Categories
Internet Culture

Day 386 and Pressure

I have been feeling a little disconnected the past couple days. The rising feeling that the zeitgeist isn’t coalescing around a shared narrative has been unsettling.

I usually feel a strong sense of narrative. Maybe because I’m a veteran of the internet’s propaganda class. I was a mercenary in the marketing and media space for the formative years of the social web. If anyone has natural immunity to disinformation it’s the people who manufacture it for a living.

But I can’t tease out who is placing what stories right now. I can’t even get a read on what stories are common knowledge right now. It’s like nothing is winning. There is no story capturing all our imagination at the moment. At least nothing beyond West Elm Caleb. We can agree that Tik Tok is toxic but we aren’t sure where the pandemic is headed, what politics will prevails, or where the markets are headed.

You’ve got to be careful in a toxic information climate like this. You can easily get suckered into attention holes. The more we fixate on the story of the moment the more anxiety you will feel. The zeitgeist isn’t legible. The only way you can protect yourself is to anchor what you know in core beliefs. Don’t let any one stop dictate your mood or shift your focus. Center yourself and you will be less affected.

Categories
Emotional Work Startups

Day 383 and Good at What I Am

Startups are a privilege. You meet people who are exceptional at what they do. Brilliant qualified people who are so capable you could spend your whole life working and only achieve 10% of their innate capacity by natural talent. But the real differentiator is never the talent. It’s the acceptance of who you are. You can’t just be good at what you do. You have to be good at being yourself.

Be good at what you do. Then be good at what you are. Startups require both.

I struggle with this and watch many others who struggle as well. I am brilliant at connecting and amplification but terrible at details and logistics. I used to hate this about myself. I’d beat myself up when I’d get performance reviews that said I wasn’t detail oriented. I thought it was a moral failing. But guess what? It’s just a regular failing. I doubt I’d be great at my actual natural talents if I also had to be good at my failures. Accepting your light means accepting what cast shadows equally.

It’s hard to do. Our coping mechanisms praise us for our good traits and claim full responsibility for achieving them on our own merits. Equally we disown and assume divine intervention or forces outside our control drive our vices. We cannot be responsible for our failures. We only like to take responsibility for our wins.

And I get it. Accepting your shadows is hard. Our parents and our social circles show us who we are supposed to be. Show us what to strive for in the good life. If we are loud we are told to shush. If we are shy we are urged to socialize. Acceptance oh who we are isn’t encouraged. And for good reason. We must push to grow. To become an adult requires effort and work. But we must always remember the ultimate goal in becoming an adult is to become who you are. If you never accept yourself you will never be truly great. And the road is long so start getting good at being who you are.

Categories
Internet Culture

Day 382 and Your Truth

I’ve always hated when people say shit like “well that’s my truth” as it gives credence to all kinds of elaborate personal fantasies that make living in civilization almost impossible. But also perception is reality. So while it gets frustrating when people insist on their own set of facts, I can’t really blame anyone for relying on their personal feelings.

I’ve often been afraid to share my personal truths. I’m afraid I’ll be judged for my feelings. I’ve got a number of feelings that are easy to dismiss if you happen to be a fan of many traditional systems of morality.

For instance, I don’t think marriage needs to be about nuclear families. I’m perfectly fine with it being for political or financial power. I think people should start dynasties by combining resources. Which if you go back to really traditional systems of human civilization this take wouldn’t be super shocking. But it certainly sounds shocking to my family and friends that I’m all for multiple spouses. Do I think this works for most people? No, I think paired coupled monogamy is probably right for most normies. But I’m all for people trying shit that isn’t normal if it meets their life goals. Go start your empire king!

Now I’m not saying I’m living this way. Obviously I am a married white woman from the upper class. But I’d be lying if I said my marriage was all about the romance. I do want to build something with my husband!But I think it’s perfectly fine to say different people can live in truthful ways that are different from me. I’m not remotely trad. I’ve got different values than people who marry their high school sweetheart and raise kids. But explaining that makes it sounds like I’m so terminally online normies can’t ever relate. I’m conservative but not trad. Which if that is legible to you I’m glad we are friends. If it’s not then whatever. I hope it’s ok that my truths might be different than yours. Don’t worry I’m a libertarian so I won’t impose it on anyone but myself.

Categories
Startups

Day 378 and Greenhorn

I’ve been running around the mountain west as I’m looking to buy a homestead. I’ve got kind of an elaborate master plan involving mountain houses & ranches and finding a set of living circumstances that works with climate change and social uncertainty. It’s a lot.

This means I’m doing a lot of social signaling to show people that I’ll be a good neighbor. Every place has its own social mores and expectations. I’m trying to show folks that I’m a good daughter of the inter-mountain west. But I’m also someone with the means to acquire property and invest in their community. But I’m also someone who appreciates the ins and outs of rural living. And well the list goes on depending on who I need to impress and about what. Every niche has its hierarchy.

