You know I am old as I just don’t consume or create short form video content. Every new trend that filters to me on Twitter or on my reader feeds presents as sadness to me. I don’t fully understand them and probably never will.
I left Williamsburg in 2010 for Manhattan’s Chinatown as even the south side past the JMZ had become too expensive. The loft I shared above Future Perfect on North 8th and Berry was getting expensive on just the other side of the Great Recession. It was a loud place to live and a lot of fun but I needed a lease with my name on it and prime Williamsburg wasn’t it in 2012.
I wasn’t in a position by 2012 to buy an apartment but neither did I have any debt. So I’m sure that made me better off than the Zoomers coveting my life just before New York would go ZIRP. Not making a fortune wasn’t too bad when you could still enjoy a lot of hipster consumer choices.
You can’t blame the Zoomers for feeling like today’s economic volatility and social fragmentation makes our “before times” life look relatively utopian.
I’ve previously enjoyed when my own past lifestyles are the subject of nostalgia rehashes on social media. Now I think worried as no one should be too obsessed with the past. Especially not the young.
The temptations to build an investing case around a historical parallel cannot be avoided. Americans love their booms and busts. And we love grand television dramas about them.
Julian Fellowes is the stage name of a conservative British peer, actor and dude who gets BAFTA award for making television about aristocratic families familiar to adapt and Americans bailing them out.
Then he went on to make a period drama about righteous industrialists in America called the Gilded Age which isn’t as iconic as as it’s not as personal since obviously a British peer won’t understand American mores.
It’s just a little weird to think that we’ve already made the Silicon Valley drama about the last boom and bust moment and it didn’t get written by a British conservative peer but by a Gen Xer Mike Judge.
Maybe in another generation on Netflix we will get a sweeping historical drama about a polycule group house in San Francisco as the next Downton Abbey.
My immune system must be reacting to something, be it travel and environmental factors or perhaps a bug I caught, so I’m in bed and trying to keep my body happy. That means catching up on a few Love is Blind seasons.
As the American seasons get worse and worse, the international editions offer up clues as to the politics and tensions that producers feel the need to offer up to international Netflix audiences.
The United Kingdom had a Manchester season that was more commentary on the failures of the working class and the country’s immigration systems than it did romance. It almost hurt to watch.
France’s most recent cast was more pan-Asian colonial tensions at the forefront (with an Algerian or two) than featuring any continental or regional ties. The Italian season reflects a more United Colors of Benetton than Georgia Meloni’s. European franchise spin offs feature more immigration more than America.
While everyone is talking about Netflix acquiring Warner Brothers today, I wonder if Hollywood will drive new cultural directions or if the data driven Netflix will produce endless remixes of subgroups and niches so no matter your identity you too will have an avatar on a spinoff of a reality show. Love may be blind but the watching data sure isn’t.
Lest you think it is all fan service and showcasing different immigrant groups being absorbed into the wider national identities of their former colonial governments, you do see the occasional fusion of sanded off styles meant to appeal across strange niches.
I love watching the style of the country doing offs as it is both globo-homo any and everywhere while still targeting very identity driven and place specific people.
Some make no sense. Who doesn’t love seeing a bizarre fashion choice like a Prada bolo ties at a French wedding? Unless you are an Italian getting married to a Texan girl at Marfa, it’s odd to pick 2020’s most viral celebrity accessory to get married in France on a 2025 reality show.
Sure still see some aesthetic choices you expect for both local and global reasons. Like the Italian party planner with the Gucci bee broach. That seems culturally appropriate with a cast that was variably actually Italian despite their their aesthetics
Long burgundy blazers and Gothic Bulgarian girls could work in any country this year. That’s simply globally appealing in the now in any country. Warner Brothers should be taking note.
You can tell the year is wrapping up as soon as Thanksgiving and Cyber Shopping discourse gives way to “best of” discourse. The transition was so smooth today. Stories of the American consumer are giving way to all kinds of beat and end of year lists.
Writing a “best of” lists is a thankless job. It is probably a bit worse than being a gift guide editor, as at least those jobs might involve some cool products to test.
I wouldn’t mind doing a gift guide for skincare for people in your life as I love to give beauty gifts but the pressure of doing an Allure “best of beauty” run through is pain from all directions.
And so I’m seeing the “rush hour” part of 2025 go out at speed as Substackers, literature, and all types of style sections bring out the “best of” pieces on Giving Tuesday. Because can we please be done with shopping?
I am about as done as I feel I can be with this very strange year. I wouldn’t mind a rush hour if it sped us up. But I’m sure the traffic jam of finishing up December will be the actual look of rush hour. Just like with a real life rush hour. Maybe we are close to Waymo fixing that for good. Now that would be a “best of” for technology for any list.
Shopping in a highly bifurcated consumer market is an unpleasant experience. No more so than over the great shopping holiday that has become Cyber Season.
