Categories
Emotional Work

Day 935 and Rebranding

Changing someone’s opinion is hard. Twitter is being rebranded to X so the topic is newsworthy. I was on rebranding efforts at Pepsi (the infamous one) Tropicana (that didn’t go well) and Ann Taylor (which won us a lot of awards & made money) so I have lived through the challengers of remaking a corporate identity.

That sounds so much more professional than what is actually happening . A lot of people have bought in on something that is no longer the thing they loved. A change was necessary but not everyone so ready. Something that had meaning is being remade into a new set of meanings and it will provoke a backlash.

People all adopt new ideas at different paces. And hold outs and middle of the road types can be equally challenging. Any change can be greeted fairly with skepticism. Trust is hard to gain and easily lost.

Even when circumstances on the ground demand it, people fucking hate change. It’s scary. I get it. I find a lot of the world right now to be scary. Failure rates can be high. But if we don’t change we don’t get different outcomes.

Categories
Aesthetics

Day 930 and Quantity

I was very kindly tagged in a Twitter thread today with a lovely compliment about my daily writing habits. Does quantity have its own quality? As I close in on a thousand posts I think my answer is a strong “maybe!”

What are your favorite examples of “Quantity has a quality all its own?”
Examples:
@tylercowen writing a post a day, a column a month and a book a year for two decades
Kanye’s “5 beats a day for 3 summers”
Seinfeld’s “Don’t break the chain” one joke a day. Reply from Alan Simon @ almostmedia She’s not for everyone, but she’s been very dedicated and is approaching her 1,000th daily post.

One aspect of creation that is perhaps a bit understudied is just how much it is dominated by the truly prolific. The outliers practice a lot. Every single day I practice because I both enjoy it and I trust that doing a thing over time improves the thing. You can imagine how this predisposition makes me sympathetic to Calvinism.

I credit hippie parenting and the Waldorf curriculum. I was taught early on that it was good to make things even if you sucked at it. So I just spent a lot of my time sucking at creative endeavors and not finding it all that discouraging as I don’t mind being embarrassed.

So I suppose my quantity has demonstrated its own quality in its sheer persistence. Reminding yourself to do a daily practice has its benefits over time if you can stand it. Personally for me writing has always has a kind of blind optimism that has never been beaten out of me. I am a writer. I write. If it every becomes more than that I wouldn’t mind but I don’t need it to. The thing has been it’s own reward.

Categories
Internet Culture

Day 925 and Spartan Cherry Crush

Our Silicon Valley “men in the arenaare suggesting we should become Greek hopalites and our egirls have become fully realized emoji triggered TikTok forex currency farmer NPCs.

Today being July 14th 2023 is quite a Bastille Day for whatever revolutionary fervor we’ve become caught in as the ancient régime struggles. If you haven’t read the War of Farts in Page Six yet have a look.

Meanwhile in the real world we’ve got a massive heat wave about to bake America, our various heads of state have decided to strengthen a military alliance, and yes all of this is connected.

In other news, I’ve had a bit of a hard week and I’m shutting down a lot of access points so don’t take it personally. The churn is here.

Maybe we’ve just reached the point where the warring info-hazards that are our closed garden social media feeds have decided to make us all literally go insane. I can’t entirely tell as I’m loathe to give up algorithmic level control on any of my feeds and do not use social media that doesn’t offer me a chronological feed of my own choosing.

I watched Idiocracy when it came out and I did not want to believe that it’s always been true we’ve allowed our world to be overrun by our unregulated appetites but PinkyDoll is just a hardworking Québécois hottie who has no time for your bullshit. Yum yum yum! yes yes! Gang gang!

And to tie together my title on all this, while I like Cherry Crush’s work I can’t back the white elf who says no spicy. It’s just too weird. Stay safe out there people and don’t let the brain worms get you.

Categories
Internet Culture Media

Day 912 and The End of The Open Internet

Being valuable for your data has always been a bit of weird feeling for individuals. Because you on your own may have experienced quite varied mileage on being remunerated for your skills, contributions and other ineffable qualities.

We value athletes and business executives and the extremely beautiful and the particularly intelligent and getting paid to be any combination of that is bound up in dumb luck and how you compete in an economy with other humans.

