Tag: Capitalism

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Finance

Day 590 and Demography

User acquisition is my little niche in the startup world. While all founders are generalists my super power has always been getting the attention of customers. So I often enjoy little illustrative moments where basic principles of finding and speaking to your audience go awry.

I have tweeted extensively about my concern in the rising cost of core agriculture commodities in the face of shitstorm in the fertilizer markets. This isn’t that novel if you work in finance but it’s probably not a large group of people that are actively discussing fertilizer costs. I do not however buy fertilizer personally. I don’t finance it.

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I was served a tweet for Nutrien Financial. They would like me to consider financing my crop inputs. In fairness to this promoted tweet the final demographic detail Twitter may know about me is that I live on rural land with agricultural use zoning. I see how I got targeted. And I am delighted to be served this piece of thought leadership from them. But I’m not in anyway their customers base even though I mimic a lot that matches them.

Let’s compare this to another group of advertisements that targeted me this week. I got several pieces of direct mail in my physical USPS post. These folks knew that I had recently purchased a forwarding service from the USPS to make sure old post from my former Colorado address would reach my new one in Montana. Let’s take a look at what they advertised to me based on that piece of information.

A spread of several catalogs and promotional mailers for home furniture, blinds and window treatments and rural road paving services.

It looks likes advertisers who want to reach married couples that have recently forwarded their mail to a new address might be in the market for furniture, window treatments and also I guess rural road paving services. That one might be a rural Montana thing so slightly more niche.

Advertisers argue a lot about high intent audiences. That basically means someone who is likely to buy your product or service. Lots of people can fall into the typical demographic of what you sell but judging if if they are likely to be persuaded to make a purchase can save you a lot of money. Don’t sell to someone who isn’t buying.

Sure you can convince someone they want something with aspirations and glamour but you have to be able to be convinced. It’s a lot easier to do that for a lipstick than a couch. Significantly harder to do for rural road paving I imagine (though I’ve never done it so I can’t be sure). The hardest has got to be financial products for large scale industrial agriculture purchases. Finding people with high intent to buy fertilizer seems pretty specific.

Marketers can and do try to gussy up these facts with fancy languages but getting attention and selling to people that want to pay attention are basic. I’m not the tactics aren’t complex and the work can’t get extremely technical but at least we know we are working with human desires. And I think it’s important to think through that when planning a campaign. Don’t want to overspend on convincing someone who isn’t even in the market to be convinced.

Categories
Aesthetics Finance

Day 584 and Fraudsters

I hadn’t bothered watching any of the numerous Netflix documentaries on how Americans love a beautiful fraud until this weekend when I made an attempt to watch Inventing Anna. I can’t tell if I regret the decision. I’ve avoided any glamorizing of the various grifters that we love to hate.

I don’t love stories about hustles gone bad because I fundamentally believe the difference between success and failure is a lot thinner than than the average person knows. “Fake it to you make it” is part of the great Pentecostal American prosperity gospel. You can come from nothing and become someone in America. We worship the idea of social mobility even if we don’t always like how people gained their fortunes. It’s an entire aesthetic in America.

This is particularly true because sometimes we actually do let the fraudsters win. Especially if we admire their hustle. And let’s be frank it’s a lot harder to tell who is a fraud these days because decades of publicly being a fraud doesn’t stop you from sitting in the Oval Office anymore.

Is it any wonder we aren’t quite sure how to feel about wealth and privilege and the black magic required to obtain it? We act like fraud is a temporarily embarrassing discovery on the way to respectability. Because it often fucking is.

Being in startups has given me a front row seat to just how much talent and capability matter. Except when they absolutely don’t. It’s genuinely hard to reconcile how little effort and outcome can be correlated occasionally.

And this absolutely lends itself to people being willing to take shortcuts. Mistaking that some hard doesn’t pay will kill you if you aren’t able to stay one step ahead. If you get caught, well that is clearly bad but who is to say you couldn’t have kept it up? It’s not like Americans trust cops or prosecutors (except for the line blue line fetishists). Maybe you were just too much of a loud mouth.

