Tag: Media Training

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Aesthetics Internet Culture

Day 391 and Breath

Daily overstimulation is starting to rub the pressure sores of America’s downer induced depression into a full blown mental health crisis. Like, even more than usual. War with Russia in the imagination, inflation and market volatility coaxing a recession, culture war skirmishes over every basic fact in the pandemic, along with generalized anxiety are fucking us up focus wise. And every propaganda outlet and publicist on the planet is having a field day.

I’m listing to The Prodigy’s Breath and mumbling lyrics like pyschosomatic insane. So I guess, come play my game?

I try not to listen too much music as it overstimulates my nervous system to be honest so its kind of rare for me to have Spotify playing. I’ve got a finely tuned propaganda radar that benefits from sensing subtle shifts in tone and extremely online discourse. I can’t do that if I’m too worked up from the rough stimulus that comes from pop music. I mostly use it to run my portfolio and investing but sometimes I think I should really be used in the service of some autocrat or multi-national. I’m the doubt factory

I guess it is nice I can make a buck during the end of the empire. I’m one of those post structuralism, post-capitalism babies. A regular Bane “born to the darkness” of hyper objects like markets and climate change. So I guess I’d better be molded to being the kind of villain that survives a world of agitprop and meme warfare. Thanks Adbusters!

Frankly I’m having a fucking blast. Sure I’m scared I don’t have my homestead property all shored up for civilization hiccups, but I’m of the mind that the crumbles is going to take a while so might as well enjoy the gains that come from a massive upheaval. I guess its true venture capitalists are ghouls. I mean at least we aren’t private equity carrion birds but it is wild that the system rewards a class of people that invest in creative destruction.

But even as I want to paint myself as bad, I do stereotypically think what venture capital does is often good. We can’t predict second order effects. Chaos theory doesn’t let us see all the future paths. But stochastic as shit power laws are just math so we’ve got a shot at accidentally making things better. So while the agitprop tries to sway your opinions might I recommend you just Breath? That is my professional advice.

Categories
Internet Culture Media Startups

Day 295 and Long Game

I think most people dislike media because it’s hard to understand where a narrative came from. If you aren’t in the business of telling stories the natural braiding of emotions, motivations and public opinion can seem foreign. It’s like the weather. It’s completely comprehensible how different patterns emerge but you cannot predict precisely how it will play out. There is a science but the specificity of the modeling isn’t so accurate you can predict the course.

This is why I encourage startups that work with me to think about the long game. Give context about your space and your opinion of how it will change and grow. Don’t be afraid to state clearly and in specific why something is the way that it is when talking to a journalist. No one is out to get you.

Journalists just want to show a story that makes sense to regular people. A cohesive truth that can be proven with outside and objective fact still matters to virtually everyone outside of very specific Murdoch outlets (never give a quote to the NY Post).

So much of being covered in the media is not about having a publicist or being trained but is rather about interacting with the 4th estate as if they are human just like you. A reporter will happily tell your story if you can make a case for why it’s true. And no one is coming to “gotcha” over some secret. The Internet may roast you but that’s just the crowds. No one has control over public sentiment. You too may one day become the main character on Twitter. But that’s probably your fault and not a journalist’s doing.

So if you want to live in public think through what the long game might be. And work on convincing others that the future you see is not only good but inexorable. And repeat it with conviction. It’s ok if you get some shit wrong, cancel culture won’t demolish you. Probably. I mean some of you deserve to be canceled but somehow it never seems to happen to the assholes who really deserve it.

Categories
Finance Internet Culture

Day 220 and Crypto’s Publicist Part 2

Yesterday I wrote about my proposal to create an activist DAO to engage in public relations for crypto. The goal of the organization would be to create a groundswell of support for the space, it’s values, and opportunities as well as engaging in support for a more positive regulatory environment.

If you would like to hear more about why I think it is time for the wider decentralized crypto community to engage in a public relations and media campaign please see my post yesterday. Today I am putting down further notes on what I think our values and priorities might be. As always, this blog is a work in progress so consider this my thoughts as of now that are open to being edited and changed.

What kind of values are crucial in a PR or communication DAO or interest group?

  • Open
  • Participatory
  • Trustless

It’s important that whatever we do on behalf of crypt it must be done in the spirit of the space and why so many disparate types of people believe in its values. While there may be structures like executive teams, core teams, board members and studios and contractors to execute on our mission we want to use the tools and transparency of crypto.

But to what purpose are we organizing? We will create content and engage in conversations to shape media narratives and public sentiment aimed at promoting the positive elements, potential, and impact of crypto.

How will we do this? We will hire publicists to promote our stories in mainstream media along with commissioning content meme-ers and creators to share opinions. We will engage with spokespersons to share talking points created from the priorities of the community. We will place our content, from memes to editorials, on our own properties as well as in supporting communities and member publications.

I expect I’ll be doing quite a bit more note taking and research. If you want to be a part of this effort I’ve started a shared Google doc for collaboration. Email me Julie @ chaotic dot capital or DM me @ AlmostMedia. This won’t be built in a day but together we can push it forward.

