Tag: Twitter

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Internet Culture

Day 675 and Muddled Ideologies

Some neu-feminine viral thread arguing women are not meant to work structured 9-5 jobs because of our reproductive cycle hit my Twitter feed today. The author argued menstrual hormonal cycles represents an innate biological need for longer creative and restorative cycles in women. Or something. I am not here to argue biological essentialism.

The thread itself wasn’t all that weird just a bit of a throwback. I am all about working with your normal cycles and not against them but I just can’t get to “this is why raising children and the home is our natural environment.” Normally I’d view this sort of thread as standard natalist “be proud of being a woman” stuff and move on. I even kind of agree that we have ignored women’s hormones to our detriment.

But the way it came into my feed was a bit wilder than your usual retvrn dork. A Christian Nationalist personality that I keep tabs on had retweeted a Nazi larper (no really his avatar is the Gigachad with a Swastika chest tattoo) who had commentary about the biological inferiority of women based on this thread. He made some lewd jokes about how any attempt to live beyond the home and our children was clearly a lie.

This whole mess of muddled ideologies hit my feed just as I was enjoying a bout of PMS anger and I strongly debated responding with a well actually “we also hot chip and twerk” but I wasn’t entirely sure I needed to give them the attention of an outdated meme format. Which is also why I’m not linking to any of it. Sorry you have to take my word for it but you can probably search for it with these details.

The constant thrum of reactionary throwback accounts is pretty typical on Twitter. The casual disdain for anyone outside of your immediate in-group (which in this case was so small it literally excluded all women) has become so normalized it’s honestly not a shocker I’m seeing natalists, dominionists and Gigachad Nazis on my Twitter feed advocating for increasingly wild viewpoints.

Muddled hate is part of the appeal of the internet. But also damn if it’s not also the worst part. But if you ignore and block all of the worst bits you might be surprised to discover that actually people still believe all kinds of wildly hateful shit. And I’d rather know so I can stay ahead of any pogroms. But that’s just me. Don’t forget to vote in the mid -terms!

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Internet Culture

Day 671 and Greatest Show on Earth

I cannot tell if I’m absolutely utterly sick of watching Elon Musk take over Twitter or if I’m having fun watching it all.

Like Musk I am a Twitter addict. I’ve been a power user for the last several years as it was the hottest ticket in town as the media circus around America’s partisan emotional meltdown fomented in the wake of Trump’s presidency. If you were interested in news then Twitter was the place to be from about 2016 onwards.

The funny it is that I’ve had access to Twitter since basically day one but was never a consistent user. A friend was an early employee (so early he went to work for the podcast company) while I got to watch it all play out from the start it didn’t really capture my personal usage for sometime.

I absolutely wasn’t a power user in the early years. I was much more interested in blogging at the time. I ran an advertising network for bloggers and was absolutely obsessed with media. Media was much more interested in WordPress and subsequently Tumblr than it was in Twitter. And I wanted to be where media spent it’s time. Media took a while to really cotton into Twitter.

I was so disinterested in Twitter I didn’t even keep my original handle. I went for years without really being an active participant on the platform as a user. Which was ironic as I did quite a bit of advertising on Twitter.

When I sold my advertising network Coutorture, I decided I needed a corporate job to level up my skills. I ended doing advertising buys and heavy integrations with Twitter as I first went to an agency and then eventually brand side as an advertiser. I was no joke the first brand to live tweet the Super Bowl.

I was a director at an agency that ran digital for Pepsi and I ended up as the voice of Sobe. I was embarrassingly Lee the Lizard during the Super Bowl. At the same time I was also running a second Twitter account for Pepsi based on an SNL skit called PepSuber. We thought it needed to be live tweeted for maximum effect. No joke I was on a conference call with Lorne Michaels at 2am the night before the Super Bowl. The absolute coolest thing I did on Twitter though was probably the first Twitter aggregator. Through my friend I got access to the Twitter API and built a dashboard called Tweefreshing for Pepsi. It was Pepsi integrating all the best tweets of the day for you. It lasted like a day before it got abused. I know simpler times right?

Twitter has gone through a lot of ups and downs as an advertising destination and as a nexus for power and users. It’s always been a circus. It’s never really managed to grow up as a destination for advertisers. I don’t know where it’s going and this is clearly a nostalgia post for me. But over time it won me over. I went from a bystander to an advertiser to a power user. And I remain hopeful it will find a way to remain the greatest show on earth.

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Internet Culture

Day 669 and Nudging

It’s a nice day to be blogging today and I appreciate the nudge to be reminded of one of the Internet’s most sacred numbers by my terminally online brain worms.

