Tag: Social Media

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Internet Culture

Day 261 and Game Drama

I have been playing a mobile massively multiplayer online game for a couple of years. It’s a pay-to-play game that mashes together every mechanic and trope into one stupidly expensive pile of unoriginal comfort. I absolutely love playing it. It’s called Lords Mobile. It is entirely worth playing if you appreciate the craftsmanship and conversion marketing. It doesn’t gave any unique creativity but that isn’t the point. It’s just perfectly executed to be an engaging game. I cannot recommend this game enough if you want a soothing “everything and the kitchen sink” social game.

Because it asks so little of the gamer intellectually, the appeal of the game is in the community of people. You work in teams of 100 called a guild. This can be a very low key camaraderie situation or the kind of bond where people spend tens of thousands of dollars to compete together in their chosen hobby. Needless to say if you are in the group that really spends real money and time you get to see human nature nakedly on display. It gets wild.

Ive seen guilds explode because a guy was cheating on his girlfriend with another player. That mistress then destroyed 30,00 worth of gear and destroyed the guild. I’ve seen people steal maxed out gaming accounts worth over $100,000 with no recourse. Just poof you trusted someone with your keys. Ooops!

And today I saw three dudes try to convince their guild that the leader of the group was stealing from the guild because she’d allegedly been in sexual relationships with all of them. It doesn’t sound like she stole anything from anyone but they resented that they had spent money on gifts for her account. The guild didn’t believe the dudes. It’s their problem if they want to buy gifts was the general consensus.

The level of human drama is probably even more enthralling than the game. And the game is designed to be very engaging. I don’t watch reality television but I have to imagine it has a similar “oh no she didn’t” spirit. If you enjoy watching the depths of sorrow and the purity of genuine human connection it’s worth a try. Just be warned that you may become emotionally attached. I definitely have. I’ve met some dear friends in these guilds. But I’d recommend you not give anyone your credit card. Or if you do don’t go whining about it to me.

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Aesthetics Internet Culture

Day 260 and A Good Schtick

I admire a well executed gimmick. Being clearly branded has become a necessity in digital life. Living life at a scale larger than your local community turns out to require we communicate who we are for easier communication.

Mediocre marketing people will insist that you find areas you can “own” in planning materials for promotional campaigns. They want you to find a schtick. But you better like what you come up with as you will be forced to repeat your greatest hits ad nauseam.

It’s not that they are wrong. Repetition is pedagogy. Which is a fancy way of saying in order to teach you must repeat your lessons. Humans usually require hearing something a few times before the information will stick. But then it can be very hard to dislodge a piece of information that we’ve become convinced is true. That’s why it’s much harder to change a brand than it is to build one. We get indignant when we feel someone has mislead us with their brand.

That’s why you need to be very sure if you are going to dig into a schtick. The temptation to go full Tucker Carlson or Rachel Maddow can be tempting. It’s seems like it’s an easier path to attention and awareness if you develop a clear point of view. But be warned, if you change it people will get mad at you. If you explore shades of grey you will get called a hypocrite. Nuance is the enemy of clarity. And clarity is required to reach big audiences.

I swear half of cancel culture is just assholes who don’t understand that their friends may see them as whole empathetic humans who are more than their schtick but the masses won’t. And remember you too are a member of the masses and judge others hypocrisy just as harshly as they judge yours. That’s like the basis of all Abrahamic religions. If the golden rule was easy we probably wouldn’t need to attend various worship services regularly.

So if you see someone with a good schtick admire it. But recognize it’s a Faustian bargain. They sanded off some portion of the wholeness of their being in order to be easier to understand. And if they drop some portion of that gimmick in the course of their lives it’s worth showing a little grace to them. You’ll appreciate it when you require the same.

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Emotional Work Internet Culture

Day 247 and Rooting for You

I watched a viral video of a young white American kid who claims to have quit a 100K job in order to pitch YouTube star Logan Paul for a job. It’s really hard to watch because this poor young man just utterly shits the bed on asking his favorite social celebrity to take a chance on him. He can’t even tell Logan what he is best at. He doesn’t know himself and thus cannot capitalize on his moment in the sun to show his worth. Honestly it will break your heart.

The shitty sad part of watching this kid utterly fail at self advocacy is if you are in a position of power you genuinely want to help people if they are clear about how you can do so. No one wants to say no. We all want to get to yes.

Being asked “what are you good at?” is an empathy driven open ended “get me to yes” kind of question. Logan Paul, never a celebrity I’d have previously associated with emotionally empathic, actually encourages this young fan. Even in a short clip he encourages him.

It breaks my heart a little that this kid doesn’t have anything to say for himself. Even saying something small like “ I’m the best getting groceries quickly” would have given him a chance.