Regular consumers feel gaslight enough as it is by smart pricing strategies and persistent inflation. Their trust that they can make a better purchase is at a low. Their Black Friday looks very different than it did during the ZIRP years.
But many brands are battling it out for the ten percent of consumers that do 48% of the spending. And that is a brutal business. I can’t spend time on image or video social networks for fear of triggering some kind of shopping allergy. Being in that group of consumers makes you a target.
And very few of them are battling on the merits of their products. I went brand by brand through my usual suspects of Black Friday brands and found better deals and less to like.
I bought cashmere and skincare and I still don’t know if I got scammed on the cashmere. Ironic as I’m buying seconds of items I already own hoping the sourcing didn’t change in the intervening seasons.
I genuinely miss the Ann Taylor of 2010 when I worked there. You wouldn’t think it would be a glory year for the brand but there was hope. It was still publicly traded American brand. And it had a real estate portfolio of stores to envy from Madison Avenue to the Magnificent Mile.
Imagine an American brand like that now. It had strong supply chains, good relationships with vendors and it had just hired a hot new young executive with a hot new designer.
This was when you could imagine an MBA reinventing a brand’s look for a new generation of working women. Millennial feminism was on its way up, a blonde Gen X feminist beauty from Harvard led the charge and everyone believed. Heck maybe we’d even see a female president who wore our pants suits.
And we know how that broader cultural story turned out. We made pant suits cool for a brief moment in time and private equity ate the brand and now it’s shit. But I know we did good work and I’m glad our MBA leader landed on her feet at Amazon.
I just look at where I shop now and I look at Ann Taylor and the prices are roughly the same but it’s not the same cashmere sweater for that $200 absolutely anywhere. And if you want that sweater be prepared to spend over a grand.
So while I did a little shopping I think maybe I’ll get lucky. Maybe I’ll get a good batch. But it’s not always a sure thing. I got my replacement retinols. And I finally found my old Mansur Gavriel tote (going on year 12 or so) for roughly the same price as I bought it.
I’ll use my beat up on still but I thought hey maybe they still make good bags. But I don’t know if their private equity guys are any good. Fingers crossed as it’s a great tote.
Like anyone who has worked corporate retail, I keep a close eye on Black Friday narratives. I named a few sales I thought were particularly unusual in my beauty blog based on how I shop for myself on Black Friday. I am a very value driven customer even though I will spend a lot with a brand who earns my trust.
I’ve found there to be less and less worth shopping across fashion, beauty and other consumer goods. Still I do use the holiday to strike a better bargain with a brand I might consider becoming a regular with.
Now you have to wonder about higher end customers who use Buy Now Pay Later options like Klarna. Is this just an extension of the freedom we afford luxury consumers in their lives if bizarre credit choices. Why not spend a little more to not require additional liquidity. Maybe that is a more efficient way of social signaling on Instagram for some. I think I’d be worried about that consumer. Their defaults are on another planet.
As for myself I like buying an extra retinol serum and some fancy shampoo. I am not buying $400 moisturizers being resold by Quince. Thats just a little too odd for me. But maybe I will get those weird recovery boots. I wonder what luxury purchases that don’t use extending credit say about my financial niche.
I’ve been intermittently online (as opposed to extremely online) this week what with the travel and the holidays. So I decided to use the Twitter algorithm to catch up on what the “Everything Platform” thinks I should see.
Which I realize is a bit like saying I’ll just have a little bump to see what is driving the rest of the club insane. I knew it was a bad decision and I fully endorse only using social media without algorithms. I generally use my following list in a chronological feed and stay away from image or video driven social networks.
But I am in many information flows that are built to grab attention and normalize information outside our Overton Window of current civil society consensus.
I was taught this was a good thing as a child. Reading and reconciling conflicting arguments was an important democratic norm required of all responsible citizens. I also understand as an adult that this exposes me to propaganda made by any number of sources.
Now you can judge my information sources but I value both of them and they had a common theme. Women, and in particular the wives of powerful men, are the keeper of m civilizational standards and used for this power. This message came from two very different places.
One is widely known indie founder who writes about doing business in Europe and the other is a publisher of books outside polite discourse messages as well as my neighbor in Montana.
Both accounts took me down different uses of the matter. Though both have share other accounts I’d consider right conservative populists. One was about an interview with Nicole Shanahan the ex-wife of Google co-founder Sergey Brin, former running mate of RFK Jr.
She discusses how the wives of wealthy startup founders are finding causes that are not actually helpful to their intended purpose and are perhaps even actively harmful. It uses some language that is tied to a number of conspiracy adjacent words like the Great Reset and the World Economic Forum.
It is still fair game as a civic polity might ask about the responsibility of the wealthy pretty regularly. I do think Silicon Valley wives are a new vector to watch as a pressure point though. I better watch it as if the tech billionaires’s ex wives are under watch, I can’t wait to see how their less powerful (but much more numerous), Girlbosses will be scrutinized.
