Tag: Semiotics

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Aesthetics

Day 239 and Missing Vanity

I wasn’t much for makeup or clothing as a teenager, but I fell in love with fashion as I got older. I was swayed by the mysteries of style. The power of being dressed precisely for the occasion was not lost on me. I wanted to command the powers of vanity for myself

But as the pandemic set in I cancelled all my beauty box of the month subscriptions and closed my Rent the Runway account. I didn’t need red lipstick or cocktail dresses. When we summered in the Hudson Valley the first summer of the pandemic, I only brought one suitcase of sweatpants and cotton dresses. I didn’t realize it at the time but I was was leaving behind dozens of vanity rituals.

Like many other people, we decided to move closer to family as the pandemic continued. Going from Manhattan to Boulder isn’t exactly conducive to keeping up with appearances either. I found myself buying hiking pants and wool socks. I had no occasion to dress for anyone but myself.

I’m not sure how much I actually miss getting dressed. At least not for myself. Earlier in May before the Delta variant squashed “hot vax” summer for good, some ink was spilled on the mixed emotions of getting dressed for others after so much time in seclusion.

The pandemic seems to have proven that for me aesthetics are all about the dance with others. The joy of communicating one’s taste and preferences to the outside world is more riveting than playing with my look for an audience of one.

But I do miss that dance. Vanity can be a wonderful motivator to connect and communicate with others. I so badly want someone to see my hair. I haven’t heat styled my hair for well over a year. In fact, I haven’t had it cut for nearly 10 months.

My vanity tells me my hair has never looked better. It cascades down to my mid back without a split end in sight. Just waves. It’s fucking princess hair. My vanity whispers that someone surely would notice how beautiful I look. If they noticed how I look then they must always want me to notice them.

I miss the pleasure of seeing beauty in each other. Sharing a compliment and an appreciation for the little vanities we all keep.

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Aesthetics

Day 214 and Their Rules

“If he wants to play their game, then he has to learn their rules.” – Downton Abby

I’ve been on a bit of a kick with taking notes for my grand unified theory of shitposting. Naturally I’ve been obsessed with the British aristocracy melting down during modernity in Downtown Abby. A great deal of class implosions make for excellent drama. Class and it’s privileges are crucial to understanding who can get away with what. And I’m becoming rather sure that shitposting is a way of changing the rules, through satire, of who gets to accumulate social capital.

I own a reasonably good library on the intersection of class, wealth, and capitalism. I suspect that sort of preoccupation isn’t that odd of a leaning when you come from family that jumped from working class to bourgeois and had set its sights even higher for their children. And it’s reasonably amusing that I file the topics together in my head and on my bookshelf.

Class, Greed, Liquidated, Capitalism and of course Zizek.

Money has never been the determining factor for class, but the American preoccupation with capital has led us to develop elaborate social mores to try to distance that we have overlapped wealth and status into the term “upper class” in this county. We don’t have peerage so things like taste and creativity has come to dominate. We absolutely hate the nouveau rich and disdain people with bad taste.

I spent a number of years working in “style” which is the overarching set of professions that dominate who has class. I worked for luxury houses, founded a cosmetics brand and even did marketing for a very high end gym. All of the kinds of things you can buy to demonstrate you have good taste and thus are worthy of being considered upper class.

Honestly it seems easier to have to learn the manners of the aristocracy than to have to bother with keeping up on style. At least those assholes had a consistent dress code. But an elaborate set of social distinctions overlaying signifiers on who has taste and credentials is fundamentally more accessible. Hipster are social progress.

Showing you’ve got the capacity to read social signals has lead to a lot of weird shit. Our current preoccupation with critical theory for one. But it’s opened up class status to people who are capable of demonstrating their understanding of what it takes to occupy their place on the ladder. And yes I think shitposting is the new Harvard degree or house in Newport. I guess it’s no weirder than marrying someone with an estate on a cold island off the coast of Europe.

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Internet Culture

Day 212 and Notes for A Unified Theory of Shitposting

Yesterday I was fucking around on Twitter, as I am prone to doing. I made a barely sit-com worthy joke about divorced guy energy.

You ever notice how women thrive in the aftermath of divorce but men implode? Why is that?

My husband Alex replied with a searing burn “don’t worry, I’ll be fine” response and we were off to the races with all our mutuals dunking. I was howling with laughter. The two of us were trading zingers and watching the DMs roll in from friends.

Obviously the undercurrent of any thread on social media got dark very fast. So quickly I ended up putting out resources for men who were struggling in the replies. The amount of pain on display was enough to make you want to donate to the first domestic abuse charity I could find.

