Categories
Media Politics

Day 331 and No Going Back

We were never getting rid of the downstream effects of the pandemic. All the joking about the “before times” was just our collective psyche exhibiting normalcy bias. There is no going back. Inequality is rising and people are struggling and attitudes have ossified. Not because of some bizarre conspiracy but because you can’t put toothpaste back in the tube.

Every restriction and panic is just another day where the world gets more unfair and the prepared and the wealthy have more moves than those at the bottom. And so more people suffer and the gyre widens.

The thing about being privileged is that it compounds over time. Every instance of success and every lucky break build on each other. The math is an inexorable process that leads to one conclusion. The rich get richer.

The reverse is true too. Every barrier, every bill, every setback, every issue compounds too. An object in motion stays in motion.

If this all seems very unfair, I regret to say there is absolutely nothing any individual can do about the physics of success. The best you can do is try to bring others up with you. Educate them on the logic of success and arm them so they can begin to compound their own.

You can’t do it at mass scale. Individual outliers will distort every set of rules and every game within a handful of moves and the accretion of influence begins anew. There is no such thing as revolution. There is only hoping you can enable enough people to change the direction for good. That enough people chose collectively to make better choices for each other.

Anyone who preaches anything other than individuals aiding each other in freedom will have to acknowledge that all systems are prone to corruption and self serving. There is no level playing field.

Some of us just have enough ego to think if it is our people and our tribe or our political party in charge we’d do it better. That’s a lovely lie and history is riddled with the graves of societies that fell to egos of Caesars and strong men. Humans wouldn’t be interesting without our sins. We have to chose to overcome them and accept responsibility for their consequences rather than put our problems at the feet of elites.

And this unfortunate logic can lead one of two ways for America. We can either accept the personal freedom and self responsibility of each other. Or we can get smaller as a nation. What’s more likely to happen is the inequality widens. The rich and productive will write their own destiny. They will take advantage of the sifting sands. New fortunes will be built on pandemic logic and technology.

And the insecurity of the chaos will erode the positions of most fragile members of society and they will fall further as we climb higher. We will force rules on them we don’t abide by. Masks, testing, vaccines, restrictions of movement become for thee but not for me. We will restrict their capacity because it doesn’t affect our lives. It’s corrosive and unequal and cruel. It’s entirely without empathy. And we are accepting that because our stars are rising. The money is being made off this societal transition. It’s already in motion.

Categories
Finance Preparedness Startups

Day 320 and Chaotic Families

I’m fundraising for a seed stage venture capital rolling fund chaotic.capital. Since this is a blog for my friends if you are an accredited investor I’d love for you wander on over to take a looksy. Or feel free to send me a DM on Twitter or slide into my email inbox which is julie AT chaotic dot capital. The TL:DR on the fund is that the world is getting exponentially more complex and that is making living life chaotic as fuck.

Humans don’t like chaotic. We like predictable. So we invest in seed stage technology startups that help individuals, families, organizations, and even whole communities, adapt to living with in a more chaotic world. I’m talking about all the areas we invest in on the blog. Yesterday I mused about chaotic labor markets and what kinds of companies are exciting to us there.

Today’s post is about about how families might adapt to a more chaotic world and who might capitalize on the future of adaptable families. Millenials aren’t having children. Maybe because they know our current systems aren’t set up to support working parents and their children they decided it wasn’t feasible. We need to fix this if we want to have a future.

Millennials lack the familial and community ties of previous generations and they dislike that they have been saddled with increased housing & education costs while having fewer resources to invest in having families and homes. I wouldn’t be surprised if we see a resurgence of planned communities and kibbutz style housing. HomesteadDAO or KibbutzDAO could emerge as collaborative non-corporate structures for new planned communities. Or get wild and maybe we see baby DAOs with multiple parents legally bound to one child. For all you Expanse fans I would be open to raising a Jim Holden on a Montana homestead with you. Only kinda joking.

Practically though the only way we solve for a better future for families is by giving individuals the flexibility they need across all facets of their life so we can adapt families to the future.

We need to support families where they live, where they educate themselves & their children, where they source & prepare food, where they need medicine & healthcare, and even where they find partners. There is a lot more private industry and startups can to support families profitably. The more flexibility we can grant people in building their ideal family unit the better. If one variable changes then every variable changes. That’s where startups excel generally. Software can expand the set of services available to people.

