Category: Aesthetics

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Aesthetics Culture

Say 1048 and NERDDDDDS

Nerd was an insult when I was a child. But I’m not entirely sure I knew that. Probably because my mother kept me modestly sequestered from the wider world by sending me to an esoteric school and not letting me watch much television. I didn’t have my passions sanded off by social pressures or popular culture.

I didn’t realize how lucky I was. My teenage rebellion was trying to be become more normal. And like every middle aged person I came to appreciate the benefits of my upbringing only in time. But I have learned that it was only feeling safe to be a weirdo that saved me.

I don’t mean it in any conspiratorial fashion but the wider masses of humanity aren’t particularly enamored of anyone who isn’t normal. It’s simple and not all that sinister. We need norms.

I’m sure you’ve noticed how much more terrifying the world feels as we share fewer and fewer norms in common.

We’ve always used norms as a way to keep control of the weirdos and the freaks. Not all of us were bad in any meaningful sense. Just weird. Most of us were probably weird about specific passions like trains or makeup or punk rock.

But eventually everyone who is right about their particular weirdness gets absorbed back into society. Weirdos are rejected until they became so clearly right that we all adopt them. I promise you that lots of shit you think is fucked up weirdo shit will be hailed as transformative.

We just generally want the fruits of the nerds to be harnessed for the wider benefit of all of us. And it’s scary to see something you love and understand the nuances of become absorbed into a less pure thing. Even if you really want your specific nerd niche to be enjoyed by more people. I mean look at how insufferable Star Wars fans are.

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Aesthetics Internet Culture

Day 1046 and Aestheticization of Techno-Capital

Aestheticization of politics is to 1930s :: Aestheticization of techno-capital is to 2020s

Julie Fredrickson

Does anyone have a Walter Benjamin AI agent I can borrow? I’m working on the above analogy as I believe we may be seeing a similar form of reactionary populism with techno-capital finding itself at the center of a similar aestheticization process inside the accelerationist movements.

Its (mankind) self-alienation has reached such a degree that it can experience its own destruction as an aesthetic pleasure of the first order. This is the situation of politics which Fascism is rendering aesthetic. Communism responds by politicizing art

“The Work of Art in the Age of Mechanical Reproduction” Walter Benjamin

The various branching of accelerationist thought has gone from university critical theorists towards the event horizon of techno-capital. It’s all playing out across fragmented social media platforms.

I don’t have a full analysis of what’s happening but e/acc’s first genuinely funny attack vector is a femcel coded brigade of glowie girlboss NFT grifts calling themselves “based retard gang” and Lil Clear Pill. They made a whole cute/acc manifesto riffing Landian NEET asexuality aesthetics just to sell some shit. Which is obviously the most techno-capitalism shit I can imagine. For watchers of the space it’s the Milady/ Remelia folks drifting into the slipstreams of e/acc for a buck.

If none of that scans for you don’t worry, I’m confident you are happier for it. It’s just interesting to see the branching and threading and hijacking of these schismatic groups all in search of clout and capital.

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Aesthetics Finance

Day 1040 and Easier To Be First

I was telling a friend of mine, only somewhat hyperbolically, that I’d watched “Margin Call” forty times just this year. The actual number is probably half a dozen (my blog’s search function tells me I’ve mentioned it fifteen times) but it’s still a lot for what was a niche drama about the financial crisis.

There is a speech given by Jeremy Irons that sums up perfectly why finance and fashion are fundamentally in the same business.

What have I told you since the first day you stepped into my office? There are three ways to make a living in this business: be first; be smarter; or cheat. Now, I don’t cheat. And although I like to think we have some pretty smart people in this building, it sure is a hell of a lot easier to just be first.

Being first is my game. I’ve taken it from a career in luxury fashion to a career to a career in venture capital. It’s the same fucking job.

It means I often look stupid as I see emerging trends long before the rest of the market gets there. There is a basic math to this which involves status signaling. If you are the type who must do the math to understand how status works as it’s not intuitive to you I recommend this piece.

Just remember that being first is the key to both. And your ability to be first is almost entirely a function of cool. And being cool means not giving a fuck. And if you don’t give a fuck its generally for one of two reasons. Its either because you have the status to do and can get away with it or or you genuinely don’t care.

