Categories
Startups

Day 970 and Be Your Publicist

My day job is as an early stage venture investor. Like most people who do angel investing and pre-seed startup investing, I learned my trade on the job as an operator. I founded and sold some startups. I helped my friends with their startups. We invested in each other. Because startups are primarily about teamwork you tend to hone a specific skill. My super power was getting attention.

That means now one of the ways I support my portfolio of startups is with public relations. I’ve gotten enough personal press over the years I’ve learned a lot about the dark arts. I’ve also had the privilege of being trained some of the best in the business. I’ve picked up skills.

I hope I can help outliers building the next generation of weird companies move past the ‘media is the enemy” phase of public relations.

I’m going to offer up some of my specialty skills outside of my own portfolio. I can’t invest in everyone I’d like to think I can help anyone in the ecosystem who wants to tell a big story about what they are building. I will help you craft a story that can be broadcast far and wide, no matter how outside-the-norm you are.

If your dream is to have a cover story in a prestige periodical, a Wall Street Journal stipple for your expert commentary, or reframe how a story in your space is covered, I can help you plot the course to get there. 

Over the years I’ve done things like

  • Put a VC making her comeback on the cover of a national magazine
  • Secure the keynote slot of the biggest conference in a founder’s industry
  • Guided numerous CEOs through extensive press tours, with coverage blanketing their spaces

I’m not a traditional agency, I’m someone who understands your journey. From financial journalism to trade & specialty coverage to personality driven lifestyle pieces, I can take you from Bloomberg and Vogue to private Discords and influencer group chats. 

During our work together I can help you,

  • Craft your narrative and position 
  • Understand how reporters think and their incentive structures
  • Secure top tier, feature coverage in the places that matter
  • Provide crisis communications support
  • Find an agency (if that’s right for you)

I work on a retainer basis starting at $5,000/month – giving you access to me as your partner through whatever projects or objectives you have.

Consider me your diplomat to the 4th estate. I’m an effective accelerationist capitalist that speaks fluent woke. Reporters know and like me as their savvy crypto libertarian friend that lives on a Montana homestead. 

I’m well known for my doomer optimismYIMBY advocacy for the Montana Miracle housing reformmy digital futurism and, somewhat weirdly, my years in luxury fashion & brands.

Want to dive right into a conversation about a problem you’re having?

Book time with me on Intro and we can solve it

Ready work with me?

Email me at julie.fredrickson@gmail.com

Categories
Aesthetics Culture

Day 961 and Repeating 2003

Greetings, citizens
We are living
In the age
In which the pursuit of all values
Other than
Money success fame glamour
Has either been discredited
Or destroyed
Money success fame glamour
For we are living in the age of the thing

Felix da Housecat for the 2003 film “Party Animal”

I wasn’t a club kid in the Iraq War era. I had not yet rebelled. Like all class jumpers I was safely ensconced at a private university where I studied great books. I was however a club kid in the era of indie sleeze which arrived at an even more bleak sociopolitical nadir.

The Global Financial Crisis imploded expectations for how middle class millennials might pay off loans for expensive educations while we redeployed our working class to Afghanistan. But we’d elected Obama so like our politics were a little weird. Yes, we can’t? It’s was a dissonant age.

The remnant aesthetics from that era are somewhat shameful (as is all true youth culture) and yet here we are repeating them as the twenty year cycles of cultural remixing arrive to demand their due from my youth. 2003 is reappearing in 2023.

Logan Paul cannot marry a slut just as Britney Spears should never have given it up to Justin Timberlake. Elite social mores are not for the Bourgeoisie to emulate.

Perhaps we should call this tendency for aesthetic return the “‘70s Show’ Show” effect as the nostalgia for our youth by the middle aged is always more consumer friendly than the culture was at its birth.

I get to enjoy feeling like I was cool when I was 22 and Zoomers pick over our wardrobes at theme parties. It’s a fair trade.