Because we’ve got a social structure problem with capitalism right now. Families aren’t affordable. Maybe we see alternative housing and family structures become increasingly appealing as the nuclear family structure cannot not afford a family. We may see living arrangements that let multiple families come together to provide childcare, food, education communal support. Whatever solutions come up we need to consider them.

Or we find ways to let families come back together. Increasing rural broadband and support for remote work could allow kids to move back to their hometowns to be near parents and grandparent to give us a chance to knit back together communities and combat urban isolation. The more we can improve opportunities in rural towns where existing family lives the more opportunities we create. That means we will need to provide all the services we expect in a city but remotely. Software businesses to the rescue! Here is an incomplete and in no particular order list of startups I would consider funding.

Request for Startups.

  • School contract swaps for private schools to allow easy mid year transitions or voucher searches for public schools
  • Teacher & childcare marketplaces, swaps or even parent run DAOs (bounty for 7th grade science teacher for homesteadDAO anyone?)
  • Home care shares & swaps or marketplaces (elder & children)
  • Remote healthcare providers & their tech stack particular support for specialties, pharmacy & data products
  • Fractional housing, co housing & house shares or other communal living for families
  • HomesteadDAO, KibbutzDAO, TownDAOs, Mobile & Van Life DAOs
  • Rural broadband services
  • Direct to consumer farm access to enable food supply outside of supermarkets & hubs
  • Any & all remote work & collaboration SaaS products & training to move more jobs out of urban hubs.
  • Fertility or birthing DAOs and co-parenting legal constructs for multiple parents
Categories
Biohacking Chronic Disease

Day 311 and Conspiracy Care

The current “news” cycle is up in arms about a football player taking medical advice from a podcaster. Depending on who you read this is either a very bad thing or a fight against woke mobs and cancel culture. If you have no idea what I’m talking about there is no reason to dive in further. Don’t upset yourself.

People take advice from people they trust, and sometimes we trust people we perceive as being smarter or even as having higher social status than us. Shortcuts are part of life. And if you have access to someone, say through a parasocial relationship like social media, that you perceive as being well equipped to solve problems you will probably listen to them. Which is a point Eric Weinstein made about Joe Rogan and healthcare that I think is especially salient.

I think we have to understand that people are also looking to Joe as a pass-through for concierge medicine. If you have brilliant Uber-rich people in your life you hear a lot about medicine you can’t afford. Whole body work ups. Multi day examinations. Lots of medical gear.

I didn’t used to have much health care. I went to free clinics and doctors who I could pay $50 cash to for antibiotics without a hassle. It’s probably little wonder that when I had real health care issues I wasn’t prepared for just how bad most care in America is even with health insurance. I thought I’d get good healthcare with a nice insurance plan. But it mostly sucks. I got dismissed, ignored and generally not diagnosed for almost a year. And then I figured out how wealthy people do medicine. And I began healing.

Holy shit is it night and day different what spending real money outside of your health insurance will do. Like Joe I get concierge care. And to the advice I get is pretty far off what you hear from a baseline healthcare practitioner like say the doctor who can only see you for 20 minutes and can’t risk anything that isn’t clearly proven and approved. But someone who doesn’t answer to a big hospital system? They turn out to be much more flexible and will help you work through the risk and reward (and also cost benefit) of a host of different tests, treatments, supplements, devices and diagnostics.

And over the course of about three years I went from functionally disabled and completely unable to work to, well, basically fine. Three years ago I could barely walk and now I’m back to powerlifting and hiking. But the sick thing is I am certain if I were a plebeian I would be on disability for life. I would have at best been prescribed pain medications and left to rot and potentially develop an addiction or two.

So is it any wonder that in a country with a mass chronic disease issue we’d look to wealthy proxies like Joe Rogan and imitate what he says is his care? Fuck no. It’s downright immoral and condescending to suggest that the victims of American healthcare systems shouldn’t try to help themselves. No one else is stepping up to pay for their healthcare.

What is a genuine issue is that without context and a team of professionals you might accidentally become a victim to conspiracy theories. Which is exactly what we’ve seen with a number of Americans. But the line between conspiracy and simply untested or unproven treatment is a lot blurrier than I expected. I had concerns I’d be taken advantage of by functional medicine doctors and holistic practitioners. And surprisingly that just didn’t happen. I was always given context, research, second opinions and supported in making as informed a decision as possible. Doctors are collaborative by nature and my team has encouraged me in my efforts to test and trial a lot.

