Tag: Fashion

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Startups

Day 857 and 3 Bag Cascade

I’ve developed a system for travel crisis management that has seen me through many a storm, workers strike, airport security involuntary cosmetics tosses, gate check “full overhead” confiscation, and other ways you might become involuntarily separated from your luggage. Perhaps even permanently at the rate you hear of luggage getting lost on transcontinental flights.

Disability Planning.

My system is pretty simple and a bit sad yet it’s crucial but I cannot be without certain items. I have a medical condition (ankylosing spondylitis) that requires delicate management. I carry a anti-inflammatory that is an injection pen that must be kept refrigerated. I carry a full travel pharmacy including solutions for all major issue from from digestive troubles to anaphylaxis, and analgesics or “forcing function drugs” for emergencies. Most are stored in labeled plastic bags but a few few controlled substances have to remain in their bottles or they can be confiscated by customs unless I can prove the prescription. In other, words. I can’t let the airline ever get their hands on it and it has to be provably mine.

Aer Grey Duffle Backpack

My backpack is my hand luggage under the seat item. In it I keep my travel pharmacy, a basic quart bag of grooming & cosmetic basics, all my electronics & their chargers, and a BagSmart packing cube with a change of pajamas (including under wear, bra, & extra socks). This functions as my purse for the duration of travel so includes wallet, phone, passport, chapstick, hand sanitizer, extra warmth layer, and other essentials. Even if my carry on bag gets checked against my will and lost in transport, I can still survive on what’s in this bag no matter where I end up.

Grey Muji Roller

Alas this bag isn’t sold anymore but it’s a soft top 4 wheel overhead. It’s my typical one week trip companion. It will go overhead unless something happens so this contains a week’s worth of basic clothing, shoes, and purse that could function for an entire trip if necessary. It is all organized and labeled in BagSmart compression cubes. I keep the majority of my secondary cosmetics here as well so I can shave, shower, do some hair and makeup. If I have a checked luggage failure (it’s lost forever) I’d be alright. I also keep a week’s worth of supplements while a month would go into the checked bag. I also keep 2 detergent tablets in this and the remaining in checked. Yes, I bring my own detergent because allergies.

Tumi Alpha Bag

For longer trips like say a month in Europe I do a checked bag. I pack stuff that I’d prefer to have larger sizes of like toothpaste & body lotions and my preferred shampoo, conditioner and styling products. Still 3 oz but no sense in lugging if you have the luxury. I also pack all my professional and going out clothing in here if it’s not absolutely necessary on landing in which case it would go into the grey carry on. I have dresses and separates that can handle anything from cocktail to family office for a month.

How It Works

I have every item listed in a packing template in Notion but I also do a ritual where I write it all out on a note pad and note the placement of each item in the cascade failure packing stage as either backpack, carry on or checked so I always know where everything is at all times. I’ve never been separated from anything critical like medicine or an electronic. Every time I travel I refine the lists and procedures.

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Culture Homesteading

Day 856 and Spring Into Action

It’s been a beautiful week in the Gallatin Valley. Every single morning on my daily constitutional walk I notice new growth. Very suddenly we went from of melting & assessing snow damage to bright and sunny spring green.

The more northern latitudes get a shorter growing season (in fact we will get more snow) but the season is one of magnified intensity as our evenings stretch towards 10pm before the light is gone. And so on this first weekend of May we’ve begun taking action on spring. Hobby farmers spring into action.

Alex slicing open a bag of manure in our back pasture in preparation for tree planting
A man, a hole, and a shovel

My husband and I have no idea what we are doing but with the true spirit of fuck around and find out we began anyway. Our running joke is that Alex is a #ManofAction as there is just simply so much more practically to do when you live on land for which you are ultimately responsible. It’s a lot of fun and very grounding.

And as you might guess the most liberating feeling in the world is being held accountable for yourself and your choices. So even knowing full well you are basically that dog typing on a computer subtitled “I’ve got no ideal what I’m doing” you carry on anyway.

