Tag: Social Media

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Finance

Day 590 and Demography

User acquisition is my little niche in the startup world. While all founders are generalists my super power has always been getting the attention of customers. So I often enjoy little illustrative moments where basic principles of finding and speaking to your audience go awry.

I have tweeted extensively about my concern in the rising cost of core agriculture commodities in the face of shitstorm in the fertilizer markets. This isn’t that novel if you work in finance but it’s probably not a large group of people that are actively discussing fertilizer costs. I do not however buy fertilizer personally. I don’t finance it.

In the face of rising interest rates, partnering with Nutrien Financial™ can help you prepare for the future with confidence. Our latest blog post explores why financing your input purchases may be beneficial to your operation:🔗 nutrienagsolutions.com/blog/5-Reasons… #AgFinancing

I was served a tweet for Nutrien Financial. They would like me to consider financing my crop inputs. In fairness to this promoted tweet the final demographic detail Twitter may know about me is that I live on rural land with agricultural use zoning. I see how I got targeted. And I am delighted to be served this piece of thought leadership from them. But I’m not in anyway their customers base even though I mimic a lot that matches them.

Let’s compare this to another group of advertisements that targeted me this week. I got several pieces of direct mail in my physical USPS post. These folks knew that I had recently purchased a forwarding service from the USPS to make sure old post from my former Colorado address would reach my new one in Montana. Let’s take a look at what they advertised to me based on that piece of information.

A spread of several catalogs and promotional mailers for home furniture, blinds and window treatments and rural road paving services.

It looks likes advertisers who want to reach married couples that have recently forwarded their mail to a new address might be in the market for furniture, window treatments and also I guess rural road paving services. That one might be a rural Montana thing so slightly more niche.

Advertisers argue a lot about high intent audiences. That basically means someone who is likely to buy your product or service. Lots of people can fall into the typical demographic of what you sell but judging if if they are likely to be persuaded to make a purchase can save you a lot of money. Don’t sell to someone who isn’t buying.

Sure you can convince someone they want something with aspirations and glamour but you have to be able to be convinced. It’s a lot easier to do that for a lipstick than a couch. Significantly harder to do for rural road paving I imagine (though I’ve never done it so I can’t be sure). The hardest has got to be financial products for large scale industrial agriculture purchases. Finding people with high intent to buy fertilizer seems pretty specific.

Marketers can and do try to gussy up these facts with fancy languages but getting attention and selling to people that want to pay attention are basic. I’m not the tactics aren’t complex and the work can’t get extremely technical but at least we know we are working with human desires. And I think it’s important to think through that when planning a campaign. Don’t want to overspend on convincing someone who isn’t even in the market to be convinced.

Categories
Aesthetics Internet Culture

Day 588 and Skills Deficit

Today’s most exceptional viral Tweet is a Pyschology Today listicle that says the quiet part out loud. Men are lonely and struggling with how to fix the problem because women are higher expectations for relationships. I’m sure you are shocked by this.

A screen shot of a Psychology Today article summary that has circled the first bullet point in a red MS paint-style bubble. The circled text says “Dating opportunities for heterosexual men are diminishing as healthy relationship standards change.”

Apparently women prefer to be in relationship with men who are good communicators and emotionally available. That common sense piece of wisdom naturally caused the internet to erupt in mirth because I guess last week someone’s husband ate a peach. Women be asking for men to do more than be a paycheck and this has had mixed reception.

I struggle to understand some of the feminine discourse around husbands that don’t do any emotional or housework. My husband does most of the cooking. But I do worry about the fact that men don’t seem to be aware that you can fix not getting laid or struggling to keep a woman around just by learning some social loops. The pick up artist community wasn’t completely wrong that some aspects of dating are just techniques anyone can learn and it does help you build confidence.