Freedom is just another word for nothing left to lose.

Janis Joplin

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Aesthetics Travel

Day 1035 and Past My Bedtime

I had the good fortune of attending a dinner last night with a group of very interesting people. I particularly enjoy dinner parties as a cultural gathering as I enjoy conversation.

It was a misty atmospheric evening with on-and-off rain in Amsterdam so I decided to take a long walk before the dinner to work up an appetite.

Normally I’d dress for a dinner party with heels and a cocktail dress but wet cobblestone streets made required boots with traction. Styling clunky flat walking boots with a flowing long black witchy dress felt right for Halloween. I had a piece of art deco costume jewelry to add a bit more formality to the whole affair.

I’ve got no idea if I pulled off the styling of challenge of an outfit for a Lindy walk and a dinner party but I enjoyed the challenge. There is a satisfaction in combining utility and social decorum in styling.

I wasn’t entirely prepared for the dinner to go till almost midnight or I might have passed on a long meandering walk beforehand. The conversation flowed until the restaurant begged us to let them close.

I gather most of the group continued on into the wee hours afterwards but my energy was flagging so I said my goodbyes and walked back to my hotel. It was long past my bedtime.

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Aesthetics Travel

Day 1029 and Daytrip

I am in a pocket of personal heaven that I did not know existed until just now. I’m on the Tallinnk ferry to Helsinki. It’s just before sunset and briskly cold. The wind is whipping small white caps as we exit the bay.

I had not expected the serene calm that overtook me. The many shades of grey and blue where the sea meets the horizon’s soothe my autonomic nervous system. Watching the small waves crest as we roll ever so gently sends me into parasympathetic. I feel cozy.

Tallinn Bay. Passing another ferry.

I decided at the last moment to go to Helsinki for a day. I wanted to visit for my birthday but didn’t feel well enough. Since actions define who you are, I booked myself a business lounge ticket on Tallinnk ferry. It’s fifty miles and about two hours.

I have a lounge chair at the very front of the ferry. It’s as large as a cruise ship and feels as smooth. It’s clearly a premium experience. I paid 60 euro for the privilege and was rewarded with an excellent dinner of poached trout and chocolate mouse. I have a lingonberry juice in a proper glass.

We are passing other ferries with some regularity. There are routes to every imaginable Nordic destination. There is even a ferry to St. Petersburg. Google maps lists out the routes as I peel out of Tallinn Bay. Twitter mutuals note that the Nordic ferry system is the envy of the world. And I can see why. What a pleasurable way to travel.

I feel lulled into a peace I hadn’t considered possible with travel. My Bose headphones are playing Endel’s AI generated relaxation music. I have my Apollo Neuro set to relax. And I have an hour or so to contemplate the beauty of the ocean. If you ever find yourself with the opportunity to take one of these ferries do it.

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Aesthetics Culture

Day 1028 and Mimicry In The Age of High Variance

Do you recall a time when you “looked up to someone?” I mean this in the genuine possibly naive sense of admiration, not the specific act of being shorter than someone and looking up to meet their gaze.

As 5’3” female I’m basically always looking up. Alas I’ve found that genuine admiration is in much shorter supply in my adulthood than I was led to believe it would be as a child.

I’m sure some of this is the cynicism of my old age, but it’s hard not to notice the impacts of institutional distrust and 24/7 social media on admiration.

We know too much and it’s become harder to forget that homo sapians are irrational hypocritical reactive mammals whose our biology & culture engages us in nearly constant status seeking social games.

Sure you can blame Instagram for making us shallow mimics of prestige and power, but I’d bet your average anthropologist would be happy to walk you through the evolution of simian social dynamics. We’ve always been this way.

The additional complication is that we’ve come to expect more social mobility even as the gap between plebian and aristocrat has seemingly widened. Not that those terms have any static meaning. We no longer have strict birthright nobility as power has become more intertwined with economic power.

Nevertheless it would seem we expect, through such cultural innovations as the American Dream and capitalism, to have a chance at becoming high status ourselves.

