Categories
Aesthetics Finance

Day 1040 and Easier To Be First

I was telling a friend of mine, only somewhat hyperbolically, that I’d watched “Margin Call” forty times just this year. The actual number is probably half a dozen (my blog’s search function tells me I’ve mentioned it fifteen times) but it’s still a lot for what was a niche drama about the financial crisis.

There is a speech given by Jeremy Irons that sums up perfectly why finance and fashion are fundamentally in the same business.

What have I told you since the first day you stepped into my office? There are three ways to make a living in this business: be first; be smarter; or cheat. Now, I don’t cheat. And although I like to think we have some pretty smart people in this building, it sure is a hell of a lot easier to just be first.

Being first is my game. I’ve taken it from a career in luxury fashion to a career to a career in venture capital. It’s the same fucking job.

It means I often look stupid as I see emerging trends long before the rest of the market gets there. There is a basic math to this which involves status signaling. If you are the type who must do the math to understand how status works as it’s not intuitive to you I recommend this piece.

Just remember that being first is the key to both. And your ability to be first is almost entirely a function of cool. And being cool means not giving a fuck. And if you don’t give a fuck its generally for one of two reasons. Its either because you have the status to do and can get away with it or or you genuinely don’t care.

Freedom is just another word for nothing left to lose.

Janis Joplin

Categories
Biohacking Startups

Day 1039 and Can’t Wait for Monday

Maybe this is my second wind finally kicking in but I cannot wait to start my week tomorrow.

I am pleased that this is how I feel at 5pm Mountain Time. I woke up at 3am thanks to my comical jet lag from having been on GMT +8 for several weeks. I don’t recommend flying a transcontinental flight the day before daylight savings incidentally. I proceeded to feel like absolute shit all day.

But as the Sunday scaries kick in for the rest of the timeline, I am absolutely pumped for my work week. My workload is just super exciting.

The Network State conference left me pumped. The mutuals I spent time with in Amsterdam for other engagements also got me pumped. A founder I’ve been working with for almost a year is hitting his first visible traction moment and I am pumped to strategize with him. Another builder friend is interested in pursuing some funding and asked me to weigh in. The communications work I do for founders has led me to a particularly interesting challenge I want to help them solve.

I am just overall really excited for my work. I can only hope my body is up for it. I will have to carefully manage rest and recovery as this workload is worth the annoyance of treating my body with utmost care.

Categories
Internet Culture Startups

Day 1036 and The Right Direction

I’ve been in Europe for the last month. My itinerary included Tallinn, Helsinki and Amsterdam. It was a personal trip with work overlayed on top as the digital nomad as become a regular part of my life.

I have said it before but I don’t take as much pleasure as you might imagine from these trips. Much of the reason I spend so much time outside of America is simply that the State department won’t let in the kind of rare weirdo digital grey tribe talent from the portions of the world the United States has labeled as “bad passports.”

I’ve written about it extensively if you are interested. We’ve reached a crisis point in the dysfunction of our immigration and travel visa system in America and it weighed heavily on me and mine. It’s the most concrete evidence I have that America simply isn’t serious about being competitive in the global economy.

As I head back home to the states, I want to be sure I’m heading in the right direction with my priorities. I’ve been committed to crypto for close to a decade now. I’ve added in more focus as it’s become clearer we can’t rely on fiat and the dollar system. I’ve become part of the artificial intelligence explosion over the last two years. Now that the Network State concept is more formalized and we have rallying movements like e/acc, I feel as if some optimism is cautiously warranted. All it will take is twenty or thirty years of work and surviving the geopolitical tumult. No big deal right?

Categories
Biohacking Finance

Day 1009 and Non-Reactivity

I’ve been working on my Q3 investor update all day. I am a little behind my own artificial deadline for it as I believe it’s good to get it out in the first week of the new quarter. I am chasing down a bigger theme in my market insights section that is being refined as I rework my own narrative understanding in real time.

I feel that there is a collective disagreement on consensus reality. We’ve got multiple worldviews that are being hotly contested. Epistemic status humble as the kids say. And so I am doing what I can to get outside the presumed worldview of my own geography and nation and see if a more global perspective is helpful.

But being able to see any of these different vantage points and narratives will require me to be accepting of other competing or adjacent narratives. The presumption is that I can control my own reactions. My body has to be open. So I am here with my Apollo Neuro band sending sound waves to my body while I listen to Endel’s chill program on my noise canceling headphones. I plan to do a Non-Sleep Deep Rest mediation after I’m finished.