I am happily married and missed the worst of the dating apps so my advice might be for shit but I do want help any lonely men out their with their up- skilling if they feel lost. I’m happy to help as your favorite male-brained autist that happens to be packaged as a cute but accessible girl. I’m basically a honeypot for right coded shape rotators. Except you can’t have me so I’m definitely safe to talk to. You too can learn how to communicate with women and even participate in hypergamy.

Categories
Community Preparedness

Day 572 and Internet Barn Raising

About twenty four hours ago the first “crisis” of the move to Montana appeared on the horizon. The very expensive, and corporate, moving company we’d hired called to cancel on our move to Montana. Three days before the move date. Which we cannot change as new tenants are moving into our soon to be former townhouse.

At first they claimed it was a lack of trucks and then it was a lack of labor. It was some series of issues you hear more and more of during these crumbling times. It was messy and chaotic. I’m not entirely sure on the full timeline or set of excuses as my husband Alex is “king” of the move as he’s the operational talent in the family. I’m just here to follow his edicts. The details are not completely crucial to the wider lesson.

We put out the bat signal that we were in trouble. We tweeted and put questions out in Discord. What do we do? What our options? Our extended community sprang into action. People called with truck rentals suggestions. People sent over recommendations for labor and talent. People called in favors to locate what we needed on both ends. And the truly incredible part is that people physically showed up. Like get on an airplane level. And more than one of them offered to physically come out.

I don’t want to put any identities on blast as not everyone is quite as social on social media as I am. But our internet community is all very much active and close in our lives. And it just showed. In ways that I don’t know I fully appreciated until we were in the lurch.

A dear fellow traveler friend who has been an “internet friend” for sometime, but because of the pandemic hasn’t been able to IRL with us, offered to get on an airplane and help us drive up the truck. We bought them a ticket. Locked it in. Let’s finally do the bonding. The perfect synchronicity of social capital and actual capital solving a problem money alone couldn’t fix. Because there are some things money can’t buy and you almost always learn what in a crisis.

Members of our preparedness community (some of whom will soon be our actual physical neighbors in Montana) stepped in as well. They also offered to fly down and help on our Colorado front end. A truly astonishing gesture of friendship and community. Alex coordinated on our end to meet them on arrival. A veritable barnstorming of new neighbors is set to welcome us. And we aren’t even their actual physical neighbors yet. The trust and humility one must have to welcome people in like this.

My heart must have grown a size in one day. It was a balm for any kind of civilization cynicism I might have harbored. Our people showed up. I’ve got tears in my eyes just thinking about it. I will say that our special interest in resilience and connection has been key in this whole beautiful experience.

Our people are those who feel the concerns of modernity and atomization, but who rather than blame our technical tools like social medics for decay simply leverage them to bring us all back to our humanity. If America is in for harder times, I’ve never been more optimistic about the people that will survive them together with me.

Categories
Internet Culture

Day 570 and Fuck Boys

I’m a little too old to have ever thirst trapped. It isn’t that I wasn’t aggressively on social media when I was younger and single but the forms and semiotics of the space hadn’t codified yet. Clout was a lot more protean in 2014.

I’m absolutely fascinated by how much sexual status is now played out by your consumption choices on Instagram and Tik Tok. You filter it because your dating apps remove you so completely from the context of each other’s lives. No one meets through friends anymore. The apps have dominated costal enclaves in particular.

This atomization is affecting our our behavior in some negative ways. The more we moderate our professional profile the harder it is to discern morals and intent absent from your best marketed self.

Everyone is signaling in a giant sexual market place where even electricians have to worry about personal brand. And this is the origin of the fuck boy I suspect. There is a kind of man (and I’d argue woman too) that just doesn’t play by fair emotional rules. People get atomized and they get comfortable using other people independent of their own agency to consent. Power and status has never been less clear.

This is all on the backdrop of a world where sexual mores are being restricted back to retrograde positions previously only held by the reactionary right last generation. Everyone else got a whole lot chiller about advertising their sexual lives just as the new generation of prudes would rise up. But also maybe everyone just wanted to go back to being prude. Vibe shifts are coming at you fast.