Categories
Chronicle Internet Culture

Day 42 & Audio Engagement

When a new social media application hits the J curve, it’s the most exciting feeling in the world. The magic of network effects kicking in to make each day on the app more valuable than the next for its users.

It’s also stressful as hell for teams because everyone is watching and has opinions. So I feel a little bad that today I’m going to talk about live audio talk radio app Clubhouse, but it’s on my mind and I made a commitment to myself to hit publish every single day, so here I am.

First some disclaimers. I didn’t join the beta in the spring because early users do the bulk of culture building and I didn’t think I had it in me. Several female friends of mine had negative experiences and I didn’t want to be on clean up duty. Toxicity compounds and I get plenty of it having significant visibility on Twitter. I’ve been doxxed, stalked, harassed (my favorite story is about Glamour Magazine’s attempt to do a crowd sourced Dos and Don’t section), and canceled by Gawker. So I’m inclined to steer clear of being an early adopter these days as I don’t have the emotional bandwidth to build positive communities that I’m not getting paid to build. This is not a commentary on whether I think Clubhouse is a good or bad place so much as a personal preference I have.

So I’ve only been on Clubhouse since it hit exponential. That means most of my feedback reflects the experience of the app hitting popular consciousness and not it’s early Silicon Valley FOMO insider days.

Audio is a wonderful medium that carries emotional depth. It connects you more intimately and is exceptional at narrative. It’s also much slower as an informational conveyer than writing and an attention resource consumption hog when you pay attention (some people like background noise, I personally do not). These two factors are the driving tension in the Clubhouse product. You feel connected listening to other humans, but your attention quickly lags as your brain works faster than the content.

Unlike in photo feeds, or a mixture of image and written content, you cannot scroll out of a lull. And unlike in precorded podcasts you cannot play it at 2x speed or rewind for something you missed. So you get stuck in boring rooms in Clubhouse but feel bad that other nice humans bores you. People are on a stage in Clubhouse “rooms” so you tune out, as unless you jump on stage there is no way to improve the engagement. And in large rooms you aren’t getting on stage.

But you shouldn’t feel bad that you’re bored because it actually is usually pretty boring in Clubhouse. People don’t naturally talk in consistently engaging ways without significant production and preparation. No one is always concise and engaging. Literally being “interesting” means to hold interest. And no one, not even A list actors or television hosts, are interesting all the time. Even though they have entire teams dedicated to making it seem like they are.

So what does this mean?

First, Clubhouse is going to need to elevate influencers that have experience in the kind of production work that works in audio. That probably means talking product cues from talk radio like call screening, cueing the audience what is coming next, having prepared topics and set time frames and giving audio stitchers to drive attention. TikTok is the gold standard in narrative tool enabling creation and might be a good source for product inspiration on what tools to give those on stage.

Clubhouse is also going to need to decide if they want to be more conversation driven. A stage and an audience naturally begets status anxiety and a one-to-many dynamic. But that means you can’t drive the same massive numbers as a one-to-one or many-to-many social space. Maybe they will be content to have a smaller influencer driven creative pool that brings in audiences but they will be forced to adapt their tools to that reality. In that way it looks more like Spotify. People use Spotify because the talent is there and it happens to have some social feature. I believe Clubhouse could pull this off as it certainly has the money for it and there is clearly an appetite for produced audio. Rush Limbaugh is a very rich and influential man (disclaimer I worked at 77WABC as an EA and did stints on his show) and there is room for more types of voices.

I’d personally prefer a conversational platform as a user. I was a rabid fan of the first iteration of Anchor before it became a podcast product. It was call and response “voice messages” initially. It was enormous fun to talk into the ether and get messages back. I still talk to friends that I made on it. To call back to my opener, it was a magical time as the app grew quickly around a massive influx. They eventually pivoted and sold to Spotify for what was clearly a better business, but I look back on those few months as some of the best time I’ve ever spent on social media. The magic of asynchronous audio messages made me feel in control as a user. There something I don’t feel I have yet on Clubhouse which has given me a sense of being overstimulated and even anxious. Timing choice is a significant part of social media scale for users as not everyone can be extremely online.

Clubhouse’s product choices in the next few months will determine how long they can keep that magic going and for how many people. Their team has captured something special for a lot of people and and they some of the best institutional backing in venture capital. I’d personally love if they went in a more conversational less status audience driven direction. But it’s not my startup so all I can do is comment from the sidelines and wish them the best.

Categories
Media

Talking to Press for Normies

Interacting with the media used to only be a concern for politicians, executives, and law enforcement. You would give a press release or stand up in front of a podium for questions, and that was about it. Now virtually anyone can become the focus of intense press interest, meaning the skills to interact constructively with media is becoming crucial for any normie trying to survive online.

I’m going to write up a four part series on the basics any slob can use to make sure that when the time comes (and it will come), you don’t accidentally immolate yourself. I’ll break it down into four parts.

  • What to say
  • Who to say it to
  • When to say it
  • How not to fuck yourself

Today is part one in the series and we will focus on “what to say” should you find yourself talking to a reporter.

