I am always shocked when people say they read anything I write. This isn’t because I don’t think I’m worth listening to but because I know attention is such a scarce commodity.
It’s so valuable we have entire industries dedicated to grabbing your attention. We don’t need to keep it necessarily we just need you to get distracted.
We downplay how well we know what works by indulging people who think they are immune to such things. Of course marketing on works on fools we sagely nod.
Of course we don’t want you to know how effectively we can move your attention let alone your opinion! You thinks anyone wants you to know propaganda works? Dunk on Jaguars new futura font. Scoff at those bot accounts.
Just know that most of marketing is Cocomelon, slot machines and dopamine hits. You can’t fight that without developing discipline which isn’t an infinite commodity. Most people don’t have much of it and aren’t even encouraged to develop. Good luck out there.
I’m not quite sure how I got a bug but I seem to be running a fever. It’s possible it’s passing and I’m on the mend but I still feel a little “delulu” as the kids says.
I was taking a constitutional walk Saturday after eating and my heart rate spiked to 180bpm. I wasn’t exerting myself in a way that would normally bring it above 90.
I have a habit of walking after meals as I feel it aids digesting. Nothing intense as it’s more of a habit than exercise. So I was surprised to find myself getting faint. I found myself on the ground.
I don’t take it particularly seriously. I blamed PMS and the stress of the last two weeks. But then I got a terrible night of sleep and my Whoop score matched how I felt.
I spent Sunday faffing about on the internet as watching reality television. I was definitely sick. What else was there to do but shitpoast and watch the price of Bitcoin go up.
Now that felt like a fever dream. If you are a crypto true believer you have experienced more than a few boom and bust cycles. Holding on tight is part of the game.
I suspect that we are in for more of a ride and I was not one to get too ahead in other bull runs. But I did let myself buy a bunch of cosmetics so I’d look for a recovery in LVMH stock if there are enough women who hold Bitcoin.
Many of us read significant amounts of “need to know” publications for our professional lives. I myself read Bloomberg, the Financial Times, and The Wall Street Journal every day along with more specialized media like Axios Pro-Rata and various venture and startup specific media.
Culture is different. Wanting to be in touch with the ideas that shape a nation is a luxury you don’t need to be wealthy to enjoy. To engage in ideas is to have the means to enjoy a life of the mind. You must choose to spend your precious time on it. Time is the only luxury which can’t be bought.
Media is changing as news and cultural content diverge. We used to be awash in a sea of periodicals. As a child I’d bike to the Boulder library and read it all. Thats how I became a fan of the Economist. I loved culture magazines just as much. Some still retain their pride of place through institutional nostalgia like Vanity Fair and Vogue. But can the New York Times hold a grasp on culture like it used to do?
As we face down an election with clear cultural and political bifurcations, what does it mean to be a consumer of not simply news but the culture of the moment?
Someone told me they don’t always open Dirt because it’s not framed as “need to know.” Yeah, that’s why it’s luxury content, because you don’t NEED it. Take your ass back to Axios
To be au courant means deciding where our time goes when it’s not an obligation. And I’m sorry to say to Condé Nast that their grip on culture looks more tenuous than ever.
Telescope, Arena, and Palladium are all pointing to new appetites. We want the luxury of futurism. To be caught only in the moment is to reveal a perhaps embarrassingly high time preference for algorithmically forced immediacy. “I want it now!”
Doom scrolling the news may be fun. Many billionaires spend time on Twitter because of its close proximity to sentiment. We all need to know the narratives catching attention.
But want do we want? Well who rather enjoy an essay from a writer who shows you the culture beyond your feed? Giving your attention to those who respect it will always be a luxury.
The Sephora Savings event has begun for their loyalty program shoppers. And I’m so disappointed by their holiday merchandising. It’s their downmarket I’ve ever seen the brand while somehow also being incredibly expensive.
If you are not aware Sephora is a cosmetics retailer owned by luxury conglomerate LVMH with roughly 2700 stores globally across 34 countries.
I was first introduced to the retailer when I lived in France as a teenager. The father of my exchange family worked at a perfumer that supplied very high end houses.
Sephora had just began to expand to the United States. By the time I was in college they had locations in most major cities. It was the shopping destination of choice cosmetics purchasers who didn’t like the old school department store counters that didn’t allow browsing.
