Tag: Shopping

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Aesthetics Culture

Day 723 and Season’s Eatings

Maybe it’s because we’ve had to do so much packing and unpacking this year, but we didn’t bother with getting our Christmas decorations out of the boxes in the barn. We didn’t dig out the Menorah for Chanukah either. Seasonal decoration just didn’t seem like a fun use of limited energy and focus. We’d already spent enough of it on simply furnishing the house.

We aren’t entirely without the spirit of the season. We’ve got a beautiful large pine next to the house. Alex recruited a friend to put lights on it and it’s served beautifully as our Christmas tree. It’s quite magnificent in the morning light in particular. The dawn on the morning of the solstice bathed it in blue light.

Our Christmas Tree lit up by white lights

Equally we didn’t entirely ignore Chanukah. One of our favorite jokes is a simple guide to Jewish holidays is as follows; they tried to kill us, we won, let’s eat. So rather than prayers and candles we made latkes on the first night.

Latkes and applesauce

Tonight is Christmas Eve. Stockings aren’t hung. But as has been our tradition as a couple, we will be preparing a Feast of the Seven Fishes. Neither one of us is Catholic but we’ve taken to a seafood feast on Christmas Eve as being sacrosanct.

Despite being in Montana we have acquired a variety of seafood including a lobster tail, mussels, clams, cod, and shrimp. We will have cioppino and lobster fra diavolo. We get to the full seven with the help of Goldfish crackers and Swedish fish.

Lobster fra diavolo

Tomorrow will involve lamb chops which seems like a very fine Christmas Day feast. I’m sure we will prepare it while listening to Dr. Demento’s Christmas Album. And yes we will be watching Die Hard. Which we should technically be watching tonight but whatever. I’m not entirely sure how we will manage Chinese takeout tomorrow, an absolutely crucial meal in a Jewish-Calvinist household. There are surely Chinese restaurants in Bozeman but we’ve not bothered to find them thus far. In in a pinch we’ve got frozen dumplings in the chest freezer.

With all of these season’s eatings (the proper grammar I’m riffing on is season’s greetings) it’s no wonder I’ve traditionally done a fast between Boxing Day and Epiphany. I’ve not yet decided if I’ll do it this year as it can be a bit intense. I like to start the year with a 10 day water fast but it’s not feasible sometimes. But I’m putting it out into the universe to see what comes back.

That I’ve got the incredible good fortune of enjoying exceptional food and also the capacity for extended fasts is very much a gift. I hope you have the good fortune to chose nourishment that brings you joy this season.

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Background

Day 721 and 40 Questions

I came across a list of 40 questions that Stephen Ango answers every year on Twitter today. It looked like a fun exercise so I thought I’d participate.

What did you do this year that you’d never done before? Bought a house & got my very first mortgage, moved to Montana, lived in Germany for a month, spent time on the Ionian and Adriatic Seas, and experienced -45 degree temperatures.

Did you keep your new year’s resolutions? I don’t make them but I did intend to write every single day (for the second year in a row) and I have so far accomplished it.

Did anyone close to you give birth? No

Did anyone close to you die? No

What cities/states/countries did you visit? Colorado, Montana, and Wyoming, Florida and Texas for states. United Kingdom, Germany, Albania and Greece for countries.

What would you like to have next year that you lacked this year? All the money for my venture fund and visas for freedom of movement for my friends and family.

What date(s) from this year will remain etched upon your memory, and why? June 18th was the date we closed on our homestead in Montana. August 1st was the day we moved in.

What was your biggest achievement of the year? Getting my family safely to a Montana homestead that is the first home we’ve ever owned.

What was your biggest failure? I don’t think it’s a failure, but I wish I got more done particularly when it comes to fundraising and deploying capital, but objectively I did as much as I could. I try to remind myself that the self is not an attack vector so this question is an opportunity to remind myself that failure is just opportunity.

