Tag: Class

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Aesthetics Media Travel

Day 2007 and Notes While Airborne on Condé Nast Traveler or My Life Commodified Without Pay

I wrote these notes while a little bit high, both literally (a transcontinental flight) and figuratively (CBD & a THCa blend meant to give anti-inflammatory relief without hitting your mind but it probably does) but it’s hard to say if I’m less focused than when I’m on the ground. You be the judge of that. Nostalgia machine clicks on

Business class and its perks are lost on me as I don’t drink alcohol. So I had rhubarb and raspberry tonic water in whatever passes for cut glassware on airplanes now. I said no at the fancy lounges to very decent champagnes but I don’t want to get dehydrated. I got a sugar crash instead.

I’m listening to Ethiopian jazz as I find this piece relaxing in the context of airplane travel. Mulatu Astake is a master in a genre I don’t even like but this particular piece has always spoken to me.

You may know it as it was featured in an episode of the Bear where a pastry chef is sent Copenhagen to study at maybe Noma. I’m annoyed that a cuisine and a composition I used for marketing fifteen years ago is now the stuff of prestige television. 

Nobody paid me for the diffusion but I was paid for the original campaign. A lesson for anyone bitching about how their work wasn’t compensated by the artificial intelligence models that ingested their contributions. 

I brought the chef for a pop up event for Club Monaco sometime in the early teens before he was a full blown sensation (and well before the fall).

How funny that I should manage a Club Monaco Facebook page involving a pop-up event for a chef that would go on to define so much of culture.

I worked with impossibly cool creative director on the account who was famous in Japan for his photography and also as the guy who made Pabst cool for hipsters. I sometimes wonder where he ended up when his talent set was so hype sensitive.  But we were pretty ahead of the times on this one.

Before this fashion agency career, in the post GFC aughts, lived across from a weekend installation of a projected light Pabst installation when I was in North 7th and Bedford.  My Turkish banker roommate and I used to throw raves there so we couldn’t exactly complain about the lights hitting our living room. But it was a good campaign in a good location.

I shot low budget fashion shoots during the day with a very competent hungry young editor. She worked as a waitress at night and for me during running our fashion editorial to get toehold in the business. It seems to have worked.

She has an amazing career, a handsome husband, a beautiful child and kicked it off with an impossibly stylish wedding which every hipster you knew copied till well past the Tommy Hilfiger event horizon of having no soul. We had a tortured Swedish nepo-baby photographer too.  I adored him. It was a very “rents were cheap” time in hindsight. 

Anyways, in transit through Heathrow, I picked up a raft of print magazines from the Cathay lounge which kicked off this nostalgia. I’d browsed Wallpaper but as I’m not a design person a flip through was fine.

The Cathay Delight is the same shade as this campaign from Van Cleef and Arpels.

But Condé Nast Traveler caught my eye as I went in to grab the pink Financial Times. I got Tattler as well as why else fly British Airways if you can’t get some gossip on this social hierarchy right?

It’s just that taste is so far down the commodity chain anymore it’d hard to know when and where to find any thing that’s not made to be sold to someone. The menu on my flight had basque cheesecake. That became a joke on a trip I threw together last minute for girlfriends in Corfu. Apparently it’s made it into the Club World menu much to its detriment. 

The choices from Condé Nast on a perfect summer was so on the nose. Montana’s Rocky Mountain sybarism and off the beaten path Adriatic and Ionian options for exploring covers and lots of seafood.

The whole damn thing reads like my travel itinerary.

Yeah that’s my coastal move with friends and family. And I do rather loudly live in Montana. It’s like am I joke to their psychographic team? A department that has three people no less. And they only market to women exactly like me. Funny that. I’ll have to check up on their old editor Lilit. She was much better than whatever this nonsense of repackaged Julie seems to be.

Categories
Aesthetics Politics Travel

Day 2006 and Shaking the Mars Underground

I’m in a private terminal in a tier three European capital, as I begin the long transit back to the remote regions of America’s effort to reboot our lost industrial capacity. I am ready to celebrate our 250th birthday.