I’ve got no idea what I’m doing Golden Retriever Typing

While I did a few laps around the pasture and helped with a bit of the lighter work my role was mostly to capture the fun and excitement of trying something new. We picked two apple, two plum and one cherry from Starks Brothers to add in after a fall planting of a number of apple trees. We’ve got no idea if any of this is going to take. We’ve read some books but that barely counts.

Our cyberpunk John Deer free of computer parts along with a few stages of planting

Meanwhile inside the homestead I’ve been doing some spring cleaning. I’ve been appropriately assigned gender formative roles as I actually enjoy keeping things attractive and beautiful. The closests need turning over from the wool and layering over to tee-shirts, sundresses, and linens. Alex mostly goes from button downs to tee shirts. Jeans are swapped for cargo shorts. Being a man is simpler.

Winter boots need to be put away and flats, sneakers and sandals brought to the front. Alex had more work gear and footwear as he does more of the outdoors work than I do so shoes are more Alex than me.

Heavy winter oil and moisture rich cosmetics will give way to lighter water creams and ceramides. I don’t change retinols but I may add in more C and lactic acid for turnover in the heat. Alex meanwhile gets away with a basic vitamin C moisturizer and SPF.

I alas have not dealt with getting my hair trimmed in sometime but the reminder that it’s time to cut off dead ends is ultimately a spring time ambition. Hopefully you had the good sense to prune in the winter. My husband is lucky enough to simply buzz his head. Happy spring everyone and may your rituals enjoyable to you.

Categories
Startups

Day 826 and Alignment

I think there is this persistent fantasy in startup life that people will always agree with your bets. We forget the discord of every hype cycle but it’s not always clear who is winning and what outcome is certain. Only hindsight is 20/20.

You do get occasional moments of vindication but it’s rare that they ever clearly overlap with a trend or a moment that everyone is paying attention. Media hype cycles and innovation hype cycles are not the same thing. Trust me I’m a pretty good publicist for a hobby.

Your deals aren’t always going to get attention though and a lot of founders want to keep things quiet so you can’t always talk your commitments.

This is a problem that investing has in common with fashion. I earned my stripes making shit cool for money. It’s actually hard. I call it the The Thursday Styles. The problem with tend forecasting is knowing what’s going to be trendy is a temporal bet as well as a cultural adoption one.

It’s a thing happening over time that is unevenly distributed. I learned that from William Gibson. Some of us live in the future but you can’t be too far out because then it’s just you speculating. You got to be right on the thing and on the timing to make any money.

It’s honestly way harder than it looks and anyone who is any good at taking a bet on what the future looks like has to take some variant of this bet. It’s probably why Dune is such a canonical text for nerds. He predicts the future dimly and is also a messiah time lord? Sign me up that sounds like venture capital to me. The sheer hubris of this comparison is honestly nauseating.

Like fuck all the way off you ain’t Maud’Dib. You’ve got to be very skeptical about the charismatic pull of a messiah my friends. That said I bet you’d believe me if I told you I was a Bene Geserit right? Anyways. My point is you don’t always get it right and you don’t usually get to take credit till the end. And mercenaries can co-opt anything. Your shit might hit the skids.

But sometimes one of your deals looks hot and everyone is paying attention and you get to feel like you were cool. You spotted the band. You saw the runway show. The media is hyped about it at the same time and your friends noticed on Twitter. It’s a nice feeling. And yes I invested in the Chroma seed round. I think Jeff and Anton are cool.

Categories
Aesthetics

Day 793 and Pretty Skills

My mother has always had a gift for aphorisms. I am grateful she has this talent as I’ve been able to simply repackage her wisdom and look much more talented than I actually am at delivering pull quotes. Brevity is the soul of wit and my mother is very witty.