It’s no wonder we struggle to find admiration when we see even the least impressive among us are rewarded with baffling sums of wealth, power and prestige. The term influencer is loaded for a reason.

And so our youth are despondent and depressed and our elites venal and sinful. The variance in personal outcomes has never seemed less socially satisfying. What do you mimic if the outcomes on display on your algorithms are at once impossible to achieve and derived from seemingly meaningless actions? I honestly don’t fucking know. You will have to figure that out for yourself now.

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Aesthetics Culture Politics

Day 1023 and Automatic Doors

A friend of mine grew up in communist dictatorship. I have learned a lot listening to their stories about what it was like to come of age in a centrally planned economy only to have the country collapse into war and corruption.

They recently shared an insight that floored me. As I mentioned recently, I’ve been rewatching a science fiction show “Man in the High Castle” based on a Philip K. Dick novel about an alternate history in which the Nazis won WW2 and split control of America with the Japanese. My friend decided to watch the show based on my recommendation.

In discussing the show, my friend was most interested in the socioeconomic differences between the technologically superior Reich and the Japanese Empire. It is 1962 the alternative history for context.

“Did you notice that in Japanese territory the doors are always opened by people but in the Reich they have automatic doors?

There are no doormen in richer Reich. I had not noticed this detail. They thought it was telling that the Japanese had so many of their people working as unskilled labor. Meanwhile those jobs had been entirely eliminated by automation because of the technological development of the Reich.

Their theory is that this one detail symbolizes precisely why the Nazis had developed the atomic bomb but the Japanese had not in this alternative history.

Perhaps if the soldier had his time freed up by having his technically unnecessary doorman job eliminated by automation their history would have turned out differently. Perhaps the doorman would have found work in a physics lab instead of doing make-work for bureaucrats. If the Japanese had invested more into their technology in this universe perhaps they would have nuclear power too.

They pointed out to me that in America we’ve had automatic doors for decades while in their communist country this very simple technology only arrived when the regime fell.

Being a doorman was a good job after all. The kind of job you can put almost anyone into with little training. Putting people out of work isn’t politically popular for a reason. Automation has a cost. The doormen must find new work.

My friend’s observation was simple. It was potent symbolism. A government can choose what advances are made and what technology is changed or throttled for the greater good. Whether it’s a luxury like automatic doors we shrug it off. The doorman has a job so that’s got to be good right? When the progress being stymied is nuclear energy or artificial intelligence it’s a little more complicated.

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Aesthetics

Day 1007 and Half A Decade Past Premium Mediocrity

I recall somewhat fondly the era of capitalism in which moving your business online was an innovation. The direct to consumer phase of retail and packaged goods is forever tightly tied to interest rates in my mind. Direct to consumer failed as an ethos and a movement for better goods for consumers.

Facebook, Google and Apple are engaged in brutal turf warfare over who owns customer data and let me tell you it isn’t the brands or you as the buyer that benefit.

What was once efficient in reaching ever wider and more specific audiences, the consumer internet has smoothed your identity into some brand’s extremely specific Pyschographic. You know what I mean when I was Lululemon girl and Black Rifle Coffee guy. Don’t worry you think, I’m not a sucker. While typing this on an iPhone.

There was a vague optimism that merely by doing something like bypassing superfluous luxuries like brands (which only served to bamboozle with flash and expense) you could provide a better quality product at a lower cost to your ultimate customer. How naive that seems at the speed of global derivatives based financial products.

How fondly I remember thinking someone could design the Platonic ideal of the tee shirt or provide some basic ultimate end good without confusing merchandising tactics. I’ve never once in my life wanted to decide if the X or ultra version of something was better. Just sell me the one good thing damn it.

But they can’t. Markets compete. The differentiation gets competed away eventually. It began with the “one essential good thing” in a category and ended as a mess of optimization for margin & enshitification and selling new versions of the same audience to whatever sucker can pay the CPM. Remember when we used to pretend you could pay for performance in advertising? Sheryl Sandberg got us good.

There’s a weird thing with scale, where the market can raise the threshold for crappiness and then a truly scaled company can positively exploit those dynamics to provide a genuinely superior good. Amazon can have pretty great basics in the same way gas station chains can have decent coffee. Costco’s hotdog will remain an icon if their standards hold up.