I think the reason this hits me hard is that everyone has emotionally been that young man. Asked someone to help and just utterly bombed. I know I’ve taken a swing and asked powerful connected intelligent people to help me and then subsequently failed to rise to the moment. I carry those emotional failures with me. I think we all do. It’s what drives us to be better. Those moments of defeat can remake us for success. They course correct us. But only if we don’t let don’t let those failures beat us for good. We have to see the patterns that brought it into our life, accept that it’s our failure, and let it improve us.

That’s why it’s so important when you are in a position of saying no to someone to do it with as much grace as Logan Paul. I know it’s a weird sentence to type. We owe it to ourselves to there to hear them at their lowest moment with the hope may eventually become the path to their better self. Because surely someone once did that for you. That’s wisdom.

It’s hard getting a concise answer to “why you” and finding and accepting the truth of what you are truly better than anyone else is at is a lifetime of work. Being able to do it when you are young is what makes for a life that will give you satisfaction instead of disappointment.

I genuinely believe we want to help others get there. I used to hate when someone who turned down one of my pitches would say they “were rooting for me.” I thought it was dismissive. Now I choose to understand that that most people want to help you succeed.

If someone accepts time to talk to you it’s probably because human to human they would like to get to yes. I now take “we’re rooting for you” as sincere. Maybe it’s not in some cases but why not default to good intent first?

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Internet Culture Startups

237 and Crypto-Optimism

As much as Silicon Valley and startup culture claim a kind of techno-optimism, in the wake of the social media partisanship, science skepticism and climate concerns, it feels hard to really dream big. People say catch phrases like “it’s time to build” but we all understand there are limits to the problems we solve in capitalism’s current markets. And no one believes the government can solve anything.

Any possibility or big dream can be clouded by its politics or cultural baggage if you let it. We yell about cancel culture but it’s really a lack of imagination. A kind of giving in to the boundaries of what is acceptable has captured the moment.

But I’m noticing a genuine mood of possibilities in crypto. A levity that believes in wide open horizons. Instead of the long horizon, crypto sees a bright one.

Maybe it’s because crypto’s proponents genuinely believe it will be possible to toss out legacy systems. Crypto is still so new the disillusionment of compromise to human nature, design dependencies or aggregate power seem far away. The problems that plague ant endeavor haven’t become inevitable. No wonder the mood is ebullient. We are genuinely happy in crypto.

You can imagine a world in which the DAO destroys the corporation. You can imagine a world in which artists are paid directly by patrons in effectively priced markets which respect their ownership. You can imagine expensive and exclusive financial products being automated away so even a small independent entity can access the best without bleeding out through a dozen service fees. Everything could still be a utopia.

And while I know it won’t it feels really great to be optimistic about something.

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Internet Culture Startups

Day 236 and Founders Who Write

A heuristic I’m playing with for assessing founders is how good they are at writing.

And while this approach to vetting a founder is a practical method (everyone writes) it’s obviously limited. But I think it is nevertheless sufficient for reaching an approximation of founder capacity in a swift and asynchronous way. I like to see examples of founder writing whether it is Tweets, blog posts, technical documentation or a Notion document.

It’s my belief that we’ve overweighted salesmanship, pitching & synchronic communication methods (remember reality distortion fields) which has led to prioritizing messianic style founders. A rousing keynote speech used to be the gold standard. But this may be less relevant as teams go fully remote and more work is done asynchronously. Your capacity to document and communicate meaning at scale is crucial as a founder.

The canonical example of a founder who telegraphed competence and meaning through writing was Joel Spolsky. The Joel on Software blog established him as ur technical writer and gave us documentation culture which blossomed in Stack Overflow.

A more recent example for me is Devin Finzer who I discovered through his technical writing. Long before OpenSea was a clear winner in the NFT space, Devin’s writing caught my attention as his crisp clear articulation on the basics non-fungible tokens was legible to everyone.

My guess is this heuristic of focusing on writing instead of showmanship will improve overall diversity of founders & companies in a portfolio as less bias creeps into asynchronous documentation whereas mirroring & social cues easily tilt pitching in favor of certain classes of people

I’m also keen on folks who like messaging culture. Being able to hop in and out of conversations is crucial to team building & scaling. Those that are happy to DM & chat to build rapport in distributed fashion more easily will succeed at building relationships in a remote first world.

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Internet Culture

Day 234 and Information Poisoning

Do you ever read a tweet and check the person’s mutuals to make sure you understand the context?

Because I follow a number of extremely different communities with wildly different priors, it’s actually quite a challenge to see if someone is black pilled, red pilled, tankie or neo reactionary.

I consider it crucial to keep a balance of crazies in my timeline lest I accidentally get pilled by one group simply by mere exposure bias.

That’s a good argument for following as diverse a group as possible. A full timeline is one with a thousand biases blooming. This is good for keeping an open mind but it is also a protective technique known as flooding the zone. It is much harder to determine where one’s sensibilities lay if they consider counsel from all.