This kind of care does not come cheap. I’ve spent close to $80,000 on concierge care services over the past year. This includes everything from diagnostics & testing to compound pharmacy and off label pharmaceuticals (get metformin just trust me), to a host of medical devices and treatments as well as the hourly cost of a primary care physician, a prescribing & case physician (it’s not uncommon for different doctors to do medicine management so as to monitor your entire case for interactions) and clinical nursing. Like I said, if I didn’t have money I would still be on disability. I’d estimate only 20% of my progress came from before I went to a more personalized approach. Medicare for all isn’t going to deliver you the kind of care I got.

I don’t really have a takeaway or solutions here. Most people don’t have complex chronic diseases nor do they have the need for the kind of last 20% health optimization that the billionaire class go in for either. But you can do a lot on your own. A lot of health is just preventative care.

I’ve shared a basic biohacking guide for beginners before. Replacing fat with lean muscle and getting your basic nutrient and fitness profile improved should do a lot for many of you (not true of chronic disease patients that’s complex). After you’ve done the basics on your fitness, body composition, and sleep hygiene for 3-6 months you can move on to supplements. You maybe surprise at what you learn and how much it deviates from what is common knowledge about health. Here is a little hack to save you time. Eat protein, lift weights and get sunlight. And stop looking down on people just trying to survive. That makes you feel better too.

Categories
Aesthetics Internet Culture

Day 304 and Higher Resolution

I finally watched the new Dune today. This post probably has spoilers. I liked it a lot even if it breaks no new aesthetic ground. It’s just a higher resolution envisioning of David Lynch. I’m no film critic. I don’t give a lot of thoughts to cinema. I prefer TV. But it’s fascinating to see just how much the Denis Villeneuve version matched it’s predecessor. It’s got the same muscular Christianity that tosses up messiah myths in the desert but this time with Baudrillard’s hyper reality.

It’s fantastic to see really. Dave Bautista is a great aesthetic match for the grotesque petrodollar plutocracy. You love to see it. Timothée Chalamet is a terrific white savior. Zendaya is Pocahontas. Also great gear fetish work too. Apocalypse fashions are functional just like in cyberpunk. But now with water filters!

It’s all a look and I’m so glad the director of the Fifth Element isn’t being asked to break any new ground on his own aesthetic brand. It’s even got pandemic masks baked in! And the best villains are as always environmentalists. And just like Star Wars it’s mostly a movie about trade policy. All our best movies are about money in modernity. End of empire is our favorite romance. The death of empathy is about seeing numbers in humanity because going from authoritarian to communitarian must involve proud patrilineal martial men.

If you walk without rhythm then you won’t attract the worm!”

I felt the same way about Mad Max Fury Road. Everyone was raving about it as an aesthetic achievement and all I could see was that it had simply polished up the mood board of the original. It’s a miracle it got made said the reviews. And I’m like no this seems like the system working as designed.

Of course we get to consume a new hyper reality. We get a better version of our childhood beamed back to us. Also parables about feminism because someone feels guilty about all those princes movies that rotted our brains.

South Park called it ‘memberberies and made fun of the culture of nostalgia. It’s astonishing how much of our current entertainment is just better versions of what we’ve already had. We are so spoiled for choice and it’s all the same.

Baron Harkonnen is still fat and flying over rooms. It’s just all a lot slicker than on the first go. It’s all sexier and smoother and utterly absolutely the same. No wonder none of us can imagine the future anymore. The future’s aesthetics haven’t changed in two decades. We stopped in the aughts and went hard into refinement culture. Skalla the Lindy Man got this aesthetic nuance just right and I feel like I’m only just noticing how much I hate it.

It’s enough to make me want to stop wearing clean lines just as some desperate attempt to break free from the inexorable horizon of the long now. Ben Hunt points out that we’ve broken ourselves off from investing in our future so we never get there.

And it’s all very good. And it’s all well executed. And I enjoy it all. But it’s just a fraction off from being authentically good. It’s not quite the reality you’d hoped for but it’s somehow crisper than you’d imagined. It’s polished and it’s boring. No wonder Gen Gen Z is over all this shit. Crystal clarity in all our media makes the soul despair. I say let’s clutter up the web with financialized jpgs. At least the vibe is different.