What other hardships did you face? I got a very bad flu in the middle of purchasing the house in Montana. I watched the markets repeat elements of the crashes of 2001 and 2008 which allowed me to see how far I’ve come since my childhood trauma of my family’s bankruptcy on 2001.

Did you suffer illness or injury? The flu in May was awful, I’ve had a number of random infections and I live with chronic ankylosis spondylitis but I’m the healthiest I’ve been in years.

What was the best thing you bought? A house in Montana. But smaller things I’ve loved include a Lunya robe, Ariat boots, Skimms cotton tank bras, and my first go at Botox.

Whose behavior merited celebration? My husband has been an absolute superstar rolling with my crazy plans and I’ll be forever grateful he trusts me to see things that he hasn’t yet seen. I’ve written many a love letter this year to him and my appreciation for the ways big and small he makes my life better.

Whose behavior made you appalled? Not appalled necessarily but the dick riders are really a bummer. We are all sinners and ain’t none of us are saints.

Where did most of your money go? We bought a very nice piece of land with a gorgeous farmhouse on it. The second biggest expense after buying a house was medical bills. It’s fun to be sick in America. Third on that list is food both because my husband is a gourmet cook and because inflation on food was quite high.

What did you get really, really, really excited about? Being a homeowner has been exciting as hell. Everything about buying a house and making it our own has been amazing. I also spent a lot of time excited about DAOs and corporate governance, my founders, and spending a month next to the European Central Bank in Frankfurt.

What song will always remind you of this year? I don’t listen to much music so I don’t have an answer.

Compared to this time last year, are you: happier or sadder? Thinner or fatter? Richer or poorer? I am happier, poorer, and thinner than I was last year.

What do you wish you’d done more of? I have a lot of things I want to beat myself up about for not doing more, but I actually feel like I didn’t my time well this year. I don’t always need to be improving things. So I guess I wish I was comfortable doing less.

What do you wish you’d done less of? Beating myself up for not doing more.

How are you spending the holidays? I am in bed with my husband watching disaster porn movies while it is 45 degrees below Fahrenheit.

Did you fall in love this year? I am deeper in love than I was last year which is one of the benefits of always working on yourself and having a partner that also works on themselves.

Do you hate anyone now that you didn’t hate this time last year? I wouldn’t say I hate them but I’ve been disappointed with everyone involved in Elon Musk’s Twitter takeover.

What was your favorite show? The Peripheral. It is the adaption on Amazon of William Gibson’s most recent novels and it is stunningly good science fiction. I’ve enjoyed a lot of television this year though.

What was the best book you read? Hands down Peter Watt’s Blindsight which I cannot believe I didn’t read till this year. If you are autistic I in particular recommend it.

What was your greatest musical discovery of the year? Again I don’t really do music.

What was your favorite film? I’m not a big film person so I didn’t watch a ton of movies this year. I’m a TV person. But probably the Weird Al parody biopic. Extremely funny and very sweet. Worth taking the trouble to find on Roku.

What was your favorite meal? I’ve had so many amazing meals this year. Perfect Montana steaks is probably at the top but schnitzel in Frankfurt, branzino in the Mediterranean, BBQ in Austin, and stone crabs in Miami round out the list. I traveled a lot this year and that means I had a lot of great meals.

What did you want and get? A homestead in Montana.

What did you want and not get? A visa for a family friend. American immigration is extremely broken. I’m hoping I get the visa granted next year for them.

What did you do on your birthday? I discussed my “fundraise in public” for chaotic capital and spent it with Elle Morrill and my husband. Elle cooked for me and it was absolutely epic.

What one thing would have made your year immeasurably more satisfying? The American immigration system working. But that’s like asking for world peace. I spent a lot of time and social capital trying to get a visa that still hasn’t been granted.

How would you describe your personal fashion this year? Black. I mostly wear cotton black sweats and a long sleeve cotton tee-shirt. My biggest upgrade to that look was adding in a Lunya robe. But I also bought a bunch of chore clothing for working on the homestead. I also got to enjoy my “heat” wardrobe which is mostly Grecian gowns made by Norma Kamali.

