Tag: Extremely Online

Categories
Aesthetics Internet Culture

Day 260 and A Good Schtick

I admire a well executed gimmick. Being clearly branded has become a necessity in digital life. Living life at a scale larger than your local community turns out to require we communicate who we are for easier communication.

Mediocre marketing people will insist that you find areas you can “own” in planning materials for promotional campaigns. They want you to find a schtick. But you better like what you come up with as you will be forced to repeat your greatest hits ad nauseam.

It’s not that they are wrong. Repetition is pedagogy. Which is a fancy way of saying in order to teach you must repeat your lessons. Humans usually require hearing something a few times before the information will stick. But then it can be very hard to dislodge a piece of information that we’ve become convinced is true. That’s why it’s much harder to change a brand than it is to build one. We get indignant when we feel someone has mislead us with their brand.

That’s why you need to be very sure if you are going to dig into a schtick. The temptation to go full Tucker Carlson or Rachel Maddow can be tempting. It’s seems like it’s an easier path to attention and awareness if you develop a clear point of view. But be warned, if you change it people will get mad at you. If you explore shades of grey you will get called a hypocrite. Nuance is the enemy of clarity. And clarity is required to reach big audiences.

I swear half of cancel culture is just assholes who don’t understand that their friends may see them as whole empathetic humans who are more than their schtick but the masses won’t. And remember you too are a member of the masses and judge others hypocrisy just as harshly as they judge yours. That’s like the basis of all Abrahamic religions. If the golden rule was easy we probably wouldn’t need to attend various worship services regularly.

So if you see someone with a good schtick admire it. But recognize it’s a Faustian bargain. They sanded off some portion of the wholeness of their being in order to be easier to understand. And if they drop some portion of that gimmick in the course of their lives it’s worth showing a little grace to them. You’ll appreciate it when you require the same.

Categories
Chronicle

Day 257 and Back to School

Today felt like the first day back to school. Everyone has finally returned from their various summer vacations and I mean that mostly mentally. People are back and focused. The whole damn day was nonstop for me. Like a shift happened overnight.

It’s not that everyone I know actually went anywhere this summer, quite the opposite, most people seemed to have stayed home. But there was a kind of mental “out of office” that pervaded. Maybe it was a bit despondency in certain parts of my network that “hot vax summer” never came to pass. August was a frenzy of people canceling shit.

I kept hearing stories of people that were living normally but I honestly didn’t know anyone that didn’t cope with the Delta surge in some capacity (even if it was simply to say fuck it). Everyone I encountered of all persuasions just seemed to be struggling to live through the summer.

And then today all that lethargy felt lifted. None of the basic on the ground aspects had changed. And yet a levity was in every conversation today. People were planning again. Projects were moving forward. Plans were being made. Big school is back in session energy was there.

Categories
Aesthetics Internet Culture Media

Day 251 or NYFW SS08

Today is Star Trek day. The original series debuted 55 years ago. I was searching for a photo of myself as a child wearing a captain’s uniform to commemorate it and instead stumbled upon a file containing my old WordPress blog. So rather than find an adorable picture of me in a red jumpsuit I found this picture from September 10th 2007 waiting for the Marc Jacob’s fashion show.

Several invitations to Marc Jacob’s fashion show for his spring 2008 collection seen from above. A blackberry, an iPhone & a recorder are scattered between wine glasses, a carton of cigarettes and two arms.

I used to be a fashion blogger you see. I have a few dubious CV distinctions, one of which is being the first person to live blog fashion week (at least according to Women’s Wear Daily). In the late aughts just before the Great Recession, it was a hell of a time to work in fashion and I wanted in. Being utterly unqualified I did what any kid would do and started a new media company. It went pretty well, we turned it into an ad tech company, sold it, and survived “RIP good times” but before all of that I partied professionally. A lot of business in fashion used to get done over drinks in fancy hotel lobbies while we all clutched our Blackberries.

This particular photo represents a time when Condé Nast still mattered. I was at the Mercer Hotel with my friend Lauren Goldstein Crowe (also apparently economic writer Felix Solomon). My friend Lauren was the newly installed fashion columnist for the new glossy magazine about money called Portfolio Magazine. We were killing time in the then trendy Soho hotel before the always reliably two hours late Marc Jacob’s show.