One of the pithy witticisms I believe I learned from her is a classic take on beauty and class being more fungible than we are led to believe.

Pretty is a skill set

Me and/or my mother

If you’ve ever hung out with a bunch of rich girls and wondered why they are all hot consider the dilemma solved. It’s a skill that is cultivated. Like any skill you cultivate or with time but also money. And if you are rich and white the path to beauty is a lot shorter than you might realize. It’s pretty fucked.

I’ve been lucky enough to cultivate this skill set over time. I’ve come to rely on it as part of my arsenal. But I’ve also got a bit of a cranky body so I’ve not always been able to consistently practice the various skills required.

And sometimes life just gets in the way. I look like a fucking mess today. After a week cooped up in an air conditioned room in Mexico with trips outside for slightly traumatic family emotional bonding, I look like shit.

My hair is unsettled and popping off static electricity. I’ve got small pimples all across my forehead. I’ve got patches of eczema on my right chin. I do not appear to have the skill set for pretty today.

Normally I do my best to hide in these circumstances. Especially if I don’t trust someone. I don’t like looking like I lack skill when it comes to presentation. And it is often a sign of respect to look well groomed and beautiful.

In fact, today we’ve got a houseguest that normally I’d feel required to be at full skill set capacity around. And I just didn’t feel like it was necessary. And that’s a skill set worth cultivating too.

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Internet Culture

Day 755 and Instagram

I haven’t been on my Instagram account since 2018. I stopped actively posting in 2017. I’d become absolutely sick of the social media platform and the relentless aspirational influencer content marketing that had taken over my feed. I can’t say I’ve missed it, but I’ve decided to reinstall the application and begin posting again.

I’ve been a participant in the “creator economy” long before it had a name. A college friend set me up on a WordPress blog after a fellow student had written a piece criticizing me for being interested in fashion on campus.

I’d written something about designer denim in the competing school newspaper. My friend told me I needed to watch out as this new nemesis was going to ruin my Google results. From these petty seeds a fashion blogging “empire” was born.

I have some dubious distinctions from being early to social media. Women’s Wear Daily claimed I was the first person to liveblog fashion week in 2006. I turned that into an advertising network for online lifestyle publishers called Coutorture. It was eventually acquired by PopSugar. I went on to work at a number of luxury and fashion brands before starting my own cosmetics line.

I’d like to think having been there from the start of the creator economy counts for something but the harsh truth is that once you stop posting you tend to disappear from any social network. I stopped fashion blogging for my own enjoyment once I made it into a career.

During my girlboss years as the CEO of Stowaway Cosmetics being on Instagram felt like a part of my job. I had enjoyed it more when I wasn’t obligated to look cool. I remember 2012 Instagram fondly as a place where you followed photographers and fashion insiders at work. By 2016 it was loaded with aspirational lifestyle content. I felt like I all I saw was sponsored content.

Somewhere in that timeframe I racked up 30,000 followers. I don’t think I ever maintained anything remotely professional. It was just pictures of whatever was happening in my life so the usual mix of food and travel. It didn’t seem like a huge loss to walk away.

Oddly even if my follower count on Twitter isn’t actually that much larger than my Instagram account I feel like I’m much more influential there. I’m better with words clearly. I am a shitposter so it always felt lower stakes. And maybe that’s why it’s less of a burden in my mind. I do Twitter joyfully.

But I’m going to experiment with Instagram again. I’ve got visual things in my life that are worth sharing as I’ve now got a totally new aspirational lifestyle. I’ve graduated from fashion influencer to doomer optimist. Homesteading and cozy farmhouse is it’s own aesthetic and maybe I’ll enjoy sharing mine. And I’ll admit that I’m not at all above coveting back on gifting lists. I guess if you enjoy that sort of thing find me back on Instagram. Or if you want to send me some free stuff I’m open to getting back into the SponCon game.