What kept you sane? My therapist Dagmar and writing every single day.

Which celebrity/public figure did you admire the most? Folks hate this answer but I love Kim Kardashian. She works her ample ass off for her family business, spends her time working against the carceral state, makes a great bra and she started a private equity firm.

What political issue stirred you the most? The government’s interest in deciding what I do with my own body. I’m a libertarian because the very foundation of sovereignty rests on your right to control your own body. Though this issue is very closely followed by our inability to grant visas and bring immigrants to America in terms of animating my energy this year.

Who did you miss? I miss my grandmother Nanamai. She’s my mother’s mother. She’d be so proud of what I’ve done with my life. I wish she’d be been alive to wear one of my lipsticks. I wish she were alive to see the family life I’ve built. She passed on more than a decade ago and I’m still consumed by grief if I think about it too hard.

Who was the best new person you met? There are almost too many to chose from. Meeting in person my internet friends who got me through the pandemic is the correct answer. You know who you are. And I can’t wait to meet more of them. Internet friends are real friends.

What valuable life lesson did you learn this year? I learned a lot watching hero worshippers, I mean dickriders, beg their chosen figurehead to save them. But alas the only person who can save you is you.

What is a quote that sums up your year? “Fuck around and find out.” But in all seriousness just doing the thing and trying shit out is actually crucial in life and business.

Categories
Aesthetics Startups

Day 714 and Cosmetic Organization

I used to be the CEO of a cosmetics company called Stowaway. We were a direct to consumer brand that manufactured and retailed our own line of travel sized makeup. Alas I got too sick to work and we sold the company to a private equity holding firm who shuttered it during the pandemic. I’m “shocked” that travel sized red lipstick wasn’t popular during two years of masking and lockdown.

I don’t particularly want to work in cosmetics again, even though I have arguably priceless experience that could be put to good use helping other brands. Startups are are traumatic and it’s not unusual for founders to find it challenging to work in spaces they know well. You don’t want to undermine the enthusiasm of founders. Also you’ve probably taken enough risks for a lifetime in a given space to never want to touch it again even if you made money.

But I do still enjoy being a consumer of cosmetics. I’ve got what might be the most comprehensive library of travel sized makeup in existence. I moved all of it up to Montana this year where it lives in a modestly organized vanity. For some reason I decided do a little reorganization of it today.

A very messy cosmetics vanity littered with makeup bags, travel sized packaging and a Sephora advent calendar.

Instead of finding a new schema for where I plan to keep all my products, I made it much worse. I let myself get a little bit of tunnel vision and instead of playing around for half an hour I spent an ungodly amount of time making it much worse. I’ve got drawers that are bursting with tiny mascaras, tiny lipsticks, tiny eye shadow palettes and thousands of other items.

I was surprised to find myself enjoying it. I did some comparisons of packaging and formulations and found that I was still quite pleased with what we had built. Many new brands have emerged since then but the promise of a minimalist purse friendly brand remains elusive. I see all the ways I failed but I also saw all the ways in which our team succeeded. And it was nice to feel like perhaps I’d learned something. But now I’ve got to clean it all up before my husband steps on an eyeliner.

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Travel

Day 713 and Travel Logistics

I’m planning my first international trip since we moved to Montana. I will be going to Prague for a couple weeks in January if you happen to be around. And the logistics are very much only for experienced travelers.

I’ve not yet had to fly out through the Bozeman Airport but Alex tells me it is easy and straight forward. We have many short hops to international airports. The real issue seems to be that with a pilot shortage getting out of hand, arranging layovers eats up more of your travel time. Airlines are less able to do hub banking with their flights so I will be enjoying a six hour layover in Munich. Finally all my German lessons on Duolingo will get a property stress test.