I don’t actually remember if I legitimately had an invitation or if I snuck in with Lauren that season. Back in 2007, if you can believe it, social media was considered very uncouth and no one has begun writing “bloggers are taking over the front row” thought pieces yet. Could have gone either way.

Portfolio was the last hurrah of the print behemoths, a glossy magazine dedicated to the culture of finance, so naturally I was appreciative that I could tag along with my much better financed friend. Condé Nast reported spent 100m on the magazine and I appreciate that some small portion of that went to drinks before the fashion of the season. Lauren is an especially erudite editor, of the sort who writes deeply studied long form work, so the fact that Condé Nast was paying to send her to fashion week was pretty decadent. She wasn’t a mid tier market editor who needed to see the clothes. She covers culture so the entire milieu was her domain. The gossip before the shows absolutely counted.

Of course, the business of media couldn’t support that sort of thing forever with changing advertising models and Condé Nast didn’t really keep up with the times. It’s a real loss. People like me ended up winning and it’s been perhaps a net loss for some things that were valuable cultural artifacts.

I spent no more than a couple grand getting our rinky dink operation up and running. We still managed to publish faster than anyone else. I had several meltdowns in service of that effort. In hindsight it was probably a waste but it felt so very new and urgent to be publishing things at the very second a look went down the runway. Now fashion week is an exercise in instant publishing and live-streaming everything from a million perspectives. But the actual studied writers don’t get expense accounts and drivers and corporate Blackberries anymore. If they are lucky maybe they have a blog with a subscription. Lauren knew it even then. She and I slowly occupied the same basic space in the ecosystem. She was just 15 years ahead of seeing it.

Categories
Emotional Work Internet Culture

Day 247 and Rooting for You

I watched a viral video of a young white American kid who claims to have quit a 100K job in order to pitch YouTube star Logan Paul for a job. It’s really hard to watch because this poor young man just utterly shits the bed on asking his favorite social celebrity to take a chance on him. He can’t even tell Logan what he is best at. He doesn’t know himself and thus cannot capitalize on his moment in the sun to show his worth. Honestly it will break your heart.

The shitty sad part of watching this kid utterly fail at self advocacy is if you are in a position of power you genuinely want to help people if they are clear about how you can do so. No one wants to say no. We all want to get to yes.

Being asked “what are you good at?” is an empathy driven open ended “get me to yes” kind of question. Logan Paul, never a celebrity I’d have previously associated with emotionally empathic, actually encourages this young fan. Even in a short clip he encourages him.

It breaks my heart a little that this kid doesn’t have anything to say for himself. Even saying something small like “ I’m the best getting groceries quickly” would have given him a chance.

I think the reason this hits me hard is that everyone has emotionally been that young man. Asked someone to help and just utterly bombed. I know I’ve taken a swing and asked powerful connected intelligent people to help me and then subsequently failed to rise to the moment. I carry those emotional failures with me. I think we all do. It’s what drives us to be better. Those moments of defeat can remake us for success. They course correct us. But only if we don’t let don’t let those failures beat us for good. We have to see the patterns that brought it into our life, accept that it’s our failure, and let it improve us.

That’s why it’s so important when you are in a position of saying no to someone to do it with as much grace as Logan Paul. I know it’s a weird sentence to type. We owe it to ourselves to there to hear them at their lowest moment with the hope may eventually become the path to their better self. Because surely someone once did that for you. That’s wisdom.

It’s hard getting a concise answer to “why you” and finding and accepting the truth of what you are truly better than anyone else is at is a lifetime of work. Being able to do it when you are young is what makes for a life that will give you satisfaction instead of disappointment.

I genuinely believe we want to help others get there. I used to hate when someone who turned down one of my pitches would say they “were rooting for me.” I thought it was dismissive. Now I choose to understand that that most people want to help you succeed.

If someone accepts time to talk to you it’s probably because human to human they would like to get to yes. I now take “we’re rooting for you” as sincere. Maybe it’s not in some cases but why not default to good intent first?

Categories
Internet Culture Politics

Day 246 and Culture Bores

Anytime a new conflagration breaks out in the culture war I worry. What if this is the time I finally get information poisoning? I’ll surf the discourse and try to wrap my head around the issue. If it’s just a minor flare up, an outbreak of zeitgeist, my rational antibodies react swiftly and I bounce back from any emotional reactivity without getting sick. But when it’s full blown infection of the entire body politic I am not so lucky. I will succumb just like the rest of the country.

