Tag: Fashion

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Aesthetics Internet Culture

Day 1795 and Luxury BNPL So Techno-Capital

Like anyone who has worked corporate retail, I keep a close eye on Black Friday narratives. I named a few sales I thought were particularly unusual in my beauty blog based on how I shop for myself on Black Friday. I am a very value driven customer even though I will spend a lot with a brand who earns my trust.

I’ve found there to be less and less worth shopping across fashion, beauty and other consumer goods. Still I do use the holiday to strike a better bargain with a brand I might consider becoming a regular with.

It is a delicate dance between better customers and quality providing the original layer of trust that makes loyalty. This dynamic plays out every Black Friday with a few purchases. Are these your best customers? Maybe if you don’t disappoint them.

Now you have to wonder about higher end customers who use Buy Now Pay Later options like Klarna. Is this just an extension of the freedom we afford luxury consumers in their lives if bizarre credit choices. Why not spend a little more to not require additional liquidity. Maybe that is a more efficient way of social signaling on Instagram for some. I think I’d be worried about that consumer. Their defaults are on another planet.

As for myself I like buying an extra retinol serum and some fancy shampoo. I am not buying $400 moisturizers being resold by Quince. Thats just a little too odd for me. But maybe I will get those weird recovery boots. I wonder what luxury purchases that don’t use extending credit say about my financial niche.

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Aesthetics

Day 1793 and Shopping Around

Black Friday is somewhere between a global celebration of shopping and an affirmation of consumerism as a shared cultural value.

It’s easier and much cooler to denounce consumerism. There is more cultural criticism material of shopping in the genre of commodity aesthetics than there are laudatory treatises on say the bourgeois virtues of shopping well.

Most religions, and many flavors of political governance, focus on dangers of consumer markets and the dangers of overweighting and overvaluation of material things.

It’s just that if we look at the subject from a different direction, it’s quite clear that humans love to make things. Sure we focus first on shelter, food and water but we quickly use our excess capacity to produce. Climbing up Maslow’s hierarchy we look for ways to make things for ourselves and others. If we make surely we must use?

So much of our lives are dedicated to the making of things. We have children. We make tools that make the making of our needs easier and faster. We make art and music. We adorn ourselves with decorative objects.

So why is it that the consumption of the things we make as humans have such a bad reputation? If we didn’t consume adequate food we wouldn’t be able to reproduce. If we didn’t make and use shelter those offspring wouldn’t live to adulthood.

It seems to me that as in all things we make we do so as part of our commitment to being in a community with each other. A Buy Nothing Day may seem necessary when the balance tilts too far from making to consuming but each and every one of us is enabled to make wonderful things for each other. So go shopping if you like.

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Finance Startups

Day 1775 and It Is A Lot Easier To Just Be First

I often wonder how it is that venture capital remains so male-dominated when most of the work is the same skill set as a fashion editor or a style writer.

Sure, you occasionally see a man with good taste, and the twinks and gays are obviously the best of breed in both venture and fashion. But the game is basically the same. And yet fashion is dominated by women and venture as an esoteric sub-asset of private equity is very much not.

Let’s compare. Venture is a small, tight-knit group of people, who run on backchannels and gossip, and absolutely everything is determined by being the first person to land the next hot thing.

Now there is an avant garde who sets trends which then get validated with market success. In venture these are the earliest angel investors. In fashion, it’s the indie publishers who slog through the upstarts and pick who to champion.

The angel investor hopes their deal will go to later stage investors just as the trendsetting editor hopes their designer pick makes it to Vogue. Picking the next “it” thing and riding the wave to fortune is the goal for editor and designer, just as it is for investor and founder.

I personally think my skills are validated just as much being the person to get Mansur Gavriel added to the right boutiques as I am being the first check into Valar Atomics.

I took my bag to a breakfast at a boutique investment bank (you know the one with the summer camp) and happened to be meeting with an investor who loved the bag so much that the founder of their luxury ecommerce investment picked up the bag to stock immediately. Well over a decade later, I still carry that bag almost everyday and so do millions of other women.

Now ask yourself if this next story sounds pretty similar. I sent a direct message on Twitter to a young founder who seemed interesting. He had a quickness to his thought I respected as well as humility that set him apart.