I love optimizing for Airbnbs when I travel. I have a lot of little details that I look for when I’m going to be somewhere long enough to settle in. For instance, I like to cook my own meals. I like to be walking distance to a grocery store so I can pick up ingredients and cook when the mood strikes. That can be trickier if you are staying in a downtown area. So I look to be near the major neighborhoods but maybe just a bit off the beaten path.

I managed this quite well in Frankfurt last year where I was a short 10 minute walk to a high end grocery store in one direction while also being only 15 minutes from the main shopping area and farmers market in the other. I didn’t take a single cab or Uber the entire time except to get to the airport. It was absolutely perfect planning for enjoying living as if Frankfurt were my home.

I think I’ve achieved this for Prague. I found a cute spot that is equidistant to to most of the sights I want to see as well as the errand and obligations on my itinerary. I am yet again attempting to help someone with an American visa so I wanted to be near the embassy. But the embassy row isn’t much for other amenities like grocery and nightlife so I found a spot on a small park next to all the crucial shops. I am excited so if you have suggestions I am all ears.

Categories
Aesthetics

Day 701 and Frozen Goods

My Black Friday purchases are slowly making their way from warehouses in Denver or St Louis or other parts unknown to me in Montana. When I placed the orders I was so excited for the good deals.

But instead I’m just finding new disappointments. Four out of six items I ordered from Splendid will have to be returned. A pair of pants from Lunya is simply made for someone taller than me. And the remaining pieces of the order from Nadaam still hasn’t shipped yet. I hope my new negligees from Skims don’t disappoint as my track record on soft goods isn’t looking so great. Failures all around.

I’ve also had a few issues with trying to order cosmetics. I do a big order with Briogeo once a year. It’s in transit during a very chilly day. It was 10 degrees when I woke up. And I’ll admit I’m concerned about receiving a complete frozen bottle of shampoo. And it is expensive shampoo too.

We’ve had this issue before. Ipsy and Allure monthly boxes show up half frozen in the mailbox for a day. A Sephora order went straight to our mailbox where it sat for two hours before I got the alert it has arrived. It was cold but not fully frozen. I am afraid to look up how much efficacy is lost if retinol is frozen. What about vitamin C? How bad is it to freeze your cosmetics?

Because we live out on country roads and outside the town limits, we find our packages are often delivered by men in pickup trucks doing piece work contracts. They are nice folks but there isn’t much they can do about an expensive skin cream freezing solid in their open pickup truck bed. I would try to buy things in person but we don’t have a Sephora here so that catalog order life remains how people get stuff in rural America.

I used to have concerns about melting cosmetics when I was in Colorado. So perhaps freezing is an improvement. But I’m definitely wondering if we will need climate controlled options for certain kinds of deliveries in future for items that need a moderate temperature band. It could be a brand issue to have your product not work because the chemical bonds got wrecked by extreme weather. And we are all about to get more extreme weather as a normal feature of daily life.

Categories
Preparedness

Day 699 and Storms A’Coming

I love preparing for a big storm. It’s all of the fun parts of preparedness with none of the dystopian fantasies that sidle up to larger types of resilience & doomer chores. A big snowstorm is prepper-light, all the taste and none of the calories.

We’ve got a big snowstorm coming into Southwest Montana that is likely to close a few passes and drop significant snowfall. We’ve yet to map how predicted snowfall in town matches our actual snowfall. Sometimes it’s two or three times as much. If town is getting 4-6 inches, I’ve learned to expect at least a foot. I’d be thrilled if we got the 2-3 feet that is predicated for our neighbors in Big Sky & Yellowstone but it probably won’t drop that much on us.

The last time I wrote about preparing for a big storm was the day of the Marshal Fire in Boulder. I wrote about how I do all the washing and cleaning before a storm hits just in case we lose things like heat and water. Little did I know I wasn’t preparing for just snow that day but for one of the most devastating fires in Colorado history. Freakish outcomes have become commonplace and we humans adjust our hedonic treadmill to accommodate the bad and the good.