First, and this may seem obvious, but the press are not your friends. They have a job to do. Many people find it insulting that a reporter will chat you up, seeming all friendly like, only to find themselves portrayed in a light they didn’t expect. They blame the reporter. But it’s not the reporter’s fault. The responsibility for coming across the way you want is on you.

Step 1 is to Figure out your main point. If that’s the only key insight that gets communicated, you will be happy with the result. That means you need to plan out what you need to communicate. Rehearse it in your head. And do not deviate from what you planned to say. That means don’t give out idle chit chat to the press. Don’t make jokes about opponents. Stick to the point you wish to make and do not give any additional detail or color. Don’t get nervous or get rushed. Stick to what you planned to say. If you are a normie who just needs to survive a media encounter unscathed do not fuck around. Leave the advanced moves to the professionals

Think of it like talking to a cop. They are not your friend either. You don’t give up any additional information to law enforcement and you know you shouldn’t be talking to them without a lawyer. If I had my way, no one would talk to the press without a publicist on hand but we haven’t quite reached the stage where that’s a legal right (maybe it should be).

If you are being interviewed you may encounter questions you didn’t think of beforehand. That’s OK. Don’t panic. Recall your main point. Journalists anchor stories with what is called a “lede” which is the first thing mentioned a story. If you give an interview where you repeat your main point over and over again the journalist will intuit that this should be their lede. Or at least you increase your chances that your main point will become the entry point of the story. You will get your point heard.

You may notice skilled communicators always circle back to their original point. No matter what story or anecdote they tell they always get back to the one key thing that need you to grasp. I don’t care if the key point is “chocolate and peanut butter is the best combination” but if you are telling a reporter how you think caramel is also tasty and you actually quite like marshmallows and graham crackers with melted chocolate, I need you to come back to the punchline “but none of them compare to chocolate and peanut butter”

If you don’t get back to your main point you may find yourself reading a headline that says committed Chocolate & Peanut Butter Advocate admits that caramel may be just as good with chocolate. You can imagine how this turn turns out right? “How can we ever trust this agenda if they willingly offer up that other alternatives are equally tasty? Why do they insist on this combination for us when they know others are equally delicious”

Sure, this sound ridiculous but think of how many policy discussions are derailed when an academic innocently offers up that other points of view have merit but ultimately do not support their core conclusion. The doubt factory sets in and simple conclusions are clouded. Present your information clearly and as conclusively as possible.

Coming up soon, how to know who you should be talking to in the press.

Categories
Chronicle Media

Talking To Press for Normies Part 2: Who To Talk To

Gone are the days when normies could be assured they would never have occasion to talk to the press. Social media gives us all the opportunity (and I don’t mean this positively) to grab the attention of the media. So how do you handle yourself, as a normie, when it’s your turn in the spotlight? This advice is not meant for folks who need to improve their media training skills but for normies who have no professional reason to interact with press. Plenty of great public relations content covers how to talk to the media for business people, civil servants and law enforcement with obligations or incentives for public relations.

To start at the beginning check out part 1, what to say. Today I’ll cover who to say it to. With future installments I’ll discuss when to say it and specific tactics on how not to fuck yourselves in the process.

So you may intuit why in what to say the key takeaway is to repeat your core point and not deviate with any color or commentary. Many of us know that words can get mangled when someone retells it. Telephone is a children’s game for a reason.

But who you talk to can be just as crucial as what you say to them.

First, stay as local as you can. National press, particularly television or big publications like the New York Times, can give you life changing exposure. But I mean it when I say life changing. Being in the spotlight can up end your reality. So be careful of that monkey’s paw. A local reporter is closer to your community. They have a better grasp on why an issue may be controversial and require a lighter touch. They appreciate that their subjects live in their community meaning they have less incentive to sensationalize or portray two sides to an issue as mortal enemies. Note that this isn’t necessarily true for how the subjects see themselves (few issues divide quite so well as the provincial or personal) but reporters have to remain in the good graces of their beat (the topics they are assigned by their editor) in a way that occasional subjects do not.

Next, be honest about what medium will serve your message best. If you are particularly articulate with the written word go to a print publication or online daily. If you are photogenic and confident you can deliver you message concisely in short (30 seconds or less) bursts then you can consider an invitation to be on a local television program. If you are good at conversations (this is the most risky as it is the least controlled) a radio or podcast program can offer more range. It is a rare person that can deliver information equally well in any medium. The old adage “they have a face for radio” has more truth to it than we care to admit to ourselves. Be brutally honest and pick a medium accordingly. Again this assumes that you are the center of a story and have a choice (and the first choice for most folks is not talking at all so all this advice assumes that you are past that moment and need to speak for yourself.)

Finally, if possible, pick a reporter or personality that is similar to you. We are kinder and more empathetic towards those we see ourselves in. I know this sucks for women and minorities of all kinds. But if you can find even the slimmest of ties or commonalities between you and the media covering you highlight it helps create a sympathetic connection. Both played the same sport? Love the same team? Have a passion for the same tv show? Research that shit ahead of time. I guarantee that the reporter will have done the same. Establishing a rapport is crucial.

So decide what you will say (concise and repeated) to an audience that will be empathetic to you (local, in a medium that flatters you, with someone who can relate). Next installment I’ll go over when to say what you have to say.