To fight off cultural contagion it will take several days of inflammation. I’ll be hot, bothered and have muddled thinking. It will take all of my energy and focus to see through what is the immune response and what is the infection. And then only then can I begin to consider treatment to get back to an emotional baseline.

Yes I am absolutely torturing a metaphor here but I’ve dealt with several cultural infections over the last year and it’s been a mess. My natural immunity to poor information environment isn’t total. Raging partisans spewing talking points can infect anyone. I’m sick of being infected just because I read the news. No one can be expected to quarantine their entire lives from current events but it sure feels like the isolated forever crowd is winning when someone tells me “just don’t pay attention.”

I encourage you not to be a culture bore. A culture bore is someone who spreads culture war contamination. Sure you might not realize you are infected. But you can take sensible precautions and it makes the informational commons better for everyone

Don’t spread a malicious informational meme unless you are willing to let others get infected. Which you might be. You might be a partisan. I don’t know. That is your right. But then you’ve got to ask yourself if I am sharing some tidbit of bullshit am I doing so because I think it’s beneficial? Or am I an unwitting carrier of some viral nonsense?

Sure I get it. It sucks to consider that your meme hygiene might be bad! I’ve been there. I picked content up from some dive account that only retweets resistance grifters and regretted it later. I’ve liked some kooky tweet from an account who turns out to believe the January 6th insurrection was patriotic. We’ve all done it. But for the sake of everyone else enjoying the information commons and being decent citizens together try not to do it deliberately.

Categories
Finance Startups

238 and DAO Ethics

Are smart contracts freeing us from the tyranny of the legal class just to toss us into the maws of the developer class? Sure we think of lawyers as being inherently worse because they are bourgeois and protected by credentialism and regulatory capture.

But as crypto gets more complex and smart contracts involve more intricate provisioning ,will it become just as exclusionary as the ecosystem of white shoe magic circle legalese? It’s getting to be mighty hard to afford Solidity developers!

Sure we tend to think of developers as friendly self trained indie types. Anyone can learn to code! Let us not lean on heavily on the benefits of decentralization as a panacea for human nature. Power aggregates and money likes influence.

When describing the benefits of how DAOs will outflank traditional corporate governance structures we need to look out for how we avoid the self interest of a protected class of Mandarins forming. We need to think ahead on how to keep smart contracts legible. I don’t have any of the answers here. Governance is just barely coalescing in crypto but it’s never to soon to think ahead.

Categories
Internet Culture Startups

237 and Crypto-Optimism

As much as Silicon Valley and startup culture claim a kind of techno-optimism, in the wake of the social media partisanship, science skepticism and climate concerns, it feels hard to really dream big. People say catch phrases like “it’s time to build” but we all understand there are limits to the problems we solve in capitalism’s current markets. And no one believes the government can solve anything.

Any possibility or big dream can be clouded by its politics or cultural baggage if you let it. We yell about cancel culture but it’s really a lack of imagination. A kind of giving in to the boundaries of what is acceptable has captured the moment.

But I’m noticing a genuine mood of possibilities in crypto. A levity that believes in wide open horizons. Instead of the long horizon, crypto sees a bright one.

Maybe it’s because crypto’s proponents genuinely believe it will be possible to toss out legacy systems. Crypto is still so new the disillusionment of compromise to human nature, design dependencies or aggregate power seem far away. The problems that plague ant endeavor haven’t become inevitable. No wonder the mood is ebullient. We are genuinely happy in crypto.

You can imagine a world in which the DAO destroys the corporation. You can imagine a world in which artists are paid directly by patrons in effectively priced markets which respect their ownership. You can imagine expensive and exclusive financial products being automated away so even a small independent entity can access the best without bleeding out through a dozen service fees. Everything could still be a utopia.

And while I know it won’t it feels really great to be optimistic about something.

Categories
Internet Culture Startups

Day 236 and Founders Who Write

A heuristic I’m playing with for assessing founders is how good they are at writing.

And while this approach to vetting a founder is a practical method (everyone writes) it’s obviously limited. But I think it is nevertheless sufficient for reaching an approximation of founder capacity in a swift and asynchronous way. I like to see examples of founder writing whether it is Tweets, blog posts, technical documentation or a Notion document.