So I’m excited for the little preparations we get to make before this storm comes into the valley. I did an inventory of our fresh foods. Recipes and meal planning were done to reflect existing purchases (we’ve got a New York strip that is calling to me) as well as what could be easily incorporated into new meals if we stay snowed in.

Alex put a plowing plan in place for our driveway and parking area. We brought in wood from the cord that is stored in our hay shed. A run to to the grocery store and the dispensary is being down as we speak by my husband. The dispensary is next door to one of the cheaper gas stations so that’s a double win. Always remember to gas up before a big store. This includes diesel too if you have a tractor or snowblower that needs it.

My last chores will be doing laundry and washing my hair. As we recently had some well pump repairs I’m feeling relatively confident about water staying flowing but you never regret a fresh head of hair and plenty of clean dry socks.

Categories
Aesthetics

Day 694 and Buy Everything Day

When I was a hippie kid growing up in Colorado I was a fervent believer in a “holiday” called Buy Nothing Day. It was a campaign heavily promoted by a magazine called Adbusters which saw itself a culture jamming organization.

It felt cool and hip and maybe even a bit new to protest excess consumption in the era when globalization hadn’t yet experienced the bitch slap that are the last twenty years of history not actually ending. Teenagers are obviously a bit prone to over simplifying the world and I was no exception.

Now as a jaded veteran of the retail and luxury wars, I think it was the height of white girl naïveté that not shopping one day of the year meant shit. Now I pile all of my shopping into Black Friday. Instead of it being “Buy Nothing Day” it has become “Buy Everything Day” for me. I know how much brands are riding on my choosing to spend and I hold out the bulk of my shopping to extract maximum value.

I bought 2 tee shirts, one cardigan, 3 cashmere sweaters, one pair of silk pants, one cotton robe, 2 slips, 2 bras, and 3 pairs of tights. I bought a jumbo size shampoo and conditioner as well as travel sets. I also bought a luxury face cream, highlighter and other sundry cosmetics even though most of the cosmetics I prefer aren’t even on sale today. We also bought 4 scented candles for the house. Alex bought a pair of Chelsea boots, a new gun safe and a hunting jacket. In other words, we shopped till we dropped. We went full American on the day.

We’d hoped to buy new dishes and a few pieces of furniture as this has also been the year of outfitting the house but alas we just couldn’t figure out enough deals ahead of time. Black Friday is often a mess of confusing offers and marketing bullshit. It’s been made dramatically worse by the wave of direct to consumer brands who claim to give you better deals but often do little more than obfuscate where you are getting ripped off. It’s lowering trust by insisting that you are getting something better when you know you are not.

It’s with that knowledge in mind that I’ve come to terms with the reality of American consumption. I’ve come full circle on Buy Nothing Day. I recognize that shopping is the full contact sport that drives everything else around us. And so long as I’m embedded in that system it serves little purpose to be obstinate or contrary. But equally it serves no purpose to be taken advantage of by these brands either. Getting a deal is a very American kind of battle I’d rather win. As of yet there is no option to remain off the battlefield. But one day it may be gone for good. Until then I’ll buy my cashmere in discount.

Categories
Aesthetics

Day 691 and Ready to Shop

For well over a decade I didn’t get to celebrate Thanksgiving with my family. I was one of the “ lucky” few for whom Black Friday is the most important day of year. I did time in the trenches of retail.

When I worked in fashion and then later cosmetics, Black Friday was the all consuming event that dictated whether your year was a success or a failure. I slept in my office more than once. I pulled all nighters. And that barely scratches the surface of the long hours leading up to the main event. Having a good Black Friday is a make or break affair for brands and retailers.

I love shopping. A well executed customer experience is one of America’s crowning achievements. A beautifully merchandised store (in real life or online) that has exactly what you want along with everything you didn’t know you wanted too, is one of the great joys of civilization.