Our elites have never been more promiscuous. Everyone is fucking each other but not so discreetly as there once did in our British colonial past. Our gossip columnists have fewer boundaries and besides everyone knows visibility is good.

But if you had ever considered that you might hold yourself to more relaxed standards of acceptable social relationships well that was a mistake. You plebeians better shape up and go with the conservative social family ideal. Even the gays. Especially the gays. I’d buckle up for some rapidly shifting cultural waters as I don’t know where this goes but I’m not optimistic.

Categories
Community

Day 562 and Expensive Hobbies

My mother has a theory that the nicest people on earth have expensive hobbies. This doesn’t mean that they are necessarily rich, in fact quite the opposite. Nor does she mean that it’s expensive from strictly financial perspective. She means that resource intensive hobbies, ones that take significant investments of time, energy and social capital, make for kind communities.

The more “expensive” it is commit to a hobby, the more likely you will meet folks who will be welcoming if you approach them humbly. People that put a large investment into a hobby are often allocating a significant chunk of their limited disposal income into the thing they love. It signals a commitment that is easily understood by others within the group.

She originally developed this thesis via exposure to boat people. Her family has a number of blue collar folks who live on the water. But she further developed it with exposure in the mountain west to horse people and others who ranch or breed livestock. Horse people are particularly welcoming folk.

There are endless varieties of hobbies in this category but in particular anything that has a challenging and steep learning curve lends itself to the “nice folks” theory. If it took you significant resources to become adept, you will remember your early days of struggle in the hobby. That memory turns out to be crucial. You will want to help others because you will recognize their struggle from your own past.

This desire to help others isn’t universal. You will look for those that want to help themselves. But if you see someone struggling mightily, and humbly, in an “expensive hobby” that you share it’s human nature to pitch in. God helps those that help themselves. And so do other humans. And in place is it more obvious that you want and need the help than when just starting out on a challenging endeavor.

Categories
Internet Culture

Day 561 and Community Building

The big move to Montana is only a few weeks away. I was expecting to be in a frenzy of preparation but I’ve been stuck in bed with a symptom flare so I’ve basically done nothing but ask for Twitter advice. Thankfully my community online is generous and available with their insights.

I’ve been lucky to participate in (and build, communities in spaces as varied as fashion, local politics, and disaster preparedness. My husband is also a community builder professionally. We both have a knack for finding our people and becoming a part of of all types of communities both in real life and online.

We are both excited and a bit nervous to move to a new town. Bozeman is a small town but not so small that it’s clear where we should start when we arrive. We’ve been told it’s a bit skeptical of outsiders. We’ve definitely received the advice to change our license plates immediately. It’s a bit intimidating to be honest.

There is a lot of amazing advice from my Twitter friends on becoming a member of a new community in real life. I would definitely check out the thread if you are feeling isolated or like you could be better connected to people around you. It’s helped me feel like I actually might be equipped to integrate into Bozeman smoothly.

I’m already putting the advice into the big Notion project management document that Alex has put together for our move. We don’t have too many close neighbors (just two on our road) but I am looking forward to introducing myself to them. I’m still debating what activities and organizations I will prioritize when we get there.

I am most interested in gardening, local agriculture and community preparedness efforts but I have enjoyed town politics in my past life. I served as an appointee on Manhattan Community Board 1 and loved it. There isn’t a lot of glamour in permits or licenses but it’s crucial work. So perhaps I can find a way to serve local businesses in a similar way.

Whatever happens, I cannot wait to invite people over to our home. It’s always the one on one connecting that weaves you into the fabric of a community and there is no better way to do that than being welcoming. So I will probably start by showing up, smiling and listening to my new neighbors.