Alas I didn’t like the company he was working on at the time and I didn’t like that he wasn’t its CEO. Sounds like “the food was bad & the portions are so small” sort complaint right? Well, I just thought he was so good he should be the lead in whatever he did next.

The young man had partnered with an experienced elder (which was probably wise for that industry) but the founder was clearly the dynamo in that situation. I told the founder that straight up. He had earned complete candor from me.

We began talking about what he really wanted to build. His intensity was awe inspiring. And his vision was just so crazy that I knew I had to back him. Many phone calls and strategy sessions later I wrote a check. It would take less time than I’d dared dream for others to see what I saw first.

Two years and change later, that young man is the founder and CEO of Valar Atomics which just raised 130 million dollars to make small modular nuclear reactors. Isaiah Taylor may have been a diamond in the rough when we first met, but I knew he’d sparkle in any setting.

To see him now as the jewel in the crowns of many much larger funds and backed by much more impressive and capable people than me feels amazing. I’ll always have the satisfaction of being the first to know he was going to be the next big thing.

And that’s not so very different from helping select the hottest hand bag of the last decade. Like Jeremy Irons’ character in finance classic Margin Call, I know the value of being first.

There are three ways to make a living in this business: be first, be smarter, or cheat.

Now, I don’t cheat. And although I like to think we have some pretty smart people in this building, it sure is a hell of a lot easier to just be first.”

If Isaiah’s work is successful, it will be an awful lot bigger than the hottest handbag. It will materially change the conditions of fueling our lives.

And while I am pretty smart, I knew enough to act first. Because it was a hell of a lot easier to just be first. And if I’m lucky, I’ll carry my bag and own equity in Valar for a long time to come. Read the full story in Bloomberg with a gift link.

Categories
Aesthetics Biohacking

Day 1744 and A Yenta For Your Perfect Look

I am considering doing more writing, but instead of it being an exercise in creating more, I am interested in writing about how to consume well, so meet Nice Packaging, a beauty shopping column with a b side about the business of keeping up appearances.

Background on why I want to do this is below, but if you want to be a part of it getting started, I’m going to offer “founding members” for it live 1:1 time with me to craft your perfect routine. Details here

Background

I get a fair amount of joy out of being the person in my social group who everyone goes to for advice on what to buy in the areas where I am most expert. I sort of wish it just could be just category (cosmetics would probably top the list ) but I’ve developed a wide range of interests as I’ve cultivated my tastes over the years so I’m just as likely to be asked what supplements I take for my biohacking as I am to be asked for skincare and cosmetic recommendations.

Chronic disease offers very transparent revealed preferences as I do what works best for my health. A a long career in the style industry means I’ve learned a lot and how to apply it as looking good is often a side effect of feeling good.

I have been in wellness my whole career as it’s not just a matter of having clean clear skin and long hair (though I mostly do) but having been inside the corporate sanctums of everywhere from Goop to Equinox. I learned a lot sourcing for my own makeup brand and I’ve applied the depth of knowledge I have in cosmeceuticals to my own healing as naturally we humans pay more for beauty than we do for health. The cosmetics industry is often light years ahead of standard medical practice.

Other topics I will play with may be more esoteric. I oddly well informed on preparedness thanks to our Montana off grid lifestyle. I’m regularly asked about stocking pharmaceuticals and first kits as those wellness worlds overlap with chronic disease, biohacking and family preparedness. Wellness goes hand in hand with fighting for your own life.

I still travel a great deal so I’ve got travel and packing optimization stories and preferences for days. Having once owned a cosmetics brand that specialized in on-the-go makeup, I can tell you now to pack what you need to look good for any scenario from surviving O’Hare with your family to packing black tie makeup that fits through London Heathrow’s quart bag nightmare.

And finally as an avid reader in the go-to gal for science fiction and reading lists which isn’t as likely to go with the rest but I’m shockingly well read in the genre. And no I don’t mean romantasy. I read hard sci-fi from cyperpunk to space opera. Thinking about what will be popular in the future means living on the cutting edge taste of the right now.

I’ll maintain my daily blog here as this is me time or me space or whatever you might like to call it. I enjoy having the space to ramble about continental philosophy, internet cultural subgroups and their fascinating ecosystems, my own emotional work and becoming version of myself that makes me happy and healthiest.

So I’ll be considering what all this looks like, editorial cadences and how I will integrate which portions of those varied interests into what is most likely going to be a style blog.