I encourage you to revisit an artifact from the 2003 called Party Monster to explore this aesthetics original form. It stars Chloe Sevigny, Seth Green (remember him) and McCauley Caulkin. The music video for the big hit from the soundtrack is titled “Money, Success, Fame, Glamour”. I quoted it at the top.

With lyrics that rooted so deeply in modernist materialism I’m tempted to yell “Eat your heart out Walter Benjamin!” The Marxist continental philosopher was a sexy club kid. Consider the engraving on tombstone in Portugal where he died fleeing the Nazis.

There is no document of culture which is not at the same time a document of barbarism

Theses on the Philosophy of History

Benjamin was a great historian of German romanticism and it’s impact on fascist political aestheticism. So consider that history and ponder it’s relationship to the 2003 era counter cultural artifact.

The “Money, Success, Fame, Glamour” lyrics are materialism distilled and reflective of the nihilism of the Bush era. Forever wars and inflationary spending on empire was harder to smooth over with propaganda as the internet fought back. But in the aughts we still hadn’t quite realized we’d never be rid of our elites after the shocks of reactionary terrorism.

Maybe in our twenties we thought eventually we might take over and do things differently. I’m turning forty this year, and well, Joe Biden is president.

So here we are revisiting the past that won’t leave. RuPaul has a remix challenge of Party Monster soundtrack’s hits released this year and it’s worth seeing how ugly the refinements are compared to the original.

The most you can hope for now is that some millennial will turn your influencer work into a Netflix comedy in which you show off your cultural savvy by going to a queer club party themed 2003 in Bushwick. No the Kim Cattrall vehicle Glamorous is not very good.

Categories
Community Emotional Work Media

Day 960 and Summer Frailty

Rounding the bend into a thousand posts is teaching me some lessons in humility and frailty. I am reaching to get words word as my mind is slow.

I am not reacting to something in an average way and it’s been a struggle to keep going over the laser week or two. I’ve put one foot in front of the other but I can see that I only slept for a couple hours last night. Ironic to be considering averages when one’s own responses are so slowed.

I am just trying to get through August. If my standards are simply to plod through then any achievement like throwing a successful policy night or recording a podcast for Wealth Actually on early stage venture capital count for something.

Much of my struggle is probably just some better living through chemistry problems. A new addition to the biohacking routine went awry. I’m struggling with the heat wave and the air quality of summer in the mountain west. The long days of bright lights slowly unspooling my sanity as I wait for cooler less cruel months to come. Just breathe in and out and try to eat and sleep.

Categories
Community Internet Culture

Day 957 and Will It Blend?

We are deep in the dog days of summer. I ran a fever and found myself dead asleep till nearly 1pm as my body valiantly struggled to process deluge of stress hormones I’d let pile up. I missed recording a podcast but the fever broke. I’ll catch up.

Meanwhile, on the website formerly known as Twitter, an epic battle of meaning was waged. The group mind egregore known as “this particular corner of Twitter” asked you to take a pill and/or hit a button.

A classic “my child said” poast with a twist on Newcomb’s Problem and Nash Equilibrium

And thousands of jacked in minds, from neu-fascism-IQers-must-speciate-eugenicists & red-rose transhumanist-luxury-space-communists to normie-Dad-banger-poasters, all raced to decide the meaning of the ultimate symbol.

Who lives and who dies when we can no longer coordinate exclusively within our ingroup?

Absolute fucking chaos. The collective of our shared internet went into a frenzy of consensus making.

Would you walk away from Omelas? Or would you save yourself? Would the gods of rationalism betray your soul with the knowledge that the good of the one can and does outweigh the good of the many?

In which selective phrasing has me deciding I shouldn’t jump into a blender but because I am me I also must immediately counter signal

Are you willing to step into a blender to save the normies? No? Yes? Fuck! Roko (of Basilik fame) redefined the problem space.

And then because we all must troll, we all stepped into a blender for the good of our species. Well, I wanted to annoy Roko. So I said I would when I voted that I wouldn’t. Because all serious social question can and should be trolled.