I will say the Inventing Anna series has shown me Americans are genuinely confused on how the rich stay rich. In so far as I can tell it boils down to gambling on who might be the real deal and simply writing off the frauds.

Cost of doing business. It happens to everyone. And the worse your boundaries are, well, the worse off your percentages. If your bullshit radar is bad that’s how generational wealth disappears unless you can figure out a way to rig the system (which is always an option).

Categories
Preparedness

Day 569 and Scarcity

There are a number of memes that have taken off in the last few years related to food scarcity as a mechanism for elite control Coverage of climate change and the need for change in agribusiness has been covered extensively in mainstream media so it’s no surprise there is backlash.

I Will Not Eat The Bugs is one of the originating memes in the wider World Economic Forum conspiracy universe along with “You Will Own Nothing” Great Reset discourse. It’s a rich memespace and one that every doomer should be watching closely. Twitter went nuts when a cultural review of cannibalism in literature and tv got posted by the New York Times.

Unfortunately the memes were a harbinger of the fundamental challenges of moving towards greener policies through dictate. Especially when you do poor planning that doesn’t account for transition times and significantly lower yields. Sri Lanka’s attempt to go cold turkey on industrial fertilizer turned disastrous.

With the war in Ukraine grinding on, the world is slowly realizing that chemical fertilizers and cheap grain are in danger of being in short supply. Commodity watchers reminded us that China stopped exporting key fertilizer components last year.

It’s not that Americans haven’t noticed the higher costs of food before. The inflation issues plaguing the country are often framed in terms of simple costs like eggs, milk and chicken. Doomberg sounded the alarm in January that we would see a significant food crisis. But there is a new urgency around scarcity that is exploding into the spotlight. My favorite preparedness website Unprepared published a whole guide to dealing with the coming food crisis.

I personally don’t know what will convince people that we are in for much higher prices and harder times. A lot of cascading factors are converging. But I think it’s wise to keep a close eye on scarcity discourse. If you want to keep ahead read things like AgriNews and Bloomberg’s commodity and supply chain newsletters. It’s better to go in with eyes open.

Categories
Internet Culture

Day 566 and Thot Leadership

I’m only a week out from moving to the homestead in Montana. So naturally I’m having a lot of feelings that I’m coping with by being unproductive on the internet. I’ve been enjoying falling down various rabbit holes like the rise of femcels whilst torturing reply guys on Twitter with bait polling.

But through this particular exercise in self indulgence, I’ve wandered off my usual path of vaguely right coded back-to-the-land regional capitalism and stumbled into the extended universe of socialist criticism of neoliberalism feminism. Socialists spend a lot of time being pissed at capitalist visions of feminism. And it’s really good stuff.

The discourse on resistance to neoliberal feminism is fascinating and the narrative space is so rich. We’ve got the failures of female friendship because of productivity concerns. We’ve got tradwives and reactionary refusals to work outside the home. We’ve got elaborate aesthetic deconstructions of Mormon homesteading. Ann Helen Peterson is an entire Substack beat. Meg Conley has some of the best writing on consumption and home life ever written.

It’s enough to make me wish I’d stayed in academia and pursued blue check thot-leadership. How fun is it to complain about being burnt out and misused but in fancy language? Ok it’s probably not as fun as I imagine since they are mostly untangling lifestyles I actually live.

But like what if instead of being a Girlboss who became a Tradwife homesteader I did academic research on myself instead? Write what you know amirite?

It’s clearly uncomfortable being in an in-between space and I simply cannot move to Montana fast enough. I’m scattered and annoying and in hardcore goblin mode and I’ve got no other excuse but I’m scared. You can really spot it in the erratic shitposting and bitching. But I think everyone is having fun so I guess it’s alright.

Categories
Politics

Day 565 and Mommy Issues

I just want to scream into the void about how disappointed I am in American men right now. I probably shouldn’t but this is my own little space so I may vent briefly and without a lot of citations. I’m angry and sad and I’m pretty convinced we’ve got a bad case of mommy issues with the way we are treating women’s rights this summer.

