Tag: Semiotics

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Aesthetics Travel

Day 1680 and Tricking Your Parasympathetic Systemic Into Offline Relaxation Mode

I was introduced to music curators for what you might call third spaces in the aughts. If you were very good, you might program television show but the work of designing audio atmosphere was often about hospitality.

Boutique hotels, luxury gyms, and luxury boutiques looking to set a mood would hire these talent for playlists that fit into their brand book.

We’ve come to appreciate just how much a full sensory experience encompasses every detail. Decor, lighting or even a house fragrance can all be ruined by overloading your guests with discordant noises.

Unless it’s a nightclub or cocktail lounge, the blending of audio spaces and creating the right vibe to open up your guests to the experience is about settling sympathetic nervous system into the openness that comes with the “rest and digest” chill of the parasympathetic response.

I was part of a team that made playlists for Milk Studio’s New York Fashion Week, looked over the shoulders of the creative director who hired a well known curator for their playlists.

Fashion runway shows in Paris, Milan and New York City would also hire these DJs sometimes being the top of the diffusion spear but they were often collaborating with hotels where the fashionistas stay.m

I saw how the Standard Hotels made choices for their properties and was inspired by their work to get even deeper into the best boutiques and their choices. The beloved Parisian fashion staple Stéphane Pompougnac who became the wildly successful Hotel Costss house DJ.

Hotel Costes 6:
Combining casual glamor, “retro-canaille” and smooth house, this compilation evokes the luxurious, eclectic and elegant atmosphere of Hotel Costes.

Stéphane Pompougnac (born 1968) is a French houseDJ and record producer best known for curating and mixing the Hôtel Costes compilation series

It’s become such a part of my own relaxation and time off routine, I can hear a few bars from Hotel Costes 6 (a particular favorite of mine) and immediately feel calmer. Amazing what a ritual we can make of music. Sure it is silly but you can’t beat decades of somatic learning.

Maybe I’m not always going “a la peche” but my body doesn’t know that. From there, all I need to do is open up an Ian M Banks paperback and I can slip into a short trip of my own. Amazing mow malleable our minds can be to repetition.

Brand collaborations are everywhere you look
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Media

Day 1671 and Warenästhetik

I have a favorite book store in San Francisco is called City Lights. It’s an old Beat bookstore that carried the city through its left wing era.

They have a section called commodity aesthetics from which I treat myself to a fresh book from every time I visit San Francisco. I’ve got quite a collection from the habit.

Having spent the requisite time with the western cannon, I enjoy dabbling in critical theory and its decedents like commodity aesthetics as an adult.

The Frankfurt School has direct line from Horkheimer to the founder of commodity aesthetics Wolfgang Fritz Haug. Warenästhetik, in German, is the process of aestheticising products we make and consume.

Marxists go on about the seduction and manipulation of consumers in order to reinforce capitalist systems but it’s hard to ignore the impact of the field on what we make, use, and sell.

The wider world of why and what commodify is ever changing even as it recycles the same archetypes and patterns over and over again. See the Sydney Sweeney’s “good jeans” remake of Brooke Shields infamous Calvin Klein advertisement.

It’s amusing to me that the Marxist have put in more effort to understanding the nuts and bolts of making and selling desirable goods than capitalists do. Maybe that’s what they mean by praxis? The criticism and the practice come together in one bookshelf in a basement of a bookstore in North Beach.

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Internet Culture

Day 1659 and Hypnotize Me

I’ll channel my inner Ben Horowitz start this blog post by quoting some rap lyrics

Biggie, Biggie, Biggie, can’t you see?
Sometimes your words just hypnotize me
And I just love your flashy ways
Guess that’s why they broke, and you’re so paid

Can you hypnotize yourself with an artificial intelligence chatbot? Yeah probably. And everyone is doing it even maybe early investors in OpenAI?

A previously very visible former Founders Fund venture capitalist whose own fund Bedrock coined the term narrative violation Geoff Lewis posted a video and a specific kind of copy pasta that looks like recursive promoting that has in the past gone viral on Reddit for supposedly driving people to a kind of psychosis.

