Categories
Aesthetics

Day 1007 and Half A Decade Past Premium Mediocrity

I recall somewhat fondly the era of capitalism in which moving your business online was an innovation. The direct to consumer phase of retail and packaged goods is forever tightly tied to interest rates in my mind. Direct to consumer failed as an ethos and a movement for better goods for consumers.

Facebook, Google and Apple are engaged in brutal turf warfare over who owns customer data and let me tell you it isn’t the brands or you as the buyer that benefit.

What was once efficient in reaching ever wider and more specific audiences, the consumer internet has smoothed your identity into some brand’s extremely specific Pyschographic. You know what I mean when I was Lululemon girl and Black Rifle Coffee guy. Don’t worry you think, I’m not a sucker. While typing this on an iPhone.

There was a vague optimism that merely by doing something like bypassing superfluous luxuries like brands (which only served to bamboozle with flash and expense) you could provide a better quality product at a lower cost to your ultimate customer. How naive that seems at the speed of global derivatives based financial products.

How fondly I remember thinking someone could design the Platonic ideal of the tee shirt or provide some basic ultimate end good without confusing merchandising tactics. I’ve never once in my life wanted to decide if the X or ultra version of something was better. Just sell me the one good thing damn it.

But they can’t. Markets compete. The differentiation gets competed away eventually. It began with the “one essential good thing” in a category and ended as a mess of optimization for margin & enshitification and selling new versions of the same audience to whatever sucker can pay the CPM. Remember when we used to pretend you could pay for performance in advertising? Sheryl Sandberg got us good.

There’s a weird thing with scale, where the market can raise the threshold for crappiness and then a truly scaled company can positively exploit those dynamics to provide a genuinely superior good. Amazon can have pretty great basics in the same way gas station chains can have decent coffee. Costco’s hotdog will remain an icon if their standards hold up.

Rory Sutherland an advertising executor has a concept called the “threshold for crappiness” that suggested your local chain sometimes had to up its game to compete when a chain comes in. But markets push downwards as well as upwards.

Venkatash Rao first coined premium mediocrity. Private equity excels at this category. It’s global cosmopolitan striver megabrand. It’s the pretty decent but in a big packaged good sort of way item you get at Whole Foods. Imagine the dreaded diffusion line of a once great luxury brand. Or Michael Kors.

Rao put words to a phenomena that drove me a bit nuts during the height of premium mediocrity in 20117. That was the tipping point for me when the shrinkflation of frothy times body slammed the aesthetic soul of branding.

Now the most mass market experience that is still tasteful and good can compete globally. But sometimes you just long to discover where a local market is genuinely better.

My favorite aspect of being abroad is finding markets where it’s not yet occurred & enjoying a significantly better product for it. It’s my most toxic millennial trait.

Legacy local businesses in small towns or secondary markets simply set a different standard for themselves occasionally from the premium mediocrity of the global markets. But times change. Business models change. Now we have ghost kitchens. And you two have probably purchased a premium mediocre brand and been fine with it.

Categories
Biohacking Medical

Day 1003 and Externalizing

My body gave me a bit of a surprise on the road. I keep a close eye on my inflammation as it’s the first trigger in my autoimmune condition. Generally it manifests internally as swelling in my spine or joints. But it didn’t always. My inflammation used to manifest externally on my skin.

I woke up today in Tallinn without my typical spinal pain but covered in red welts. If I had to guess, some change in climate, pollution, or weather was the culprit. Stress is stress and you can’t always predict how it manifests. I’m so used my body being in pain I’d forgotten that sometimes symptoms can just as easily manifest on the outside as the inside.

It takes an entirely separate set of medications to manage inflammation on my skin as it does to manage inflammation my joints and spinal column which is a bit of a pain in the ass. I am much more eager to treat it. Maybe it’s easier tolerate being in pain than being red and itchy. You’d think it would be the other way around.

Given that my body feels a bit stressed I’ll keep this short today. Hopefully the manifestations of inflammation calm themselves down and I won’t be dealing with either tomorrow.

Categories
Travel

Day 1002 and Airport Lounges

I’m on my way to the Baltics and Nordic countries for the next few weeks. I’m doing a tour to see what Tallinn and Helsinki have to offer as two of the more interesting and established startup hubs in Europe. If you are based in Northern Europe hit me up!

I’ve come to accept lounger trips and more time on the road as the new “work from home” has become “work from your point of maximum leverage.” I do find that even with the glamor of being on the road, there is something about flying that makes me feel as if my body and soul have briefly stretched their bonds.