The choice is yours and yours alone

In the space of a day, we all leapt into the proverbial blender to save the naive, the kind, and the fucking stupid. It’s what Spock have done for us. Pro-social is the logical choice. Or is it? Is it better to be red than dead? None of us know.

I personally hope we all continue to create an eternal refinement culture of love and hope across all cycles of time to come.

I found it to be a privilege to be a member of the hive mind. We are all the alignment. Our consensus efforts inside the plutocrats toy is more likely to bring about the singularity than almost any other activity I can imagine.

It is a privilege to be in the egregore. My smol sensemaker syncretic smooth brain being hooked up into the wider hive for “Red vs Blue Walk Away From Omelas Boogaloo” is quite literally divine. To retweet each others bangers is to see the face of God. Just try and remember the truth. There is no blender.

Categories
Community Internet Culture

Day 956 and A Mood

It’s clearly the deep dog days of summer as I’m in a bit of a mood. I’ve got all kinds of things on my mind and yet it’s slow going executing on anything. The doldrums has certainly gripped me. And yet I take hope.

This corner of Twitter is going through a paroxysmal fit of whether it’s rational to be embracing pro-social behavior. Without having to cite all my sources we had Jane Goodall being packaged into a deceleration meme about removing a billion or so people.

And a guy named Roko was shocked that people might hope the golden rule is a universal ideal. And so a few of us jumped into a metaphorical blender for the good of the species.

So I think my entire mood when staring down the barrel of the future is “what’s it going to cost me in my soul?”

At this stage of the simulation I have to ask
What color are the pills, and how many people are dying?

The cost of knowing it’s not just about us is slamming into the hard reality that you can’t do a damn thing about other people. And so we have to ask if we preserve what we have or do we leap into the great unknown. I don’t know anyone who is in the mood for much safety at the moment. There doesn’t seem like much to be had.

Categories
Aesthetics Internet Culture Media

Day 954 and Frame Jacking

It’s a war of all against all on the internet. And I don’t recall being conscripted into any kind of war but here I am up to my neck in ontological shock and crisis of meanings as I read the news.

Language is a virus. And we are all infected. I’ll let Ben Hunt of Epsilon Theory illustrate.

It’s our autonomy of mind that is threatened by this unholy troika of smartphones, social media and linguistic weaponization, and there is no more important struggle today than to defend ourselves against that threat.

Humans have nervous systems that are easily hijacked. You give us something to imitate and within a few weeks we’ve learned a new way to get a social advantage. And so we have massive social cataclysms as the rules change. And the rules are changing fast.

This TikTok about a woman accepting an engagement proposal because the vision of the future scares her? It might actually be an anti-natalist campaign by degrowthers or maybe even Chinese propaganda? Who knows.

It’s not as if America gives a shit about maternal health or women but hey here is a podcast about a porn star who specializes in anime’s less savory fetishes. Is your teenage boy an Andrew Tate fan? It’s time to enjoy a reactionary period.

Obviously this has anyone older than forty asking if the western world under attack. Is questioning liberalism actually the psy-op? Are we fighting amongst ourselves? Do you even know what memetic agents you are infected by?

I sure don’t what brain works in carrying but I don’t think animated porn is for me. But I also got taken in by lots of questionable narratives on modern medicine, fertility and children too. Untangling yourself from the desires you were given is exhausting. Good luck unpacking who jacked your frame!

Categories
Aesthetics Internet Culture Politics

Day 947 and Dreams

I slept quite a bit last night. I slept more this afternoon. I can’t say why I needed so much rest. But what I can say is that I dreamed a lot. Odd, florid, turbulent dreams too demanding to be ignored.

It’s unclear to me what my unconscious was tidying up. Was it the detritus of ego death or the toxins being flushed by my glymphatic system? As my favorite meme suggests, “porque no los dos?”

I’ve not been much inclined to engage in the day’s online dramas as I’ve been too distracted by my own dream roads. My own life has too much of a hold on me today.