All this can be yours if you pay a few backs to cut the line in the former eastern block

You will find me in the desert trying to convince anyone who will listen of the many industrial and environmental benefits of nuclear energy. Might you be interested in particular of the learning we gain from repeatedly making thousands of small modular nuclear reactors? Scale baby scale.

I’m team Valar Atomics or bust, but I know it won’t be a bust as we have just had a race to criticality that half a dozen companies will meet for July 4th. And what better birthday present to give Lady Liberty?

“When you have the will of federal policy and the will of the people, these things can absolutely happen.”

The artificial intelligence intelligence revolution pretends we still have the height of America’s wartime Industrial & Management Revolution capacity for the build out still available within America’s heartland.

We don’t but I believe despite the bread & circus it might be possible. Lord knows we are trying to get back up and going. Just look how quickly we got our nukes back up in just one year.

Yes we got algae bloom sabotage on the bloom in DC, UFC fights on the White House lawn and some bizarro corruption but at least we aren’t having a Flamingo Revolution of Zoomers rebelling against oligarchs skimming too much from corrupt socialists who need to revamp their attitude. The Geopolitical Cousints get what I’m saying right Marko?

I rewatched season three & four of Apple’s For All Mankind alternative history of the space race as a hype effort to remember that we did indeed have other options for our near future and as the Abundance Institute reminded us all mere month’s ago history is giving us a second chance.

Don’t worry Barbara Kruger we aren’t a ridiculous clusterfuck of uncool jokers even if the Supreme kids were. OK we aren’t cool but clean renewable energy is actually hot

I discovered a new genre of Euro-disco meets steel guitar America country about Mars mining underground. Line dancing Euros asking for space mining? Fuck I’m absolutely for the Mars underground.

The Blue Sphere Transmission” is an electronic, modern-disco track by MelodiZenith that blends nostalgic 80s Eurodance rhythms (reminiscent of Bad Boys Blue) with deep house and synthwave. 

Line dancing Euro-Disco Italian Pop on Mars? Now that’s a future I can get behind powering with SMRs by Valar

Mars will indeed be dancing. So let’s hustle up and get our little rawhide to space. Come on America “why don’t you do right? Get out of here and get me some money too!”

Julie gets what she wants. So be like some other men do. I’ll catch you after the nukes to live

Categories
Aesthetics Culture Travel

Day 2005 and The PMC Olympics Or Transcontinental Logistics: Couples Event

If professional class workers thin out as a function of artificial intelligence taking some of the work done by the professional management or PMC class, I suspect we will see nostalgia for the time they were seen as aspirational. I’d like to explore that near-future science fiction today with the PMC Olympics.

After the initial decade or two of upset (possibly even rage) at the power shifts & new status dynamics subside, we fondly remember business class types like lawyers & consultants with the same wistful fondness as we recall switchboard operators or the stenography pool.

I’d bet in the nostalgia wave, we see competitions, cosplaying and an equivalent of Renaissance Fairs or reenactments pop up where former PMCs and thr youth pretending to be them, compete in a cargo cult display of its cultural identity markers.

And when this does inevitably emerge as a cultural touchstone, I want to compete in the PMC Olympics with my husband in transcontinental logistics events. Think of it as figure skating but for married business partners.

I’m confident we would medal in the transcontinental travel logistics category. I’d get gold in the individual “cosmetic and liquids” category. Think of it as “uneven-bars” of the transcontinental logistics travel competition.

As part of this mirthful sci-fi exercise, I input a prompt to ChatGPT’s current image model and it gave me a very amusing montage of who might compete and win in just such an event.

Naturally the shining blonde California affluence worker (subcategory creative class) took the gold but let’s not forget the New York finance couple nor the European directorate class.

ChatGPT image prompted with:
Make me an image of three sets of couples who are professional management class knowledge workers. They are on an Olympics podium receiving gold, silver and bronze medals for medalling in the “Transcontinental Logistics: Couples” event. I’d like two American couples (one New Yorker finance style and one California Hollywood style) as well as a European couple (Swiss) in the style of a Brussels bureaucrat. There should be suitcases, travel bags for laptops, a 1L cosmetics bag, a medication cold tube, and other travel essentials in the image 

I know this sounds a little goofy, but the work that goes into managing what a couple need when constantly switching between personal life and work on the road involves a surprising amount of logistical support work. And that’s without children. I’d add a category with a toddler as the most extreme form of this event.