Categories
Chronic Disease

Day 559 and Stuck

I got stuck on the couch today. I’m not entirely sure why but I’m in the middle of a massive symptom flare. The pain is so acute and unrelenting that if I so much as sit up from bed I’ll get stuck in that position. I made the mistake of trying to eat lunch on the couch around noon and didn’t work up the capacity to get back into bed for over an hour.

This is becoming a theme on bad days. I’ll find myself upright for forty minutes completely unintentionally because moving, even to a more comfortable position laying down, is so painful I will put it off until I simply cannot remain upright anymore. It’s just that bad. Even the higher grade pain management isn’t doing shit. I’m just stuck in the pain until an even worse pain develops.

That’s probably a good metaphor for life. We will stay in an uncomfortable position until it’s so intolerable we simply must change. And I’d love to wax philosophic about that but I mostly mean it literally. If you’ve ever wondered how I got popular on Twitter, it’s simply because it’s the only thing I can do when I’m physically stuck in place by pain. I thank the internet Gods that this has been monetizable through investing or I don’t know what I would do.

You could almost surely correlate the number of tweets I send with the pain scale of my day. If I’ve tweeted more than 50 times on any given day it’s probably because I am over a 7 on the pain scale. It’s 2pm and I’ve tweeted 32 times today not including my DMs. I keep hopping the pain will abate enough that I can shower but it doesn’t show any signs of letting up today.

Frankly I’m just relieved it’s only my spinal pain and not anything else more exotic. Earlier this week I was dealing with being itchy and then I had a migraine that took 48 hours and several Imitrax to break. Regular old spinal pain is at least a recognizable and normal return to form. But until this nerve storm abates I’m stuck. At least until something worse comes along.

Categories
Aesthetics Internet Culture

Day 552 and Consumption

When I was emerging into my teens and early adulthood in the aughts I was fascinated by style. Coming from a small town in the Rocky Mountains, populated by hippies and techies, I’d had little exposure to fashion or cosmetics. Gore-Tex jackets, rainbow sarongs and Tevas had more purchase on the imagination than twin sets or pearls.

I didn’t chose a university known for its style either. I chose one known for crunching the numbers on our economy. My abiding interest in why we consume what we do never quite got around to being taste based. I followed fashion through export deficits, balance sheets and purchase orders. More back page of the Economist than Thursday Styles.

It was all an intellectual exercise for me. And it was mostly a numbers game. The cost of cotton and the trading flows of finished goods were much more legible to me than why a WASP enjoyed salmon colored pants.

I didn’t let an utter lack of taste, hell even exposure to taste, get in my way. I used a personal style blog hosted on WordPress (sound familiar) to comment on runway looks that were slowly emerging onto trade publications online. I used my comment sections to hold conversations with other enthusiasts. I was quite sure my opinion mattered. I guess I still am.

I very presumptuously emailed academic and authors like Valerie Steele and Virginia Postrel to share my enthusiasm. Much to my astonishment they wrote back. Eventually I stumbled into being their nominal peers, blending into the milieu of Balthazar breakfasts once I moved to Manhattan. Talk about peaking early. I’d achieved my life’s goals at 23.

But somewhere along the way it didn’t matter anymore that I lacked taste. No one had taste anymore. Our entire aesthetics stalled out sometime in the wake of the Great Recession. As I partied with the rest of Indie Sleeze crowd in my American Apparel deep v-necks, the end of distinct trends and looks was at hand. We just didn’t know it yet

Globalization and the internet gave us an amalgamation of tastes I’ve come to refer to the “Everything, Everywhere, All At Once” aesthetic. It’s all the same and it’s always been the same as long as our forever End of History Fukuyama moment continued. We’d reached terminal fashion. As the media class fractured into the creative class and struck gold in startup land, the center of gravity of taste didn’t just shift. It disappeared entirely. It was chaos and boring all at once.

No one sets agendas for style, or taste, or top down, or even bottom up aesthetic movements anymore. It’s just a stream of consumables made by fast fashion factories and sold out through Instagram and TikTok as the data miners and algorithms predetermined your desires before you’d even thought them up. Dystopian looks like getting exactly what you want.