Where you spend a lot of time clearly affects your social norms. As I am a citizen of the internet numbers like 69 and 420 will forever and always be titillating. Twitter in particular has a fondness for our sex and our weed. But Twitter has lots of other social norms and not all of them are so friendly and fun.

If the new management at Twitter could fix one element of the platform, my choice would be their nudging “your reply is hostile” prompts. I am, as Spock once said of Captain Kirk, prone to colorful metaphors. I swear. A lot. And the Twitter “be friendly” screen is a constant companion of mine.

Twitter sending me a warning that “Most people don’t post replies like this”

I was goofing around in a thread about ham radios that we should become ungovernable to our HOAs. Sure some Karens might take offense at me lobbing f bombs at the authority of your home owners associations, but most people wouldn’t. I’m not going to train Twitter’s algorithm to recognize this social nicety though. T

Now I could comply with the screen and edit my tweet. I could comply and say actually no I’m not being hostile I’m making a joke. But freaky they should let me say fuck HOAs if I want to even if it’s not a joke. And I’m not going to conform to this social grace. If anything the screens little nudging hand encouraging me to be nice makes me want to push back even harder.

I’d love to see the metrics on if this improves behavior or not as human nature suggests it might make it worse. I know it makes me more hostile. I double down on my responses just because inhumane algorithms are coded as “the man” in most media. I will not comply. And like my response I am become ungovernable, destroyer of Twitter norms. Oppenheimer got it right.

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Internet Culture

Day 660 and When Extremely Online Goes Terminal

I committed one of the cardinal sins of the extremely online yesterday. So much discourse was happening I overwhelmed myself. Just like an endless stream of stuff was hitting my hind brain and like an idiot I just kept drinking from the firehose of engagement. I stayed up till 1am.

I’m typically careful about how much central nervous system stress I’m willing to tolerate. It’s a hazard of the job when being visibly online and searching for investments is mostly virtual. Purposely consuming a significant amount of bad news or scrolling the deep cuts of the dark corners of the message boards is meant to be done in small doses. I have no need to push my endocrine system into permanent fight or flight. No one does. It’s very counterproductive.

Going into a sympathetic nervous response is a part of life though. Some stress is good. I have an entire routine for soothing an overstimulated vagus nerve. I take adaptogens. I meditate. I live in Montana with plenty of open spaces and fresh air. I am skilled in discerning agitprop from all corners of the information wars. When I dive into the dopamine river I do so responsibly with the right tools. Don’t try this at home kids.

But that doesn’t mean I’m immune from drowning in the dopamine drip. I just have a good chance of pulling myself out before it’s too late. Around 9pm or so it became clear that even after a quiet dinner, some CBD and THC gummies, and relaxing television with my husband that I was in fact still very much in sympathetic response.

I panicked a little bit as hour after hour passed and I continued to be reactive. I’d started a negative flywheel. I took an Ativan fully expecting the steroid of the mind to knock me out. It did not. And so giving in to all my worst impulses stayed on Twitter. Fuck it if the good rare drugs weren’t doing it. I said “let ‘er rip!” I had recently finished the Bear.

Today I undid the damage. I slept until my body decided it was time to wake up. I followed my supplement routine carefully. For the TMI readers I had about a dozen orgasms. I slept some more. I stretched and took a walk. I took a long leisurely shower with every possibly form of exfoliating and conditioning I could imagine. And now at the end of the day I think I might have pushed my case of terminally online back to a place of merely extremely online. Let that be a lesson to everyone.

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Finance Internet Culture

Day 654 and Inappropriate Language

As much as I love to joke about getting cancelled on Twitter, I’ve never actually worried about getting dinged. I resisted getting a Blue Check and otherwise pursuing the trappings of being a power user as I was confident that my real world connections would overcome any algorithmic nonsense.

Digital power still resides on a firmament of real world power. I figured I know the right people in real life at Twitter, so short of me encouraging a coup while also being the President of the United States of America, I was pretty safe in maintaining control of my account. This was perhaps a bit naive and I knew it.

The algorithms do in fact come for us all. I got an unprompted warning today that a user on my account (I’m the only user but whatever) had been deemed to be using inappropriate language.

A Twitter warning saying my account AlmostMedia has inappropriate language so is ineligible to run advertisements

At some point I had the power to run promoted posts, otherwise known as advertisements, but because I have angered the language police at Twitter I am now no longer allowed to pay to promote my own speech. I guess I overrode the “are you sure you want to tweet this most users don’t use this speech” warning one too many times.