Just check this prompt I made for my own PDF for an event involving both industrial site visits and formal galas that I am attending after flying west from London. Some details are changed or redacted for modest privacy. Anyone can easily guess what I’m going to be doing.

Build a 8-10 day travel itinerary for a business trip departing from Heathrow London and arriving to Salt Lake City and a remote desert town in Utah, from June XX to July 2, 2026. Include a day-off rest plan for Salt Lake City, a Department of Redacted event logistics flow chart, transport coordination for a bus to small town and return back to the city on July X of event, and recommendations for high-quality food near event venues.

Include transitioning time and necessary grooming required for a facility floor tour with safety gear and a change for a formalwear gala with an hour buffer assuming an event mid afternoon, there hours transit and evening formal event at 7pm.

July 2-5th include a secondary itinerary for a follow on mountain social event at 8,000 feet Utah mountains with outdoorsman activities.

Format as a structured PDF briefing with time-stamped logistics, travel maps, and weather-appropriate clothing advice for the city to desert climate shift as well as mountain elevation needs. Include medications, standard pharmacy and first aid needs, cooled medications for peptide regimen, sun safety, facility floor safety gear, day event makeup, formalwear makeup, possible television ready makeup as well as hairstyle needs based on 3 day warning cycle.

Make sure personal preferences for all clothing, sleeping, cosmetic, medication and other gear is accommodated in a carry on suitcase, personal bag and one checked baggage.

Pretty fun right? And I might add that it’s relatively easy to spit these itineraries out once you’ve harnessed your preferences and all necessary items in one’s personal stock keeping. Always take inventory regularly when on the road and unpack and repack quickly for fast turn arounds. Oh and use the three pack cascade system. To my fellow flying logistic Olympians I wish you safe travels while we still enjoy global transportation for capitalism.

Categories
Culture Travel

Day 2004 and Heatwave Scandals

I’m in the middle of a miserable heatwave that is cooking Europe. You probably know it’s a heatwave over on the continent even in America as anytime Europe has a heatwave, the internet starts debating whether Europe has a degrowth mindset or if all this bitching is just Americans misunderstanding European culture & using anecdotal evidence. Even Europeans get upset at how this makes them look.

I’ve been hiding out from the heatwave in a hotel room. I am one of the lucky ones. Europe is as diverse as America so it’s a little silly to discuss it as a whole but only 20% of Europe’s housing has air conditioning. Germany is at 3%. The United Kingdom is at 5%. Honestly the mind reels as in America 90% of our housing has air conditioning even if we can’t all afford to run it.

It’s not just the housing either. A hotel room with strong air conditioning is a rarity in Western Europe. They will claim they have air conditioning at corporate chains and in Airbnbs, but it is not always the air conditioning you’d expect in America where you have more control.

In Europe you have a few options generally. A corporate hotel will be controlled by a central HVAC system. They may pretend that you can change it but in Germany they won’t let you go below 72 degrees at a Marriott. Ask a United Airlines pilot in Frankfurt what block of hotels they stay at to get a decent night sleep. It’s a nightmare and hacks are numerous but usually fruitless.

Your other options are finding independent hotels or Airbnbs with a mini-split. But good luck with that. The Germans and the French will tell you off for running it. There are towns where you need to show a medical need. I once had this happen to me.

So yes it’s usual that I’m in a comfortable hotel with a central HVAC system with individual room controls (not a mini-split) that allows me to get it down to 18C. That’s pretty unusual.

Why am I so lucky as to have air conditioning in a European hotel room that is central air and not a mini-split? Well I picked the hotel that the diplomats stay at in the capital. They don’t suffer at all.

The private small independent hotel I am at has NGOs staffers constantly winding people in and out of. It is a well maintained beauty of an independent hotel in an era of corporate standards. So it has a wiff of the old patrician smell to it and they enjoy their perks.

There are zoomers outside protesting corruption but inside technocrats and policy analysts and other bureaucrats enjoy cool temperatures at their control as they go about their work being high minded about democracy and equity.