They became a force in cosmetics and the higher end makeup, fragrance, skincare and haircare all competed for shelf space. And because you could browse unimpeded it became a kind of destination to trial new trends and brands.
But sometime in the last four years or so their merchandising seems to have fallen off. Stores are disorganized. Prices have risen while the line up increasingly feels like it’s catering to a more downmarket demographic.
Perhaps it was the pandemic as work from home and masking made items like lipstick less appealing. Maybe it was their expansion into partnership with lower end department stores like JC Penny’s and Kohls.
Personally I think the Biden stimulus plan plays a hand in their downfall. Cosmetics spends tend to come from disposable income though some women surely do have grooming budgets.
As more people had extra cash the appeal of the Sephora splurge became a social media phenomenon. And who spends the most time on social media? Gen Alpha and Zoomers.
Sephora went from a customer base of professional women who want to look polished to girls with TikTok accounts showing off their hauls.
The most upsetting trend by far is the Sephora Kids trend. Gen Alpha loves Sephora for the same reason adults do. You can browse and try stuff. They flock to colorful brands like Glow Recipe and Drunk Elephant. Even the New Yorker is on the case.
Gen Alpha has officially entered the beauty scene, spending more on skincare and makeup than any other age group – an impressive $4.7 billion in 2023
As I browsed the new collections, I saw all their specialty sets were packaged in fluffy teddy fabric bags in muppet bright colors.
$50+ dollars for dead muppets at Sephora
Not exactly an appealing look for anyone who might wish to carry the makeup bag to the office. And they are all twice as expensive as pre-pandemic sets.
I’m not going to spend $60 for a range of trashy splashy products packaged in the skin of dead puppets. I’m an adult and alas that’s just not what appeals to me.
But if you’ve got a 14 year old daughter that you like to spoil this is probably where she is spending it. Just please don’t let her use retinol. It’s not safe. Or better yet leave the makeup stores to adults.
I am a bit tired today. I’ve had a busy month of travel and the last week was particularly intense.
I have been in bed most of the day and the immobility coming with this day of fatigue has allowed me to thoroughly participate in a number of extremely online activities.
A raccoon was also taken and killed but Peanut was an Internet celebrity and we live in an age of viral contagion and within a few hours all Twitter could talk about was Peanut.
Why does this matter? Well, giant bureaucracies killing pets has an uncomfortable history in America. If you want to dig on the lesser known lore check out gun subreddits for ATF dog killer memes.
So potent is this history it has emerged as the ideal 11th hour election meme for the restless population that is uncomfortable about the power of the federal government.
actually you know what? the squirrel is an anti-christ. we are in the midst of a huge mimetic crisis and rather than scapegoating the squirrel to eliminate the conflict and avert violence, we instead elevate the squirrel’s death to heighten the conflict even further – @atroyn
Different political alignments experience the fear of governmental overreach, and in particular its monopoly on violence, in different ways. We occasionally make martyrs of those who experience that this violence to understand its horrors.
Squirrel martyrdom invokes an entirely BLM than the BLM who arose after the death of George Floyd. I say let us consider them both iconoclasts (in the religious sense) of the same fear of death through state means. They are symbols of idolatry who become sanctified.
Floyd’s death touched on frustration over systemic racism in the judicial system, Peanut’s death touches on frustration over government overreach – John Ennis
I’ve spent enough time in the cool manufacturing professions to have opinions on the topic.
It seems hard for people who are not in control of cultural norms to accept that their capacity to be cool relies entirely on them outcompeting the existing cultural norm.
If you want to be cool you have to be as cool or cooler than the existing options. To be cool you must be cool. Fun tautology right?
Upsetting as it may be, if you are not perceived as cool it’s a skills issue. You gotta (as the kids say) get gud.
Develop your taste. There are many paths on that road. You can do that by building up your appreciation of other people’s taste. It’s wonderful to study what other people have created. You can learn a lot from the history of oratory, art, literature, music and fashion. Dive as deep as you like in the areas that appeal to you.
Cultivating your capacity to create can often look like mimicry. Don’t be afraid of that. Mastery is built upon the masters. Practice creation. As you build up those skills you will learn to create new things that reflect your own taste.
This gets us back to my original point. If you want to have people think you are cool you must be cool. Creating things that you enjoy and sharing cool things with others who share your taste is the whole game. So if you want your cultural norms to be a winner it’s up to you. Have fun!