One of the downsides of knowing retailers’ rhythms intimately is that it changes how you shop. Now that I no longer work on Thanksgiving and Black Friday I am able to participate as a customer. But I know too much. I know pricing, discounting and if SKU counts are bloated or constrained. I can sense how deep a sale will go with a glance at merchandising and a quick perusal of the last 10-K. Shopping is now an exercise in arithmetic.

And this year is shaping up to be the best Black Friday since before the pandemic. For the last two years brands have struggled to keep items in stock due to supply chain crunches and pandemic era labor shortages. But this year they did not want to be caught flat footed. At the height of the stimulus that placed deep orders. Optimism has returned.

But now interest rates are rising to combat the inflationary pressures that has loomed over an economy demanding to buy more just months ago. But now no one is so sure about spending. Prices have risen. Layoffs are spooking folks. And it sure seems like brands and retailers bought way too much for the current mode of America.

I’m planning on buying quite a bit as the discounts will be steep, the inventory is available, and I don’t like to shop unless I’m getting what I want at a price I like. We will be focused on clothing and footwear as well as basics like good wool socks. We also have a few electronic gadgets we’ve been waiting to buy including a humidifier and a chain saw. I’m also hoping for a few surprises from cosmetics retailers as well. It is hunting season.

Categories
Aesthetics Startups

Day 659 and E-commerce Returns

It’s been a minute since I posted about the mild annoyances of shopping to outfit a new house. Because we have upgraded the amount of space we live in by two or three times and we are hoping to use some of the space for hospitality we’ve bought a lot of shit recently.

I have shopped a large assortment of direct to consumer retail brands. Included in the list is Brooklinen, Havenly, Italic and Merit in the last month or so. And the varied state of quality and service in the venture funded retail space is such a mixed bag. The most pleasant experiences have been from older brands and retailers like Carharrt, Ariat and Sephora.

I would entirely recommend Havenly as an intermediary service for both design and furniture shopping as the returns are relatively simple and they consolidate a ton of retailers into the interface. But they are so good at their jobs you mostly don’t need to return stuff. We bought a cheap fake antler chandelier to see if it could be pulled off (against the advice of the designer) and were promptly told by everyone to return it. Which lets be honest was good advice all around. We did have to dismantle it which I’m told was quite the IKEA style effort.

A fake antler chandelier acquired from Wayfare. It was still $500 so we returned it.

I cannot say I have the same praise for direct to consumer brands that are still attempting to make margins happen in the middle market. I’ve had some amusing fails on that front and it again reminds me of the danger consumers are beginning to feel when they shop brands with less social awareness. This is a real issue for direct to consumer brands as they fight it out with less venture dollars compared to the past. It’s going to hurt their lifetime customer values.

Merit is a much covered cosmetics brand which has some star products I liked (their foundation is terrific) but some really low rent packaging. So I wanted to return a couple items. Merit made returns so challenging I might just eat the cost of half the products that I don’t want to use. Merit’s customer care team literally wanted me to write reviews of each product I wanted to return to begin the process. Damn girl but ain’t nobody has time for that.

An assortment of Merit Cosmetics including foundation, blush, mascara and a brush. I wanted to return about half of them for being a poor value.

Ironically I had already done that on their Yotpo product review prompts a week earlier but didn’t save them (why would I) so when it came time for returns I just said fuck it as I didn’t want to retype my 500 word a piece reviews again just to return the items. It’s been sitting in my inbox for so long I’m afraid they won’t accept it. A huge and amusing fail to integrate basic customer retention tactics and your order options. I expect it will hit their lifetime customer value and require a fix soon. I literally haven’t overcome the inertia just to get my $70 back and perhaps they know that. Which is a dick move.

By far the most clever return mechanic I’ve seen is from Italic. I’ve loved their cashmere and their sheets but some of their other odds and ends were just bad fits. And it turns out they know it. They offered a 50% store credit on an item if I just gave it to a friend. Alas it is a dress that doesn’t work if you have breasts. Which is clearly a challenge to hand off to anyone.