Alas that isn’t a perk that everyone even working for the European Commission enjoys. While Ursula Von Der Leyen isn’t in control of much, she exerts influence and power over culture and expectations in Europe she doesn’t suffer herself.

During the current record-breaking European heatwave, the European Commission’s Berlaymont headquarters in Brussels experienced an AC system failure — or forced shutdown — on Friday, June 27.

Staff on floors 1–7 received an urgent text message at midday reading: “BERL — URGENT — Due to extreme weather conditions, forced shut down of air cooling system from floor 1 to 7 for the rest of the day” The Express

I’m glad my hotel was allowed keep its cool since her lower tier staffers don’t have that luxury. I understand why it’s a scandal. French and German cultural leaders can discuss their hospitals and schools without air conditioning with as much pride as they like. I am not buying it. Europe can fix this problem if it likes.

Categories
Media Politics

Day 1991 and At A Wellness Retreat

Does anyone else remember when a congressman was off the grid for a few days and his staffers claimed was “hiking the Appalachian Trail” when in reality he was on vacation with his mistress? That story fell apart rather quickly, but remains my shorthand for silly excuse.

I may need to update to reflect Politico’s reporting as this is a funnier flimsy excuse from the White House as to why communication between Anthropic and the administration has been hit or miss during the Fable release and export control saga

Following the meeting, the administration attempted to reach Amodei but was told he was unavailable because he was attending a wellness retreat, one of the administration officials and the senior White House official said. 

A spokesperson for Anthropic rejected the claim that he was at a wellness retreat, saying, “this is absolutely false.”

I don’t, as a generally rule, take what public relations professionals say at face value without knowing them personally as their job is to protect the principle.

I might trust an individual publicist but when in doubt verify before you truest. This is true for both Anthropic and the current administration so all parties are now annoyed and suspicious.

Ironically I am enjoying some time on wellness activities this Sunday myself. I wouldn’t call it a retreat but I did take a swim and read Europe AI 2031 under an umbrella. So let’s call that as close as I will come to being on a wellness retreat at a point of crisis in the AI race.

Categories
Finance Politics Startups

Day 1983 and Socialism is Bad

There is a lot of chatter as to the eventual ownership makeup of the frontier artificial intelligence labs and their economic surplus. One question that came up this weekend is whether equity in the companies should be owned in some portion at the nation state level. I am opposed to this for a host of reasons that I’ll try to get down in whatever garbled form.

I do not own a stake in any of the frontier labs other than owning ETFs that own Magnificent 7 exposure who own portions of the labs. I do invest in compute, nuclear energy and cryptography. I believe AI will change a lot about how we do business, my revealed preferences show I live remotely in Montana, I have a tendency toward emergency planning and Plan B scenarios. As a disclosure of my priors.

There are lots of competing interests in this and the self interests from the labs does no any favors. Especially after months, nay years, of overwhelmingly hyperbole about changing labor dynamics, the potential for mass layoffs due to automation as well as obfuscation and excuses about the reason for layoffs in existing companies. And that’s before we get the singularity which is a religious orientation toward making super intelligence that is Godlike in its framing.

I hate this entire conversation on nationalization and socialism. Part of it is that state actors desiring ownership of private companies reeks of the “you didn’t build that” malapropisms from Barack Obama’s presidency in which he attempted to articulate that America’s enormous wealth is built on generational compacts that no one individual could ever own outright. It triggers socialists and capitalists both.

We all contributed in our own ways to the shared infrastructure, institutions, education, cultural norms and the pluralism embedded in our governance systems that enabled the American Dream.

Unless you are a deep partisan, you understand Obama was trying to articulate that none of us made America alone. But the framing from liberals (and populists of all stripes) automatically make this conversation concerning.

Economics is complicated, central planning has a hell of a body count and your average American can only gesture towards the invisible hand and the benefits of self interested commerce. It’s easy to sell us bad policy from envy and fear.

So I must ask why are we acting like we have suddenly won a national level economic boom with clear winners whose spoils must be distributed by the nation state before we’ve even managed to understand how it will be used, at what level an AI model is a commodity and where the benefits will accrue?

Self interested pluralism with a system of checks and balances at the national federal level coupled with states exercising their own interests has been the bedrock of our national success. Changing this has not gone well for us as a nation nor do we have better examples in other nations.