I swear more than average for a woman but probably a lot less than average for someone in finance. My account is notably a shitposter account. I remain fascinated by social status and access of all kinds, and shitposting remains of the higher status activities in social media culture as it demonstrates you need not be censored by social mores or common decency. Except apparently I can be.

You can get worked up about whether this infringes on my speech as I can say anything I like but now I’m no longer able to pursue any paid reach. This is the popular theory that everyone is entitled to free speech but not free reach. Or I guess in my case paid reach.

To be honest I had no intention of buying any paid reach advertising on Twitter. The folks I care about generally seem to get my Tweets and I’ve got no sense I’ve been shadow banned. Well, ok now I am worried but I wasn’t before this goofy warning.

To me this feels like a reminder that Twitter just doesn’t give a fuck about its power users. I am a well networked and well liked (or well hated) account with powerful followers in the core demographics that matter on Twitter.

I sit inside a nexus of media, finance and Silicon Valley personalities that care a lot about the platform even as the platform mostly doesn’t give a shit about us. Which is arguably why we’ve all spent six months giving a shit about Elon Musk buying Twitter. When a power user gets banned from advertising producers it’s not really a problem for the user, it’s a problem for the ad products team who is fucking up making money. You know, their job.

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Finance Internet Culture

Day 651 and Best Guess

I’ve loved the discourse of indignation that has surrounded rich men doing deals via text messages. There was lot of hand waving about the death of genius and the meaning of it all. Isn’t it such a scandal our best and brightest are just saying shit on Twitter DM?

I suppose if you never worked in startups or finance it might come as a genuine shock that rich techie people are no better or smarter than anyone else. Why the fuck do these dorks control all the money and resources then? I’d say it is because they are willing to make their best guesses.

One of my favorite scenes in Star Trek is Spock struggling through a series of calculations and informing Captain Kirk that he may need to make a guess. Kirk’s response? That’s extraordinary! Spock is naturally confused. Dr McCoy or Bones has to do some translating.


Bones: He means that he feels safer about your guesses than most other people’s facts.
Spock: Then you’re saying… it is a compliment?
Bones: It is.
Spock: Ah. Then I will try to make the best guess I can.

Star Trek IV The Voyage Home (The Whale Movie)

Everyone is just muddling through and making their best guesses. Even the best and brightest among us are struggling to make it all work. I’m not suggesting the folks making the Twitter deal are as good as Spock but they are just making their best guesses too.

And for whatever reason they are willing to put a lot of money, time and reputation on the line to see where their best guess might go. That’s pretty courageous in its own right.

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Community Preparedness

Day 572 and Internet Barn Raising

About twenty four hours ago the first “crisis” of the move to Montana appeared on the horizon. The very expensive, and corporate, moving company we’d hired called to cancel on our move to Montana. Three days before the move date. Which we cannot change as new tenants are moving into our soon to be former townhouse.

At first they claimed it was a lack of trucks and then it was a lack of labor. It was some series of issues you hear more and more of during these crumbling times. It was messy and chaotic. I’m not entirely sure on the full timeline or set of excuses as my husband Alex is “king” of the move as he’s the operational talent in the family. I’m just here to follow his edicts. The details are not completely crucial to the wider lesson.

We put out the bat signal that we were in trouble. We tweeted and put questions out in Discord. What do we do? What our options? Our extended community sprang into action. People called with truck rentals suggestions. People sent over recommendations for labor and talent. People called in favors to locate what we needed on both ends. And the truly incredible part is that people physically showed up. Like get on an airplane level. And more than one of them offered to physically come out.

I don’t want to put any identities on blast as not everyone is quite as social on social media as I am. But our internet community is all very much active and close in our lives. And it just showed. In ways that I don’t know I fully appreciated until we were in the lurch.

A dear fellow traveler friend who has been an “internet friend” for sometime, but because of the pandemic hasn’t been able to IRL with us, offered to get on an airplane and help us drive up the truck. We bought them a ticket. Locked it in. Let’s finally do the bonding. The perfect synchronicity of social capital and actual capital solving a problem money alone couldn’t fix. Because there are some things money can’t buy and you almost always learn what in a crisis.

Members of our preparedness community (some of whom will soon be our actual physical neighbors in Montana) stepped in as well. They also offered to fly down and help on our Colorado front end. A truly astonishing gesture of friendship and community. Alex coordinated on our end to meet them on arrival. A veritable barnstorming of new neighbors is set to welcome us. And we aren’t even their actual physical neighbors yet. The trust and humility one must have to welcome people in like this.