So why is it that I can shitpost about a topic and come away unscathed, indeed it was a fun and entertaining night for both myself and Alex, but others melted down? I think it might be about class and social signaling. It takes a lot of social capital to shitpost. And those that shitpost on the most socially contentious topics are demonstrating their social capacity to discuss whatever they want without consequences. I can shitpost because I’ve got enough social capital to do so.

One theory I’ve got is that shitposting is a backlash to Ted Talks, super serious reverential coverage in glossy business magazines, and the proliferation of HBS style “business” books. We’ve had an saturation in performative professionalism.

Once it became unclear that every self seriousness biography or magazine puff piece was placed by professionals to make their clients look like geniuses (visible effort undermines certain kinds of status) the savvy social seeker knew they needed a more authentic way to telegraph in-group power. The next logical step was demonstrating that you were so smart, so powerful and so connected you didn’t even need to demonstrate it. Hence the shitpost.

The weirdest part of “shitposting” being an actual status symbol in venture capital is that a couple of billionaires are going to see me and Alex making jokes about divorced guy energy and this will only increase our status. Which is ludicrous on its face ans yet absolutely true.

This isn’t even a flex on my part (though it obviously is a flex) as it is now accepted that having a following for saying whatever you like gives you a leg up in startups. A friend likened it to “dressing down” or the practice of wearing causal clothing even in formal settings. It shows you are so powerful and wealthy you don’t need to give a fuck about manners. Shitposting on Twitter is like wearing ripped jeans at the country club.

I want to explore this topic in more depth so this post is just some sketch notes. But I wanted to get it down and organized so I hope it’s alright to have some half baked ideas. It’s my blog so I figure it’s fine b

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Aesthetics Emotional Work

Day 197 and Status Anxiety

I’m becoming quite bored of feeling like shit as I go on maybe day 8 or 9 of a poor reaction to an anti-viral. It’s not fun when the cure is worse than the disease. I noticed something fascinating as more and more “days off” piled up. I’ve still got a lot of emotional shit when it comes to being sick.

My anxiety over being seen as weak, lazy or lacking in willpower started to compound the more days I’ve needed to recover. What will people think of me that just as I’m making a comeback to full time work that I let myself get waylaid by a virus? Every project and meeting that needed canceling felt like I should accompany it with an apology tour. I felt like I owed everyone my time and energy. I felt ashamed.

The social striving and status chasing that have gripped the aspirational class seems to have its claws firmly in my psyche. At least when it comes to work, I’m convinced I must always be working to be “better.” Where the fuck did this self limiting belief come from?

Who cares if I needed a week off to cope with health care needs when I’ve been on medical leave for nearly two years? What is another week. Why am I so anxious to show that I’m capable of going back to work? Who the fuck cares! It’s not as if I’m dependent on a salary to survive. I’m not chasing a resume or CV polish on LinkedIn. I can just not work.

Technically I’ve already made it out of the status social climbing games. I’ve got money. I’ve got traditional credentials. I have a well compensated skill set that is easily hired out for income without sacrificing much of my time. I should not be experiencing any class anxiety at all. I should happily go into the leisure class and not concern myself that my workaholism isn’t possible for health reasons. And yet I’m absolutely panicked that I’ll be see as lazy and unreliable every time I have a minor setback.

It’s abundantly clear that aspirational class signals, especially around meritocracy and knowledge work, are as bogus as Edwardian England’s aristocracy. Class division can be upended if you just stop giving a fuck. But I’m experiencing exactly this anxiety noted in The Hedgehog Review.

The aspirationals’ endless pursuit of better can produce psychic restlessness and doubts beneath the façade of confidence and accomplishment.

I’ve always thought of my habits as being high status. I read science fiction, make a hobby of macroeconomics, and pursue healthy biohacking experiments. Of course, that I think of these things as having status is precisely what makes me signaling it low status. The perception of me caring so fucking much is proof that I don’t think my status in life is secure. I’m no better than the middle class strivers in Downtown Abbey who miss manner cues. How embarrassing!

But if I can admit that I’m anxious about my place in the world maybe it’s a sign I’m not so beholden to class systems after all. I’ve just now admitted that I’m afraid of how I will be perceived if my climb back to health isn’t perfectly stage managed. I hope that is the first step in letting it go. Fixating on fear and anxiety isn’t great for physical health. So I’m putting it out there that I’m afraid of how I’ll be seen by others. And I’m letting it go.