This video sent me right into an interview Jonathan Keeperman aka Lomez doing an interview with right populist pressure researcher Christopher Ruffo. He who made critical theory and Critical Marxism a household issue in Republican America.
Lomez has an essay about the feminization expressed in the longhouse. I won’t do it justify by doing a synopsis but Vikings had longhouses and so do plenty of other cultures. This is not all together a positive portrayal of women’s role in civilization but certainly as its driving force.
Algorithms refine down to clearer distillations. Smoothing functions are revealing of form after all. And I think it is interesting that Silicon Valley liberal ex-wives are being shown against the backdrop of norms enforcing regular mothers, wives and guardians of the good life the Karen.
The Karen was once a liberal nightmare and it is an interesting space to replace for the culturally conservative, especially as the Zoomer incel nihilist view is raging across the internet like a prairie fire. So that was an interesting gradient from a European founder to my neighbor.
I’d also say it’s exactly why I don’t read from the algorithm. I fundamentally agree with different positions expressed here but mane not in ways you’d expect. I’ve seen the pressure we place on women in certain social contexts and we make them feel crazy for being the balance of norms but also being hated for it if we don’t chose the ones our clique or social context prefers. My algorithm wants me to understand the narrow band I walk on. Fucking dicks.
Most religions, and many flavors of political governance, focus on dangers of consumer markets and the dangers of overweighting and overvaluation of material things.
It’s just that if we look at the subject from a different direction, it’s quite clear that humans love to make things. Sure we focus first on shelter, food and water but we quickly use our excess capacity to produce. Climbing up Maslow’s hierarchy we look for ways to make things for ourselves and others. If we make surely we must use?
So much of our lives are dedicated to the making of things. We have children. We make tools that make the making of our needs easier and faster. We make art and music. We adorn ourselves with decorative objects.
So why is it that the consumption of the things we make as humans have such a bad reputation? If we didn’t consume adequate food we wouldn’t be able to reproduce. If we didn’t make and use shelter those offspring wouldn’t live to adulthood.
It seems to me that as in all things we make we do so as part of our commitment to being in a community with each other. A Buy Nothing Day may seem necessary when the balance tilts too far from making to consuming but each and every one of us is enabled to make wonderful things for each other. So go shopping if you like.
For someone with clear skin on my face (not even a humble brag), I spend what feels like irresponsible amount of time and energy on my skin health. The rest of my dermis is not as tractable as my face. I’ve been fighting eczema my whole life.
This year has been a particularly challenging, as my the IL-17 immune suppressant Bimzelx, I take for my ankylosing spondylitis and psoriatic arthritis (it’s eczema on the inside), has left me almost catastrophically prone to skin infections.
I’ve had maybe 3 weeks without a disaster (and I traveled) though have still needed doxycycline so I’m optimistic.
I am hoping I can rack up a few more weeks or maybe even multiple months without needing to slice an abscess, manage a deep tissue infection, or get a subcutaneous skin infection.
I do have a new weapon in my battle to keep my skin healthy. I recently acquired a new deep infrared cosmetics mask from Beauty Pie that they are calling “medical grade” but mostly means it has one longer wavelength than their previous mask offering.
Medical-grade LED mask proven to improve the overall skin complexion
Using 1070nm – the deepest penetrating wavelength used in at-home LED devices to date – to reduce under-eye bags and puffiness, and smooth texture and tone
Helps the skin look fresh & hydrated. Using 830nm – supports the skin’s natural restorative and healing function – to boost circulation, improve blood flow, and increase oxygen
Skin looks plump & glowing. Using 630nm – enhances the production of collagen and reduces redness – to leave skin radiant and hydrated
I don’t know if it will do much but the longer wavelength is an improvement on their past mask which required something closer to 4 months of continuous use to see results and I was simply never off of antibiotics that interact negatively with red light long enough to get any results. Theoretically I should see results in a few weeks with the longer wavelengths.
I can’t recommend it yet as I just got it and I’ve only used it twice but I used it on my face, my neck, my left butt cheek where I had the infection from inserting testosterone pellets (long story if you missed that one) and on my scalp to see if I can stimulate some growth on my scalp as I shed a lot of hair this year from the stress.
That’s about 40 minutes of mask time so no joke but also pretty amusing. I hope I can use it enough between antibiotics rounds for a win as infrared is meant to do a world of good for pain and inflammation in addition to cosmetics so I’ll use the heck out of it while I can.
The center does not hold. It is not holding. We are just not adapting to the changes in reality quickly enough.
If you get too close of a look at the basics of what’s necessary to survive a world where the trust is breaking down it’s hard to look at.
It doesn’t feel like we are going quickly enough adapting to a world where the state can’t perform its old functions and smaller entities like businesses and families need to maintain a heightened awareness of the larger context.
The joke has always been “don’t invent the torment nexus” but we seem to always invent the torment nexus if it will have a good return on capital. And we need to take this outcome quite seriously.
