seed startup investing, I learned my trade on the job as an operator. I founded and sold some startups. I helped my friends with their startups. We invested in each other. Because startups are primarily about teamwork you tend to hone a specific skill. My super power was getting attention.

That means now one of the ways I support my portfolio of startups is with public relations. I’ve gotten enough personal press over the years I’ve learned a lot about the dark arts. I’ve also had the privilege of being trained some of the best in the business. I’ve picked up skills.

I hope I can help outliers building the next generation of weird companies move past the ‘media is the enemy” phase of public relations.

I’m going to offer up some of my specialty skills outside of my own portfolio. I can’t invest in everyone I’d like to think I can help anyone in the ecosystem who wants to tell a big story about what they are building. I will help you craft a story that can be broadcast far and wide, no matter how outside-the-norm you are.

If your dream is to have a cover story in a prestige periodical, a Wall Street Journal stipple for your expert commentary, or reframe how a story in your space is covered, I can help you plot the course to get there. 

Over the years I’ve done things like

  • Put a VC making her comeback on the cover of a national magazine
  • Secure the keynote slot of the biggest conference in a founder’s industry
  • Guided numerous CEOs through extensive press tours, with coverage blanketing their spaces

I’m not a traditional agency, I’m someone who understands your journey. From financial journalism to trade & specialty coverage to personality driven lifestyle pieces, I can take you from Bloomberg and Vogue to private Discords and influencer group chats. 

During our work together I can help you,

  • Craft your narrative and position 
  • Understand how reporters think and their incentive structures
  • Secure top tier, feature coverage in the places that matter
  • Provide crisis communications support
  • Find an agency (if that’s right for you)

I work on a retainer basis starting at $5,000/month – giving you access to me as your partner through whatever projects or objectives you have.

Consider me your diplomat to the 4th estate. I’m an effective accelerationist capitalist that speaks fluent woke. Reporters know and like me as their savvy crypto libertarian friend that lives on a Montana homestead. 

I’m well known for my doomer optimism, YIMBY advocacy for the Montana Miracle housing reform, my digital futurism and, somewhat weirdly, my years in luxury fashion & brands.

Want to dive right into a conversation about a problem you’re having?

Book time with me on Intro and we can solve it

Ready work with me?

Email me at julie.fredrickson@gmail.com

Categories
Community Startups

Day 967 and Good Moods

Everyone in my social circle was in a terrific mood yesterday. A small company that was widely supported by angels in my ecosystem was acquired by a larger startup that we all like. Happy investors that we were, Alex and I read the cap table over dinner and celebrated each co-investor that we liked.

It was a jubilant moment across my group chats in a darker wider climate for startups. The federal reserve’s inflation fight has meant tighter dollars. And that means less funding for early stage companies at lower valuations.

The focus has been good for the industry. A reminder that we can’t spend our way to innovation. We’ve relied on bigger companies, weaker talent, and unsustainable growth policies while the cash spigot was on.

I enjoyed the win. I’m happy for the founder and the team who will be going to such a great company. I’m happy a lot of investors got a win. But I know that the good mood will have to sustain us through some rough patches. So it’s good we are all banding together and the wins are shared.

Categories
Aesthetics Culture

Day 961 and Repeating 2003

Greetings, citizens
We are living
In the age
In which the pursuit of all values
Other than
Money success fame glamour
Has either been discredited
Or destroyed
Money success fame glamour
For we are living in the age of the thing

Felix da Housecat for the 2003 film “Party Animal”

I wasn’t a club kid in the Iraq War era. I had not yet rebelled. Like all class jumpers I was safely ensconced at a private university where I studied great books. I was however a club kid in the era of indie sleeze which arrived at an even more bleak sociopolitical nadir.

The Global Financial Crisis imploded expectations for how middle class millennials might pay off loans for expensive educations while we redeployed our working class to Afghanistan. But we’d elected Obama so like our politics were a little weird. Yes, we can’t? It’s was a dissonant age.

The remnant aesthetics from that era are somewhat shameful (as is all true youth culture) and yet here we are repeating them as the twenty year cycles of cultural remixing arrive to demand their due from my youth. 2003 is reappearing in 2023.

Logan Paul cannot marry a slut just as Britney Spears should never have given it up to Justin Timberlake. Elite social mores are not for the Bourgeoisie to emulate.

Perhaps we should call this tendency for aesthetic return the “‘70s Show’ Show” effect as the nostalgia for our youth by the middle aged is always more consumer friendly than the culture was at its birth.

I get to enjoy feeling like I was cool when I was 22 and Zoomers pick over our wardrobes at theme parties. It’s a fair trade.