The downside is that we call people out for following “wrong think” in some corners. The only way to inoculate against that risk is heavily telegraphing that you follow all kinds. Impossible to show purity so to protect from any charges you muddy the waters.

I’ve noticed that progressive tech & red pillers are especially gnarly about policing for thought purity. It is relatively easy to fight back against, but then you have to be committed to seeing ALL zeitgeist which is exhausting.

I had to stop consumption for 48 hours last week. Floating above the discourse generally stokes my creativity. I live on the energy of the zeitgeist. But a few issues (vaccines & Kabul) are so upsetting that I just had to stop and recenter.

I think I have what might be labeled natural immunity to discourse. It doesn’t usually hurt my emotional state. For me, discourse functions more as a barometer of positions I follow to indicate long term movements.

Very rarely does it overcome my long term stakes. When it does it’s usually because I have information poisoning. It doesn’t happen too often. And I can shake it fast. But it’s not easy to cultivate for most people. I think it might be innate. That natural immunity I mentioned. Some people just have a higher tolerance for information toxicity and flow rates. Best to find out what yours is and to sense in others their informational environment as well. It’s edge.

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Finance Internet Culture

Day 220 and Crypto’s Publicist Part 2

Yesterday I wrote about my proposal to create an activist DAO to engage in public relations for crypto. The goal of the organization would be to create a groundswell of support for the space, it’s values, and opportunities as well as engaging in support for a more positive regulatory environment.

If you would like to hear more about why I think it is time for the wider decentralized crypto community to engage in a public relations and media campaign please see my post yesterday. Today I am putting down further notes on what I think our values and priorities might be. As always, this blog is a work in progress so consider this my thoughts as of now that are open to being edited and changed.

What kind of values are crucial in a PR or communication DAO or interest group?

  • Open
  • Participatory
  • Trustless

It’s important that whatever we do on behalf of crypt it must be done in the spirit of the space and why so many disparate types of people believe in its values. While there may be structures like executive teams, core teams, board members and studios and contractors to execute on our mission we want to use the tools and transparency of crypto.

But to what purpose are we organizing? We will create content and engage in conversations to shape media narratives and public sentiment aimed at promoting the positive elements, potential, and impact of crypto.

How will we do this? We will hire publicists to promote our stories in mainstream media along with commissioning content meme-ers and creators to share opinions. We will engage with spokespersons to share talking points created from the priorities of the community. We will place our content, from memes to editorials, on our own properties as well as in supporting communities and member publications.

I expect I’ll be doing quite a bit more note taking and research. If you want to be a part of this effort I’ve started a shared Google doc for collaboration. Email me Julie @ chaotic dot capital or DM me @ AlmostMedia. This won’t be built in a day but together we can push it forward.

Categories
Chronic Disease Emotional Work

Day 198 and Kindness from Strangers

I’ve written about how terribly I’ve felt physically for the past 6 straight days. The last positive day of writing I had was 8 days ago. People have noticed the emotional tone of this struggle.

Generally speaking a day or two of being down doesn’t get noticed on social media, but a continuous streak of being “off” tends to get noticed by your community. Your mutuals know who you are even from afar. Your mutuals see your struggles. Your mutuals may know more about you than you imagine. And I’ve found your mutuals may genuinely care about you.

I’ve never felt less alone than I have the past year under quarantine. Maybe it’s because the network of mutuals that shares their personality and life has spent more time on the give and take of commenting, posting, responding and messaging across social media. When we are forced to contend with our own inner emotional lives we can extend more empathy to others.

So while others may have seen politicization, partisanship and other externalized anger on social media, I’ve found mostly grace and kindness. People who I have never met in the flesh have shared their knowledge, their vulnerability and their network with me. When I have opened myself up I have been met with with compassion and understanding.

If you share a period of struggle and your desire to get out from under it you may not be far from help. The kindness of your community is within reach. Even, perhaps especially, your social media community. If you are hurting share that burden. I have and it is much lighter.

Categories
Media

Day 171 and Publicists

I have a number of portfolio companies and clients for whom I do some of their public relations work. I don’t advertise myself as a publicist but I am very good at the work. I typically only do strategic work and media relations so please don’t ask me to pitch you.

The tricky part is usually convincing the people I work with to trust my instincts and not, you know, the actual act of working with the media. I do a lot of heavy lifting and training to prepare people to have something useful to say in public.

People who have no experience getting attention typically struggle emotionally with the fact that they don’t necessarily matter to the media. They get grumpy that people who they perceive as being “less” get coverage they don’t deserve.

Of course, we don’t always know what is going on behind the scenes. We don’t know what stories were told to writers or by whom. And attention tends to beget attention. So once someone is featured regularly in the media they tend to stay there. They become a trusted source.