Categories
Aesthetics Emotional Work

Day 178 and Looking So Normal

On the surface I’m basic. But my aesthetics are lying to you. I’m a fucking weirdo. But I don’t look the part. I think this gives people a bit of cognitive dissonance. I’ve noticed it’s particularly acute in more personal social or familial settings. Because I look like a pretty regular white woman with a pretty regular life, folks assume I have pretty regular social mores. They want me to hew to what normal people do because that’s less cognitive overhead for them. I look normal so I should be normal. No reason their pattern recognition should be failing them so badly.

So when they discover I’m incredibly introverted, very reluctant to socialize, and do not prioritize any traditional social or family structures it’s confusing. “But she looks so normal!” It’s like if I had any of the aesthetics of a social outlier or a recognizable community outside of cultural norms, this would all make sense. Heck even if I had short hair and some tattoos it would all track. Their pattern recognition would work.

“Oh she’s counter cultural” or maybe “she is kind of a hippie” or even “ slutty weirdo” would all make more sense. But I don’t look as weird as I am. Why don’t her aesthetics match her lifestyle? Instead they see a kind of regular brunette who wears Ann Taylor. I kind of like conservative clothing. This doesn’t mean I’m a conservative person. I had a terrific boyfriend who had a thing for women in suits because he liked the idea of a woman who was into power. It was a bit of a letdown to learn that I’m a bit submissive.

The reason this is even a problem is because humans want to be understood. According to Psychology Today we all require a bit of external validation to feel like our reality lines up with others. Feeling like we are understood apparently even makes us happier. I often struggle to feel like I’m understood. I worry I’ll be judged for not living up to other people’s standards because they need to extend more cognitive effort to understand me. I often don’t feel like I have a right to ask for that from people.

The thing is I could make this all a lot easier on myself. If I telegraphed more of my idiosyncrasies visually I wouldn’t get put into the normal bucket. Then I wouldn’t disappoint people when they learn I don’t meet expectations for middle of the bell curve socially. If I talked about my sex life or my preference for alternative family structures I’d need to match that against some leather or kinks or hell even some bright lipstick or it’s just going to seem fucking weird.

Nobody registers me as an outlier no matter how much I say it out loud. But I have to be honest I’m just not that interested in making it easier for folks with my looks. If you want to get to know me I’m an open book. The only catch is you have to get to know me.

Categories
Aesthetics Internet Culture

Day 177 and Unaesthetic

Aesthetics are opinions. And opinions are totalizing. I’ve been on some bullshit recently about how taste is totalitarian. Mostly because I care about how aesthetics turn into politics. But aesthetics are almost always personal choices (except our biology which is another discussion entirely) which gives them wide latitude to be all encompassing.

That aesthetics are choices matters. We choose to articulate our aesthetics. If our tools have the capacity to articulate an aesthetic vision with clarity and fidelity it’s often been the choice of artists to render their vision closely to what is in their mind’s eye. Or sometimes we say fuck it, who cares, there is virtue going in the other way. I’d argue that is unaesthetic.

A deliberate decision to eschew aesthetics is literally the definition of unaesthetic. It’s not an insult. It’s just a choice. If we can tell something is a deliberate choice to pursue an aesthetic that is unappealing, unpopular, ugly or otherwise thumbing its nose its nose at beauty that is unaesthetic. Which is its own aesthetic. And it’s fine for that to be your taste but it is a taste.

Normative standards and boundaries are powerful. So rejecting them has become own own artistic and culturally pursuit. It’s become so popular “punk is dead” has become a layered insult.

Modernity has been on about how the search for universals of beauty is both hegemonic and homogenizing for most of the last century. That means everyone has to have the same standard and because we have the same standards we all tend to look alike. Think Stepford Wives or South Korean beauty pageant queens.

Understanding and telegraphing cultural norms of beauty is generally considered crucial for social competence and often for participation in any group. Think of how awkward it is to wear a suit into a startup or not wearing any makeup for sorority rush.

Sometimes I think beauty and aesthetic standards wish they were as totalitarian as technology. Protocols are literally limitations on what can and cannot be done. 8Bit and pixel art were originally protocol standards. What could be rendered wasn’t a limit of imagination but our tool sets. That’s why we obsessed on rendering and fidelity for so much of the history of computing. We’d say shit like “look how crisp” and we’d mean it.

That’s not true anymore. If anything we’ve got issues with too much fidelity. The uncanny valley of hyper reality upsets our mind because it’s hyper real. Aesthetics now has to cope with the ability to render even the most elaborate vision to exact reality. Now that’s a cool problem. But if you want to sell pixel art, call it punk, and tell me it’s actually a cool commentary on protocol limits that’s fine. But I’m going to call it unaesthetic. But it’s not worth being insulted about.