Everything else feels decadent and rooted in the cannibal consumption of the late empire’s transition to capitalism. And I mean America not Arrakis. The slice of people commenting on any of this are necessarily removed from the reality of day to day life. My asshole take on shit is just the most removed crap and it’s comical I even take the time to signal it into the abyss. That’s excess labor value in the form of a social class. It wouldn’t be any surprise if we brought on our own apocalypse because we couldn’t face a future with consequences. The spice must flow.

Categories
Emotional Work Politics

Day 294 and Allowing Help

I’m extremely uncomfortable having help with my home life. I’d say this is the surest sign that I wasn’t raised in the upper class, but I did have a nanny when the first tech boom hit so I can’t claim it’s a new experience. It’s not as if I’m adapting to having the money to hire help for things like cleaning, cooking or household help. Twelve year old Julie had a lot of privilege.

In fact, I think it’s a great use of resources to have someone who is adept at these tasks do them instead of me. Everyone has different skills and abilities and mine are not logistics. People should absolutely trade their time in the ways that they prefer. Capitalism gave us labor specialization and I love the benefits. You wouldn’t want me running operations for anything.

No, the thing that troubles me about hiring out for help in the home is that I’m uncomfortable around other human beings for long hours. I know this sounds like some sensitive white lady shit. You can peg me for that. But it’s more than just being a soft bitch. I’m genuinely nervous around people in a way that I don’t think I’d normal.

Too much time socializing stresses me out. If I have to smile, make small talk, and be conscious of my interactions I find it draining. You’ll see it in my biometrics too. On a day where I go to a doctor or have an extended period where I am one-on-one with another person my resting heart rate goes up and my HRV goes down. My Whoop records a higher strain score. I want to blame this on the rational concern for physical health as I have an autoimmune condition that puts me at higher risk. But I think I’m just less capable with people than others.

This has made me reconsider the calculus of whether it’s always logical to outsource tasks to make time for work whose time value is dramatically better. That logic makes it clear that all activities can arbitraged for more value. But what if some things you suck at make you happy? What if some things you are bad at are less stressful than things you are good at. Some people move to cook but have no talent. Some people are amazing at jobs they hate. If I really find that people around people is using up valuable energy maybe I should do it myself.

I think it’s possible we might have so thoroughly skewed our human values to economic gain we aren’t even sure where to spend time for joy. Which I realize is a really ponderous way to look at paying someone to clean the kitchen. But aren’t we all reconsidering what valuable in our lives?

Categories
Reading

Day 273 and The Newsstand

I used to travel a lot. It seems like another life, but before the pandemic airports were my most important liminal space. Even as a child this was true as my father loved taking us on trips. That emotional weight meant the airport have always had significance to me. This persistent exposure to airports lead to me to developing certain affinities and aversions in my routines around travel. But the one that I liked the most was buying something at the newsstand.

There was a period as a teenager where I thought carrying both the The Economist and Rolling Stone (neither of which I read anymore) was just the height of intellectual signaling. And no place was more crucial to signal than inside an airport. I could meet someone in passing that would change my life and they needed to see immediately that I was both smart and cultured. Yes it’s embarrassing now.

But this signaling was part of a wider ritual I felt was important to ground myself. Even if I felt the unsteadiness of traveling, I could bring routine and ritual into it. I knew no matter how much I anxiety or uncertainty I felt around a given trip I could always treat myself to buying something to read from the airport newsstand.

Generally I would pick up some kind of periodical. I’d leave myself time to browse the newsstands for at least ten minutes so I could adequately cover all the weird genres. Because I grew up in a small town and not a proper city, the only newsstand I ever encountered was at the airport. There was simply no place that held as many magazines covering as many topics.

And while I had the Internet very early in my life, the actual transition away from physical publishing wasn’t as far along. It’s not that I loved magazines so much as it was the only place I could find writing that wasn’t a novel was in newsstand. Now of course I read blogs, email newsletters, forums, Subreddits and my beloved Twitter. But the memories I have of finding new worlds came from newsstands. And while I may have literally been going someplace new, it was never quite as horizon broadening as picking out what I was going to read.