I gather there has been arguments about pagan vitalism and post-Christian morality. The persistent agony of feeling like life is no longer about living has scrambled the brains of our young. Extremist communities have infiltrated our meme spaces. White nationalists and Nietzschean fanbois insist on their own righteousness.

And who can blame the lost boys from looking at these scandals? Ontological shocks are coming at a fast and furious pace, all while the depths of the abyss are staring back.

Nothing is sacred and all is permitted. Everything is sacred and nothing is permitted. Keep at the permutation until you’ve reached enlightenment. Or until you’ve died.

I’ve not felt the need to swim in the deep end of offense. I require no taboo or reactionary behaviors to feel as if I’m alive. My dreams even at their most intense remain mere reflections of the enormity of my own life. I have lived large and with more agency than I ever dreamed possible.

Categories
Culture Medical Politics

Day 945 and Secrets and Safetyism

Keeping secrets used to be a lot easier. Noble philosopher kings with priestly knowledge kept that shit under under lock and key so some uppity courtesan or eunuch didn’t get too clever.

Not that it was all that necessary. Nobody was accidentally misinterpreting the layers of mystical knowledge because illuminated manuscripts were expensive as fuck. And that was cheaper than the previous method which was memorizing oral histories. The expense of sharing information has acted as a control mechanism for centuries.

If you’ve got the money, you can store your sex toys and drugs in layered secret drawers behind a hidden bust of Socrates. But some asshole will post a primer online and your benzodiazepines and vibrator will be long gone.

The metaphor I’m working with on this silly desk is that humans love to horde secrets. We’ve got a lot of incentives to keep knowledge locked away. Drugs and sex in my joke mere proxies for ways we access altered states. Eve’s apple was a metaphor for forbidden knowledge so I’m not reinventing the wheel here.

So where are we today on secrets? Well, I think we are trying desperately to put the genie back in the bottle.

We think we’ve got an open internet but ten years ago Instagram stopped including the metadata tags to allow Twitter to display rich content embedded directly in a Tweet. Now Twitter and Reddit are taking the same approach as Instagram did as data ownership becomes a hot issue.

Closed gardens are meant to keep thieves out and Eve in. And depending on who you are it’s likely you will experience the fall from grace of Eve and the persecution of the thief. God clearly knew something as his conclusion was that once you’ve tasted the bitter fruit there is no point in protecting paradise.

Every time there is more access to information we have the same debate. Fundamentally you either believe people should have access to information and how they apply it to their lives (side effects included) or you don’t.

I’m happy for you to argue the nuances of it. Want a recent example that looks complex and might actually be deadly simply?

The clown meme format asks if it’s
a joke to conclude confident that “LLMs should not be used to give medical advice.”

I know it’s tempting to side with the well credentialed researcher over the convicted felon when faced with a debate over access to medical advice. But I don’t think it’s as simple as all that.

From Guttenberg to the current crop of centralized large language models, it’s just more complexity and friction on the same old story. It is dangerous to let the savages have access to the priestly secrets. I for one remain on team Reformation. Rest in power Aaron Schwartz.

To quote myself in my own investor letter last month.

Most builders remain deeply skeptical of Noble Lies, “for your own good” safetyism, regulatory capture, oligopoly control, and the centralized nation state control as the most effective methodology of innovation for a dynamic pluralistic human future. We are having cultural and financial reformations at a frightening speed. It’s beyond future shock now.

So if I have a gun to my head (and that day may come) I’d like to have it on record that I don’t think secrets have any inherent nobility. It’s just a control mechanism. Keeping people safe sounds noble. But you’d be wise to consider how you’d feel if your life depended on having access to medical data. How would you feel if the paternalism of a noble lie to keep you from it? It’s not great Bob.

Categories
Aesthetics Travel

Day 944 and InstaHo

I suppose it’s fitting that just one day after feeling glimmers of hope that our networked chaotic youth culture is rebelling towards whitepilled optimism that my mood would immediately take a darker turn. You just can’t sustain a vibe these days when you have to interact with reality. Or at least reality as intermediated through an algorithm.

