Tag: Attention

Categories
Aesthetics Media

Day 1420 and Stimuli

I am always shocked when people say they read anything I write. This isn’t because I don’t think I’m worth listening to but because I know attention is such a scarce commodity.

It’s so valuable we have entire industries dedicated to grabbing your attention. We don’t need to keep it necessarily we just need you to get distracted.

We downplay how well we know what works by indulging people who think they are immune to such things. Of course marketing on works on fools we sagely nod.

Of course we don’t want you to know how effectively we can move your attention let alone your opinion! You thinks anyone wants you to know propaganda works? Dunk on Jaguars new futura font. Scoff at those bot accounts.

Just know that most of marketing is Cocomelon, slot machines and dopamine hits. You can’t fight that without developing discipline which isn’t an infinite commodity. Most people don’t have much of it and aren’t even encouraged to develop. Good luck out there.

Categories
Culture

Day 1416 and Lagom

As no cultural heritage must remain uncommercialized, you can find many pop culture best sellers on Swedish “lagom” philosophy.

“Not too little, not too much. Just right”

I’d actually never heard of it until today despite being the daughter of a Swedish American man. I am not one for balance though I actually do live a life of simple routines.

But I did recognize my lcultural upbringing when I stumbled across this piece on why the Nordic countries score so well on happiness scales. Apparently it is less “lagom” balance and more that we have reasonable expectations for life.

Consistent with their Lutheran heritage, the Nordic countries are united in their embrace of curbed aspirations for the best possible life.

This mentality is famously captured in the Law of Jante—a set of commandments believed to capture something essential about the Nordic disposition to personal success:

“You’re not to think you are anything special; you’re not to imagine yourself better than we are; you’re not to think you are good at anything”

I did not think I was anything special as a child. I’d laugh listening to Garrison Keillor describe the Lake Wobegon residents who were all above average. Those jokes landed with Minnesotans because who would be so foolish as to set unrealistic expectations?

I went through most of my life with the presumption that I was totally normal. I liked ketchup didn’t I? I wasn’t out of the ordinary and didn’t think I was especially intelligent or attractive relative to my peers.

As it turns out this was a real lack of self knowledge on my part. But it set me up for happiness. Every win feels fantastic because in my head I’m just a normal girl from a normal family who will achieve normal things.

None of that ended up being true. And I’ve been pleased to find myself actually quite a bit above average. They say expectations are premeditated resentments. And I have precious few of those.

Maybe I have achieved lagom. I’ve got just the right amount of expectations for my life. Set it low and your achievements will always be great.

Categories
Politics Startups

Day 1413 and Much to Consider

It’s a nice number for today’s post. A strange countdown inside one day. A little spooky. Maybe also some good luck. Fourteen. Thirteen.

I am tabulating much more than my days of writing in a row or any particular numerical significance that this position of numerals might show. I’m adding up our position and deciding how to play our hand.

There is simply so much to consider. I feel it in my joints. Maybe that is evidence of acceleration. All I see and hear is speeding up. Are you accelerating anon? Maybe that’s the pressure in my joints and it’s arthritis at all.

I have felt a bit sick to my stomach and I’d prefer to blame it on delicate lady things. It could also be nausea from the spin cycle of all that “much to consider” of the moment.

I’m glad I’m ensconced in my winter farmhouse. The numbers go up. The game’s whirlwind spins. There is much to consider.

It really ruins your appetite this whirling. The ride up the rollercoaster. No wonder Alice in Wonderland commercialized into whirling teacups at Disneyland. Can’t have it be the symbolism of opinion and fuzzy opinions.

So there is much to consider as we whirl like dervishes into the next moment.

Categories
Emotional Work Politics

Day 1412 and Re-Centering

I am going to keep today short as it’s been an interesting week for everyone in America and I’m trying to get my body and mind right.

I was running a fever which seemed appropriate as the markets ran. We’ve been running experiments with red lights. I wish I had data to present (the setup may help others) but perhaps I need some better sleep to compound a bit before seeing improvements.

The relief I felt at the election being settled decisively has turned into a hard knot of unprocessed emotions about the way forward m. Maybe more of us will learn that liberal guilt isn’t terribly useful to anyone but it’s hard to hear lamentations when there is nothing you can do to help.

Many of the decisions we made as a family over the last four years are being rewarded. The revealed preferences we telegraphed loudly now show our commitment to running ahead of consensus.

I don’t just feel as if we are on the mark with our peers. I feel as if we are running ahead and have the freedom and space like never before. I won’t let myself be knocked off balance by life happening. We’ve been compounding our plans for years.