I encourage you to revisit an artifact from the 2003 called Party Monster to explore this aesthetics original form. It stars Chloe Sevigny, Seth Green (remember him) and McCauley Caulkin. The music video for the big hit from the soundtrack is titled “Money, Success, Fame, Glamour”. I quoted it at the top.

With lyrics that rooted so deeply in modernist materialism I’m tempted to yell “Eat your heart out Walter Benjamin!” The Marxist continental philosopher was a sexy club kid. Consider the engraving on tombstone in Portugal where he died fleeing the Nazis.

There is no document of culture which is not at the same time a document of barbarism

Theses on the Philosophy of History

Benjamin was a great historian of German romanticism and it’s impact on fascist political aestheticism. So consider that history and ponder it’s relationship to the 2003 era counter cultural artifact.

The “Money, Success, Fame, Glamour” lyrics are materialism distilled and reflective of the nihilism of the Bush era. Forever wars and inflationary spending on empire was harder to smooth over with propaganda as the internet fought back. But in the aughts we still hadn’t quite realized we’d never be rid of our elites after the shocks of reactionary terrorism.

Maybe in our twenties we thought eventually we might take over and do things differently. I’m turning forty this year, and well, Joe Biden is president.

So here we are revisiting the past that won’t leave. RuPaul has a remix challenge of Party Monster soundtrack’s hits released this year and it’s worth seeing how ugly the refinements are compared to the original.

The most you can hope for now is that some millennial will turn your influencer work into a Netflix comedy in which you show off your cultural savvy by going to a queer club party themed 2003 in Bushwick. No the Kim Cattrall vehicle Glamorous is not very good.

Categories
Politics

Day 958 and Civic Engagement

We hosted a little get together at our house this evening. Montana has been in the midst of a renaissance of optimism. It was encouraging to have thirty or so of our neighbors over to discuss our priorities for Montana’s future.

The state has many challenges ahead of it as a result of increasing growth and desirability. You can choose to approach that as an opportunity with a growth mindset. Or you can shrink back and pass laws limiting trouble and keeping things safe. Here in Montana a diverse set of constituents struck back against government overreach.

We discussed the recently passed YIMBY policies in Montana’s 2023 Legislative Session and the Frontier Institute‘s future plans to ensure Montana is a place that all can thrive.

While we all disagreed about a lot, what cemented the coalition is that we all agree that we want more freedom and less government. And you’d be surprised at how much flows from that basic positive oriented.

It was a pleasant night to stay indoors as it was past 90 outside. We had pizza and salad from Sidewall Pizza. And we chatting about knocking down bureaucratic barriers and ensuring opportunity for all. I know it sounds hokey but I honestly fell hopeful.

Categories
Aesthetics Internet Culture Media

Day 954 and Frame Jacking

It’s a war of all against all on the internet. And I don’t recall being conscripted into any kind of war but here I am up to my neck in ontological shock and crisis of meanings as I read the news.

Language is a virus. And we are all infected. I’ll let Ben Hunt of Epsilon Theory illustrate.

It’s our autonomy of mind that is threatened by this unholy troika of smartphones, social media and linguistic weaponization, and there is no more important struggle today than to defend ourselves against that threat.

Humans have nervous systems that are easily hijacked. You give us something to imitate and within a few weeks we’ve learned a new way to get a social advantage. And so we have massive social cataclysms as the rules change. And the rules are changing fast.

This TikTok about a woman accepting an engagement proposal because the vision of the future scares her? It might actually be an anti-natalist campaign by degrowthers or maybe even Chinese propaganda? Who knows.

It’s not as if America gives a shit about maternal health or women but hey here is a podcast about a porn star who specializes in anime’s less savory fetishes. Is your teenage boy an Andrew Tate fan? It’s time to enjoy a reactionary period.

Obviously this has anyone older than forty asking if the western world under attack. Is questioning liberalism actually the psy-op? Are we fighting amongst ourselves? Do you even know what memetic agents you are infected by?

I sure don’t what brain works in carrying but I don’t think animated porn is for me. But I also got taken in by lots of questionable narratives on modern medicine, fertility and children too. Untangling yourself from the desires you were given is exhausting. Good luck unpacking who jacked your frame!

Categories
Aesthetics Internet Culture Politics

Day 947 and Dreams

I slept quite a bit last night. I slept more this afternoon. I can’t say why I needed so much rest. But what I can say is that I dreamed a lot. Odd, florid, turbulent dreams too demanding to be ignored.

It’s unclear to me what my unconscious was tidying up. Was it the detritus of ego death or the toxins being flushed by my glymphatic system? As my favorite meme suggests, “porque no los dos?”