Unpopular take but crypto punks are unaesthetic
Categories
Aesthetics

Day 175 and Paternalism

Taste is totalitarian. Movements seeking aesthetic dominance hold sway with a paternalistic sneering. Anytime you’ve felt excluded because of dress code or manners you’ve experienced a form of aesthetic exclusion. It can be worse than country club snobbery though. Imagine the indignity of preppy credentialism from supporters of Brett Kavanaugh. How dare you question the character of the graduates of our finest institutions.

It isn’t so different from the pearl clutching of “good taste” of outlets like Anna Wintour’s Vogue. Oh my you are wearing cargo shirts? Heavens! That very tight tube top just isn’t done. You must conform to the standards of good taste.

Divergence from the mean is bad form, the preferred insult of Peter Pan’s nemesis Captain Hook. Sure he was a pirate but the man has good manners and grubby children thumbing their noses at authority is a classic adult frustration.

I suspect that “bad form” underlies much of the criticism of post modernism. I came across an article in The New Statesmen about the paranoia around “pomophobia” amongst post modern academics. The thesis is that the critics are basic bitches missing the point that postmodernism is all aesthetics. It was never about politics. I happen to agree.

It’s entirely possible to recognize it’s critical theory ,and it’s cousin post modernism, are entirely aesthetic movements not a political or social one. And taste, being totalitarian, can and does overwhelm opposition. So the screeching panic mongers at Tucker Carlson may have a point. Just not the one they think. That’s why scandal and hand wringing are so interwoven into criticism of critical theory.

Taste is meant to be inscrutable. We cannot question it. If anyone can question “bad form” or good taste then why do we need our social betters? It would be absolute anarchy! But then again I thought punk was dead. Maybe not!

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Internet Culture

Day 170 and Ass

I’ve got an hourglass figure and my favorite exercise is the barbell squat. That has over given me a fantastic ass. An ass that just won’t quit. Even after some health challenges my ass has been reliable as hell. So yesterday, without really thinking it over, I decided to share my appreciation for my ass.

The first response was from one of my girlfriends (who also has a great ass) sharing some body positive vibes. That was basically my expectation for likes and replies on a “feeling myself” tweet. It’s fun to share positivity on social media.

But then…it took on a life of its own. Comments started pouring in. I replied to virtually all of them. I had threads with best selling science fiction authors and anonymous replies guys. I got retweeted by big crypto and investor accounts. Venture capitalists and dirt bags had equal weight. I cracked wise and made jokes at my own expense. We made a party of it.

Obviously people joined in on the fun. Because shitposting is fun. Dunking, dumb puns and innuendos are enjoyable. But I think it’s something more than that. I believe in the cultural and emotional value of shit posting. Shitposting levels the playing field.

Audiences can be built by anyone now. Shitposting allows creators who have a firm grasp on concise and comprehensible language to get across their point to anyone. Rather than suffering through pontification by elevated voices protected by institutional gatekeepers, we can hear bursts of truthful hilarity from nobodies.

Hilarity is part of the social media experience. Many people have tried to hijack Twitter for the purposes of looking smart and influencing others. Thought leadership is an entire profession now. You’ve got Zen Koan advice Twitter abutting against “in this thread” tweet storms that are academic thesis quality. Which has been great for learning. I follow a lot of folks who use both formats. Being smart is cool.

But the essential nature of social has pushed back. The shitpost reigns supreme. We’ve had an enormous backlash against self serious Twitter. And that backlash has been rewarding folks who say weird shit like me.

Ironically, all the clout chaser and words of wisdom folks had their need to appear smart backfire on them. Shitposting is now a high status activity. Being smart isn’t high status. Being chaotic is high status. Leaning into the shitpost is high status.

You have really powerful people with enormous platforms saying ridiculous shit. I’m a reasonably respectable founder and angel investor and I’m talking about my butt. And the medium rewards you for it.

And I think that is OK. Not everything needs to be brilliant. Trust is built on the understanding that we are all humans. And sometimes humans feel themselves. Sometimes we get sad. It’s all part of the process. And if sharing your truth is what gets clout and audiences I think that’s a nice thing. I’d rather have status for being vulnerable than being brilliant any day.

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Aesthetics Internet Culture

Day 167 and the Naughties

I arrived in New York City in January of 2006. The aughts were an interesting time to be in New York. The recovery from 9/11 gave the city a sense of resilience but the Great Recession hadn’t reshaped the financial landscape of the country just yet.