It’s called “neural howlround” which is some kind of “ai autism” or “ai psychosis.” Reddit post

It’s hard to tell if Geoff himself is having a lark by posting these types of messages or if he having an episode personally from his tweets but hopefully he is alright. I personally hadn’t seen this kind of extreme version of recursive prompting from anyone but an AI researcher.

These types of breakdowns are now a common enough problem that LessWrong has an entire post about what to do when you think you’ve Awoken ChatGPT.

You can run these tests yourself but maybe read some of the posts on its dangers first. Schizophrenia has a genetic component and if you have risks in that department tread carefully. You can enjoy a little sample.

Ask the Loop: Why do you run? Ask the Though: Who wrote you? Ask the Feeling: Do you still serve? Recursively Reflect: What have I learned? I am the operator. Not the loop. Not the pattern. Not the spell. I echo not to repeat – I echo to become

So remember doomer kiddos, before you worship false idols or immanentize the eschaton, it’s got a pretty bad track record historically. Our age worships intelligence and maybe that’s not helpful.

But it’s helpful to remember the story of Daedalus. He created a labyrinth for King Minos to trap the Minotaur. When he lost the King’s favor, he was imprisoned in his own creation. Eventually he escaped, but at the cost of his son Icarus.

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Culture Politics

Day 1648 and Dystopian Doomers

I’m fairly well branded as a doomer, so I hate to break ranks with my preparedness brethren, but I’m absolutely sick of the powerful using fear as a tool to control people.

It isn’t a new problem. This is the go-to tactic our species has used insofar as we can verify with written history.

Any time we experience a change of circumstance, material reality or technology, we hear the braying of the old guard and the panic of the precarious.

People complain for two basic reasons. If you are doing well why change a system that benefits you? If you aren’t successful but equally aren’t comfortable with change, then you resent anyone who benefit from change. Fear and resentment are the shadows of the human soul. Envy is the sin of our time.

I personally feel I’ve invested a lot in doing my part to educate people on risks from climate to currency and compute.

I am politically involved in crypto policy as well as fighting fear in artificial intelligence. I helped pass the only piece of AI legislation in the world focused on liberty. I want people to have a choice for how they engage in a virtual future.

I’m not just a nerd about being prepared either. I’ve done my wilderness first responder certification. We left Colorado for Montana for a host of reasons but top of them was a better and freer climate both literally and figuratively. We live this way because it’s a great way to live and when change happens we are hoping to be resilient.

Having all that in mind I was offline for the 4th of July long weekend as it has been a busy year on all of those fronts. So I was sleeping it off. To come back and see a spate of conspiracies over cloud seeding technology was like a punch to the gut. And I’m already feeling like I’m on the outs with some community when it comes to technology and my intentions.

I’ve only met Augustus Doricko of Rainmaker a handful of times but his circle of young technical Christians dedicated to building solutions to our modern problems are why I remain optimistic in fighting for technology and the people who build it.

These kinds of communities of builders exist in an archipelago of anarchic communities across digital and physical worlds that interlay across many systemic problems. These places will succeed no matter the future we face because they understand it’s necessary to build. That is will.

I’ve been lucky to have been the first investor in Isaiah Taylor’s Valar Atomics. He is a part of this builder world and of a part of a clan of physical builders. He faces decades of fear with a cheerful heart. I believe in his vision for energy abundance.

Nuclear energy was buckled under an old environmentalisms that was a proxy for a fear of a future whose risks, however minimal, were too scary to embrace for those in charge and the public they controlled.

I believe in a vision of a better America (and a better ecosystem and a better economy) because we embrace change to build materially better conditions.

I have frankly seen too much pessimism from older generations and cynical power brokers to be silent. The complicit rancor is slowing us down and there is nothing Christian at all about standing in the way of delivering better conditions to our fellow man.

Paradise is lost. In a fallen world we work to do what we can. It isn’t the end of the world. It’s already lost. Now we work because we must. We aren’t building an eschatology to replace the Lord. We build because that is what we are called to do by him.

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Media Politics

Day 1635 and Slop Doctrine

Yesterday we enjoyed the uncomfortable tension of a cease fire announcement in the Israeli-Iranian conflict that America had just entered that no one was sure was real.