I’m surprisingly steamed that gay marriage is being protected via legislation before bodily sovereignty. It is just so American to protect the fucking tax regime. Like I get it. We organize all our property around monogamous two person households. Everyone should have equal access if we have it.

Also maybe we could not have the government involved instead. But nope we’ve chosen to get the government involved in social organization and now we’ve got to fight for equal access. And sure the liberals in America are scrambling in this particular summer to front run the Supreme Court being open to overturning settled precedent on all kinds of shit. I get it. I swear. I get it. I’m glad something is being done.

But like in what fucking world is bodily sovereignty for half the population the sort of problem you don’t bother to codify into rights first. Or at all! Why is it easier to protect marriage than my body. What message does it send we protected gay marriage before the right to manage your own body.

We are able to pass legislation on protecting equal access to some dippy tax scheme but we couldn’t figure out how to have control control over your own body if you can get pregnant. White gay men have more sway than brown women. I get it. I get it. I’m just so fucking disappointed.

Categories
Aesthetics Internet Culture

Day 552 and Consumption

When I was emerging into my teens and early adulthood in the aughts I was fascinated by style. Coming from a small town in the Rocky Mountains, populated by hippies and techies, I’d had little exposure to fashion or cosmetics. Gore-Tex jackets, rainbow sarongs and Tevas had more purchase on the imagination than twin sets or pearls.

I didn’t chose a university known for its style either. I chose one known for crunching the numbers on our economy. My abiding interest in why we consume what we do never quite got around to being taste based. I followed fashion through export deficits, balance sheets and purchase orders. More back page of the Economist than Thursday Styles.

It was all an intellectual exercise for me. And it was mostly a numbers game. The cost of cotton and the trading flows of finished goods were much more legible to me than why a WASP enjoyed salmon colored pants.

I didn’t let an utter lack of taste, hell even exposure to taste, get in my way. I used a personal style blog hosted on WordPress (sound familiar) to comment on runway looks that were slowly emerging onto trade publications online. I used my comment sections to hold conversations with other enthusiasts. I was quite sure my opinion mattered. I guess I still am.

I very presumptuously emailed academic and authors like Valerie Steele and Virginia Postrel to share my enthusiasm. Much to my astonishment they wrote back. Eventually I stumbled into being their nominal peers, blending into the milieu of Balthazar breakfasts once I moved to Manhattan. Talk about peaking early. I’d achieved my life’s goals at 23.

But somewhere along the way it didn’t matter anymore that I lacked taste. No one had taste anymore. Our entire aesthetics stalled out sometime in the wake of the Great Recession. As I partied with the rest of Indie Sleeze crowd in my American Apparel deep v-necks, the end of distinct trends and looks was at hand. We just didn’t know it yet

Globalization and the internet gave us an amalgamation of tastes I’ve come to refer to the “Everything, Everywhere, All At Once” aesthetic. It’s all the same and it’s always been the same as long as our forever End of History Fukuyama moment continued. We’d reached terminal fashion. As the media class fractured into the creative class and struck gold in startup land, the center of gravity of taste didn’t just shift. It disappeared entirely. It was chaos and boring all at once.

No one sets agendas for style, or taste, or top down, or even bottom up aesthetic movements anymore. It’s just a stream of consumables made by fast fashion factories and sold out through Instagram and TikTok as the data miners and algorithms predetermined your desires before you’d even thought them up. Dystopian looks like getting exactly what you want.

It turned out that fashion blogs, once a nemesis for showing taste before it was ready, had been too slow. Blogging is so 2000 and late. The Everything Everywhere All At Once aesthetic is done with a look even before it starts. Because it has no beginning or end or middle.

Maybe we should have called it non-linear fashion. There are no early adopters or taste laggards any longer. It’s all very much a kind of quantum of sameness. Which is somehow even less exciting than a James Bond movie in the Daniel Craig era.