It turned out that fashion blogs, once a nemesis for showing taste before it was ready, had been too slow. Blogging is so 2000 and late. The Everything Everywhere All At Once aesthetic is done with a look even before it starts. Because it has no beginning or end or middle.

Maybe we should have called it non-linear fashion. There are no early adopters or taste laggards any longer. It’s all very much a kind of quantum of sameness. Which is somehow even less exciting than a James Bond movie in the Daniel Craig era.

I stumbled onto a styles section piece about the disappearance of the fashion Czarinas in the wake of the Ukraine war. Global taste has collided with the brutal reality of kleptocracy. We’d ignored it for a decade or two but now it appears history has reasserted itself. Maybe that means fashion might come back? But as inflation runs rampant and supply chains crack we might be edging towards a new austerity. Which might make for a pleasant pre-war historic period.

I for one would love to know who the Neu-Weimar Coco Channel of the Boogaloo/World War 3 conflicts will be. I bet she’s an anorexic TradCath living in Dimes Square. And like her predecessor she’s definitely fucking a Nazi. Let’s pray she has taste that is more interesting than her sex life.

Categories
Aesthetics Travel

Day 548 and Shame

I’ve got a pit in my stomach. My throat has the constricted feeling of embarrassment that gets trapped in your gullet. I failed and lost money on something stupid. I tried to do a pleasant vacation sort of choice over a long weekend. A “nearby” Riviera town was supposedly within driving distance. I thought what could go wrong. Let’s go to the Ionian Sea! I briefly thought I could enjoy something like a regular person.

I said yes as everyone was so excited by the fresh air and the beaches. It will be healthy and fun! I was worried it would be without the basics I need to keep standing upright but I wanted to try anyway. Consistent air conditioning is really important to keeping the rest of my bodily system’s functioning. It’s a very Marie Antoinette need, but once my spine swells it can go very wrong very fast. Summers are hard for me.

My system begins to cascade within a pretty short window. About half a day. Eight hours without being able to lay flat for a break ended up fucking me up badly in this case. The “oh it’s close, just a three hour drive” ended up being a ten hour ordeal over badly maintained roads. I was sick to my stomach and in pain as we took hairpin turns and popped over potholes. I was in so much pain it was over a 10. It was “lose consciousness” levels of pain as my body knew I shouldn’t be awake for it. I was afraid it would get so bad I’d need a hospital. Instead I settled for opioids. Keeping out of the hospital was probably wise.

I hate needing those kind of drugs. The “your pain is a 10” drugs push me off the plane of reality by a few ecliptic degrees, and suddenly I can tolerate the pain and discomfort again. I understand how addicts get made now. It’s not real comfort. It’s synthetic but most people can’t tell just by watching. The fake relief looks real.

I’ve never felt tempted to take pain medicine recreationally. It’s usually only when a pain is too big for my reality that I tap out in defeat and take an opioid. It’s when reality crushes my soul as one variable starts to degrade the whole machine. I only use it to stave off collapse. And I was very close to collapse.

What is fucked up is that people like me off the axis of reality. The hazy hyper vibe’d unreal “reality” of encroaching nihilism is bop. Dystopia seems cool and consumable.

But it’s not an adventure for me. Living when sick is a daily dance with the devil who could use any chance encounter to end it all for you. The kind thing might be to stop fighting. But I rarely give up so I must enjoy the sticky Sisyphean crawl towards towards reality and the search for my own dignity.

I’m ashamed because I couldn’t make good decisions in that kind of pain. When the first hotel turned out to be a scam I happily laid down a card to stay till Monday at another hotel. Anything to get me relief. I just needed a safe cold place to heal.

