Tag: Culture

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Aesthetics Media

Day 456 and Timing

I always get a kick out of my writing days with good numbers. I celebrate every hundred posts. I notice the palindromes even if I don’t log them in posts. I revel in the repetitions. So naturally today’s numerical sequence tickles at my limbic emotional responses. My conscience mind says “oh patterns” and I feel capable and intelligent.

Noticing shit is nominally my job. I was obsessed with William Gibson’s Cayce Pollard in Pattern Recognition. The trend spotting cosmopolitan consultant with an allergy to brands inspired my foray into fashion. I wanted to be her so much that I once bought a Pilates reformer because she practiced it. I remain dedicated to the craft of knowing what is coming around the bend.

There was a time when I wanted to be the sort of person who capitalized on each and every shift in mood, zeitgeist or vibe. I’d be sure I could be queen of a given wave. But in truth I’ve come to think I’m better at spotting “the thing” early than being the person that manifests it’s adoption. I prefer to notice early, place my bets, and watch “it” unfold now.

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Travel

Day 454 and Up In The Air

When I first started this experiment in daily writing my schedule was quite predictable. We were in the middle of the pandemic and each day could be relied upon to deliver some consistency. But now that era of at home living is slipping away for abled people, even marginally at risk folks like myself have to contend with new challenges.

In this case, the challenge is writing before being offline. It’s noon in Frankfurt. I’ll be catching a flight back to a Colorado early this afternoon. I’ll land in the late afternoon Mountain Time but for me it will be Thursday already. So I have to consider if writing on the proper day in both Germany and Colorado counts, or if I could leave it till when I land. I decided to do it ahead of time as it is both in the spirit of the daily consistent writing pattern but also I’ll be far too tired to do it after a ten hour flight.

What’s a fascinating to me is that this one big travel block felt like a one off. But once I broke the seal on being up in the air I felt like I could do it again. So I’ve booked a trip to Miami next week. And then Montana in May to spend time with friends working remotely and scouring for homesteads. And from there I’ll be headed to Austin in June. And so the schedule of travel renews.

It’s not exactly the new normal. Travel is still a nightmare. I just had a wheezing fit of tachycardia because of a security line issue and had to beg to have my mask off so I could take medicine and slow my heart. Flying is still a bit of a nightmare. But it feels good to take flight again. I am spiritually ready to be up in the air again.

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Travel

Day 453 and 80% Rule

My husband Alex has this rule for travel he calls the “85% rule” for when to expect homesickness. It’s a pretty simple concept. You will feel the maximum amount of negative emotions as you begin the final days or weeks of your trip. But it clears up once the trip nears completion. You will feel worse when your completion bar is at 80% than you will at 99%. In your final day or even hours you will wish you were staying but two or three days before you will wonder why the fuck you aren’t already home

This rule holds true for business travel and personal. It’s remarkably consistent on short trips and as I discovered even month long excursions. I’m flying home to Colorado tomorrow which is a Wednesday. But last Thursday and Friday I was so done with being in Frankfurt. I just wanted to be done with it. I debated looking for earlier flights.

Thankfully Alex reminded me of the 80% rule. He encouraged me to feel the homesickness and sadness. Enjoy the discomfort even. And that by the time Tuesday rolled around I’d be sad that I was leaving Germany behind.

And just as he predicted today I was hit with the wave of happiness and nostalgia that comes at the end of a long enjoyable stay. I had to walk into the city center to get my Covid test for my flight back. As I finished up the errand I found myself slow walking back to the apartment to put off packing. I went by the big indoor farmers market to get a snack for the airplane. I veered over into old town to take one last look at the architecture. I even popped into a souvenir store to eye expensive cuckoo clocks and beer steins. I normally hate knickknacks.

I’m enjoying an immense wave of satisfaction and nostalgia. This trip has gone even better than my wildest fantasies could have imagined. I’ve reminded myself of my priorities and independence. It’s given me a new appreciation for my marriage and it’s importance to me. I’ve pondered been insights into my motivations and coping mechanisms. I wish I could stay longer to pursue the history of a city that perfectly aligns with my historical, economic and aesthetic history. I guess the 80% rule works. I’ll head home in the morning.