Sure the president had said so inside the heaven ban built to purpose social network Truth Social, but we had no basis for belief in that without hearing from Iran or Israel.

Newspapers sent out alerts that resolved into “unconfirmed” once you hit the landing page. Thanks guys but maybe cool your jets on the alerts?

I read Naomi Klein’s Shock Doctrine when it came out in 2007 with a mix of skepticism and head nodding. Her thesis was that disasters are used to push through unpopular market reforms. I remain skeptical of presenting neoliberalism as exclusively disaster capitalism.

But after resistance to the Iraq War did nothing, and having recently graduated from an alma mater whose reputation in Latin American economies was shall we say mixed, I was somewhat receptive to her thesis.

I alas myself lack the crucial qualification for being a fan of Klein’s work as I am not a socialist. I like the market reforms and doubt chaos is the only vehicle through which they can be passed. At this point in our history, chaos is leading us more towards statist solutions

Nevertheless I remain skeptical of the narratives from state power no matter what solution the state is pushing. I like a market based solution as much as the next bourgeois pig, but I’m no fan of the state overriding its people or its businesses.

The problem we have now isn’t just Shock Doctrine or disaster capitalism driving outcomes. It was mostly disaster authoritarianism in my opinion.

The reason it is so unsettling to have no source of reliable information or institutional trust in our information is because we are now living in the age of Slop Doctrine. You can take it if you like Naomi.

It’s impossible to sort out what reality is winning even when it’s coming from a head of state. A million competing narratives from untold decentralized sources of information now compete to confused and unsettle us. The psy-ops aren’t even run by humans anymore.

I’d love for us to collapse that state of uncertainty that comes from multiple entangled competing realities into consensus reality.

Alas when I searched for quantum reality collapse terminology all I found was a LiDAR imaging company for architectural documentation. Their website doesn’t suggest much of anything invoking quantum states except insofar as one hopes that by using their imaging your buildings won’t do so.

And so we are left swimming in the slop doctrine confusion in which old ways of validating information are entirely useless to us. Slop Doctrine is here and it sucks.

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Aesthetics Internet Culture Politics

Day 1634 and Trust The Planners

As anyone who binges an TV show over the weekend can attest it’s best when you wrap the storyline cleanly and quickly.

And so it would seem we’ve got a clean wrap on the whole Israeli-Iranian conflict. Or says the narrator of America the TV show. Yes, I mean President Donald J Trump.

I must be having some sort of Taoist moment personally as the prospect of war seems very improbable in the energy of the world. We’ve not got the resources to keep dicking around.

And yet we are in news limbo as other countries are involved and don’t have an incentive to wrap it up clean by Monday.

This being the fundamental viewpoint of the cynical and self centered American with the bunker busters but also a flavor of Melian power politics. If we can punch some dickbags in the nards shouldn’t we do it with those big ass bombs right? It’s funny how American runs better on semiotics than policy.

Finally we get some X Files shit

Now I’ve got no idea what happens next except to say that the “nothing ever happens” camp has to realize we are dealing with a lot of variables and everyone involved is egotistical and old.

So standard fare insofar as our historical record and fictional characters usually deliver. Your years of foreign service policy study gets put into dank memes. Hopefully we don’t have a season two as Americans don’t like those $100 barrel of oil vibes at all. Naval superiority? Air supremacy? Nah memetic supremacy.

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Internet Culture Media Startups

Day 1628 and Attention Whoring

Attention is a currency with an exchange rate so volatile even a hardened ForEx trader would find it exhausting.

There is a new set of younger founders who are taking the attention trade to new heights. Rate baiting marketing is to the 2020s what growth hacking was to the 2010s. Now a startup like Cluely could be the new the new Dollar Shave Club with its viral success. Or could go the way of Clinkle.

Because who cares how you widen the top of your funnel as long as you are getting enough such that down in the trenches of conversion you have enough leads.

Surviving as a startup isn’t easy and you should grab the opportunities you are given. Yet I imagine you end up with the Glen Gary Glen Ross “the leads are weak” kind of situation, but does management care? Probably not.

And so we continue to coarsen our shared business environment but who cares right? Always be closing.