It was a bad decision. The air conditioner didn’t work. I couldn’t get comfortable. I was sleeping in a dark sort of cold room as I couldn’t work up energy to go to the beach or even see the rest of the hotel. Not that it mattered as none of it was air conditioned anyway. I decided to go home after I had built up energy reserves back from sleeping for hours. I couldn’t tell you how long I passed out for but it might have been close to a whole day.

Alas I was again scammed for my efforts. The hotel clerk says no you paid for four days so you cannot get a refund even if you leave early. No refunds ever. No early checkout. No one cares if you are sick. Fuck her but I said hotel California for me. I was sick and needed safety.

I made some efforts to get receipts and documentation. I asked a receipt attesting that they wouldn’t let you cancel for any circumstance and that I was sick but it made no difference. Maybe I can take to the credit card or even the health insurance to show that I crashed. I’ll work it out on the backend.

I often wonder why I need special care. Surely I can try to do regular things like drive to the beach. But I couldn’t. I lost 48 hours to driving and bad air conditioning and pain. I didn’t have the health to stay at the beach. I needed to go back to the city with air conditioning.

I felt so stupid. I tried to fight to hold space that maybe I was a person that could do a vacation. That I was normal. And it was firmly corrected by reality. And then you think this is why I don’t go on vacation. The additional friction makes it a hell. It’s not a joy it’s a visit to hell.

I cut bait quickly this time.I’m ashamed at now much I must firmly maintain the no. No I don’t want to go to the beach. No I don’t have the energy got a full day road-trip. And definitely no on an empty stomach.

I feel like I’m not fun. That being friends with me is joyless because I can’t agree to fun things like a weekend at a beach. I find myself in tears having failed again at trying to do a nice normal fun thing. I ruined the weekend for myself and everyone around me.

Fun with me is being in a dark room. We watch television. Or maybe a movie. We make fun of a plot hole or bad casting. We sleep a lot. If we are at my home we do the chores. We keep up with the farm. There is no reason to turn consumption of recreation into a thing. It just hurts me. No cheap facsimile of an American vacation in a resort in a cheaper country.

That hideous example of colonial expectations of western domestic standards turn out to be required for a disabled woman. Air conditioning and short trips keep me alive. And at quite a cost. Since no one will refund me any of these damned scam hotels. I should have known better. It will probably take me a week or so to recover. And I’m so ashamed.

Categories
Internet Culture Uncategorized

Day 541 and Doomscrolling

I love internet culture. While I’m an American, if there were citizenship for the internet I’d consider myself fully naturalized. Millennials aren’t natives like Gen Z, but we definitely moved online when we were kids. I’m a proud immigrant to the internet.

I engaged in one of the internet’s proudest exports yesterday. After the news about Roe v. Wade hit I was glued to my phone watching for tractions. I spent easily five or six hours Doomscrolling. I’m not proud of it but what else are you going to do when American implodes around a topic as emotional as abortion? Do something sensible like go for a walk. Nah.

Doomscrolling probably doesn’t have a an exact IRL analog. If town squares were still a thing that existed, maybe we’d crowd in and listen to people scream and heckle the town criers. Maybe it’s more like going to the mall and chatting up your peers.

Though I can’t really imagine anyone engaging in the kind of brawling that goes on when Doomscrolling turns reactive. And boy was it reactive when this mess hit America. People were feeling a kind of way. I saw various colors of shock. That surprised me as all I had felt for years was cynicism curdled into disgust. It has been clear where some demographics wanted the issue to land. We had taken too much for granted.

I’ve got an ambition to stay off the internet for a bit. But I know that my reflexive habits will put me back on Twitter if I don’t monitor my usage constantly. When I am anxious I like to surf sentiment. Taking a gauge gives me some sense of false control. That if I can just read the tea leaves right that maybe I’ll protect myself.

But it isn’t really that is it? You know at any minute you could be treated like a second class citizen. That unbearable cruelty could be casualty meted out on your body. And that so many people simply do not care about that pain. And fuck me if that doesn’t shatter your faith in humanity a little.