Individually we are all quite unique. But the ways in which we are packaged, marketed, sold and controlled by our social, national and family contracts and norms can make it feel like we are put in boxes. Demographics.

Some professions are very refined at saying what facet of a person is worth something to another person responsible for selling, let’s say, designer clothing or commodity groceries or financial services. We call that cost of acquisition.

The adage in my age of the internet was always “if you don’t pay for the product then you are the product.” And that insight has tainted social media from the start. Even if it was a great deal for all the free users of the social website who didn’t mind using something for free because they couldn’t monetize their attributes at that scale. Generally unless you were in a small class of power users social media didn’t make you money and you weren’t that valuable.

And since you were the product being marketed and sold, other people who market and sold other things (advertising if you will) generally found it was in the best interest of a social media business to make sure there was plenty of flavors of you the user (perhaps SKUs or stock keeping units) on hand so if an advertiser wants to buy access to say a late thirties professional woman with a high net worth, she is online and can be shown an advertisement.

It helps to have active users like that readily available so she might be enticed to buy a $5 sparking water laced with drugs and sugar substitutes. Yes I went to Whole Foods today.

So it’s a mystery to me why you would implode the vast and intertwined delicate tapestry of entrenched network effects so that you can instead deliver less access to the network whose major value is keeping specific demographics on a website for extended periods happy and engaged. But I am not Elon Musk.

Elon Musk rate limiting user access to Twitter because “extractive data” rationalizing

As the age of artificial intelligence trained on reams of user data (available via API or application programming interfaces) gets going the owners of the social web are scared they are getting screwed. Reddit shut down access which is a real blow to Google whose best type of search for niche answers has been amending “Reddit” at the end of a query.

If Elon Musk is selling a dopamine drip of content and access then shutting off the tap is a baffling decision. And I’ll admit I got off the internet today because the strain of whatever is actually happening at Twitter (rumor is server issues and back end chaos and unpaid bills) meant none of my tweets would send.

I quite hope this will be better tomorrow as I rather liked the old system of my data and attention for access to the great wide open feeds. And I actually paid $8 for my account. Can’t imagine what everyone else is experiencing.

Categories
Internet Culture

Day 897 and Cruft

I’d like to tell you a short story about my email. I don’t really check it anymore. Like at all. I would like to have a functional inbox but it got out of hand. How out of hand you ask?

As of this morning I had more than 500,000 unread emails in my Gmail. Honestly if I worked at Google I’d be a little freaked out by that number. That seems like a lot of emails. How did that happen you might ask? Slowly and then all at once. Like most bankruptcies.

Let’s start at the beginning. I’ve had a Gmail account since 2004. 1GB of free storage for email? It was 100 times what competitors offered. I knew I’d have to transition out of my university email when I graduated so I kept.

I’d say it was the most functional place in my digital life until 2010 or so. I basically never left my inbox, used Gchat constantly with all my friends, and organized my life around it. Gmail served first central hub for my professional digital identity. It was just where I spent my time.

I worked in commerce and media in I thought it wise to subscribe to brands emails so I could really monitor e-commerce for work. Then I started a cosmetics brand during first cohort of direct to consumer brands. Like all startups we used Google Professional services. So I routed it into one easy Gmail view. Don’t do that incidentally. Then long story short I went on medical leave in 2019.

I’d like you to imagine the J curve on what happened next. Because I have an an older account, and one that used to be tightly managed, I didn’t really notice that I’d converted to a high volume inbox. But you can guess what happens when you stop monitoring constantly. Maybe this post should have had a trigger warning.

It seemed manageable when I was a workaholic hustle grinder. But the second the email beast wasn’t being ridden hard it went feral. Half a million emails feral.

There are so many culprits I could point to in the destruction of my inbox. The arms race for extracting value from email was very much on in the middle of the decade, but it’s gone into overdrive during the pandemic years.

If I thought my email was a little messy when I was girlbossing, it’s nothing compared to the what it looks like under the relentless onslaught of professionally optimized direct marketing.

But there are other culprits. You probably have a social tab like me. I get a lot of automated and social media alerts that were easy to check and delete when I lived inside my email.

But there isn’t a social media platform you can imagine that I didn’t have a profile on. And the alerts add up quickly.