Get Started with Me

I can also use your help in getting this off the ground, so I’m offering something special – if you join as a “Founding Member” for the first year (for $300), I’ll spend an hour with you, coming up with your perfect skincare or cosmetics routine, and even send you some products to get started with. And btw, this can be just as helpful for men as for women.

One of my greatest pleasures is putting together cosmetic routines for my friends to test and trial to get you exactly what works for them. I’ve done this for billionaires and working class dollar store shoppers so I promise you I know the market.

I typically do an intake session with you with a questionnaire and some one-one time where we yap about your look, your hopes for them and your ambitions. Then I go over all of your preferences, allergies and issues. With that in mind I create a month or so of samples total for us to experiment with.

I’ll prepare your routine from either my personal brand library of travel sizes (which is enormous) or I decant into sample containers creams, serums, lotions and lotions into one perfect routine. Don’t worry I’m a germaphobe autist.

My goal is to make a routine that matches your skin & hair, and bodily needs perfectly with hour preferences. Things like daily simplicity or complete looksmaxxing, your budget from drugstore to luxury, your comfort level with different kinds of return on investment from Pareto optimization to no routine is too much. And then you test it out and we refine it together. I’m like a yenta for your grooming.

Sign Up Here

Categories
Travel

Day 1685 and National Lampoon’s European Vacation Albania

We just wrapped up a week long “coastal convalescence” tour otherwise known as Alex and Julie’s European Vacation tour. Typically we take time off during shoulder season which is the off peak months for a destination.

Not being bound by school vacations or particular holiday schedules, shoulder season works better for many reasons from fewer guests to lower prices.

Mostly it’s because I struggle with high season summer heat and we live in one of the most in-demand areas for vacationing in America. Why go to Greece when I can go to Yellowstone? Why go to St Moritz when I can go to Big Sky?

And yet somehow between the Istanbul surgery incident and a general “why not” attitude we decided to be like the masses, head to Europe and enjoy the Ionian and Adriatic coastlines in high season. No we didn’t go to Sicily or Italy or France. We went to the Balkans.

Ksamil at sunset where you can see Greece.
High above the Mediterranean

If you pay attention you may have noticed a fondness for Albania which sounds odd but isn’t as unusual as you might imagine. Many older military families served in the Balkan campaigns and recognized the beauty of Albania, Croatia, Bosnia and Herzegovina as well as Serbia and Kosovo.

The Ionian Sea is quite clear

Our Congressional representative Ryan Zinke served there as well many other Montanans. Heck, a guy I went to college with studied Balkan languages with the goal of being deployed there for peacekeeping operations with NATO in order to avoid being deployed to “the sandbox” during the war on terror years.

Albania in particular likes its American allies. They like us so much there are streets named after Madeleine Albright, a Clinton and both Bushes. There is even a town that made Trump an honorary mayor.

I wonder if this closeness to America has contributed to the country’s troubles in managing an ascension to the European Union despite being country you could easily mistake for Italy in climate, culture, scenery and history. It’s closer to Italy by boat than Helsinki is to Tallinn.

High above Vlore which is so close to Italy you can almost see it and can cross over by ferry

And yet they are treated as if they aren’t Europeans at all by dint of being on the wrong side of the Iron Curtain. Which you’d think Germans would appreciate.

Alas Albanians prefer the good ol’ USA to Brussels and this is a problem. That Europe let in less European countries than Albania into both the EU and Schengen feels unfair.

And it sucks for them as their passports are some of the worst in the world despite producing superstars from Dua Lipa to Mira Murati. Don’t give me guff about corruption or timelines either. If Romania and Hungary are part of the bloc then surely they can hurry up and let a NATO ally in during this time of crisis for the continent.

In my opinion, Albania is in every way superior to Italy from the kindness of its people to the beauty of its countryside and the quality of its food. Even the Italian luxury houses have exported most of their leather goods and clothing manufacturing to the country but that’s meant to be secret.

So if you want to experience the mysteries of antiquity from Thucydides to the birth of Rome to its empire years don’t look simply to Greece or Italy but to the Balkans. Delphic temples, Melian cities, even a Roman emperor are from this region.

If you enjoy Positano style sea vistas and clear blue Ionian waters go to Albania. And then please tell Brussels to let them into the European Union.