I stumbled onto a styles section piece about the disappearance of the fashion Czarinas in the wake of the Ukraine war. Global taste has collided with the brutal reality of kleptocracy. We’d ignored it for a decade or two but now it appears history has reasserted itself. Maybe that means fashion might come back? But as inflation runs rampant and supply chains crack we might be edging towards a new austerity. Which might make for a pleasant pre-war historic period.

I for one would love to know who the Neu-Weimar Coco Channel of the Boogaloo/World War 3 conflicts will be. I bet she’s an anorexic TradCath living in Dimes Square. And like her predecessor she’s definitely fucking a Nazi. Let’s pray she has taste that is more interesting than her sex life.

Categories
Politics Travel

Day 551 and Enjoy The Decline

I didn’t celebrate Independence Day yesterday. At least not in any meaningful sense. Typically I like to watch Roland Emmerich’s classic film Independence Day and cheer on American exceptionalism with explosions and hamburgers.

Instead I’m abroad and trapped in a small Airbnb that has me tethered to the nearest air conditioner. Pollution and climate change isn’t very good for enjoying time outside. 100 degree heat and a lack of EPA pollution standards are not a great combination so best of luck to my friends in Texas.

Nothing breeds appreciation for capitalism quite like spending time somewhere it hasn’t existed for long. Even at the end of the empire, American capitalism is so effective, our living standards still eclipse eastern block countries and other experiments in strongman style socialism. There is a reason people want to come to America and it’s not because we make it easy on immigrants or offer a strong social safety net.

It will be better to live in America for another fifty years or so than nearly anywhere else. Even with all our problems and bullshit, America at its worst is better than most of the planet. Entropy is a bitch though so you may you may as well enjoy the decline as eventually our lack of infrastructure and crumbling institutional capacity will destroy us.

Eventually “the crumbles” and the “Jankening” will eat away at our quality of life lead over the rest of the world. And let me tell you having been reminded of how much it sucks to live without the comforts of modernity, life this life to the fullest while you can. You are not going to enjoy the average lifestyle of a Balkan or Baltic state.

Which might be optimistic given some of the reactionary types striving to be the next Victor Orban. So might I recommend going out to eat at some fine fast casual restaurant and then making a Target run for things you don’t need. It won’t be around forever.

Categories
Aesthetics Travel

Day 548 and Shame

I’ve got a pit in my stomach. My throat has the constricted feeling of embarrassment that gets trapped in your gullet. I failed and lost money on something stupid. I tried to do a pleasant vacation sort of choice over a long weekend. A “nearby” Riviera town was supposedly within driving distance. I thought what could go wrong. Let’s go to the Ionian Sea! I briefly thought I could enjoy something like a regular person.

I said yes as everyone was so excited by the fresh air and the beaches. It will be healthy and fun! I was worried it would be without the basics I need to keep standing upright but I wanted to try anyway. Consistent air conditioning is really important to keeping the rest of my bodily system’s functioning. It’s a very Marie Antoinette need, but once my spine swells it can go very wrong very fast. Summers are hard for me.

My system begins to cascade within a pretty short window. About half a day. Eight hours without being able to lay flat for a break ended up fucking me up badly in this case. The “oh it’s close, just a three hour drive” ended up being a ten hour ordeal over badly maintained roads. I was sick to my stomach and in pain as we took hairpin turns and popped over potholes. I was in so much pain it was over a 10. It was “lose consciousness” levels of pain as my body knew I shouldn’t be awake for it. I was afraid it would get so bad I’d need a hospital. Instead I settled for opioids. Keeping out of the hospital was probably wise.

I hate needing those kind of drugs. The “your pain is a 10” drugs push me off the plane of reality by a few ecliptic degrees, and suddenly I can tolerate the pain and discomfort again. I understand how addicts get made now. It’s not real comfort. It’s synthetic but most people can’t tell just by watching. The fake relief looks real.

I’ve never felt tempted to take pain medicine recreationally. It’s usually only when a pain is too big for my reality that I tap out in defeat and take an opioid. It’s when reality crushes my soul as one variable starts to degrade the whole machine. I only use it to stave off collapse. And I was very close to collapse.