Categories
Aesthetics

Day 214 and Their Rules

If he wants to play their game, then he has to learn their rules.” – Downton Abby

I’ve been on a bit of a kick with taking notes for my grand unified theory of shitposting. Naturally I’ve been obsessed with the British aristocracy melting down during modernity in Downtown Abby. A great deal of class implosions make for excellent drama. Class and it’s privileges are crucial to understanding who can get away with what. And I’m becoming rather sure that shitposting is a way of changing the rules, through satire, of who gets to accumulate social capital.

I own a reasonably good library on the intersection of class, wealth, and capitalism. I suspect that sort of preoccupation isn’t that odd of a leaning when you come from family that jumped from working class to bourgeois and had set its sights even higher for their children. And it’s reasonably amusing that I file the topics together in my head and on my bookshelf.

Class, Greed, Liquidated, Capitalism and of course Zizek.

Money has never been the determining factor for class, but the American preoccupation with capital has led us to develop elaborate social mores to try to distance that we have overlapped wealth and status into the term “upper class” in this county. We don’t have peerage so things like taste and creativity has come to dominate. We absolutely hate the nouveau rich and disdain people with bad taste.

I spent a number of years working in “style” which is the overarching set of professions that dominate who has class. I worked for luxury houses, founded a cosmetics brand and even did marketing for a very high end gym. All of the kinds of things you can buy to demonstrate you have good taste and thus are worthy of being considered upper class.

Honestly it seems easier to have to learn the manners of the aristocracy than to have to bother with keeping up on style. At least those assholes had a consistent dress code. But an elaborate set of social distinctions overlaying signifiers on who has taste and credentials is fundamentally more accessible. Hipster are social progress.

Showing you’ve got the capacity to read social signals has lead to a lot of weird shit. Our current preoccupation with critical theory for one. But it’s opened up class status to people who are capable of demonstrating their understanding of what it takes to occupy their place on the ladder. And yes I think shitposting is the new Harvard degree or house in Newport. I guess it’s no weirder than marrying someone with an estate on a cold island off the coast of Europe.

Categories
Internet Culture

Day 212 and Notes for A Unified Theory of Shitposting

Yesterday I was fucking around on Twitter, as I am prone to doing. I made a barely sit-com worthy joke about divorced guy energy.

You ever notice how women thrive in the aftermath of divorce but men implode? Why is that?

My husband Alex replied with a searing burn “don’t worry, I’ll be fine” response and we were off to the races with all our mutuals dunking. I was howling with laughter. The two of us were trading zingers and watching the DMs roll in from friends.

Obviously the undercurrent of any thread on social media got dark very fast. So quickly I ended up putting out resources for men who were struggling in the replies. The amount of pain on display was enough to make you want to donate to the first domestic abuse charity I could find.

So why is it that I can shitpost about a topic and come away unscathed, indeed it was a fun and entertaining night for both myself and Alex, but others melted down? I think it might be about class and social signaling. It takes a lot of social capital to shitpost. And those that shitpost on the most socially contentious topics are demonstrating their social capacity to discuss whatever they want without consequences. I can shitpost because I’ve got enough social capital to do so.

One theory I’ve got is that shitposting is a backlash to Ted Talks, super serious reverential coverage in glossy business magazines, and the proliferation of HBS style “business” books. We’ve had an saturation in performative professionalism.

Once it became unclear that every self seriousness biography or magazine puff piece was placed by professionals to make their clients look like geniuses (visible effort undermines certain kinds of status) the savvy social seeker knew they needed a more authentic way to telegraph in-group power. The next logical step was demonstrating that you were so smart, so powerful and so connected you didn’t even need to demonstrate it. Hence the shitpost.

The weirdest part of “shitposting” being an actual status symbol in venture capital is that a couple of billionaires are going to see me and Alex making jokes about divorced guy energy and this will only increase our status. Which is ludicrous on its face ans yet absolutely true.

This isn’t even a flex on my part (though it obviously is a flex) as it is now accepted that having a following for saying whatever you like gives you a leg up in startups. A friend likened it to “dressing down” or the practice of wearing causal clothing even in formal settings. It shows you are so powerful and wealthy you don’t need to give a fuck about manners. Shitposting on Twitter is like wearing ripped jeans at the country club.