LinkedIn is notorious but I’m also a Twitter power user and maintain a ton of Discords. And then there are social platforms you join and forget about. Yes include OnlyFans. Don’t worry that’s recent and has no content. All those sign ups add up quickly if you don’t monitor. Every god damn social service I have strewn across the internet somehow ends up in Gmail.

The good news is I have a friend who is helping me sort it out. She signed me up for Sane Inbox. The number of emails in that half million that looks like it needs attention? About 1,400. So I will start making an attention payment plan on those. But if I didn’t have nearly two decades of data dedicated to Google I’m not sure if I’d want to dig out.

Categories
Internet Culture Reading Startups

Day 872 and Synthetic Selves

I’ve been writing in public, on and off, for my entire adult life. First it was goofy tween personal made for myself on hosted social media like Livejournal & Geocities.

My younger years were filled with sundry hosted publishers that taught you just enough HTML & JavaScript to be a foot soldier in the ISP and browser war, but never quite encouraged you to gain the more foundational tools to host yourself independent of their network effects. Closed gardens of that era gave you a small plot of digital land to tend in their giant kingdoms. I never felt like I could homestead outside of their cozy walls on my own domain.

Those plots of writing yielded fruit though. And while it feels as if I only saved a small fraction of my writing over the years, I have hundreds of thousands of words.

I do have an archive of my collegiate blog which later turned into one of the first professional fashion blogs and spawned my first startup. I’ve got 872 straight days of writing saved from this daily experiment. And while I mostly auto-delete my Tweets I’ve also downloaded the remaining archives.

Why am I mentioning my written records? Because making a synthetic version of your intellectual self that is trained through your writing is now a possibility. I’d been introduced to Andrew Huberman’s “ask me anything” chatbot that was made through Dexa.AI and I thought I’d like that but for my own writing. So any founder or LP can get a sense of who I am by asking questions at their leisure.

We’ve come so far that it is an almost quotidian project for developers if you can provide enough training data and it looks as if I may have enough. Just by tweeting my interest I was introduced to chatbase.co, ThreeSigma.ai, Authory (great way to consolidate your content) and the possibility of knocking out a langchain on Replit. Aren’t my Twitter friends cool?

A big thank you to 2021 me and 2022 me which wrote so damn much. Click those links for my “best of” round ups. Hopefully I’ll have a synthetic self soon so you will have the option of asking it instead of hyperlink rabbit holing down endless inference threads.

My buddy Sean and I landed on “Phenia” as this synth’s name. He’s tinkering already. My husband Alex is already wondering what the heck is going on. But I see a pattern emerging. Phenia as in apophenia. A synthetic self capable of pattern recognition towards an inward spiral of infinite synthetic selves? Not a bad choice for a name at all. We can figure out a chat bot in a bit.

Categories
Internet Culture

Day 841 and Market Always Wins

One of the most canonical pieces of knowledge in startup land is an adage from a 2007 post by Marc Andreessen. What makes for a successful startup? Product, team or market? He concludes that Market Always Wins.

Its similar to another aphorism I like. “The market can remain irrational longer than you can remain solvent” I think of them both as Newcomb’s Paradox explainers. In an irrational world, it is irrational to behave rationally. Sometimes bad shit made by bad people has a market. Sometimes good shit made by good people doesn’t have a market.

I am always interested in different flavors of the cold hard reality that if no one wants to buy what you are selling nothing else matters. You can have a great product and be absolutely brilliant but it won’t matter if nobody wants the thing.

And this is all on my mind because I don’t think anyone wants to pay for Twitter Blue The great Blue Check removal has happened and it’s not going great.

The sheer copium of the arguments being made for the value of the blue check to users astounds me. For reasons I assume have to do with emotional insecurities, the blue check came to represent something about status. But it was always a feature that was valuable to Twitter the company but not strictly speaking Twitter’s users. Twitter was a cool place to be because lots of verified cool people would talk to each other. You got to occasionally talk to them and you knew it was the real deal. This made Twitter valuable. I don’t know why this is so hard to grasp.

Categories
Startups

Day 840 and Do You Believe in Magic?

The glory of writing every single day is you start to build m records of your own life. You notice how much your own personal cultural history is syncretic. I’ll always be a fan of blogging because it’s got chronology at its heart. Sometimes it’s good to see how we evolved over time.