Damien’s theory of jet lag is correct: that her mortal soul is leagues behind her, being reeled in on some ghostly umbilical down the vanished wake of the plane that brought her here, hundreds of thousands of feet above the Atlantic. Souls can’t move that quickly, and are left behind, and must be awaited, upon arrival, like lost luggage.

William Gibson – Pattern Recognition

It’s 8am in Zurich and my soul doesn’t feel as if it’s caught up with my body. I’m in an airport lounge drinking my third espresso. Both my Whoop and my Apple Watch are sure I only got three hours of sleep.

I had a regional flight that got me to Chicago from Bozeman first thing Thursday morning. The Polaris lounge was quite good at O’Hare if you were wondering. I had some very decent seafood linguini.

Leaving behind Montana

But my Chicago to Zurich flight was that odd 8 hour “overnight” that goes from 2pm Central to midnight. That translates into 6am landing in Switzerland local. The only way you get any sleep is by forcing the issue with pharmaceuticals.

I guess Ambien and Melatonin can only do so much against a regular circadian rhythm. I’ve had three espressos in the lounge here and I’m really debating an another. I was greeted with a magnificent full moon over the river in Zurich. My phone didn’t do it justice.

A full moon over the water as the lights of the metropolis shine on before sunrise in Zurich

My final legal of the journey doesn’t begin until 10am. So I just just need stay alert enough to make the final flight, keep an eye on my bags, and drag myself to my Airbnb in Tallinn. Adjusting from there will take the time they it taken

Categories
Finance Internet Culture

Day 1001 and Circumstances Change, People Do Not

“The last sustainable edge in markets is arbitraging human nature.”

I had the good fortune to spend an hour and a half with an iconic Wall Street investor last week. I was invited to be a guest on Jim O’Shaughessy’s podcast Infinite Loops. I felt like the luckiest woman in the world.

I’m blessed to have Jim as one of my “Twitter mutuals” where I’ve come to appreciate his endless curiosity, deep empathy and kind friendship for the players of the “infinite game” of life. Plus he’s got the strongest gif game in the business. You should follow him if you don’t already.

I’ve been privileged to work with Jim and the OSV team as one of my LPs in chaotic.capital. Being entrusted with capital from some of finest minds in investing has been as intimidating as it is inspiring.

My fund is an early stage pre-seed venture fund that backs weirdos. Our thesis is simple. The world is increasingly complex, chaotic if you will, and only the most agile will win. We look for those that have the agency to adapt to the one true constant; change. Circumstances changed by the moment but humans remain reassuringly the same.

Obviously it’s hard to imagine a better LP than OSV for chaotic.capital. We are deeply aligned in our thinking on agency, agility, and adaptability. As much as I’d love to prattle on here, I’d recommend you check out the very wide ranging conversations between Jim and I. We cover a lot of ground practically and philosophically. I hope you enjoy it.

Categories
Chronicle

Day 1000 and The Milestone

When I first started writing every single day I had modest goals. I wanted to instill a habit of writing more often. My initial goal was to write daily for one month as that seemed both significant but also manageable. But I deliberately didn’t put any pressure on what I would write or for how long I’d keep at it.

Once I had reached my first milestone of writing daily for an entire month, I began considering extending the habit. Maybe I could do it for two months? Maybe I could do it for 100 days? Every new milestone made me excited to reach for a new one.

Once I got to 500 days, I began to feel confident discussing the possibility of reaching 1000 days of writing. I even called that blog post my halfway point. Still I wasn’t sure even then that I’d actually make it to a thousand days. A lot can go wrong in a year or two. But as I learned, with a little bit of perseverance, a lot can go right. Or if you will indulge the pun, a lot can go “write” too.

Still, even as I became accustomed to the habit, I didn’t want to do anything to jinx it. Locking myself into an outcome seemed like a recipe for disappointment. But locking myself into a daily habit? That seemed like a recipe for success. I knew I could keep showing up.

My philosophy for writing has been to take it one day at a time. Habits compound just like money. Small change over time can have a dramatic outcome. I committed to showing up and putting the proverbial pen to paper every day.

And here I am a thousand days later with enough writing for any number of other goals. I’ve got answers to most of the regular questions I encounter in my personal and professional life. I’ve got enough content to turn into a book if I’m so inclined. The volume of my writing is so extensive I could easily train my own artificial intelligence agent.

I don’t know what I’ll do with this body of work other than continue to hyperlink it together and see where it takes me.

And to answer the most obvious question, I do plan to keep writing. I don’t have any desire to stop. I enjoy this practice. It’s conceivable there are other milestones ahead of me. Maybe I double it. Or maybe at the end of the year I decide three years of writing daily is enough.