My heart must have grown a size in one day. It was a balm for any kind of civilization cynicism I might have harbored. Our people showed up. I’ve got tears in my eyes just thinking about it. I will say that our special interest in resilience and connection has been key in this whole beautiful experience.

Our people are those who feel the concerns of modernity and atomization, but who rather than blame our technical tools like social medics for decay simply leverage them to bring us all back to our humanity. If America is in for harder times, I’ve never been more optimistic about the people that will survive them together with me.

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Internet Culture Uncategorized

Day 541 and Doomscrolling

I love internet culture. While I’m an American, if there were citizenship for the internet I’d consider myself fully naturalized. Millennials aren’t natives like Gen Z, but we definitely moved online when we were kids. I’m a proud immigrant to the internet.

I engaged in one of the internet’s proudest exports yesterday. After the news about Roe v. Wade hit I was glued to my phone watching for tractions. I spent easily five or six hours Doomscrolling. I’m not proud of it but what else are you going to do when American implodes around a topic as emotional as abortion? Do something sensible like go for a walk. Nah.

Doomscrolling probably doesn’t have a an exact IRL analog. If town squares were still a thing that existed, maybe we’d crowd in and listen to people scream and heckle the town criers. Maybe it’s more like going to the mall and chatting up your peers.

Though I can’t really imagine anyone engaging in the kind of brawling that goes on when Doomscrolling turns reactive. And boy was it reactive when this mess hit America. People were feeling a kind of way. I saw various colors of shock. That surprised me as all I had felt for years was cynicism curdled into disgust. It has been clear where some demographics wanted the issue to land. We had taken too much for granted.

I’ve got an ambition to stay off the internet for a bit. But I know that my reflexive habits will put me back on Twitter if I don’t monitor my usage constantly. When I am anxious I like to surf sentiment. Taking a gauge gives me some sense of false control. That if I can just read the tea leaves right that maybe I’ll protect myself.

But it isn’t really that is it? You know at any minute you could be treated like a second class citizen. That unbearable cruelty could be casualty meted out on your body. And that so many people simply do not care about that pain. And fuck me if that doesn’t shatter your faith in humanity a little.

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Internet Culture

Day 469 and the Discourse

On the one hand, the discourse today is horrible. Elon Musk threatening to buy Twitter is breaking people’s fucking minds. On the other hand, it’s the height of culture to be so singularly obsessed with a topic of such little consequence. The zeitgeist is full on psychotic.

This isn’t about free speech. Fuck that. No one gives that much of a shit about corporate governance that they’d super impose a civilizational problem like free speech onto securities law. This isn’t an episode of Billions. In except that both make me want to scream “that’s not how this works, not how any of it works” into the void.

This is all an elaborate publicity stunt to feed the narcissism driven logic of markets obsessed with celebrity and personality. Because everyone knows what everyone knows, pricing discovery is a function of lurching forward a narrative for the vox popli. Except everyone is convinced they are uniquely brilliant so they can’t possibly also be manipulated by the transparent agitprop. Yeah yeah sure I’m a galaxy brain too. We’re all playing 4D chess. Everyone is winning and the markets only go up.

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Internet Culture Media

Day 431 and 9 Lonely Hours

I was excited for the time difference working in Frankfurt. It’s GMT + 1 which makes it six hours ahead of New York and a whooping nine hours ahead of San Francisco. I had this idea that I would enjoy getting in a full day before any of my American collaborators. Imagine the productivity gains!

But I’ve actually found it lonely. The silence of my social media has felt anything but, well, social. I adjusted immediately to the time difference without any jet lag. I woke up at 7am with the sun on my first day. And then I realized my California compatriots wouldn’t be awake till 4pm my time. Shit.

It’s not as if I have no one to talk to during these hours. I have founders in Europe and collaborators that are in these central time zones. But Twitter and my media news diet is strangely quiet in the early hours. It’s almost eerie. There is something disquieting about waking up before the news roundups hit my inbox. Like the world isn’t awake yet. Except obviously in Europe everything has stashed already.

I had no idea just how much my information environment depended on American filtering. It’s not that I was unaware that I was consuming a heavy diet of American media, but most of my news diet enters my feed through the East Coast media centers and is propagated through the lens of Silicon Valley. The Twitter friends I spent the most time with were clearly mostly American.

This is clearly an opportunity for me to branch out my information diet and my social circle. I’m grateful for the reminder. But I can’t help being a little sad that for a month I’ll be so offset from what I know and love. But it’s also exciting.