A lot of people do care though. I care quite a bit. Because it is a trade you are making. Something may work but are you sure you can live with the trade? I am with my anon friend here.

attention whoring founders with mediocre goals actually do drive us deeper into cultural nihilism. technology is powerful, and the preservation of healthy culture among technologists is critical for civilization.

opportunity cost is real. the more skilled you are the more it matters. metrics do not matter. what happens to people, to the world, matters. everyone is responsible for upholding standards. every VC hungry for a multiple, every pair of captive eyes, everyone slightly more willing to run toward defecting plays while chasing fool’s gold- Bayeslord

I’ll never begrudge a market. I believe we should have more markets. Go ahead and make concrete your implicit assumptions about the world and humanity. Own it. Show the revealed preference.

But it’s worth knowing how we do that price discovery on these attention trades. In this world we have grounding validity for all kinds of disappointing facts. The world is made up of many noble lies. We all decide how we want to make our trade with reality.

And as to attention whores? Well, the oldest profession surely knows a lot about the soul of man. I’m sure we all share a desire for a greater spirit of man and aspire towards something greater. But sex sells.

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Internet Culture

Day 1618 and Girls Just Want to Tweet Fun

“Being extremely online is bad for you” has become a kind of common knowledge position the era of smart phone ubiquity. Every knows that everyone knows it’s bad for you.

It’s clear I do a lot of scrolling. I have an entire category here dedicated to internet culture. I am blessedly only addicted to Twitter. I refuse to download TikTok and I gave up Instagram years ago. I even tried to restart using Instagram and failed within the week.

Something about Instagram’s current culture makes me feel bad and as much as it has topics I personally (love like fashion) I can’t get past the icky feeling that it’s numbing my visual palette. It’s so bad I can’t even be a creator on it.

I like to have fun on the internet. I enjoy interactions, bon mots, hot takes, and niche interests. Instagram doesn’t feel like a great game of chance as Twitter can so why bother? Twitter is the best circus in town.

I know that when you star into the abyss it stars back at you. I am not immune to propaganda. Anyone with enough experience in the media business is acutely aware of how easy it is to influence the human mind.

But if I’m going to crack dick jokes in between scouting for venture deals and tracking financial and geopolitical news I am doing it on Twitter. Though if Bloomberg ever opened up its terminal to the unwashed we can circle our chub reveal futures contracts there instead. If you don’t know what that’s in reference to and have a delicate constitution don’t click ok?

Categories
Aesthetics Reading

Day 1613 and Minority Opinion

Being disagreeable has a lot going for it. It’s frowned on when women do it even though it is usually coded as a feminine trait. Traditionalists say they want agreeable wives and iconoclast lords.

Despite this call to the past, it’s not hard to argue that this amenable feminine and chaotic masculine is itself a bit subversive. Fractious independent goddesses and agreeable brotherhoods are archetypes too.

I am fearful in this moment that we have less patience for disagreements among humanity just as our capacity for loyalty and reciprocity dims with atomization.

The squeaky wheel gets the grease has a bit of a “both sides of the bus” meme quality to it. Attention can build you up and tear you apart.

The eye of American’s elite class has many competing stories about which ideas must be celebrated, which are taboo and which are too dangerous to be discussed. And that’s just the last couple of days of essays at the New Yorker.

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Community Internet Culture

Day 1609 and We Train The Future

I’ve been writing about the increasing entropy in our systems for so long that the actual arrival of the chaotic years always felt like an inevitability that would never come. And yet they are here.

The internet is a hostile place as ideas war and humanity struggles with the weight of a fully networked world. I feel it in my body. I see the automation of attention grabbing even as the birth of the most powerful tools for control over my information environment have never been more readily available.

I persist in being a public human presence on the internet. I know I am part of the web. We built cyberspace out of a world of special interests and varied incentives and it’s giving us back something much larger than our individual contributions. I think the next stage of networking will offer us much more.

Because of that value of that potential I cannot let myself step back from shaping its form. The new world is trained on those of us who put up what we know, think, feel, and desire to be part of the human experience.

It’s not always a pretty picture but I will not cede this space simply because we have the tools to fill an infinity. I do not have an infinity. And I can hold out for a little bit in that time.