Who can say? I reached the stretch goal I set for myself. It’s an unbounded journey from here.

Categories
Travel

Day 998 and Pack It Up

Packing is one of my least favorite activities and yet is one of my most refined life skills. I’ve got a number of systems including the 3 bag cascade and the 54321 method.

Packing is a source of significant anxiety for me as I moved a lot as a child. I’ve written about packing 36 times during my thousand day writing experiment so it’s clearly still an unresolved issue for me. But it’s a great opportunity to share my tricks.

I’ve got a Notion document that has a list of all the various medicines, supplements, and other necessities for keeping me healthy & functional on the road. I also maintain a packing list in my daily note book by hand to double check. Then I lay it all out on a towel and double check against both lists. Each separate bag & cascade of needs goes through this process.

Skincare for my transcontinental flight that I keep in a pocket in my backpack.

Because you can’t rely on checked bags arriving at the same time as you (or sometimes at all) I separate out what I need for the first 3 days in my Aer backpack, the first week in my carryon roller bag from Muji, and the remainder of the trip in a checked bag. That’s the three bag cascade system.

Being detail oriented is crucial to the packing coming together. I go so far as to label my packing cubes so I know what pajamas to grab for the overnight versus the more formal clothing which can be safely checked. A separate set of casual outfits goes in the carry on so no matter what happens I’m comfortable and have what I need.

Categories
Culture

Day 997 and Brain Fog

I have felt a bit disappointed in my recent writing. I’ve not felt the urge to produce anything of much substance or synthesis in a week or two.

The exercise of writing daily isn’t meant to produce anything but the consistent repetition of a habit of critical thinking about my daily experiences. I sometimes have to accept that there will be weeks where it all feels a bit half baked. I’ve got no conclusions to share.

I am not the only one experiencing a lack of clarity. Confident assurances read as naive at best or manipulative at worst. No one is certain of anything at the moment. The widening gyre has our best struggling with conviction.

I have been following Venkatash Rao’s working theory on the breakdown of world narratability in his series on Protocal Narratives. If you are not a Ribbonfarm reader I’d encourage you to begin.

He is grappling very well with these themes considering the deep sense making challenges facing all of us. Attempting to find workable worldviews that are manageable to our human minds is a challenge as consensus reality is a competition between thousands of different competing narratives.

To retain fluidity, you must retain an unmediated connection to reality. But the unaugmented brain is clearly not enough for that connection to be tractable to manage.


How do you resolve this paradox?


I think the trick is to inhabit more than one interposing intelligence layer. If you’re only an economist or only a deep-state institutionalist, you’ll retreat to a fixed logic of caring; a terminal derp.

Fluid Fogs and Fixed Flows

I’m doing my best to stay out of terminal derp but I’m still feeling like the fog is impeding my view. I’ll just have to keep putting out my own beacons and hope the lighthouse network illuminates enough for us to navigate together.

Categories
Aesthetics Culture

Day 993 and Service Expectations

We are in a weird moment for transactional goods and services. As more people draw inwards towards themselves, the social contract is less clear. What do we expect when we pay someone to do something for us? Do we make small talk? Do we smile? Do we reach for connection?

I went to a nail salon today. I’d called ahead looking for a specific nail technician. I was really relying on having her as I treat pedicures as more of a medical grooming need than a strictly aesthetic one.

I get pedicures mostly because the bending over required for clipping, filing, and cuticle trimming is hard on my Ankylosing Spondylitis. I prefer to have someone handle that grooming for me to avoid the unnecessary discomfort.

Especially because an ingrown nail can be a significant infection for someone like me as I take immune suppressants for my autoimmune condition. A little nick or cut gone wrong can get me quite sick.

I like to know I’m working with a careful nail technician. I went through cosmetology school and am familiar with what is in a safe aesthetician environment.

So I was surprised to find myself trying to communicate via non verbal cues with a gentleman who seemed unclear about what tools to use for what job. The woman is scheduled the appointment with was busy with someone else. I said I’d wait but it got lost in translation.

I got more anxious as an acrylic nail drill got involved. I don’t use acrylics. And I really started to panic when a razor came out. I definitely didn’t want that used on my cuticles.

And I found myself unsure in the moment. Do I just trust this gentleman who cannot understand a word I am saying with razors and drills? Or do I just get up and go?

I stayed for too long. The drill was used on my big toe and cut down too far. I finally after some shock extricated myself and left cash on the table and drove home feeling scared and unsettled without letting him finish.