Categories
Aesthetics Travel

Day 1682 and Hipster European Vacation Activated

If there is one complaint Americans have about Europe (and no this isn’t about air conditioning) it is their insistence on playing the worst kind of nightclub music absolutely everywhere.

You are getting your morning espresso and it’s trashy club music. You go eat at a normal neighborhood spot for a quiet dinner and you can feel the beat drop as they place your first course. Domenico Modugno isn’t on any Italian menus these days.

If you are by a hotel pool you better be ready to enjoy some Kylie Minogue nostalgia-core. Which I actually enjoy but I’ve been honest about maintaining my own nostalgia for Hotel Costes delivered by noise canceling headphones. It’s trashy but so is blasting up-temp remixes when I stare at the sea.

The more tourism because contentious in Europe, the worse the problem seems to get. It’s the belief of most proprietors that more local guests and tourists alike prefer this kind of cacophony. When you ask them about turning things down or towing on a playlist better suited to cuisine it can be hit or miss.

Especially if you are the sort to seek out the foodie destinations of a town. Nothing is quite the let down of eating a Michelin quality meal with a backing track of bad house music.

I am sure some tourists have furthered these stereotypes (I’m looking at you Britain). But assure you, Americans do not prefer this especially if your tourism is made up of the first wave of cultural hipster.

Once you go high margin (again apologies to the Europoor tourist) you do bave a very different customer base and they hate this shit We can tolerate your aversion to ice but not an aura assault.

If you have cultural touchstones in your own musical history, we’d much prefer that over dinner.

Authenticity is all anyone will have left in any smoothed over algorithmically perfected middle ground. And guess what it’s not Swedish House Mafia and no one wants Miami or Ibiza to be everywhere. Tallinn and Tirana have their own vibe.

Categories
Aesthetics Travel

Day 1680 and Tricking Your Parasympathetic Systemic Into Offline Relaxation Mode

I was introduced to music curators by what you might call third spaces in the aughts. If you were very good, you might program television show but the work of designing audio atmosphere was often about hospitality.

Boutique hotels, luxury gyms, and luxury boutiques looking to set a mood would hire these talent for playlists that fit into their brand book.

We’ve come to appreciate just how much a full sensory experience encompasses every detail. Decor, lighting or even a house fragrance can all be ruined by overloading your guests with discordant noises.

Unless it’s a nightclub or cocktail lounge, the blending of audio spaces and creating the right vibe to open up your guests to the experience is about settling sympathetic nervous system into the openness that comes with the “rest and digest” chill of the parasympathetic response.

I was part of a team that made playlists for Milk Studio’s New York Fashion Week, looked over the shoulders of the creative director who hired a well known curator for their playlists.

Fashion runway shows in Paris, Milan and New York City would also hire these DJs sometimes being the top of the diffusion spear but they were often collaborating with hotels where the fashionistas stay.m

I saw how the Standard Hotels made choices for their properties and was inspired by their work to get even deeper into the best boutiques and their choices. The beloved Parisian fashion staple Stéphane Pompougnac who became the wildly successful Hotel Costss house DJ.

Hotel Costes 6:
Combining casual glamor, “retro-canaille” and smooth house, this compilation evokes the luxurious, eclectic and elegant atmosphere of Hotel Costes.

Stéphane Pompougnac (born 1968) is a French houseDJ and record producer best known for curating and mixing the Hôtel Costes compilation series

It’s become such a part of my own relaxation and time off routine, I can hear a few bars from Hotel Costes 6 (a particular favorite of mine) and immediately feel calmer. Amazing what a ritual we can make of music. Sure it is silly but you can’t beat decades of somatic learning.

Maybe I’m not always going “a la peche” but my body doesn’t know that. From there, all I need to do is open up an Ian M Banks paperback and I can slip into a short trip of my own. Amazing mow malleable our minds can be to repetition.

Brand collaborations are everywhere you look
Categories
Media

Day 1671 and Warenästhetik

I have a favorite book store in San Francisco is called City Lights. It’s an old Beat bookstore that carried the city through its left wing era.

They have a section called commodity aesthetics from which I treat myself to a fresh book from every time I visit San Francisco. I’ve got quite a collection from the habit.

Having spent the requisite time with the western cannon, I enjoy dabbling in critical theory and its decedents like commodity aesthetics as an adult.