Categories
Aesthetics Travel

Day 750 and Interstitial

If you have ever stayed in an airport hotel or a particularly standardized corporate hotel, you’ve encountered the grand global homogeneity of acceptable hospitality.

Airwave bedroom at a Marriot in Prague

This aesthetic owes a debt to Silicon Valley and the way we’ve sanded off peculiar edges and smoothed over individual characters to make the real world’s brand book as consistent as our virtual ones. It’s called Airwave.

If you enjoyed the silky sameness of a WeWork or a perfect Airbnb or the reclaimed wood counter at a third wave coffee shop in Prague or Frankfurt, you’ve enjoyed Airwave.

If you travel enough, you find the aesthetics comforting eventually. As if your entire palette or taste profile was subtly sifted into the window of preferences set by an art director at an advertising agency in Brooklyn or Amsterdam.

Soothing sameness

Sure you seek out newness and novelty, but also you are glad for the suite at the just nice enough Marriot which delivers you a club sandwich with a request to room service. Remember when Jonny Mnemonic screamed for room service? If you are of a certain age I bet you do.

Ah the height of luxury for a data currier criminal of cyberpunk legend is now the expected outcome for the rootless cosmopolitans. Who is to stay which of us as a worse dystopia?

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Background

Day 721 and 40 Questions

I came across a list of 40 questions that Stephen Ango answers every year on Twitter today. It looked like a fun exercise so I thought I’d participate.

What did you do this year that you’d never done before? Bought a house & got my very first mortgage, moved to Montana, lived in Germany for a month, spent time on the Ionian and Adriatic Seas, and experienced -45 degree temperatures.

Did you keep your new year’s resolutions? I don’t make them but I did intend to write every single day (for the second year in a row) and I have so far accomplished it.

Did anyone close to you give birth? No

Did anyone close to you die? No

What cities/states/countries did you visit? Colorado, Montana, and Wyoming, Florida and Texas for states. United Kingdom, Germany, Albania and Greece for countries.

What would you like to have next year that you lacked this year? All the money for my venture fund and visas for freedom of movement for my friends and family.

What date(s) from this year will remain etched upon your memory, and why? June 18th was the date we closed on our homestead in Montana. August 1st was the day we moved in.

What was your biggest achievement of the year? Getting my family safely to a Montana homestead that is the first home we’ve ever owned.

What was your biggest failure? I don’t think it’s a failure, but I wish I got more done particularly when it comes to fundraising and deploying capital, but objectively I did as much as I could. I try to remind myself that the self is not an attack vector so this question is an opportunity to remind myself that failure is just opportunity.

What other hardships did you face? I got a very bad flu in the middle of purchasing the house in Montana. I watched the markets repeat elements of the crashes of 2001 and 2008 which allowed me to see how far I’ve come since my childhood trauma of my family’s bankruptcy on 2001.

Did you suffer illness or injury? The flu in May was awful, I’ve had a number of random infections and I live with chronic ankylosis spondylitis but I’m the healthiest I’ve been in years.

What was the best thing you bought? A house in Montana. But smaller things I’ve loved include a Lunya robe, Ariat boots, Skimms cotton tank bras, and my first go at Botox.

Whose behavior merited celebration? My husband has been an absolute superstar rolling with my crazy plans and I’ll be forever grateful he trusts me to see things that he hasn’t yet seen. I’ve written many a love letter this year to him and my appreciation for the ways big and small he makes my life better.

Whose behavior made you appalled? Not appalled necessarily but the dick riders are really a bummer. We are all sinners and ain’t none of us are saints.

Where did most of your money go? We bought a very nice piece of land with a gorgeous farmhouse on it. The second biggest expense after buying a house was medical bills. It’s fun to be sick in America. Third on that list is food both because my husband is a gourmet cook and because inflation on food was quite high.

What did you get really, really, really excited about? Being a homeowner has been exciting as hell. Everything about buying a house and making it our own has been amazing. I also spent a lot of time excited about DAOs and corporate governance, my founders, and spending a month next to the European Central Bank in Frankfurt.