If we can’t figure out how to communicate with each it’s complicates your social expectations. I didn’t want to ruin a service or not trust the person in front of me. But I also have expectations for the experience and safety from knowing something about the job and it’s safety requirements.

I found myself unsettled by the whole experience. That my expectations are high trust and I find myself simply not being able to make the transactional moment work. I’d failed. I paid in full for a service I didn’t get what I needed. I left.

Categories
Homesteading Medical

Day 987 and Eggs

One of our hens died today. My husband took on eight chickens from one of our friends a month ago It was an exciting moment. He really wanted chickens and it felt like great luck.

The family was moving and so Alex stepped in. If it were just me alone I probably wouldn’t have any animals as I don’t necessarily always have the physical capacity to do daily chores. I realize that’s a funny statement for someone who lives on a homestead in Montana but you get used to your limits and work around them.

But my husband lives for doing shit. I call him a “man of action” as he’s happiest when working on something. Chores and animals and homestead work are a hobby for him and I’m deeply grateful we could bring that way of living into our lives. I am envious that he has the capacity as there are few joys as deep as improving the world around you. I wish I could do what he does.

So it’s sheer bad luck I find myself on my own when one of the hens died. Alex was literally gone for a day and one of his birds dies on me. I feel responsible for the death even though I know I am not.

Death happens. Chickens are strange finicky animals and do in fact sometimes just up and die. I’m capable enough with death. I did plenty of farm work as a kid. But I’m not the one who does the bulk of the hard physical work and never will be. I contribute other things.

I simply wasn’t expecting that with just one day on my own being responsible for the hens that something bad would happen. But there I was finding myself responsible for dealing with the physical reality of a dead bird on my own.

I happened to have a doctors appointment in town this morning so I didn’t check on the chickens when I woke up. And that’s what I feel worst about. That I didn’t even notice.

I got in the car, went to get my own eggs checked (a follicular ultrasound if you are curious) and came back to find an entirely different egg problem on my hands.

I went to collect the morning’s eggs and saw a red hen laying underneath the raised coop. I briefly panicked wondering what the fuck was I supposed to do. She was clearly dead and I’d missed it. I’d just left for town without even checking on the hens.

I panicked and tweeted that I’d had no idea what to do. And then I found the heavy duty trash bags and nitrile gloves and moved the carcass out of the coop. The remaining hens seemed disturbed. The leader of the group in particular was quite vocal and came up to me as I was moving the body.

They didn’t seem to mind the body in the coop but began loudly clucking at me as I pulled her out. Did you know that chicken rigor mortis sets in about three to four hours after death? I do now. The body was in rigor when I found her so she had clearly died overnight.

I feel horribly guilt that I didn’t check the hens before I left for the doctor. But what would I have done? Judging by the rigor she was dead before I woke up.

I’m not sure I could have done the clean up quick enough to make my appointment. But the idea that the hens were just poking about next to their dead compatriot for any additional time while I went about my business of living seems horrifying. I guess that’s my own human bias setting in as they didn’t seem particularly disturbed by the body only by me removing it. I bagged it and put it in a bear proof trash can. I pulled up poultry disposal procedures and asked my internet friends what the duck to do next.

Some of our neighbors came over after their workday to help me dig a hole in the back pasture to bury the body. Digging a hole 3 feet down to keep the predators from sniffing it out is the recommended procedure.

I wasn’t up to the task of digging a grave on my own. Mostly because I’m not good enough with the tractor to get the post hole digger mounted. Thankfully I had help.

The remaining hens had laid three more eggs in the intervening hours. I had also learned in those hours that my ovaries were producing more than ample follicles. It would seem that, like our hens, I produce eggs in adverse conditions too. The circle of life in just one day.

Categories
Emotional Work Politics

Day 984 and Distrust

I had a bad migraine over the weekend that simply took up all the space in my mind and body. I woke up with a break in the pain and a deep urge to throw myself into something that felt like momentum.

I found myself awash in sadness. I couldn’t stop myself from crying. It was as if my entire body felt despair. I’ve come to accept the value in embracing emotions as they come. “The only way out is through.”

I trust that my nervous system knows as much as my cognitive mind. I go so far as to say it knows more but that sounds a little woo to folks. And so I listened to my sadness. I cried. I rambled at the many problems large and small facing my corner of the universe.

The distrust I have for our elders who twenty two years ago used today as a catalyst for sending us down an inexorable path of death and fraud. I cried over petty inconveniences like the broken visa system keeping people I care about outside of America.

It’s hard to understand how we came to this point across a generation. But easy to see why millennials are unsure if any of our institutions can be trusted. And I wonder what it’s like to have no memory of a time before 9/11.