It reminds me a lot about the process a first time founder goes through when fundraising. You are frantically signaling to different constituencies that you will fit into their expectations and worldview. But you do this dance while being completely new and naive to what matters. Being a greenhorn is bad for business. Doesn’t matter of that business is ranching or raising a seed round of venture capital. Alas everyone starts somewhere. So first time founders are often distinguished by how fast they can figure out all the shit they don’t know and fix it.

I’ve got a first time founder I’m excited to be investing in that I’m coaching through a fundraise. He knows his field and business, but he is a total greenhorn when it comes to raising a round. Just charmingly naive to the ways a round comes together. Alex and I are both frantically trying to school him on manners and customs before you can accidentally fuck up something that can’t be unfucked. It’s hard work getting someone schooled up on all the little signals that can doom a deal. But it’s also our specialty.

The particularly challenging aspect of a first round founder is just how much social signaling can be life or death for your company. Maybe if I’m up in Montana scouting property I need to show a certain set of mannerisms but the worst that can happen is someone won’t do business with me. If you fuck up a crucial deal point for ignorance or send a social signal you don’t mean, in venture it can sink your deal and your reputation without you even knowing it.

In venture, someone not doing business with you probably means your company dies. Early stage angel and pre-seed venture investors teach their asses off with new founders to avoid this fate. We can’t afford you being a greenhorn because we know it means death for the business. So if it’s your first time as a founder and fundraising, do yourself a favor. Recognize you are a greenhorn. Find an angel investor or advisor who you can trust that will teach you the manners and social signals you need. Good ones love this work. And you can reward them with advisor shares and pro-rata on your cap table down the line. If you are looking for someone like that drop me a DM.

Categories
Preparedness

Day 377 and Fucked

I was having a conversation with a colleague today. I didn’t know them well so I was amused and surprised when our conversation took a left turn into “everything is fucked!”

It’s not that I disagree. If anything I strongly agree shit is fucked. But I’m not used to a normie getting apocalyptic on me. I didn’t know them well enough that they would have had much insight into my politics or views on systemic collapse. Rather it was two work related people discussing just how uncomfortable daily living is right now. We laughed about how the massive wildfires that burned two Colorado suburbs was already last week’s crisis. And it’s not funny since it was my town’s crisis.

There is an unsettling realization among regular people that life isn’t getting back to normal ever again. That some rubicon has been crossed and even the most normal among us senses that something is wrong.

Have we all become doomers this last year? Has every little crisis finally piled up high enough that it breaches the preoccupation with daily needs and obligations. I don’t like that it’s now common knowledge that shit is fucked. I’m unsettled we agree that life is on a hard left turn. I miss optimism being common knowledge.

Categories
Preparedness

Day 376 and Unnormal

I’ve been going about my life as if everything were normal this past week. I had meetings. I did long term strategic planning for various business interests. I went to a doctor’s appointment. I went grocery shopping. I went house hunting for a mountain house. I was living life.

But absolutely nothing is normal. The doctors appointments needed extra planning as old of the offices burned. Going to the grocery store was particularly emotional as I was so sure we’d lost it in the Marshal Fire that completely devastated two entire towns in Boulder County. Much of my planning meetings incorporated issues related to uncertainty on government interventions and the concern of regulatory overreach.

It feels totally normal to be concerned about political uncertainty and incorporating the aftermath of a climate disaster into errands. It is absolutely “unnormal” to use a term I heard on the “It Could Happen Here” podcast. Shit is just getting weirder and weirder. And there is absolutely no evidence to suggest we should expect life to ever return to some kind of normal. There is no “before times” normal I’ll ever see again in my life.

I say this as someone who is investing time and money into finding a homestead that I wish to be resilient against the background of an uncertain world. I believe things will get worse. And I’m actively taking steps to make my life more livable and productive even in worse conditions.

Because I don’t want another wildfire close call. I don’t want to be totally dependent on supply chains that have natural vulnerability to disease or weather. On Reddit this week our local sub had 200 comments on an empty milk refrigerator at Whole Foods. The discussion couldn’t decide if the issue was the wildfires that destroyed other area groceries leaning to increased demand, that the rival chain was having a strike labor action so more people were shopping Whole Foods to avoid crossing a picket line, or that too many Covid cases hit the trucking company that does Amazon’s logistic legs meaning goods never made it to the store. And what’s wild is no one seemed that worried that even on of those issues would have been viewed as a national crisis a few years ago. This was just all part of living our new unnormal.

Categories
Emotional Work

Day 375 and Masochism

I recently got yelled at by several people who love me because I was torturing myself over something that wasn’t really important.

My therapist asked me why I insist on being so sadistic towards my own body. I told her I was afraid that if I wasn’t perpetually in a state of self improvement no one would love me. The topic came up because I had allowed myself to get hurt in physical therapy. “Why would you push till the pain was intolerable? That’s insane!”

And I had to answer honestly that everything in my life is headed in the right direction. There was no major crisis or illness or disaster this week, so I felt like I had the bandwidth to add in another “self improvement” project. To which she replied “so you can’t ever just enjoy being yourself can you?”