I can only give my best performance when I’m sure my body is in a non-reactive place. Parasympathetic is sometimes called “rest and digest” versus its more active sympathetic nervous system partner “fight or flight.” We must assess our world and the many competing perceptions from a place of non-reactivity. It is the only way through the fog of the moment. Never let the stress of the moment distract you.

Categories
Startups

Day 1006 and Startup Towns

I was born in the startup Fertile Crescent of Silicon Valley. But I grew up outside of one of the many ecosystem towns. Boulder Colorado always took pride in not only its technical roots in aerospace and defense, but in its new software startups as well.

I admire people that build out a startup ecosystem. Understanding that a certain environment of agency breeds good outcomes. Maybe it’s a kind of boom town mentality in the good years. But in any year it’s good to be on the team that believes in the future. It feels as if people are pulling in the same direction.

I get the sense that Tallinn as a city and Estonia in general as a country believe in a better future. I can’t tell you how much I enjoy seeing a city with a lot of construction. Offices also appear to be full but there is also housing in the city core. Everyone seems to have kids. I’ve never seen more first graders in a city.

The gentleman I met today said that in the future every country will be competing for every global citizen. I think that insight is at the heart of believing in a better future. You have to believe that if you are talented that countries will rightly compete to have you as its citizen. The frontier of the future will be found in finding the optimistic folks who believe that their efforts will make their chosen place better.

Categories
Finance Internet Culture

Day 1001 and Circumstances Change, People Do Not

“The last sustainable edge in markets is arbitraging human nature.”

I had the good fortune to spend an hour and a half with an iconic Wall Street investor last week. I was invited to be a guest on Jim O’Shaughessy’s podcast Infinite Loops. I felt like the luckiest woman in the world.

I’m blessed to have Jim as one of my “Twitter mutuals” where I’ve come to appreciate his endless curiosity, deep empathy and kind friendship for the players of the “infinite game” of life. Plus he’s got the strongest gif game in the business. You should follow him if you don’t already.

I’ve been privileged to work with Jim and the OSV team as one of my LPs in chaotic.capital. Being entrusted with capital from some of finest minds in investing has been as intimidating as it is inspiring.

My fund is an early stage pre-seed venture fund that backs weirdos. Our thesis is simple. The world is increasingly complex, chaotic if you will, and only the most agile will win. We look for those that have the agency to adapt to the one true constant; change. Circumstances changed by the moment but humans remain reassuringly the same.

Obviously it’s hard to imagine a better LP than OSV for chaotic.capital. We are deeply aligned in our thinking on agency, agility, and adaptability. As much as I’d love to prattle on here, I’d recommend you check out the very wide ranging conversations between Jim and I. We cover a lot of ground practically and philosophically. I hope you enjoy it.

Categories
Chronicle Media

Day 994 and Good Conversation

There are few pleasures in life as gratifying as having a good conversation with someone. I recorded a podcast with one of my absolute favorite Twitter mutuals and LP in chaotic.capital this morning. I don’t want to ruin the surprise (click here if you do) but it was a very good time and a very good conversation. I can’t wait to share it with everyone.

I’ve had the good fortune to be in a few deep dive podcasts recently if you want a preview of the kind that of thinking and conversations that bring me joy.

I was recently a guest of Frazer Rice’s podcast Wealth Actually to discuss how the venture asset class has changed over the course of the last fifteen years. I was also a guest of Stewart Alsop III on his podcast Crazy Wisdom where we discussed the complexity spectrum of bringing our present into our future.

One of the most challenging aspects of doing the earliest stage investing in technology, and startups in general, is that we simply have no idea what the future will bring us. We have our best guesses.

That doesn’t mean we are flying blind. Like Captain Kirk, I trust some people’s best guesses a lot more than other people’s facts. But the harsh truth is that we are all doing our best with heuristics and humility.

And it’s through conversations with others do we get to improve our best guesses. Sharing insights and history helps us refine our process and worldview such that our knowledge broadens and deepens.

In conversation we share what’s worked for us and what we’ve seen across our own experiences. A good conversation is a pleasure unto itself but it’s also a window into the world of someone else. And I cannot imagine a more joyful way of improving yourself.

Categories
Startups

Day 970 and Be Your Publicist

My day job is as an early stage venture investor. Like most people who do angel investing and pre-seed startup investing, I learned my trade on the job as an operator. I founded and sold some startups. I helped my friends with their startups. We invested in each other. Because startups are primarily about teamwork you tend to hone a specific skill. My super power was getting attention.