The Frankfurt School has direct line from Horkheimer to the founder of commodity aesthetics Wolfgang Fritz Haug. Warenästhetik, in German, is the process of aestheticising products we make and consume.

Marxists go on about the seduction and manipulation of consumers in order to reinforce capitalist systems but it’s hard to ignore the impact of the field on what we make, use, and sell.

The wider world of why and what commodify is ever changing even as it recycles the same archetypes and patterns over and over again. See the Sydney Sweeney’s “good jeans” remake of Brooke Shields infamous Calvin Klein advertisement.

It’s amusing to me that the Marxist have put in more effort to understanding the nuts and bolts of making and selling desirable goods than capitalists do. Maybe that’s what they mean by praxis? The criticism and the practice come together in one bookshelf in a basement of a bookstore in North Beach.

Categories
Aesthetics Internet Culture

Day 1667 and Guess Goes Idoru

In 1995 William Gibson wrote a novel called called Idoru. The protagonist Colin Laney has a talent for identifying nodal points which are the concept undergirding Gibson’s most famous quote.

“The future is here, it’s just unevenly distributed.”

Nodal points, or as Gibson later called the process of finding them “pattern recognition,”is a type of useful apophenia in which you notice the emergence of trends before they have fully emerged.

You pick out the new and next amongst the now. In the case of Idoru, a rock star named Rez wants to marry a synthetic self Rei Toei who is an AI construct that is a massive pop star.

Thirty years later that future is here. Heck Lil Miquela debuted in 2019. But in 2025 we are in the very darkest depths of the uncanny valley and it looks more like a banal blonde with an ugly handbag than an exciting light show hologram in Tokyo.

Fashion’s primary value is in acting as routers of emerging nodal points, so I should have known it was only a matter of time before Vogue’s publishers decided to let one of their lower rent advertisers run a campaign from an advertising agency whose gimmick is creating artificial intelligence editorial spreads.

You’ve got to test the waters with someone who doesn’t really matter before it spreads to your editorial and luxury advertisers amirite? And it’s somehow less creative than your average Guess campaign.

A series of images in an advertisement for Guess featuring a blonde woman in a striped dress and a floral-romper situation are stamped with tiny fine print: “Produced by Seraphinne Vallora on AI.” via NYMag

Chevronesque patterns against Yves Klein blue couldn’t have cost more than their usual Rome dolce vita rip off campaigns but you do you Guess
Just when you thought photoshop was the worst thing for body dysmorphia now it’s AI

Anna Wintour learned her lesson a little late with the Internet and social media (thanks for the career Ms Wintour) but it’s hard to predict just how Condé Nast will bungle this next content transition.

You’d think with Cloudflare’s different rates for bot scrapers versus human Internet traffic would provide the ideal opportunity for a renaissance of valuable online creative content but maybe no one at Vogue knows about that yet.

The AI future at Condé Nast is not looking great based on this Guess advertising campaign but who cares it’s August and Guess right? When it’s Prada and the September issue I’ll grant them much less slack. If I’m paying for content, I expect it to be something better than derivative goods.

Categories
Culture

Day 1638 and Make Clothes You Would Wear Yourself

I’m with a group of some of my favorite eccentrics. It’s a barn raising kind of vibe as we collect our wits in real life.

It’s a real weird group that operates under Chatham House rules so I’ll keep it to my own experience.

One of my favorite discussions came from a a successful financial executive who farms. He’s an inspiration to anyone who wants to be think about their relationship with the industrial scale world. He came from a family of farmers and returned.

He told a story about how his grandparents farm produced the food that his own family ate as recently as three generations ago. Now they don’t eat any of the food they produce anymore. It is sold into a systems.

I feel a kinship with this experience as I worked for an American heritage brand that had lost its way but had once dressed a generation of American women living American lives.

When the new president had one firm expectation for the quality of the work our product must demonstrate she had a sins tear. Every one of us needed to make clothing we would wear ourselves.

It was a group of luxury executives so their expectations for style and quality was more LVMH than mall brand. And not did force a higher standard. What could be sold and what we ourselves would wear were entirely different beasts. And we had to build the skills to make the clothing we’d wear as consumers of artisan clothes.

It was not a financial success. Private equity came to eat it. No one I know is still at the brand. But for a brief moment of time we made clothing we’d would want to wear ourselves.