Rory Sutherland an advertising executor has a concept called the “threshold for crappiness” that suggested your local chain sometimes had to up its game to compete when a chain comes in. But markets push downwards as well as upwards.

Venkatash Rao first coined premium mediocrity. Private equity excels at this category. It’s global cosmopolitan striver megabrand. It’s the pretty decent but in a big packaged good sort of way item you get at Whole Foods. Imagine the dreaded diffusion line of a once great luxury brand. Or Michael Kors.

Rao put words to a phenomena that drove me a bit nuts during the height of premium mediocrity in 20117. That was the tipping point for me when the shrinkflation of frothy times body slammed the aesthetic soul of branding.

Now the most mass market experience that is still tasteful and good can compete globally. But sometimes you just long to discover where a local market is genuinely better.

My favorite aspect of being abroad is finding markets where it’s not yet occurred & enjoying a significantly better product for it. It’s my most toxic millennial trait.

Legacy local businesses in small towns or secondary markets simply set a different standard for themselves occasionally from the premium mediocrity of the global markets. But times change. Business models change. Now we have ghost kitchens. And you two have probably purchased a premium mediocre brand and been fine with it.

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Aesthetics Travel

Day 1005 and Settling In

I really appreciate being able to get into a routine in a new city. Doing some grocery shopping is a grounding experience. If you can sort out breakfasts and sensible lunches you can probably keep a routine going.

I personally love the search for a grocery store that caters to a hipster class. There is always demand from some some band of picky upper socioeconomic band that expects a lot of its retail.

I found a spot inside of a mall that appeared to be some variant of an Erewon meets Whole Foods. It had an organic section. It had several choices for high end vinegars. There were multiple types of fish counters. I got some gravlox and horseradish sauce. I got some nice bread for toasts. I was got a nice head of lettuce and some balsamic.

I was very pleased with the basics for living. I realize it’s a little cringe to discuss a day in the life but I think people imagine much more glamorous meals. When the reality is always some variant of prepared food no matter where you are. Though I will say I appreciated good bread and good smoked fish. I’m feeling very cozy Baltic. It’s nice when a town has good vibes.

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Aesthetics Culture

Day 993 and Service Expectations

We are in a weird moment for transactional goods and services. As more people draw inwards towards themselves, the social contract is less clear. What do we expect when we pay someone to do something for us? Do we make small talk? Do we smile? Do we reach for connection?

I went to a nail salon today. I’d called ahead looking for a specific nail technician. I was really relying on having her as I treat pedicures as more of a medical grooming need than a strictly aesthetic one.

I get pedicures mostly because the bending over required for clipping, filing, and cuticle trimming is hard on my Ankylosing Spondylitis. I prefer to have someone handle that grooming for me to avoid the unnecessary discomfort.

Especially because an ingrown nail can be a significant infection for someone like me as I take immune suppressants for my autoimmune condition. A little nick or cut gone wrong can get me quite sick.

I like to know I’m working with a careful nail technician. I went through cosmetology school and am familiar with what is in a safe aesthetician environment.

So I was surprised to find myself trying to communicate via non verbal cues with a gentleman who seemed unclear about what tools to use for what job. The woman is scheduled the appointment with was busy with someone else. I said I’d wait but it got lost in translation.

I got more anxious as an acrylic nail drill got involved. I don’t use acrylics. And I really started to panic when a razor came out. I definitely didn’t want that used on my cuticles.

And I found myself unsure in the moment. Do I just trust this gentleman who cannot understand a word I am saying with razors and drills? Or do I just get up and go?

I stayed for too long. The drill was used on my big toe and cut down too far. I finally after some shock extricated myself and left cash on the table and drove home feeling scared and unsettled without letting him finish.

If we can’t figure out how to communicate with each it’s complicates your social expectations. I didn’t want to ruin a service or not trust the person in front of me. But I also have expectations for the experience and safety from knowing something about the job and it’s safety requirements.

I found myself unsettled by the whole experience. That my expectations are high trust and I find myself simply not being able to make the transactional moment work. I’d failed. I paid in full for a service I didn’t get what I needed. I left.