It’s my belief that we’ve overweighted salesmanship, pitching & synchronic communication methods (remember reality distortion fields) which has led to prioritizing messianic style founders. A rousing keynote speech used to be the gold standard. But this may be less relevant as teams go fully remote and more work is done asynchronously. Your capacity to document and communicate meaning at scale is crucial as a founder.

The canonical example of a founder who telegraphed competence and meaning through writing was Joel Spolsky. The Joel on Software blog established him as ur technical writer and gave us documentation culture which blossomed in Stack Overflow.

A more recent example for me is Devin Finzer who I discovered through his technical writing. Long before OpenSea was a clear winner in the NFT space, Devin’s writing caught my attention as his crisp clear articulation on the basics non-fungible tokens was legible to everyone.

My guess is this heuristic of focusing on writing instead of showmanship will improve overall diversity of founders & companies in a portfolio as less bias creeps into asynchronous documentation whereas mirroring & social cues easily tilt pitching in favor of certain classes of people

I’m also keen on folks who like messaging culture. Being able to hop in and out of conversations is crucial to team building & scaling. Those that are happy to DM & chat to build rapport in distributed fashion more easily will succeed at building relationships in a remote first world.

Categories
Internet Culture

Day 234 and Information Poisoning

Do you ever read a tweet and check the person’s mutuals to make sure you understand the context?

Because I follow a number of extremely different communities with wildly different priors, it’s actually quite a challenge to see if someone is black pilled, red pilled, tankie or neo reactionary.

I consider it crucial to keep a balance of crazies in my timeline lest I accidentally get pilled by one group simply by mere exposure bias.

That’s a good argument for following as diverse a group as possible. A full timeline is one with a thousand biases blooming. This is good for keeping an open mind but it is also a protective technique known as flooding the zone. It is much harder to determine where one’s sensibilities lay if they consider counsel from all.

The downside is that we call people out for following “wrong think” in some corners. The only way to inoculate against that risk is heavily telegraphing that you follow all kinds. Impossible to show purity so to protect from any charges you muddy the waters.

I’ve noticed that progressive tech & red pillers are especially gnarly about policing for thought purity. It is relatively easy to fight back against, but then you have to be committed to seeing ALL zeitgeist which is exhausting.

I had to stop consumption for 48 hours last week. Floating above the discourse generally stokes my creativity. I live on the energy of the zeitgeist. But a few issues (vaccines & Kabul) are so upsetting that I just had to stop and recenter.

I think I have what might be labeled natural immunity to discourse. It doesn’t usually hurt my emotional state. For me, discourse functions more as a barometer of positions I follow to indicate long term movements.

Very rarely does it overcome my long term stakes. When it does it’s usually because I have information poisoning. It doesn’t happen too often. And I can shake it fast. But it’s not easy to cultivate for most people. I think it might be innate. That natural immunity I mentioned. Some people just have a higher tolerance for information toxicity and flow rates. Best to find out what yours is and to sense in others their informational environment as well. It’s edge.

Categories
Politics

Day 227 and Dog Days

I learned today that the dog days refer to the Sun being in the same portion of the sky as Sirius the Dog Star in the constellation Canis Major. The Romans believed that Sirius added to the heat of summer as the star and the sun rose and set at the same time.

The period between the end of July and mid August is associated “with heat, drought, sudden thunderstorms, lethargy, fever, mad dogs, and bad luck” which frankly tracks. I do feel like I’m going a little bit mad.

I’m planning on a media consumption fast You’d think we’d be inured to crisis, plague, and politics after the last year and a half but as it turns out it can still hit you.

I’ve been doom scrolling all day watching the fall of Kabul to the Taliban. The war has been waged my entire adult life. Watching it all collapse in a matter of days after 20 years makes me feel ashamed. Not that America is finally pulling out our military but that we’ve seemingly accomplished so little when so many lives have been lost and so much has been invested.

And we cannot even support our allies with visas and refugee resettlement. I’m sick to my stomach seeing that we have 18,000 unprocessed visas. The fuck is wrong with us that we cannot find a way to save our allies. There isn’t a damn thing I can do about any of it. That feeling of shame abs helplessness probably means it’s time to put away the internet.