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Chronicle Internet Culture

Day 30 and Aesthetic Signals

I’ve been chewing on an investment thesis for a bit.

Any of the angel investing I’ve done has mapped back to some very obvious principles in hindsight, and while I’m not quite ready to put it all out there, I’ve been doing the work to formalize it. I even bought the domain chaotic.capital.

I bring all this up because I’ve been thinking a lot about how aesthetics layer up to telegraph intellectual principles as part of my thesis work. One of the directions I’d like to consider is frustratingly expensive. In most established upper or hipster class aesthetic trends, the difference between being top half and top decile is probably the matter of only a few thousand dollars and working with someone who has taste.

The difference between top 10% and top 1%? At least a hundred grand. To really be world class takes millions.

We like to think that style doesn’t cost a whole lot of money. We give lip service to taste as an intrinsic talent. But it’s closer to being a skill developed through work and study. The people that make culture for a living have an eye for the granular details that make an aesthetic coherent. They can spot the third derivative inspired byproduct at a glance, and give its genesis to you step by step. They don’t do this to be snobs necessarily (which those who are insecure in their tastes tend to think) but simply because they cannot unsee their own aesthetic insights.

The downside to taste being partially a function of study is that if you want to adopt an aesthetic that has history, you can’t really half ass it.

This inexorably leads to new aesthetics arising and evolving simply because those with some study know they cannot afford to pursue an established aesthetic. If they did pursue something with lineage and no budget, they would need to bring an order of magnitude more taste to the whole affair. Now this doesn’t matter if you are middle of the pack. A spit and polish will do you good. But if you want to go from top ten to top one you need to invest the money and talent to get that order of magnitude.

And if you can’t? Well you probably need to pick a fresh aesthetic direction less burdened by history. Harder to pick it apart by showing it’s full lineage for one. But more crucially it gives you the space to build your own.

Categories
Chronicle Preparedness

Day 23 and Learning Anxiety

It all started with basil. Buying those plastic clamshells filled with herbs felt like insult on every grocery bill. You pay a couple dollars for wilting produce to complete some elaborate recipe you got from the New York Times (because Bon Appetit would never do you wrong that way) and are subsequently bathed in a broth of guilt and regret over your ambitions and poor budgeting.

Now a normal person would probably start an herb garden and enjoy its seasonal bounty. No winter herbs for you but plenty of summertime basil. But I am a yuppie. A full David Brook’s hippie turned bohemian consumption machine.

So on Black Friday I bought an Aerogarden. It’s a good Boulder company so that felt nice. Until I learned that it’s owned by Scott Corporation otherwise known as the purveyors of Miracle-Gro. But because I’m a yuppie I can let that one go even if I’ll cry indignation in public. I want my easy year round herbs.

So fast forward a few months and this is the best consumer product I’ve purchased all year. Up there with the $14 stovetop espresso maker. So I’ve got stars in my eyes about how in our townhouse we can do more than herbs. We can grow tomatoes! We could get two Aerogarden and grow lettuce too. Imagine if we could stack them. And so my husband and I start a familiar cycle of manifestation wherein he and I churn our cycles on making something we want a reality. He handles the logistics. I handle the the desires outcome. Together we have both decent ideas and follow through. The trouble is when we try to switch rolls.

Oh honey there are Aerogarden subreddits. Check it out before you decide what we should do.”

That sounds innocent enough. I click in on the link. Cue instant panic. Post after post after post about optimizations. “I bought a pollinator” and “I pulled out seeds to improve lower light filtration” and honestly I can’t even type out anymore it’s giving me hives.

Why? I don’t learn this way. But my husband does. My husband learns by seeing. A bunch of questions, and a lot of show and tell, gives him the confidence to dive into a project. He is the master of the Subreddit. A king of the DIY Youtube tutorial. I on the other hand can only learn by doing. I take one step. I don’t milk myself. I gain confidence and then I take another step. I have done a lot in my life with this “one foot in front of the other” method. And I know it works for me. Because if I start seeing too many complex steps and tools or gadgets I immediately undercut myself. I assume it’s too complex for me. A hobbies forum assumes a degree of detail and devotion I believe I can’t ever muster. I’m too much of a dabbler for that.