Categories
Media Reading

Day 1410 and Luxury Content

Institutional trust in the media has reached a new low point for Americans. The news exists in a strange place for many of us as we must stay informed but it is no longer has quite the same halo of necessity when it comes to life and culture beyond the headlines.

Many of us read significant amounts of “need to know” publications for our professional lives. I myself read Bloomberg, the Financial Times, and The Wall Street Journal every day along with more specialized media like Axios Pro-Rata and various venture and startup specific media.

Culture is different. Wanting to be in touch with the ideas that shape a nation is a luxury you don’t need to be wealthy to enjoy. To engage in ideas is to have the means to enjoy a life of the mind. You must choose to spend your precious time on it. Time is the only luxury which can’t be bought.

Media is changing as news and cultural content diverge. We used to be awash in a sea of periodicals. As a child I’d bike to the Boulder library and read it all. Thats how I became a fan of the Economist. I loved culture magazines just as much. Some still retain their pride of place through institutional nostalgia like Vanity Fair and Vogue. But can the New York Times hold a grasp on culture like it used to do?

As we face down an election with clear cultural and political bifurcations, what does it mean to be a consumer of not simply news but the culture of the moment?

Dirt editor Daisy Alioto bitingly called it luxury content and sent the LinkedIn striving aspirants scattering.

Someone told me they don’t always open Dirt because it’s not framed as “need to know.” Yeah, that’s why it’s luxury content, because you don’t NEED it. Take your ass back to Axios

To want a cultural publication like Dirt, and enjoy its view of the world, is to appreciate the premium we place on taste.

To be au courant means deciding where our time goes when it’s not an obligation. And I’m sorry to say to Condé Nast that their grip on culture looks more tenuous than ever.

Oliver Hsu tweeted this spread of new print periodicals dedicated to the culture of technology and economy.

Telescope, Arena, and Palladium are all pointing to new appetites. We want the luxury of futurism. To be caught only in the moment is to reveal a perhaps embarrassingly high time preference for algorithmically forced immediacy. “I want it now!”

Doom scrolling the news may be fun. Many billionaires spend time on Twitter because of its close proximity to sentiment. We all need to know the narratives catching attention.

But want do we want? Well who rather enjoy an essay from a writer who shows you the culture beyond your feed? Giving your attention to those who respect it will always be a luxury.

Categories
Politics

Day 1406 and Relief

I am so relieved to have the American presidential election wrapped up within just one day. I didn’t think we’d be so lucky to have things decided so quickly.

I was emotionally prepared for a long interregnum with bitter fighting over a slim margin of votes. I remember both 2000 and 2020 and neither hanging chads nor storming chads were pleasant experiences.

I did my normal natural disaster preparation routine of stocking groceries, doing laundry, and washing up. In preparedness communities, we always recommend facing a storm with clean clothes.

But it seemed pretty clear where we were headed last night around 11pm on the west coast when I went to bed. I woke up to the election having been called. Blessedly the margin was so clear a concession speech was soon in order.

I’m not much of a partisan as libertarians are America’s classic independents. I’ve voted for Democrats and I registered as a Republican in Colorado before settling on simply calling myself an independent here in Montana. I spend time on each race, candidate and ballot initiative. I ticket split. I believe in free people and free markets.

I was asked if this election outcome was good or bad for business. I responded that “decided” is good for business. Private industry can manage if it knows the rules of the road.

Now we know where things stand. If you follow financial news you saw the jubilance in the markets. Maybe the interregnum was actually the the campaign season. Either way we’ve got more direction on where we are headed and that means we can act with more confidence.

Categories
Culture

Day 1400 and Cooler Than Me

I’ve spent enough time in the cool manufacturing professions to have opinions on the topic.

It seems hard for people who are not in control of cultural norms to accept that their capacity to be cool relies entirely on them outcompeting the existing cultural norm.

If you want to be cool you have to be as cool or cooler than the existing options. To be cool you must be cool. Fun tautology right?

Upsetting as it may be, if you are not perceived as cool it’s a skills issue. You gotta (as the kids say) get gud.

Develop your taste. There are many paths on that road. You can do that by building up your appreciation of other people’s taste. It’s wonderful to study what other people have created. You can learn a lot from the history of oratory, art, literature, music and fashion. Dive as deep as you like in the areas that appeal to you.

Cultivating your capacity to create can often look like mimicry. Don’t be afraid of that. Mastery is built upon the masters. Practice creation. As you build up those skills you will learn to create new things that reflect your own taste.

This gets us back to my original point. If you want to have people think you are cool you must be cool. Creating things that you enjoy and sharing cool things with others who share your taste is the whole game. So if you want your cultural norms to be a winner it’s up to you. Have fun!