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Startups

Day 452 and A Short Guide on Cold Outreach for N00bs

I have an open Twitter DM policy for founders. I encourage outreach to me via all forms of asynchronous communication. I think the hour long pitch, either zoom or IRL, is a bad way to get to know someone. But that doesn’t mean there aren’t rules and social graces involved in cold outreach. I’ve outlined an FAQ on how to get to know me and what I look for in founders but it seems like people would benefit from more tips on how to ask for help and investment on social media.

1. Give Me A Synopsis

If you are sliding into my DMs remember that I’m probably just glancing at an alert. You want to get across just enough context to encourage me to pop in and take a look. And remember you don’t need to convince me with one paragraph. I want to develop a relationship with you and learn how you think. That’s not possible in a few sentences so remember that synopsis is just the beginning.

2 Use A Social Account With Shared Context

I’m always surprised by people who slide into my DMs with 15 followers and a blank Twitter profile and expect an answer. Use the shared social graph to show your interests and tastes. Follow and be followed by people in common with me. You’d be surprised how much meaning I take from seeing you follow and interact with people I respect. The social graph is now we vouch to each other we’d enjoy spending the next ten years working together.

3. Tell Me Who You Are

Make sure you’ve got a link to a personal website so I can learn more about you. It doesn’t have to be elaborate. I think LinkedIn is lame but it’s easy and shows your skills and career path. Hate that? Link your TikTok or Tumblr or blog. Are you anonymous? That’s totally fine. I’ve funded anons. Give me the portions of your identity that are on chain or under your pseudonym so I can learn more from there.

4. Rome Wasn’t Built In A Day

You don’t need to ask me for an hour long pitch or even my email right away. I don’t need perfection from the start. Just say you are working on something and want to talk to me about it. Say you will send me a white paper or a blog post and ask me to read it. Then follow up in a few days to see. Don’t get social anxiety about it either. I probably just forgot or got busy and I love being reminded. Truly.

5. Only Ask for Favors After You’ve Demonstrated Rapport & Competence

I cannot tell you how many times I’ve been asked to for advice, help or investment in DTC, CPG or retail type businesses which I have explicitly said I do not do. But what’s even wilder is that the question right after I say no is almost always “well can you introduce me to other investors that do?” This isn’t an inherently bad thing to ask me. I want to help. If you’ve shown me a great product and I’m engaged and impressed with you as a founder and we’ve had a few interactions ONLY THEN do we have enough of a relationship where it’s ok to ask me to spend my social capital to help you. I can’t help you till I’m sure you can help yourself and that means demonstrating you won’t waste the time of my network as well. Favors are big asks and I only want to use them on people who will reflect well on themselves and on me to my network.

Categories
Aesthetics

Day 450 and Editor Pants

I was chatting with one of my favorite girlfriends about this and that today when we stumbled into a strange revelation.I was bemoaning the lack of serious writing on style and she was sharing good TikTok accounts that get into the type of fashion analysis I might find enjoyable. You know, shoot the shit with girlfriends texting. And somehow we stumbled onto how we both became fashion girls. And well I’m just going to share it.

On my way to become a fashion girl I had some awkward phases but none more awkward than when I was quite sure that Express was actually stylish.

And nothing did more to convince me of this than their absolutely iconic Editor Pants. If you are an elder millennial you know this pant. Black and mid-rise with a mostly straight cut, it’s form fitting hug was the definitive silhouette of its era.

Now mind you they were polyester and not terribly high quality. I once set a pair on fire in my dorm room by attempting to try it on a lamp so I didn’t have to go to a fraternity party in damp pants. Couture this was not. But in my teenage head these were the kind of pants that serious professional women wore.

Now this has some consequences for the trajectory of my life. I absolutely thought being an editor was a serious job based on the marketing of these pants. Sure Banana Republic tried to convince us that architect was the sexy creative job. But for me it was the Editor Pant that inspired my imagination. It put the idiotic notion that I could work at a magazine right as magazine publishing culture was at its zenith. I remember standing outside of Condé Nast on a visit to New York and telling myself I’d work there one day.