I’m planning out a fall trip to Europe to go scouting and meet up with folks. It’s a challenge to get talent into America with our current visa system. So I do my best to get to get abroad to meet founders and builders. I’m considering going to some spots in the Baltics this trip and maybe I’ll do the Balkans on my next go.

So I’m browsing through Airbnb trying to see what could be a home base for me. I’m always looking for spaces that are livable. Function is more important than form.

I focus on kitchens, bathrooms and living areas that are built for comfort. Alas, this is actually a fair amount of labor as much of Airbnb is optimized for what can most kindly be referred to as an InstaHo aesthetic.

Soft pink modernist couch, illustrator triptychs, and geometric rug prints are InstaHo aesthetic

Now I’m not saying that this Apartment Therapy circa 2015 look isn’t easy on the eyes. It’s pleasant and bright. I’m sure if I had colorful outfits I photographed daily and sold some personal brand based how cute I am this would be my first choice for an Airbnb. Alas I’m a professional not an influencer.

I’m sure the algorithms reward being as aesthetically pleasing to as wide a range of people as possible. I was once an Airbnb super host myself so I’ve taken my fair share of over saturated photos. But can’t we just get a couch that is comfortable to sit on while you work?

Does no one else but me require a little spinal support? Is being cozy just too hard to photograph well? Why is everyone stuck with some hideous globalization chic when it’s not even that comfortable or functional?

If anyone has an apartment in Tallin or Prague do please let me know. I am actively looking for a spot.

Categories
Culture Politics Preparedness

Day 943 and Glimmers

I find myself filled with optimism today, even as I’m quite sure we are ramping quickly into the era of chaos I’ve been prattling on about for nearly a thousand days. Everything feels a bit “hold on to your hats” as we collectively experience the fear and joy of an illegible moment without any dominant narratives.

And yet today inside this chaos without clarity, the internet is filled with enthusiasm as a small niche of enthusiasts try to replicate the results of a chemistry paper that claims to have made a superconducting at room temperature material LK-99 produced with common materials like lead and red phosphorus.

Add that on top of fervor over Congressional investigations “aliens” program whistleblowers while we all collectively wonder at the potential for artificial general intelligence to be accelerated and the zeitgeist is a fever pitch of vibe shifts from doom to foom.

All of these glimmers of joyful uncertainty and hopeful chaos are emerging from a youth culture that is quite sure it has been abandoned by its own past as it is bombarded by a dystopian future by its own geriatric elite. Is it any wonder it feels like the social contract is hanging on by a thread?

Historian Peter Turchin is taking a victory lap with the accuracy of his theory of cliodynamics

When the equilibrium between ruling elites and the majority tips too far in favor of elites, political instability is all but inevitable. As income inequality surges and prosperity flows disproportionately into the hands of the elites, the common people suffer, and society-wide efforts to become an elite grow ever more frenzied. He calls this process the wealth pump; it’s a world of the damned and the saved.

Peter Turchin “End Times: Elites, Counter-Elites, and the Path of Political Disintegration

The broader popular rediscovery of historians Neil Howe and William Strauss is no coincidence. They wrote the The Forth Turning twenty five years ago.

Looking back at the last 500 years, they’d uncovered a distinct pattern: modern history moves in cycles, each one lasting roughly eighty to one hundred years, the length of a long human life, with each cycle composed of four eras—or “turnings”—that always arrive in the same order and each last about twenty years. The last of these eras—the fourth turning—was always the most perilous.

The Fourth Turning Is Here

Clever Simon and Schuster realized it was an opportune moment to point out that the fourth turning had arrived with a new book from Howe.

So perhaps these glimmers are here to show us that the churn is here, the fourth turning is now, and Turchin’s race to become an elite to outrun the effects of dislocation may already have its winners.

Amidst all of that there are those of us seeking to believe that we might find a way forward. I’d rather be looking for the glimmers of hope. I’ve already done what I can to warn about the need to prepare for hard times. If you haven’t yet come to terms with the doom then I certainly won’t convince you of the need for optimism either.