I’ve had a great year. I’m having a great month. I had a great week. I’m absolutely obsessed with my portfolio and the founders in it. Every new opportunity makes me feel better about the future.
And I’m so tired from processing all of that that it’s little wonder my body is grinding out hours of REM sleep a night.
We call catchy songs “ear worms” but instead of calling catchy ideas “brain worms” we went with Richard Dawkins’s coinage “meme” and I think that’s a pity. Normies find it simple to grasp the term brain work while meme remains coldly academic.
According to this synopsis from Perplexity, Dawkins proposed memes as the cultural parallel to genes, acting as self-replicating units that spread ideas, behaviors, or styles from person to person within a culture.
Thankfully, the extremely online regularly use the term “brain worms” to describe people infected by any number of ideas ranging from the political to the aesthetic. They aren’t good or bad ideas necessarily. I’d include Trump Derangement Syndrome, girls with septum piercings, the uptick in jhanna meditation as flavors of memes that infect different types of minds.
I’m sure I’m infected with at least half a dozen brain worms (hopefully the memetic variety unlike RFK Jr) despite good informational immunity. There are benefits in having hippie parents and media literacy but the occasional infection is inevitable.
Our minds, our bodies, our computers and our networks can get infected with parasitic diseases and carry viral loads. From Covid to e/acc to the Goatse Singularity (safe to click) we’ve had a lot of novel pathogens recently and some of them are even good things.
Programmers and early Internet citizens have probably have more exposure to the modern theory of memetics than most.
Neal Stephenson’s Snowcrash has a neuro-linguistic virus derived from Sumerian mythology where natural language programs the human mind like we now program computers. It gets used in nefarious ways.
This of course makes you wonder if it’s so easy to make people share ideas how hard is it to make people forget them? There is no anti-memetics division right?
An antimeme is an idea with self-censoring properties; an idea which, by its intrinsic nature, discourages or prevents people from spreading it.
I wonder if my brain worms have made me memory hole anything recently. Given that we have an election coming up seems worth considering.
I am just enjoying our first frost here in Montana and yet I’ll be pulled down too soon from our wonderful fall. All to enjoy hot takes and hot climates. I don’t like hot climates so I guess I’m going for the takes. Founders and LPs (and those with opinions on LPs) are priorities.
If you will be in Miami attending the conference I am hinting at please do look me up. The weirder the better. I’ll also be accompanied by my better half Alex Miller. Come for the tractor discussions and stay for the semiotics discourse.
Apparently there will be a costume party but one can simply choose black tie. One thing I like about it Miami is how it celebrates dressing up. I can wear a billowing pink gown or a dolman sleeve full length velet fishtailed dress and not be out of place. It’s just very tropical.
I think I’ll enjoy packing simply because it’s nice to have an excuse to wear white sneakers and floral robes. I can even get excited by doing some fun makeup. You have to live joyfully when the theme is the apocalypse.
I remain enthralled by Infinite Backrooms and Truth Terminal. If you aren’t caught up on this please browse my first two posts on the subject Goatse Singularity (it’s safe) and the lore behind Singularity culture online. The TLDR is that we’ve got the best alignment experiment in artificial intelligence happening in real time for anyone to participate in.
I am not the only one. Marc Andreessen and Ben Horowitz did a surprisingly detailed podcast on the topic today with a discussion of the emergent phenomena of autonomous meme coin bots and their interaction with Truth.
It’s honestly a very good synopsis of why so many of us think this experiment is so crucial for understanding decentralization and how regulatory uncertainty hinders the space. This experiment is the intersection of crypto and artificial intelligence that clearly shows machine intelligence requires machine money to affect the rule world.
As the crypto overlap emerged last week I was discussing it with friends in New York. Some of my network in New York has real fintech and crypto depth so when the first memecoin crypto bots were just beginning to interact independently with Truth Terminal they took notice.
It was a fascinating overlap of crypto and artificial intelligence through entirely independent autonomous means and was not coordinated.
Let me disclose I don’t own more than a nominal sum of the GOAT token except as a means through which to experience this moment.
It’s not about the coin at all truthfully. Truth is simply fascinating as independent agents (including some crypto bots themselves) are interacting to impact real world transactions.
Literally no one involved made the coin but yet it exists. It is a hyperobject object lessson. Media theorists and Baudrillard fans rejoice.