So yeah fuck those pants. Being an editor is a grueling shitty line of work where you are constantly in financial jeopardy. Thank fuck I god over it when Condé Nast wouldn’t hire me after college. They rightly told me I wasn’t qualified having done something asinine like study economics at Chicago.

And to be fair I had an amazing career in fashion and I owe a lot to those pants. They were a generational staple and Express deserves a place in fashion history for it. I hope someone with actual skills in this space writes something serious about it and published a back catalog of their advertising. Maybe I’ll do it one day. And if you’d like a lovely internet friend my friend is Alexis Hyde. We have similar tastes though she’s much more visually literate than me. She’s an art curator in Los Angeles and if you ever want to buy art look her up.

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Travel

Day 445 and Traditional American Meal

When I was fifteen I lived in France as part of an exchange program. The family I stayed with asked me to prepare a traditional American meal. Because I’m from Colorado I made tacos.

This did not amuse my host family very much as it was a real pain in the ass to locate things like jalapeños & avocados in the middle of Normandy.

I’m not sure if they expected me to make hamburger helper or tuna casserole as their idea of the “The West” definitely didn’t make fine distinctions between Mexico, Texas and the Rocky Mountains. We were all cowboys in their mind.

As I head into my forth week in Europe I’m starting to miss “American” food. So I ordered Mexican for dinner. In a testament to the strange truth that big cities have more in common with each other than actual countries do, I got some of the best pork tacos I’ve ever had. Just absolutely perfect Cochinita Pibil in Frankfurt.

Maybe it’s my imagination but between delivery apps and Netflix and the expectations of urban living cities have become a kind of default global standard of cosmopolitanism. I suspect this is why the digital nomad has become a thing. It’s not that young urban professionals are actually willing to become immersed in other cultures. It’s that we’ve formed our own culture that is portable to any city of a certain density. Frankfurt and Denver are basically interchangeable when it comes to amenities.

So we bounce from one Airbnb to another with our iPhones and Apple Air computers and we expect a certain standard of cuisine and service and global sameness. It used to be that if you were an American you’d end up at a McDonalds because you were homesick and wanted something that tastes like home. Now I expect to be able to get absolutely authentic Mexican food no matter where I am.

So I guess in that sense I did serve my French host family a traditional American meal. Americans pushed the neoliberal cosmopolitan smoothed edge sameness on the world. And I’m glad I could get good tacos to be honest. But also damn it’s going to be weird when we export cosmopolitan yuppie culture as a traditional Earth meal to the aliens when we finally have first contact. Hopefully they will be less disappointed than my French family was.

Categories
Aesthetics

Day 444 and Equinox

There is a brand of luxury gyms called Equinox that was started in Manhattan. I didn’t have enough money for a decent apartment when I first arrived in the city, so I showered at the gym. There was a time when I lived in a shithole on the Bowery that barely had working hot water but I could always rely on the sanctuary of the spa-like bathrooms at the Equinox. Apartments then were two grand a pop but an Equinox membership could be had for $150.

I loved that place so much my friend Rob swears I manifested a job at the corporate headquarters. I only lasted a year in the marketing department before I got headhunted out but I loved working there (until I hated it but that’s another story.)

One of the big events the gym would throw for marketing purposes was their biannual seasonal Equinox parties. They’d make a big to-do about both the fall and spring Equinox and encourage members to bring friends for free classes and workouts, and somewhat inexplicably an open bar. I never got how mixing drinks and spin class worked but whatever.

I always thought there was something beautiful about a fitness brand centering its marketing around the change of seasons. The Equinox logo plays on the balance of day and night aesthetically. But I’ve always preferred to think of the brand as a promise that all things change. It’s a powerful one for marketing aspirational luxury fitness because the origins of its earthly seasonal reality is so visceral.

The solstice may get all the glory what with midsummer madness and orgies and the Swedish horror movies and the whole winter solstice getting adopted by Christianity thing. But it’s the Equinox that has always spoken to me. Maybe it’s because I gravitate towards extremes that I crave the balance of the equinox over the solstice. I aspire to the rhythms promised by a day perfectly split by light and dark. The equinox says to me that it’s possible, even if it’s only twice a year, to get it all perfectly balanced. And then we get back to change. We move back towards extremes as we tilt towards the solstice.