I moved to Manhattan because I wanted to work in fashion. I didn’t have any relevant experience. I’d studied economics. But I was a blogger and that turned out to be enough to find a way in.

I met a man in the comments section of our respective fashion blogs as back then back links were an acceptable form of socializing. We both moved to the city the same week. He would become my cofounder on a fashion media startup and also my boyfriend. Yes it’s as dysfunctional as it sounds. Don’t worry we are still friends.

We’ve got a lot of fond memories of the Aughts. New media was just coming into its own. The possibility that it might change industries like fashion seemed exciting and democratic for style. No one had figured out how to grift by “influencing” yet. Which meant actual influence was still possible.

That first generation of bloggers was more influential in moving industries like culture than the commercial milieu we have now. Less lucrative certainly but the impact was significant. Good stuff actually emerged from living instead of someone imitating living.

My friend (the ex and cofounder) are considering writing a chronicle of our time. Partially it’s an exercise in nostalgia. It was a lot of fun. Maybe it’s a bit of an ego trip to think we could’ve even write some fiction that ties together the ethos and the aesthetics of that moment.

Back then we hadn’t cracked up the media industrial complex into algorithms and big automated ads dollars. A lot more got done in restaurants, bars and parties. The city itself hadn’t turned over into the complete plutocracy that dominates now. The kleptocrats needed the financial industry to implode and get bailed out for that kind of real estate takeover. Before the bailouts maybe the rest of us good maintain the delusion that we too could strike it rich. Now the distance is too great.

It was an era when Condé Nast mattered. Finance was a thing the cute guys with ambitions for money did, not yet a space that was entirely populated by Hedge Fund guys set on moving to Planet Billionaire.

And holy fuck the parties were great. Classes mingled more without the stratification that came out of the Great Recession. You could be someone even if you lived in a shitty barely heated no hot water squat loft on Bowery. It still cost $1600 but better than the 16K a month I saw it go for recently. You could get into club if you had some style. Instead of convincing people you mattered because you had a bunch of followers you had to convince someone you were cool.

I know this all sounds like bullshit old person nonsense mumbling about past good times. So if we do write about the Aughts it will take a lot better writing to make it compelling. I think it’s possible as I still retain a sense of place that I think is worth sharing. I’ve got ridiculous stories that could make for a fun read. So I’m putting the energy into the universe that I’ll capture those moments and share.

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Aesthetics Finance Internet Culture

Day 150 and Hypersigils

In the beginning there was the word……or the command line. Naming a thing used to be the literal path to power. Now we are pretty meh about the whole thing. Ritual magic is kind of a satanic panic middle brow thing in America even though we have a history of throwing in with prosperity theology. We’ve got entire evangelical communities dedicated to naming and belief with the expectation it will generate wealth and manifest prosperity. The meme magic folks who wished Trump into office were really just regurgitating Norman Vincent Peale prayers. Plenty of folks like to blame this kind of magic on like Max Weber with his Protestant Work Ethic but I’m mixed on it as I don’t think he envisioned Pentecostals when he said hard work was a moral good.

A friend of mine who knows my interest in both capitalism and its underlying energy in culture suggested I watch an old talk from illustrator and comic book author Grant Morrison.

Honestly you should pop it out and watch the whole thing if you have any interest in creation. But especially if you are interested in chaos. He discusses a term he coined called a Hyper Sigil. He is building on contemporary chaos magic which isn’t too far off from manifestation theology. He contends that bodies of art but really any form of creative work can be turned into collective signs of meaning with willpower and force. He literally means they are magic and if this interests you go read Ray Sherwin and Peter J Carroll. If that doesn’t no biggie the following point still stands. We have sigils in America that are pretty literally manifestations of power.

Corporate sigils are super-breeders. They attack unbranded imaginative space. They invade Red Square, they infest the cranky streets of Tibet, they etch themselves into hairstyles. They breed across clothing, turning people into advertising hoardings… The logo or brand, like any sigil, is a condensation, a compressed, symbolic summoning up of the world of desire which the corporation intends to represent… Walt Disney died long ago but his sigil, that familiar, cartoonish signature, persists, carrying its own vast weight of meanings, associations, nostalgia and significance.

I’ve completely fallen down a Grant Morrison hole as this kind of thinking is crucial to work in attention economy trades like communications, public relations and marketing. But I’m frankly a lot more interested in the practical aspects of how he conceives of himself as a chaos magician and how he we can all affect the reality around us. I’ve purchased his Invisibles comic. When he says imagination is the fifth dimension he literally means it. Multiversity is rad.