What song will always remind you of this year? I don’t listen to much music so I don’t have an answer.

Compared to this time last year, are you: happier or sadder? Thinner or fatter? Richer or poorer? I am happier, poorer, and thinner than I was last year.

What do you wish you’d done more of? I have a lot of things I want to beat myself up about for not doing more, but I actually feel like I didn’t my time well this year. I don’t always need to be improving things. So I guess I wish I was comfortable doing less.

What do you wish you’d done less of? Beating myself up for not doing more.

How are you spending the holidays? I am in bed with my husband watching disaster porn movies while it is 45 degrees below Fahrenheit.

Did you fall in love this year? I am deeper in love than I was last year which is one of the benefits of always working on yourself and having a partner that also works on themselves.

Do you hate anyone now that you didn’t hate this time last year? I wouldn’t say I hate them but I’ve been disappointed with everyone involved in Elon Musk’s Twitter takeover.

What was your favorite show? The Peripheral. It is the adaption on Amazon of William Gibson’s most recent novels and it is stunningly good science fiction. I’ve enjoyed a lot of television this year though.

What was the best book you read? Hands down Peter Watt’s Blindsight which I cannot believe I didn’t read till this year. If you are autistic I in particular recommend it.

What was your greatest musical discovery of the year? Again I don’t really do music.

What was your favorite film? I’m not a big film person so I didn’t watch a ton of movies this year. I’m a TV person. But probably the Weird Al parody biopic. Extremely funny and very sweet. Worth taking the trouble to find on Roku.

What was your favorite meal? I’ve had so many amazing meals this year. Perfect Montana steaks is probably at the top but schnitzel in Frankfurt, branzino in the Mediterranean, BBQ in Austin, and stone crabs in Miami round out the list. I traveled a lot this year and that means I had a lot of great meals.

What did you want and get? A homestead in Montana.

What did you want and not get? A visa for a family friend. American immigration is extremely broken. I’m hoping I get the visa granted next year for them.

What did you do on your birthday? I discussed my “fundraise in public” for chaotic capital and spent it with Elle Morrill and my husband. Elle cooked for me and it was absolutely epic.

What one thing would have made your year immeasurably more satisfying? The American immigration system working. But that’s like asking for world peace. I spent a lot of time and social capital trying to get a visa that still hasn’t been granted.

How would you describe your personal fashion this year? Black. I mostly wear cotton black sweats and a long sleeve cotton tee-shirt. My biggest upgrade to that look was adding in a Lunya robe. But I also bought a bunch of chore clothing for working on the homestead. I also got to enjoy my “heat” wardrobe which is mostly Grecian gowns made by Norma Kamali.

What kept you sane? My therapist Dagmar and writing every single day.

Which celebrity/public figure did you admire the most? Folks hate this answer but I love Kim Kardashian. She works her ample ass off for her family business, spends her time working against the carceral state, makes a great bra and she started a private equity firm.

What political issue stirred you the most? The government’s interest in deciding what I do with my own body. I’m a libertarian because the very foundation of sovereignty rests on your right to control your own body. Though this issue is very closely followed by our inability to grant visas and bring immigrants to America in terms of animating my energy this year.

Who did you miss? I miss my grandmother Nanamai. She’s my mother’s mother. She’d be so proud of what I’ve done with my life. I wish she’d be been alive to wear one of my lipsticks. I wish she were alive to see the family life I’ve built. She passed on more than a decade ago and I’m still consumed by grief if I think about it too hard.

Who was the best new person you met? There are almost too many to chose from. Meeting in person my internet friends who got me through the pandemic is the correct answer. You know who you are. And I can’t wait to meet more of them. Internet friends are real friends.

What valuable life lesson did you learn this year? I learned a lot watching hero worshippers, I mean dickriders, beg their chosen figurehead to save them. But alas the only person who can save you is you.