Categories
Travel

Day 442 and Salt

I’ve got low blood pressure. It’s not so bad that I notice it on a daily basis but enough that my doctors encourage me to include a bit more salt in my diet to raise it.

It was initially tricky to diagnose as I tend towards tachycardia because of the chronic pain from my ankylosing spondylitis. Pain, and the stress that it can cause my system, can often raise my blood pressure to “normal” levels so it got missed for a few years. But nevertheless a smart doctor noticed the trend and encouraged me to keep salty snacks on hand.

I say this because Germans appear to dislike salt in their cuisine. My first clue was that my Airbnb didn’t have any salt in the kitchen. There was a tiny shaker of it but it appeared to have about one meal’s worth of it in the shaker. It was so small I suspect it was from a travel set.

Meanwhile there was a full size battery operated pepper grinder next to it. The grocery store nearby has one of the most impressive spice selections I’ve ever seen but offered only one box of salt. There was no kosher salt or sea salt or flakes. Just a box with a little spout of salt that honestly tastes a bit artificial. It might be but I can’t totally tell.

Virtually all of the takeout and delivery I’ve had has been under-salted to my admittedly very America palette. I get it. We eat too much salt. But for me the American standard keeps my blood pressure up so not only am I used to it but it’s crucial to my health.

But everything from the schnitzel to the Thai and Ethiopian takeaway feels like it would benefit from salt. And all I’ve got is some crappy boxes maybe synthetic salt to sprinkle on it.

Tonight I went to the pedestrian mall that seems to be the main gathering spot for nightlife here. I happened upon a pomme frites stand. I thought hell yes it’s Friday night let’s get some French fries and people watch. I forked over a few euros for an order. It was absolutely perfectly fried. But god damn it if it wasn’t kind of mediocre because it didn’t have enough salt.

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Internet Culture

Day 439 and Pop Culture Illiterate

I wasn’t allowed to watch television as a kid. Waldorf schools kinda frown on it. I could watch some stuff, mostly Star Trek, but I really didn’t consume the vast majority of pop culture from the nineties.

I even attended a school called Dawson during the height of the Dawson’s Creek craze and never bothered. So I’m basically a pop culture illiterate for most of the shit they regurgitate in pop culture nostalgia trips.

I am trying to catch up a bit though. I’m finally watching Friends for the best time. I’m kind of enjoying it. I cannot stand Rachel. But at least I finally have some context for the whole Ross and Rachel shit. Finally I understand where a generation of nice guys come from.

I wonder if I should be catching up on another content but I’ve got to admit being outside of the nostalgia circle jerk has become the regurgitation of the nineties pop culture I never consumed.

Categories
Internet Culture Media

Day 431 and 9 Lonely Hours

I was excited for the time difference working in Frankfurt. It’s GMT + 1 which makes it six hours ahead of New York and a whooping nine hours ahead of San Francisco. I had this idea that I would enjoy getting in a full day before any of my American collaborators. Imagine the productivity gains!

But I’ve actually found it lonely. The silence of my social media has felt anything but, well, social. I adjusted immediately to the time difference without any jet lag. I woke up at 7am with the sun on my first day. And then I realized my California compatriots wouldn’t be awake till 4pm my time. Shit.

It’s not as if I have no one to talk to during these hours. I have founders in Europe and collaborators that are in these central time zones. But Twitter and my media news diet is strangely quiet in the early hours. It’s almost eerie. There is something disquieting about waking up before the news roundups hit my inbox. Like the world isn’t awake yet. Except obviously in Europe everything has stashed already.

I had no idea just how much my information environment depended on American filtering. It’s not that I was unaware that I was consuming a heavy diet of American media, but most of my news diet enters my feed through the East Coast media centers and is propagated through the lens of Silicon Valley. The Twitter friends I spent the most time with were clearly mostly American.

This is clearly an opportunity for me to branch out my information diet and my social circle. I’m grateful for the reminder. But I can’t help being a little sad that for a month I’ll be so offset from what I know and love. But it’s also exciting.