Having a written record is hard and often dangerous. You own a lot of work in progress that doesn’t necessarily reflect where you landed. And internet opposition research is fantastic at catching you in a former evolution. We call it getting cancelled. But if you get it right you have the receipts.

But if you are an honest broker of your bets you will admit when you get better and more complete information. The real magic of startups is that markets are often excellent teachers of how we are just dead wrong. And if we listen to what we are told we can adjust. And as the old saying goes the market can be irrational longer than you can be solvent. The reverse is true too.

Consensus reality is a bit magical. I called our fund chaotic because the process of getting people to align is magical but it’s chaotic as fuck. It’s studied but experimental. It relies on rules and the temerity to break them. It’s chaos magic. I wanted people to see a bit of the woo woo in our fund name every day. Technology and magic are just separated by layers of abstraction. Go read Charles Stross.

So I was overcome with delight when I saw Geoff Lewis discuss how startups are magical. An all time delightful addition to the genre of how does venture capital and startup growth even work? Fred Wilson blogged so Geoff Lewis could vlog. And he did it with verve while discussing Dungeons and Dragons stats. Also he’s team maxed charisma like me so I am inclined to like him.

The fun part is that he and I don’t really overlap except on Twitter. We’ve never discussed any of this. But our syncretic workflows had overlapped. It felt like a small ecosystem knitting moment. An alignment of metaphors and aesthetics. It made me feel damned optimistic and yes I do believe in magic. And I hope you do too.

Categories
Community Homesteading

Day 839 and Chatty

I occasionally have the ambition to be less of chatty Cathy. I almost cannot help myself in Montana. I keep meeting folks who are into the same stuff as me and then I’ll just end up talking for an hour.

Introverted Julie somehow always finds the homesteader, science fiction, alternative economy, crypto libertarian aesthetic studies semiotics pirate at the party. Sometimes it’s even the same person (hi Frank). I’ve now found not one but two homestead curious folks at a spa. The same spa! (Hi Kylie & Lorraine!)

I’ve got a general philosophy in life that you should be a beacon. We are responsible for our light and maintaining it. But are we not equally responsible for shining it into the darkness?

I’d like to see my broadcasting into the abyss of the internet as being a sort of existential lighthouse. Perhaps my chatty nature is some form of the same ambition. I want my people to find me.

And wouldn’t you know it but I’m always finding people searching for the same things. I have so many pockets of knowledge. And I want to share what I know with you. I want you to share your knowledge with me too. Your world and your experiences will add to mine just as mine adds to yours. Like the Borg but decentralized.

I’ve got a lot of weirdly specific knowledge. You know, Julie Fredrickson shit. And I want the folks who need the light I’ve cultivated to find me. So I will broadcast.

I know how to be in my body even with illness. I know about inflammation and healing from post viral shit. I know about sovereignty and survival and independence. I know a thing or two about being a doomer and an optimist.

I’ve got weirder more specifics knowledge too. Ask me about corporate governance structures and decentralized autonomous organization. Or the most cost effective luxury unbranded retinols. Or what biometrics to track and on what devices.

The point is that I’m here to be a chatty Cathy. And if you’d like to talk just slide into my DMs on Twitter. Or email me. It’s my first name dot last name at gmail. Consider this your bat signal.

Categories
Internet Culture

Day 821 and No Joke

I’ve never been much of a fan of April Fools. I like pranks and jokes but I’ve always found the idea of forced merriment to be a bit of cultural drudgery. Most holidays have a bit of marketing attached but April Fools feels like all marketing and no meaning attached.

Despite my dislike I was surprised to see April Fool’s come around and see almost no jokes or pranks. The closest I got was seeing a shitposter buddy of mine Alex Cohen declare he was becoming a leadership poaster. Fun and harmless good stuff. But otherwise it felt like crickets.

I hazarded a guess that it might be because everyone is feeling a bit gun shy. Lots is going on and most corners of the internet feel like they could pop off at any moment. Twitter is has the tension of a neighborhood under siege in some corners. Lots of ingroup fighting is happening in particularly contested spaces like crypto and politics. You can tell it’s information warfare out there.

In that environment I guess no one wants to hazard a shot. It’s too embarrassing to consider that your fire dunk might accidentally be regarded as World War 3’s Franz Ferdinand moment. No laughing matter indeed.