What is a quote that sums up your year? “Fuck around and find out.” But in all seriousness just doing the thing and trying shit out is actually crucial in life and business.

Categories
Aesthetics

Day 705 and Impressed

I haven’t bought a new handbag for nearly a decade. While I like fashion I have never been a hardcore accessories person. One generally been of the mind that those are anchor pieces that you keep for years and years. I didn’t see much point in acquiring trends as it just seemed so expensive. I buy more for longevity.

The last handbag I bought was a camel Masur Gavriel bag. I think it was sometime in 2013 but it may have been earlier. I found a photograph dating it no later than 2014 but I can’t be sure. I’d seen a small piece of press about it as it being a kind of super minimalist brand by these two bicoastal pretty girls. I loved the clean look of the tote with a long full leather panel and a bright yellow sunny interior. I found a boutique that stocked it in Los Angeles. I think I paid less than $300 for it.

I’d talked it up to a girlfriend in finance and she bought one. She then talked it up to her friend who happened to be Lauren Santo Domingo and then next thing I knew the nag was absolutely everywhere. It subsequently raided a large private equity round. It’s brand book became so popular a fast casual yuppie food brand called Digg Inn ripped them off. The brand was a genuine hit.

Being ahead on a handbag like that is the fashion equivalent of being in the best series A round in Silicon Valley as the new angel investor. It means a lot but only after it’s been proven out to the IPO. I haven’t felt that kind of kinship with a brand in a while. And certainly not with a handbag. The high conviction I had with Mansur Gavriel should have made me pursue the two designers as I just knew in my gut this bag was fucking it. Really the one that got away for me.

So I am excited that I got a new handbag today. The first one I have purchased since my Mansur camel tote. I’ve literally not purchased a single handbag in that entire time though I did buy a backpack and a suitcase.

I saw this across it across a bunch of fashion blogs over the year. It has hit a lot of mainstream fashion news. So fashionistas are definitely well and truly ahead of me. I am not a market editor or an influencer being sold by fifteen different publicity firms. Though I’d absolutely like to be. There was absolutely a time when I was very much in the scene but let’s be real now I’m an eccentric investor in Montana. I’m cool just in a different way.

Polène Numero Uno Mini in Black Lizard with dust bag.

The bag is called Numero Uno Mini from a French label called Polène. It’s a clean bag. But it’s got a little personality in it’s shape. There were smooth calfskin options but I’d been searching for a modestly dressier bag that would be a bit of a statement for day but also formal enough it could accompany a cocktail dress or make due at a wedding. It works up until you need a clutch because it’s a gala or an awards ceremony.

Polène Numero Uno Mini in Black Lizard with dust bag.

I feel like it’s a bit louder than the bag it’s replacing which was a black calfskin envelope clutch with a gold chain that is bought from Barney’s. I’d got it on sale for like $150 bucks as well it was a house brand I guess. But it was just so damn versatile I used the fuck out of it. I haven’t seen it since we moved to Montana and I’m a bit concerned it’s gone for good. So perhaps this new Mini will find a home in my routine.

I’m very impressed by its quality. The stitching is tight and lean. The hardware is bright and sturdy. The logo is very discretely etched into corners of the hardware and on the feet of the bag. Which is just a nice touch at a $350 price point. Recently it’s felt like everything is a bit shittier and more expensive. So it’s a joy to get something that feels like a great value and genuinely nice. I hadn’t made some dirty compromises with a direct to consumer business. So yeah I’m impressed with a handbag.

Categories
Aesthetics

Day 701 and Frozen Goods

My Black Friday purchases are slowly making their way from warehouses in Denver or St Louis or other parts unknown to me in Montana. When I placed the orders I was so excited for the good deals.