Sure America has had a few twists and turns. The last time we made an attempt at a New Deal post Great Depression worked only thanks to a global world war industrial mobilization in which we won the war and all our other competitors were decimated on bombed our continents across massive geographical boundaries.

And that boom has been largely spent by the children of the generation that fought this war and their children are looking at a pretty significant bill. So why do labs suddenly want to “compensate” Americans and our collective contributions to the models?

And why are politicians taking this bait when we have so little insight into whether we should funnel cash into them in order to own them in trust for some nebulous future?

I have a few reasons in no particular order that I put on Twitter as to why I am opposed to this format of American state equity being the means through which we compensate the people who theoretically trained these models with our output on the wider open web and its content.

1) We don’t know who the winners will be or where the benefits will diffuse (as in post liquidity the current winners might not be the eventual winners) so compensation for model training when the eventual benefits disperse elsewhere isn’t ideal. Why aren’t taxes at state & federal level aren’t adequate enough here should be answered before we make moves

2) Existing IP law doesn’t account well for culture which is a shared co-creative process (i recommend Susan Scafidi of fashion law institute “who owns culture” ) so compensation is already not easy to track back

3) A state entity w the monopoly on violence can do a lot of damage on the margin by not fully understanding who created what and where it is applied especially in non deterministic systems

4) Much of what the models were trained on was open source licensing including the company where my own family made money Stack Overflow. We got paid sure, but none of this would exist without the effort of its users who contributed on those open license terms. But clearly the final value of the content created & company’s value itself were harvested much further down the line in enterprise contracts for coding models. It was not in the management of an open source license community product created by users or managed by engineers, so who should have been paid? The users who wanted their content to be open sourced? The volunteer moderators? The full time employees? The shareholders of the company, the buyer of the company or the users of that data set at Claude or Cursor or OpenAI? Or is it Americans that never even heard of SO? Where does value accrue over time versus point in time? It’s not an easy question to answer is it?

Categories
Aesthetics Culture

Day 1982 and Gate Keeping Is Back

One of my most disappointing life lessons remains the value of gatekeeping. Sometimes the fences do indeed make good neighbors and Chesterton may have had a point.

My ambition coming out of school was to be in media, more specifically I wanted to be a fashion editor. A job a million girls would kill for right? No, I am not falling for the nostalgia dross of the Devil Wears Prada sequel.

A not uncommon response to growing up in a mountain town or remote place, is the desire to is escape to bigger places. Media used to be the portal to the stories about the wider world. You found new worlds in books, magazines, movies, television and eventually the internet. Many of us want to reach broader culture of the world.

Alas I was immediately confronted with the reality that those jobs were glamorous and thus badly paid. I couldn’t afford a job at Vogue nor did they want me so I made websites instead. I became a fashion editor after my own fashion.

Like so many millennials, I had naive expectation that if we could simply open up the gates keeping regular people out of these rarified closed worlds we’d not only bring more beauty to regular people but the beauty of regular people would also improve culture.

Yeah, that’s not how social media turned out is it? I still feel some guilt over how much the “here comes everybody” age of social media degraded many of the spaces I aspired to be inside.

And I am witnessing a new wave of closed spaces and gatekeeping emerge in order to nourish the cultivation of culture that gets crushed under the weight of algorithmic speed and microsecond trend cycles.

The rise of the group chat is an immune response to a world without any sort of borders or checkpoints for quality control except the pricing mechanism. Why cultivate taste if we can cultivate cost? If we haven’t figured out a taste barrier a price one will have to do.

I am personally opposed to price being the barrier function to culture, but if no one is willing to enforce standards in any other manner I am not shocked that we will go further inside perceived safe spaces in order to avoid the harsh glare & garish expectations of mass market access at all hours to all people.

I am trying to remain committed to being accessible to others by remaining online but even I gate-keep myself now with little litmus tests and hurdles to keep from being flooded by asks and audiences. The private world of access cycles will come and go and for now the fences have gone back up.