Categories
Culture

Day 1396 and Writes Not

Literacy has been an equalizing force. The capacity to record and pass on history and culture in writing has given power to individuals over institutions. But what if this no longer matters?

Paul Graham has a prediction that in a couple of decades there won’t be many people who can write.

The reason so many people have trouble writing is that it’s fundamentally difficult. To write well you have to think clearly, and thinking clearly is hard.

Like Paul Graham I believe writing is thinking. I write to help myself think and consider working on my capacity to think as crucial a daily habit as hygiene.

Rather like other good habits, writing’s benefits are clear to me. Paul quotes the succinct Leslie Lamport.

If you’re thinking without writing, you only think you’re thinking.

Organizing your thoughts and composing a compelling narrative can be automated with tools like NotebookLM. So what happens when our tools make it easy to skip over the hard work?

Paul believes that artificial intelligence is eroding the need for writing skills as an individual need. You can now get a decent essay with a mere prompt. Composing legible office emails need not be mentally taxing with AI as your assistant.

Just as we will have slop web applications we may well settle for slop writing when it’s necessary. For office work it simply offloads the effort of composition entirely.

I am less convinced than Paul that we will have a culture of Write-Nots if only because clear thinking will remain a skill prized by those with agency.

Maybe the ratios are different than I imagine. I am more optimistic about the average person’s capacity for agency perhaps.

It will remain a difficult task to think clearly. Writing will remain a helpful tool in deciding how our thoughts turn into actions. Perhaps auditory and visual communication can substitute for the word more than I imagine. But I am still going to remain someone who writes (and reads).

Categories
Internet Culture Startups

Day 1394 and Wiped

I’ve had a great year. I’m having a great month. I had a great week. I’m absolutely obsessed with my portfolio and the founders in it. Every new opportunity makes me feel better about the future.

And I’m so tired from processing all of that that it’s little wonder my body is grinding out hours of REM sleep a night.

I’m in the middle of a tight circle of artificial intelligence memetics thinkers which has been enthralling. Machine minds needing machine money has been such a pat truism that when a genuine breakthrough shows up it’s easy to focus on the wrong thing. It’s not about memecoins. I almost feel as if I’ve been preparing for this moment my entire life.

In the middle of this virtual drama I am trying to remain focused on human concerns. Repairing boots. Doing chores. Preparing for a gathering in Miami next week.

Somewhere in the middle of this work gets done, an election is will be decided and I’m just wiped.

Categories
Internet Culture Media

Day 1393 and Babylonian Memetic Death Cults

We call catchy songs “ear worms” but instead of calling catchy ideas “brain worms” we went with Richard Dawkins’s coinage “meme” and I think that’s a pity. Normies find it simple to grasp the term brain work while meme remains coldly academic.

According to this synopsis from Perplexity, Dawkins proposed memes as the cultural parallel to genes, acting as self-replicating units that spread ideas, behaviors, or styles from person to person within a culture.

Thankfully, the extremely online regularly use the term “brain worms” to describe people infected by any number of ideas ranging from the political to the aesthetic. They aren’t good or bad ideas necessarily. I’d include Trump Derangement Syndrome, girls with septum piercings, the uptick in jhanna meditation as flavors of memes that infect different types of minds.

I’m sure I’m infected with at least half a dozen brain worms (hopefully the memetic variety unlike RFK Jr) despite good informational immunity. There are benefits in having hippie parents and media literacy but the occasional infection is inevitable.

Our minds, our bodies, our computers and our networks can get infected with parasitic diseases and carry viral loads. From Covid to e/acc to the Goatse Singularity (safe to click) we’ve had a lot of novel pathogens recently and some of them are even good things.

Programmers and early Internet citizens have probably have more exposure to the modern theory of memetics than most.

Dawkin’s original coinage, while still a helpful theory, has been surpassed by the colloquial understanding of meme as popular cultural detritus that spreads online.

Given Internet network density, smart phone ubiquity, and algorithmic driven feeds, we’ve never been able to spread memes more readily. The topic is particularly interesting where it intersects with artificial intelligence and cryptocurrencies. Make something worth sharing and it has value.

Neal Stephenson’s Snowcrash has a neuro-linguistic virus derived from Sumerian mythology where natural language programs the human mind like we now program computers. It gets used in nefarious ways.

This of course makes you wonder if it’s so easy to make people share ideas how hard is it to make people forget them? There is no anti-memetics division right?

An antimeme is an idea with self-censoring properties; an idea which, by its intrinsic nature, discourages or prevents people from spreading it.

I wonder if my brain worms have made me memory hole anything recently. Given that we have an election coming up seems worth considering.