But instead I’m just finding new disappointments. Four out of six items I ordered from Splendid will have to be returned. A pair of pants from Lunya is simply made for someone taller than me. And the remaining pieces of the order from Nadaam still hasn’t shipped yet. I hope my new negligees from Skims don’t disappoint as my track record on soft goods isn’t looking so great. Failures all around.

I’ve also had a few issues with trying to order cosmetics. I do a big order with Briogeo once a year. It’s in transit during a very chilly day. It was 10 degrees when I woke up. And I’ll admit I’m concerned about receiving a complete frozen bottle of shampoo. And it is expensive shampoo too.

We’ve had this issue before. Ipsy and Allure monthly boxes show up half frozen in the mailbox for a day. A Sephora order went straight to our mailbox where it sat for two hours before I got the alert it has arrived. It was cold but not fully frozen. I am afraid to look up how much efficacy is lost if retinol is frozen. What about vitamin C? How bad is it to freeze your cosmetics?

Because we live out on country roads and outside the town limits, we find our packages are often delivered by men in pickup trucks doing piece work contracts. They are nice folks but there isn’t much they can do about an expensive skin cream freezing solid in their open pickup truck bed. I would try to buy things in person but we don’t have a Sephora here so that catalog order life remains how people get stuff in rural America.

I used to have concerns about melting cosmetics when I was in Colorado. So perhaps freezing is an improvement. But I’m definitely wondering if we will need climate controlled options for certain kinds of deliveries in future for items that need a moderate temperature band. It could be a brand issue to have your product not work because the chemical bonds got wrecked by extreme weather. And we are all about to get more extreme weather as a normal feature of daily life.

Categories
Aesthetics

Day 694 and Buy Everything Day

When I was a hippie kid growing up in Colorado I was a fervent believer in a “holiday” called Buy Nothing Day. It was a campaign heavily promoted by a magazine called Adbusters which saw itself a culture jamming organization.

It felt cool and hip and maybe even a bit new to protest excess consumption in the era when globalization hadn’t yet experienced the bitch slap that are the last twenty years of history not actually ending. Teenagers are obviously a bit prone to over simplifying the world and I was no exception.

Now as a jaded veteran of the retail and luxury wars, I think it was the height of white girl naïveté that not shopping one day of the year meant shit. Now I pile all of my shopping into Black Friday. Instead of it being “Buy Nothing Day” it has become “Buy Everything Day” for me. I know how much brands are riding on my choosing to spend and I hold out the bulk of my shopping to extract maximum value.

I bought 2 tee shirts, one cardigan, 3 cashmere sweaters, one pair of silk pants, one cotton robe, 2 slips, 2 bras, and 3 pairs of tights. I bought a jumbo size shampoo and conditioner as well as travel sets. I also bought a luxury face cream, highlighter and other sundry cosmetics even though most of the cosmetics I prefer aren’t even on sale today. We also bought 4 scented candles for the house. Alex bought a pair of Chelsea boots, a new gun safe and a hunting jacket. In other words, we shopped till we dropped. We went full American on the day.

We’d hoped to buy new dishes and a few pieces of furniture as this has also been the year of outfitting the house but alas we just couldn’t figure out enough deals ahead of time. Black Friday is often a mess of confusing offers and marketing bullshit. It’s been made dramatically worse by the wave of direct to consumer brands who claim to give you better deals but often do little more than obfuscate where you are getting ripped off. It’s lowering trust by insisting that you are getting something better when you know you are not.

It’s with that knowledge in mind that I’ve come to terms with the reality of American consumption. I’ve come full circle on Buy Nothing Day. I recognize that shopping is the full contact sport that drives everything else around us. And so long as I’m embedded in that system it serves little purpose to be obstinate or contrary. But equally it serves no purpose to be taken advantage of by these brands either. Getting a deal is a very American kind of battle I’d rather win. As of yet there is no option to remain off the battlefield. But one day it may be gone for good. Until then I’ll buy my cashmere in discount.