Categories
Culture Travel

Day 1978 and In And Out of Reality

The “circuit” of conferences, events, parties and social goings on can make you feel like a consummate insider or give you social anxiety. For some of us, a given circuit is an exercise in social overwhelm, and for others it can be highlight of their calendars. It takes all kinds.

The “circuit” is a part of life for every industry. For some it’s a bit more glamorous; oh yes I’m off to such and such fashion week for cruise. And for others it’s much more pedestrian. A cash bar with drink tickets in a Courtyard by Marriott surely does the trick for state level budget professionals.

At a certain point, you realize there is always another room and a better party and a circuit inside the circuit and you get rid of the highs and lows of the experience and simply learn to live with the iron law of the circuit and schedule life around various aspects where real life and circuit life intersect. Everyone is on some part of the circuit.

Many places are aggressively part of the circuit. My hometown of Boulder lobbied hard to take on Sundance from Park City. I was just in Deer Valley above Park City for a new crew of energy policy folks. Swapping Hollywood schmoozing for nuclear energy seems like a wise move though I don’t know how Boulder will handle an event of that size.

Meanwhile, I learned that Athens is booting up a new technology conference that I just missed. Right before summer high season is an excellent time to bring folks down to the Mediterranean before jumping off to private islands and yachts.

I wonder about other mainstays on the circuit sometimes. Austin won’t host SXSW forever one imagines. But where should it go and should it split up? March will never be the same.

Burning Man is changing, maybe forever, and even storied camps are selling their vehicles. It’s a great week on the circuit and that time will surely be coveted. If I were Wyoming, I’d been keen to extend folks out from the Federal Reserve contingent within the western region but one doubts Nevada coordination with Wyoming is a top priority amongst old party hippies and economic enthusiasts, but you better believe the overlap includes a few folks.

Not that the circuit is a geographically constrained issue for most people on the most serious aspect of the circuit. And if it is you probably fly private or have excellent transit logistics. Bouncing from Fashion Week to Word Economic Forum isn’t a huge stretch if that’s your world.

I’m thinking about the circuit because I was on a chunk of business that was circuit related most of the spring. There was a brief pause in international traffic as the Iran situation worked itself out but everyone seems to be back to normal travel again.

The friction of coming in and out of reality is surreal. The circuit is not exactly part of normal reality as if you only participate in a few events it is the unreality of your calendar which makes it so special. If you live entirely outside of reality, it’s not quite so special.

I myself always find reality special but the dip in and out of unreality is jarring. I find one foot in each is hard to manage. I’m in unreality at the end of the circuit. And I need to reach again for reality even on vacation in unreality land.

Categories
Politics Travel

Day 1967 and Up In The Air Boss Don’t Care

Will you spare a prayer for the pitiable management class as they fly back and forth on their jets from capital to capital in the hopes of securing any kind of policy that remains in place long enough to do planning? No, I didn’t imagine you would. But maybe you should.

I’m not in anyone’s C-suite and I’d be surprised if I ever am. Being the CEO of even a small privately held company isn’t a great deal of fun. The burden of a fiduciary duty can clash with your instincts as a human.

Working with founders who have these obligations is largely an exercise in providing psychological safety so they can see the truth their hearts don’t want their eyes to see.

But I don’t expect anyone who hasn’t had to shoulder the burden of stewarding resources responsibly and profitably to be sympathetic. People who leverage collective resources to build something that is more than the sum of its parts may only think only of their part.

Still I’d hope anyone who is a parent has experienced the basics of it. Someone relies on you for their needs. Imagine it’s not just your immediate family but workers, investors and customers all demanding that their needs be met.

This isn’t meant to be mere apologetics aside, I feel bad for the technology executives who were told to show up in Washington D.C today for a last minute executive order from the president on artificial intelligence. Only hours before they were told actually it’s off sorry. The ones who could make it had already made the trip for a ceremony in which they were meant to smile and nod in obeisance to Leviathan as personified in America’s executive branch.

Either the president didn’t like how the executive order had turned out (something about staying in the lead ahead of China) or not enough of the fanciest executives could show up.

After flying to China last week to bow and nod, they needed to be whisked off back to another capital to bow and nod some more. And then oops sorry it’s canceled. As if they didn’t have other places to be. Heck one of the places they were meant to be was in Utah for a summit on providing the energy necessary to power this next step in America’s technological ambitions.