That means now one of the ways I support my portfolio of startups is with public relations. I’ve gotten enough personal press over the years I’ve learned a lot about the dark arts. I’ve also had the privilege of being trained some of the best in the business. I’ve picked up skills.

I hope I can help outliers building the next generation of weird companies move past the ‘media is the enemy” phase of public relations.

I’m going to offer up some of my specialty skills outside of my own portfolio. I can’t invest in everyone I’d like to think I can help anyone in the ecosystem who wants to tell a big story about what they are building. I will help you craft a story that can be broadcast far and wide, no matter how outside-the-norm you are.

If your dream is to have a cover story in a prestige periodical, a Wall Street Journal stipple for your expert commentary, or reframe how a story in your space is covered, I can help you plot the course to get there. 

Over the years I’ve done things like

  • Put a VC making her comeback on the cover of a national magazine
  • Secure the keynote slot of the biggest conference in a founder’s industry
  • Guided numerous CEOs through extensive press tours, with coverage blanketing their spaces

I’m not a traditional agency, I’m someone who understands your journey. From financial journalism to trade & specialty coverage to personality driven lifestyle pieces, I can take you from Bloomberg and Vogue to private Discords and influencer group chats. 

During our work together I can help you,

  • Craft your narrative and position 
  • Understand how reporters think and their incentive structures
  • Secure top tier, feature coverage in the places that matter
  • Provide crisis communications support
  • Find an agency (if that’s right for you)

I work on a retainer basis starting at $5,000/month – giving you access to me as your partner through whatever projects or objectives you have.

Consider me your diplomat to the 4th estate. I’m an effective accelerationist capitalist that speaks fluent woke. Reporters know and like me as their savvy crypto libertarian friend that lives on a Montana homestead. 

I’m well known for my doomer optimismYIMBY advocacy for the Montana Miracle housing reformmy digital futurism and, somewhat weirdly, my years in luxury fashion & brands.

Want to dive right into a conversation about a problem you’re having?

Book time with me on Intro and we can solve it

Ready work with me?

Email me at julie.fredrickson@gmail.com

Categories
Community Startups

Day 967 and Good Moods

Everyone in my social circle was in a terrific mood yesterday. A small company that was widely supported by angels in my ecosystem was acquired by a larger startup that we all like. Happy investors that we were, Alex and I read the cap table over dinner and celebrated each co-investor that we liked.

It was a jubilant moment across my group chats in a darker wider climate for startups. The federal reserve’s inflation fight has meant tighter dollars. And that means less funding for early stage companies at lower valuations.

The focus has been good for the industry. A reminder that we can’t spend our way to innovation. We’ve relied on bigger companies, weaker talent, and unsustainable growth policies while the cash spigot was on.

I enjoyed the win. I’m happy for the founder and the team who will be going to such a great company. I’m happy a lot of investors got a win. But I know that the good mood will have to sustain us through some rough patches. So it’s good we are all banding together and the wins are shared.

Categories
Finance Startups

Day 962 and Milestones

I’ve noticed an distinct uptick in pre-seed & seed startup founders looking to raise smaller rounds. If you think this post is about you, don’t fret I’m into the double digits with examples just this past month. Smaller rounds on reasonably capped SAFE notes are on everyone’s mind.

My account on Twitter AlmostMedia

While not everyone I’ve spoken to has fully thought through what it means to raise less, the market is a muse. And she is always worth listening too. Founders are hearing that raising a round must tied to product milestones. That it is good to raise what is needed to show proof that your idea has demand. In some cases the milestones are proof that your technology or product can be made at all.

When I first got started as a founder a million to 1.5m raise capped at 6m was considered a big and well funded seed round. It was more typical that the pre-seed and angel rounds were done in the half million range and capped at 3m or so if you were dealing with sophisticated angels. The industry was smaller.

It’s fascinating to see that we’ve stepped back to valuations and round sizes from ten to fifteen years ago. The markets have indeed shifted.

But what really got my attention is the undercurrent of planning and go to market strategy work being demanded again. We’d lost some of those expectations during the fervor of the zero percent interest years. Capital has a cost. We’d forgotten that.

Gary Tan summed it up best in response to my original Tweet.

Founders should raise whatever they think is right for their stage and what they want to prove. The pro for less is more discipline. The con is you run out of money and you die.
The rest is overoptimization about dilution which is not the high order bit.

If you are a founder in this market you must know what you want to do, how much it will cost and how long it will take you to get to the first step of milestones that proves you’ve got something of value. Everything else is noise.