That kind of floored me because it’s true. As soon as I feel like I’ve got things under control, I’ll add a little bit more to the pile so I can feel like I’m making progress. I am a masochist. Joy is fleeting. Better is always worth pursuing. Maybe you feel compelled to be torturing yourself too.

Categories
Biohacking

Day 374 and Intolerable

I’ve always been prone to extremes. I don’t like to do things half way. Half-assing things is pointless when you’ve got a whole ass. But sometimes this tendency to pull a “Peaches” and go full on even if it physically harms me.

I’ll look for any excuse to push myself. If a diet app tells me to eat whole foods I’ll stress myself on the perfect blend of clean eating. If it’s good to walk 7,000 steps a day I’ll set a goal for 12,000. If I want to write more I’ll commit myself to writing every single fucking day for a whole year. Commitment isn’t my problem. Excess is my issue.

On Friday I had physical therapy for my ligament tear. The therapist was working on evening out the tension points I had from overcompensating. She told me to work a lacrosse ball into my muscles until the pain wasn’t tolerable.

Now for most people this would be good advice. You’ve got to release the tension and work out the tenderness in the fascia. For me it ended up being terrible advice. I pushed so hard I have enormous bruises up and down my leg. But the poor therapist had no idea I’m so dedicated to extremes I’m willing to hurt myself to follow advice. The average person probably shies away from the necessary pressure. Me on the other hand? I’ll push till my body gives up on me.

Categories
Finance Internet Culture

Day 371 and Never Work A Day In Your Life

I had almost nothing on my calendar today I didn’t want to do. I had small administrative things that took up maybe two hours and that’s excessive by my standards. It’s rare I ever have more than half an hour of genuine obligations. Mostly I just go where I feel like on any given day. I lay in bed on my phone and I move the world with strangers on the internet.

I’m not sure how I optimized for this kind of idyllic work life. I certainly didn’t used to live this way. When I was a founder I was constantly at the mercy of meetings I didn’t want and obligations I wanted to shirk. I always felt put upon. I never felt more like hustle culture owned my life than during my founding years. I was constantly optimizing and I felt like I never had any relief.

Maybe it’s the pandemic. Once we stopped with offices and workdays and all their attendant events and activities, life got a lot better. Everyone kind of settled into routines that made space for what mattered most to them. We no longer had cocktail parties or conferences. Thought leadership stopped being keynote speeches and started being shitposts on Twitter.

I don’t know what the fuck I did it exactly to free myself from that over scheduled fate. I’m so much happier and more efficient. I get shit done and I am less stressed and working fewer unnecessary hours.

Maybe part of it is that I might be a better investor than I was a founder. I could spend the whole day skipping through direct messages and sharing insights in Telegram group chats or having product breaksdowns in Notion. I’m actually good at what I do now. I bring more value and I do it more quickly. Maybe this is what real optimized work is like. You are so good it’s easy.

I’m so fucking happy right now. Over the last hour I’ve done more to advance my deals, connect my community and dig into shit that I genuinely passionately love than I thought I could do in an week. It’s like winning the lottery. I cannot believe I make money doing this.

I basically gossip all day with super smart people and then trade a bunch of densely coded social signals. Those all translate into money. I plot elaborate stories with fellow degenerates with deep aesthetics and then we send it into media zeitgeist. It’s like I work in fashion but the pay is much much better. So I guess it is true what they say. Do what you love and you never work a day I’m your life.

Categories
Aesthetics Internet Culture

Day 369 and Reeeee!!!

Maybe it’s human nature to be a bit catastrophic. We are so self centered we thought the sun revolved around us. Took centuries of science for someone to propose another framework. Completely revolutionized science by thinking hey what if what we think is true isn’t?

Narcissistic thinking is our vibe. But also Jesus fuck it feels like the world is going to hell. What if I am living in uniquely bad times? Maybe this is just old person thinking and I need to accept I can’t see reality with sparkling clarity. Or at least the most optimistic permutations of reality. Time isn’t linear and all.

I’m simultaneously planning for an incredibly positive future while I’m also freaking the fuck out. It’s straight up Dickensian. Best of times worse of times. On the one hand I have never been more excited about where technology is headed. Web 3 really might move forward a freer more open market capitalism for everyone. But also my county is on fire and a thousand homes were destroyed in a fire brought on by drought and heat and bad land use.

It’s just extremely jarring to be living a positive optimistic life where I’m excited to buy a home and invest in new founders while also incorporating risk from climate change and political instability. And I won’t even get into whether we need to give a fuck about the pandemic anymore

Pepe frog in a rage in red background

It’s enough to make you go REEEEEEE. Which is a meme that I think should freak me out a little as it bubbled up in kek rare pepe memes on 4chan. Which have filtered into some safe uses but are still tightly wound to meme magic alt-right. But that’s part of why everything is so scary today! Am I a Nazi fascist for using this meme? Who knows! Reeeeeee!! Cancel me daddy!