Text messages between Alex and I about returning a dress from Italic that does not fit my upper body

The other irritant that Italic had though is that it shipped in four separate orders and insisted that we ship it back in four separate orders which is wildly wasteful even by e-commerce standards. And it has the unexpected effect of me accidentally returning a pair of cashmere pants I didn’t even try on as I forgot I bought two different cuts and ended up returning both as they came in separate orders over the space of a week. Oops! That’s $150 they won’t get from me. I frantically texted my Alex asking if he had them still but nope I might try to rebuy them but now I don’t trust I’ll be able to even figure it out.

Shopping is going to get extremely weird over this holiday season as brands have significant depths to overcome come past supply chain issues. But as the economy struggles with inflation I’d expect to see more tricks like Merit on the negative end and clever loyalty gambits like Italic on the positive. So keep that in mind as Black Friday approaches.

Categories
Aesthetics

Day 646 and Birthday Shopping

My birthday is next Tuesday and I’ve been using it as an excuse to browse my favorite cosmetic and clothing websites. I should treat myself right? No gift is better than what you select for yourself. Plus, I love a free gift with purchase. A birthday is often the anchor of any decent loyalty program so I’m justifying this as an exploration of current merchandising trends.

Sephora in particular has dedicated itself to a Birthday Gift franchise that women obsess over all year. If you are part of their loyalty program called Beauty Insider or Very Important Beauty (VIB if you spend $350) you get to chose a gift during your birthday month. There are a lot of other perks in the program but the birthday gift doesn’t require spending any of your hard earned rewards points and it’s free to join.

Sephora’s Loyalty Program Birthday Gift Options for 2022 for VIB & VIB Rouge included Laura Mercier, Tatcha, Amika, NEST & Olaplex

It’s a big deal for the brands to be selected as one of the gifts for the year by Sephora as it’s a great way to get sampling and visibility for twelve straight months. Plus Sephora kicks in on some of the hard costs. It’s one of the better gauges in the cosmetics industry of who is up and coming and desirable, but also has enough cachet that it drives desire around the program.

They generally offer one color cosmetic, one skincare brand, one haircare brand and a fragrance but it can be a bit mix and match depending on what trends are in the industry overall. And they offer up slightly fancier rewards for the $350 and $1000 spending tiers.

This year haircare brand Olaplex was so popular as a VIB gift that only January birthdays got the gifts causing some angst. That slicked back clean girl aesthetic bun TikTok wave and the brand’s IPO last year might have been too much demand for it to be a part of a loyalty program that is intensely scrutinized.

I have actually never used Olaplex as I’ve got low maintenance princess hair. I would have loved to try it in a sample gift just to see but the merchandising gods said sorry girl you ain’t a Pisces.

I’ll admit I was pretty bummed as it was advertised all year but I only realized it was sold out when I was able to begin my own birthday gift selection process. Guess I should have kept closer tabs on the beauty influencers.

Charlotte Tilbury Sephora Birthday Set with Pillow Talk mini Matte Lipstick and Mascara

Because I am VIB I had access to a gift that wasn’t initially pictured in the Birthday section. My theory is it got added in after the Olaplex debacle but this is just me putting on a tinfoil hat. I ended up selecting the Charlotte Tilbury gift. When I was the CEO of Stowaway Cosmetics we duped their best selling shade Pillow Talk many years ago.

I’d never actually purchased the original one from Tilbury as I simply had access to the original source contract manufacturer. I never tried it in matte as Stowaway’s original formula was a satin, so I thought “let’s select this” as my gift for the year. I thought it was a nice throwback to remember a time when I wasn’t a civilian but had access to all the cosmetics I wanted straight from the factory. And yes I miss it but not necessarily enough to go back. But I’ll let you know if I like the lipstick!