I want to explore this topic in more depth so this post is just some sketch notes. But I wanted to get it down and organized so I hope it’s alright to have some half baked ideas. It’s my blog so I figure it’s fine b

Categories
Aesthetics Emotional Work

Day 197 and Status Anxiety

I’m becoming quite bored of feeling like shit as I go on maybe day 8 or 9 of a poor reaction to an anti-viral. It’s not fun when the cure is worse than the disease. I noticed something fascinating as more and more “days off” piled up. I’ve still got a lot of emotional shit when it comes to being sick.

My anxiety over being seen as weak, lazy or lacking in willpower started to compound the more days I’ve needed to recover. What will people think of me that just as I’m making a comeback to full time work that I let myself get waylaid by a virus? Every project and meeting that needed canceling felt like I should accompany it with an apology tour. I felt like I owed everyone my time and energy. I felt ashamed.

The social striving and status chasing that have gripped the aspirational class seems to have its claws firmly in my psyche. At least when it comes to work, I’m convinced I must always be working to be “better.” Where the fuck did this self limiting belief come from?

Who cares if I needed a week off to cope with health care needs when I’ve been on medical leave for nearly two years? What is another week. Why am I so anxious to show that I’m capable of going back to work? Who the fuck cares! It’s not as if I’m dependent on a salary to survive. I’m not chasing a resume or CV polish on LinkedIn. I can just not work.

Technically I’ve already made it out of the status social climbing games. I’ve got money. I’ve got traditional credentials. I have a well compensated skill set that is easily hired out for income without sacrificing much of my time. I should not be experiencing any class anxiety at all. I should happily go into the leisure class and not concern myself that my workaholism isn’t possible for health reasons. And yet I’m absolutely panicked that I’ll be see as lazy and unreliable every time I have a minor setback.

It’s abundantly clear that aspirational class signals, especially around meritocracy and knowledge work, are as bogus as Edwardian England’s aristocracy. Class division can be upended if you just stop giving a fuck. But I’m experiencing exactly this anxiety noted in The Hedgehog Review.

The aspirationals’ endless pursuit of better can produce psychic restlessness and doubts beneath the façade of confidence and accomplishment.

I’ve always thought of my habits as being high status. I read science fiction, make a hobby of macroeconomics, and pursue healthy biohacking experiments. Of course, that I think of these things as having status is precisely what makes me signaling it low status. The perception of me caring so fucking much is proof that I don’t think my status in life is secure. I’m no better than the middle class strivers in Downtown Abbey who miss manner cues. How embarrassing!

But if I can admit that I’m anxious about my place in the world maybe it’s a sign I’m not so beholden to class systems after all. I’ve just now admitted that I’m afraid of how I will be perceived if my climb back to health isn’t perfectly stage managed. I hope that is the first step in letting it go. Fixating on fear and anxiety isn’t great for physical health. So I’m putting it out there that I’m afraid of how I’ll be seen by others. And I’m letting it go.

Categories
Startups

Day 182 and Operating Capital

Popular culture portrays Silicon Valley and the startup space as one where capital is king. But it’s not the kind of capital you might be envisioning. Money (literal capital) is less of a driver of success than your social capital. And a specific type of social capital is overlooked.

The people with the most social capital aren’t necessarily founders or venture capitalists. It’s the career startup operator that has a good reputation that matters. They have a type of social capital I call operating capital.

There is a reason the team slide matters in a pitch. Who you know and how much they like, respect and trust you has a lot more to do with what deals get done. Part of this is related to luck and timing. The most talented people aren’t always the ones that have big hits. In fact, we correlate failure more strongly to overall credibility.

This makes spotting who has the most status in startups tricky. In industries like finance, money keeps the score. In consumer packaged goods, it’s what brand team you were on. In startups, the score is tricky to quantify value. We’ve developed an elaborate system of social capital signaling that determines who is considered valuable. But within that social capital status in-group you will find that the executive team layer has some of the most pull as founders and board members build working trust with them over years.

Because we value operators as high social status individuals we build our social status signifiers around your proven capacity to problem solve. How you solve problems can make or break a startup.

And we need all kinds of thinking. We need system thinking, (ops), a knack for keeping talent motivated HR), an ability to drive excitement and warp reality (marketing and PR) and obviously you have to be able to make shit (product and engineering). The people with these capabilities are the ones that accrue the most operating capital. Find those high status people and you will never be far from a startup that may have a shot at the big time.