Instead it’s just all pissing and moaning and horrors from the peanut gallery about how much our bosses don’t care about us. As if the bosses didn’t report to some other big boss. They report to their board. The board reports to their shareholders.

And all of us in the shareholder class (which is most older Americans, a decent chunk of middle aged ones and anyone with social security) are all waiting on the approval of the state, who may or may not give any of us the clarity necessary to know what comes next. Better hold on tight and keep gassed up. Shame for most of us it’s not a jet. Still I’m happy with my Subaru.

Categories
Aesthetics Culture Reading

Day 1960 and Return to Tufte

The more power we seem to gain working with large language models, the more apparent it is that few of us are visually literate in a meaningful way. When you hear talk about design, it is all too often moods and vibes with no specifics.

Now, you might say that you know what you like when you see it. That’s also how we let the Supreme Court talk about porn. Clearly untangling the weft and weave of taste (and by extension culture) can be further articulated rather than relying on subjective, non-definitional standards.

How you came to your visual reference preference set is quite a bit more complicated than whatever pre-digested piece of media came across your algorithmic feed.

You can explore design languages from one token to the next, but visual literacy involves a lot more than scrolling or confirming you’d like to see more content “like this.”

When I first began circulating in design circles in the early aughts, the hipster set was obsessed with Edward Tufte and his now classic Visual Display of Quantitative Information.

Edward Tufte taught data analysis and public policy as a professor at Princeton and Yale for 31 years.

Tufte, via his Graphics Press, wrote, designed, and self-published 5 books on analytical thinking and showing, taught a one-day course, Presenting Data and Information for 923 days to 328,001 students.

Who knew Tufte and I both shared a love of marking the days of our work? He influenced many more people than I have but I find some joy in that coincidence.

His most referenced work, which I mentioned above was published in 2001. Visual Display of Quantitative Information was on the desks of everyone designer I knew, from fashion and Silicon Valley to public policy it was a mainstay. The man knew how to lay out information visually and he became the standard.

Some of Tufte’s self published tomes

The long tail of enthusiasm for displaying data beautifully surely owes its ubiquity in some part due to his success in teaching my generation’s designers.

He’s became for a period so universally referenced that Tufte became a cliche. Now he’s classic a quarter century later. His work arguably as successful as a visual language reference anchor as bookshelf favorite, “The Design of Everyday Things” by Donald Norman. His work is also denigrated as cliche in some circles.

The Design of Everyday Things second book cover

Both men offered clarity and practical principles over taste and theory. Those academic predecessors befuddled many who experienced aesthetics primarily through semiotics and critical theory. It felt revolutionary to return to form and function

You “Kant” really learn to love the languages of aesthetics from theory alone as it turns out. I’ll place a little AI synopsis to make the connection clear. This is from Perplexity:

Someone might relate to the popularity of Edward Tufte and The Design of Everyday Things as part of a broader hunger for clarity over clutter in how information and objects are presented.

Tufte’s work is influential because it treats visual design as a serious vehicle for understanding data, while Norman’s book argues that everyday things should be intuitive, legible, and centered on the user.

A Tufte-style chart removes decoration so the trend is easy to read, while a Norman-style kettle shows clearly how to fill it and pour it without guessing.

Both are forms of respect for the user: one respects the reader’s attention, the other respects the user’s actions.

Learning how to use an item or a tool, or how to interpret charts or graphics, can easily overwhelm anyone and feel disrespectful to students. A whole era of computing was stuck between the power of the command line and the legibility of the desktop metaphor.

Norman spoke of the Gulf of Execution as the gap between a user’s goal and the means to execute that goal. Tufte similarly wished to remove the confusion in charts and graphs so one’s ability to glean information wasn’t stuck in a gulf of understanding thanks to overwrought bar chart or sankey diagram.

With new artificial intelligence tools we are bridging some of that gap, not with design but with raw computing power. We are moving beyond the CLI and the desk and into a world of reference and inference.

I just hope we all take the time to learn our reference set so we can do more than say “I know it when I see it” as that will be our only way across the gulf of execution. Some things never change. Learning the languages of your field is one of them.