I’ve not been much inclined to engage in the day’s online dramas as I’ve been too distracted by my own dream roads. My own life has too much of a hold on me today.

I gather there has been arguments about pagan vitalism and post-Christian morality. The persistent agony of feeling like life is no longer about living has scrambled the brains of our young. Extremist communities have infiltrated our meme spaces. White nationalists and Nietzschean fanbois insist on their own righteousness.

And who can blame the lost boys from looking at these scandals? Ontological shocks are coming at a fast and furious pace, all while the depths of the abyss are staring back.

Nothing is sacred and all is permitted. Everything is sacred and nothing is permitted. Keep at the permutation until you’ve reached enlightenment. Or until you’ve died.

I’ve not felt the need to swim in the deep end of offense. I require no taboo or reactionary behaviors to feel as if I’m alive. My dreams even at their most intense remain mere reflections of the enormity of my own life. I have lived large and with more agency than I ever dreamed possible.

Categories
Culture Politics Preparedness

Day 943 and Glimmers

I find myself filled with optimism today, even as I’m quite sure we are ramping quickly into the era of chaos I’ve been prattling on about for nearly a thousand days. Everything feels a bit “hold on to your hats” as we collectively experience the fear and joy of an illegible moment without any dominant narratives.

And yet today inside this chaos without clarity, the internet is filled with enthusiasm as a small niche of enthusiasts try to replicate the results of a chemistry paper that claims to have made a superconducting at room temperature material LK-99 produced with common materials like lead and red phosphorus.

Add that on top of fervor over Congressional investigations “aliens” program whistleblowers while we all collectively wonder at the potential for artificial general intelligence to be accelerated and the zeitgeist is a fever pitch of vibe shifts from doom to foom.

All of these glimmers of joyful uncertainty and hopeful chaos are emerging from a youth culture that is quite sure it has been abandoned by its own past as it is bombarded by a dystopian future by its own geriatric elite. Is it any wonder it feels like the social contract is hanging on by a thread?

Historian Peter Turchin is taking a victory lap with the accuracy of his theory of cliodynamics

When the equilibrium between ruling elites and the majority tips too far in favor of elites, political instability is all but inevitable. As income inequality surges and prosperity flows disproportionately into the hands of the elites, the common people suffer, and society-wide efforts to become an elite grow ever more frenzied. He calls this process the wealth pump; it’s a world of the damned and the saved.

Peter Turchin “End Times: Elites, Counter-Elites, and the Path of Political Disintegration

The broader popular rediscovery of historians Neil Howe and William Strauss is no coincidence. They wrote the The Forth Turning twenty five years ago.

Looking back at the last 500 years, they’d uncovered a distinct pattern: modern history moves in cycles, each one lasting roughly eighty to one hundred years, the length of a long human life, with each cycle composed of four eras—or “turnings”—that always arrive in the same order and each last about twenty years. The last of these eras—the fourth turning—was always the most perilous.

The Fourth Turning Is Here

Clever Simon and Schuster realized it was an opportune moment to point out that the fourth turning had arrived with a new book from Howe.

So perhaps these glimmers are here to show us that the churn is here, the fourth turning is now, and Turchin’s race to become an elite to outrun the effects of dislocation may already have its winners.

Amidst all of that there are those of us seeking to believe that we might find a way forward. I’d rather be looking for the glimmers of hope. I’ve already done what I can to warn about the need to prepare for hard times. If you haven’t yet come to terms with the doom then I certainly won’t convince you of the need for optimism either.

Categories
Chronicle Emotional Work

Day 941 and Unreasonable

Today marks our one year anniversary of moving to Montana. I noted yesterday just how much we achieved in just 365 days.

I’ve tended to think in terms of time in terms of days over the past three years because no other metric seemed sensible. Too much changes every day even as too little seems to be different.

I do believe that what gets measured gets managed. So it makes sense that someone like me who writes every single day thinks that days are the manageable metric. Not that being manageable means anything is under control. Merely that I have some metric to measure back into to make life seem more reasonable.

I am however all too human. We are feeling animals with the capacity to reason. It’s important that it’s not the other way around. Much as I like to reason my way through life I’ve learned to remember feelings matter. This has made me both much more open and also much more careful about how I treat myself.

I suppose this makes me unreasonable simply by definition. Humans are unreasonable because we do not operate through reason entirely I’d encourage even my most autistic friends to remember that this means you are unreasonable too.

Narratives are the comfort we seek as our apophenia runs rampant. Spotting the one thing that is not like the others is how we survive. We seek sense in the chaos. It’s an unreasonable thing to do when we know we’ve not yet managed to measure even a fraction of our reality. One day I hope I come to terms with that.