But becoming one of those characters that gets quoted or featured a lot is hard work. Occasionally you get a lucky break, but it’s a bit like getting hired for an entry level job that requires two years of experience. It seems impossible! They are two distinct states right? Either you have experience or you are entry level. The same problem exists in media.

There is a tension in how public relations works and how media sees it’s subjects. To get featured in the press you need to be either ubiquitous or “newly discovered” and no you cannot be both. Those are distinct states.

If you haven’t yet been covered you are definitionally not ubiquitous. I know seems obvious right? But that means it’s much harder to get quoted as an expert or featured in lists or others become part of a story. The regular mentions in media usually go to people who are already trusted sources. So how do you become a trusted source? You need to be discovered.

Being a new fresh face with a brand new story is catnip to media. So if you have a good story it tends to benefit you to keep that story under wraps until you find a media outlet that will give you enough attention to justify telling your story. You want a feature that can deliver you to ubiquity. Because once you tell it you will no longer be “discoverable” any more. I guess it’s a little bit like how purity culture religions think of virginity. And yes this process feels as icky.

This means you need to make the jump from discoverable new face straight to ubiquitous to get the kind of regular media coverage you imagine a publicist can secure for you. It’s a weird quantum state situation. And top tier publicists are often quite good at threading that needle to get you from new story to phenomena. It doesn’t just happen though. It’s strategic and planned out like a military campaign.

That’s why publicists sign longer term contracts. If they deliver small stories that can be placed in a month long contract they cannot deliver you a big feature. Features take weeks if not months. A research piece takes a long time. A glossy spread in Vogue is usually pitched 3-4 months in advance.

So the temptation is to go for short stories. Those are good right? Well not always. Tell your big story in something small that has less attention then you’ve lost your shot at ubiquity. Doing little stories that didn’t break you into public consciousness, in your eagerness to just get covered now, means you wasted your shot. You’ve been featured just enough that reporters won’t perceive you as being a fresh new face. No reporter wants to tell the same story as another. So you’ve screwed yourself without even realizing it.

So do yourself a favor if you want to get attention. Listen to the advice of the professionals. Being a media darling doesn’t usually just happen. And it’s often on the advice and planning of professionals that probably know more than you do.

Categories
Aesthetics Internet Culture

Day 167 and the Naughties

I arrived in New York City in January of 2006. The aughts were an interesting time to be in New York. The recovery from 9/11 gave the city a sense of resilience but the Great Recession hadn’t reshaped the financial landscape of the country just yet.

I moved to Manhattan because I wanted to work in fashion. I didn’t have any relevant experience. I’d studied economics. But I was a blogger and that turned out to be enough to find a way in.

I met a man in the comments section of our respective fashion blogs as back then back links were an acceptable form of socializing. We both moved to the city the same week. He would become my cofounder on a fashion media startup and also my boyfriend. Yes it’s as dysfunctional as it sounds. Don’t worry we are still friends.

We’ve got a lot of fond memories of the Aughts. New media was just coming into its own. The possibility that it might change industries like fashion seemed exciting and democratic for style. No one had figured out how to grift by “influencing” yet. Which meant actual influence was still possible.

That first generation of bloggers was more influential in moving industries like culture than the commercial milieu we have now. Less lucrative certainly but the impact was significant. Good stuff actually emerged from living instead of someone imitating living.

My friend (the ex and cofounder) are considering writing a chronicle of our time. Partially it’s an exercise in nostalgia. It was a lot of fun. Maybe it’s a bit of an ego trip to think we could’ve even write some fiction that ties together the ethos and the aesthetics of that moment.

Back then we hadn’t cracked up the media industrial complex into algorithms and big automated ads dollars. A lot more got done in restaurants, bars and parties. The city itself hadn’t turned over into the complete plutocracy that dominates now. The kleptocrats needed the financial industry to implode and get bailed out for that kind of real estate takeover. Before the bailouts maybe the rest of us good maintain the delusion that we too could strike it rich. Now the distance is too great.

It was an era when Condé Nast mattered. Finance was a thing the cute guys with ambitions for money did, not yet a space that was entirely populated by Hedge Fund guys set on moving to Planet Billionaire.

And holy fuck the parties were great. Classes mingled more without the stratification that came out of the Great Recession. You could be someone even if you lived in a shitty barely heated no hot water squat loft on Bowery. It still cost $1600 but better than the 16K a month I saw it go for recently. You could get into club if you had some style. Instead of convincing people you mattered because you had a bunch of followers you had to convince someone you were cool.

I know this all sounds like bullshit old person nonsense mumbling about past good times. So if we do write about the Aughts it will take a lot better writing to make it compelling. I think it’s possible as I still retain a sense of place that I think is worth sharing. I’ve got ridiculous stories that could make for a fun read. So I’m putting the energy into the universe that I’ll capture those moments and share.