So I panicked. I kept reading the threads and slowly convincing myself I could never handle this hydroponics shit. Look at how complex all these set ups were. Look at all these questions I never thought to ask before I just started doing it. This panic surfaced despite the fact I was reading posts by people about the identical device I have. Which all evidence suggests I have been using correctly for months without even once looking at a subreddit or forum for hacks.

A hydroponic garden made by Aerogarden with six different herbs growing

I very nearly talked myself out of getting an additional Aerogarden at all by attempting to learn the way my husband does.

And he didn’t mean to spook me. He got excited on the forums and wanted to share it with me. I thankfully caught myself in the emotion before I let it run away from me too much. But it was a valuable lesson in not judging yourself for not having the same style. My method of learning is more any better or worse than any other. It just happens to be the one that keeps me excited to keep going. And that’s half the battle with learning something new. If you get bummed out the fire dims and you won’t continue learning. And that’s really where you fail.

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Chronicle Politics Preparedness Reading

Harden Your Personal Supply Chain

Remember think global act local? That wasn’t just a cute 90s slogan to warm us up to globalization. Or at least it probably shouldn’t have been. Having local hookups started to look pretty smart last March during the lockdowns. Local grocery stores held up better during disruptions than the big chains did. That’s just how complexity works. Americans learned that local has advantages.

One of my favorite scenes from the science fiction epic The Expanse is a botanist explaining systems cascades to the muscle.

“It’s a simple complex system. Because it’s simple it’s prone to cascades. And because it’s complex you can’t predict what is going to breakdown next or how

Supply chains are “sort of” simple complex systems (it’s just inputs of goods and outputs of retailers really). Which means cascades are a normal occurrence but genuinely hard to predict. The more we rely on modern inventions like “just in time” ordering and multi-country manufacturing and assembly, the trickier it gets. The money people are already worried about how distributors and consumer end points like groceries and restaurants will cope.

I’m obviously someone who likes to prepare for possible futures. I like finance, disaster preparedness and science fiction. All of which are put options on the future. So I’m beginning to give more consideration to how I can harden the supply lines in my own life. I have no control over logistics companies nor do I have special insight into choke points but I have done enough import work in my time in fashion and cosmetics to have lived through a cascade or two and seen the damage.

If it’s a topic of interest to you too I’d check out resilience and complexity studies (give Joe Normon a gander) and read the classic Lean Logic. You will start to notice the more expert someone is in complexity systems the more interest they have in providing themselves with personal protection against system hiccups or god forbid collapse.

Now I’m a globalist (in both the Hyatt points system sense and being married into a Jewish family) a capitalist, and a fan of trade so I’m pretty invested literally into a planet of free trade and open markets. But I don’t like being unprepared for a problem. Be it short or long term. So in addition to being a dedicated prepper I am giving a lot of thought into how I can harden my personal supply chain.

Some things are national or global in scope (pharmaceuticals notably) and I doubt I can find a local manufacturer of toilet paper, but I can very much get local milk, eggs, and vegetables. So I signed up for a milk coop. I already paid up front for a community supported agricultural share for the spring. And I’m noodling on what else I can find local in the Rocky Mountains. Meat is at the top of the list. I’m guessing some fuels like wood would be easy. Refined fuels might be tougher but Colorado has some options.

But it’s a fascinating exercise right? You realize you probably can’t buy clothing (even if it’s made here chances are the fabric and dyes came from elsewhere). You can’t buy most personal care products but you probably could buy some apothecary products. Most herbal medicines, teas and some cosmetics could be acquired. You notice that if our global supply chains cut off the goods you rely on simply won’t make it to you anymore. But the basics of life like food can very much be acquired and cultivated nearby. So I’m starting to buy what I can locally and build ties with farmers. Because it’s good for my community and it’s just more resilient living.