What is fucked up is that people like me off the axis of reality. The hazy hyper vibe’d unreal “reality” of encroaching nihilism is bop. Dystopia seems cool and consumable.

But it’s not an adventure for me. Living when sick is a daily dance with the devil who could use any chance encounter to end it all for you. The kind thing might be to stop fighting. But I rarely give up so I must enjoy the sticky Sisyphean crawl towards towards reality and the search for my own dignity.

I’m ashamed because I couldn’t make good decisions in that kind of pain. When the first hotel turned out to be a scam I happily laid down a card to stay till Monday at another hotel. Anything to get me relief. I just needed a safe cold place to heal.

It was a bad decision. The air conditioner didn’t work. I couldn’t get comfortable. I was sleeping in a dark sort of cold room as I couldn’t work up energy to go to the beach or even see the rest of the hotel. Not that it mattered as none of it was air conditioned anyway. I decided to go home after I had built up energy reserves back from sleeping for hours. I couldn’t tell you how long I passed out for but it might have been close to a whole day.

Alas I was again scammed for my efforts. The hotel clerk says no you paid for four days so you cannot get a refund even if you leave early. No refunds ever. No early checkout. No one cares if you are sick. Fuck her but I said hotel California for me. I was sick and needed safety.

I made some efforts to get receipts and documentation. I asked a receipt attesting that they wouldn’t let you cancel for any circumstance and that I was sick but it made no difference. Maybe I can take to the credit card or even the health insurance to show that I crashed. I’ll work it out on the backend.

I often wonder why I need special care. Surely I can try to do regular things like drive to the beach. But I couldn’t. I lost 48 hours to driving and bad air conditioning and pain. I didn’t have the health to stay at the beach. I needed to go back to the city with air conditioning.

I felt so stupid. I tried to fight to hold space that maybe I was a person that could do a vacation. That I was normal. And it was firmly corrected by reality. And then you think this is why I don’t go on vacation. The additional friction makes it a hell. It’s not a joy it’s a visit to hell.

I cut bait quickly this time.I’m ashamed at now much I must firmly maintain the no. No I don’t want to go to the beach. No I don’t have the energy got a full day road-trip. And definitely no on an empty stomach.

I feel like I’m not fun. That being friends with me is joyless because I can’t agree to fun things like a weekend at a beach. I find myself in tears having failed again at trying to do a nice normal fun thing. I ruined the weekend for myself and everyone around me.

Fun with me is being in a dark room. We watch television. Or maybe a movie. We make fun of a plot hole or bad casting. We sleep a lot. If we are at my home we do the chores. We keep up with the farm. There is no reason to turn consumption of recreation into a thing. It just hurts me. No cheap facsimile of an American vacation in a resort in a cheaper country.

That hideous example of colonial expectations of western domestic standards turn out to be required for a disabled woman. Air conditioning and short trips keep me alive. And at quite a cost. Since no one will refund me any of these damned scam hotels. I should have known better. It will probably take me a week or so to recover. And I’m so ashamed.

Categories
Aesthetics Travel

Day 546 and Evil Empire

Sometimes it pays to get a little distance. Sometimes a little distance makes you feel crazy and alone. I am not entirely sure where my mind and body will find themselves this week. But it will be distant.

I’m a bit off the beaten path of my usual life. I’m on a Mediterranean Sea I haven’t considered since I was studying Attic Greek. It’s hot and humid and the air conditioning can barely push back the natural heat. Fuck linen weather.

The car uses natural gas and some gas stations without underground tanks are struggling to fuel as it’s too hot to pump. The gas expands. You think you are pumping but it’s actually just air. That’s a first for me. A little bit of climate dystopia today.

I push off into rolling hills. There is probably some ancient tribe with greater claims to democracy than a thousand generations of my ancestors. It’s like driving though a Maxfield Parrish painting. It’s misty and ancient and old country all while I listen to eighties tunes. It’s Evil Empire somewhere sometime somehow. The sun never sets on Bakersfield California or under the Tuscan Sun. It’s enough to make you miss Reagan.

Categories
Politics

Day 543 and Complicated Country

America has always been a complicated country. We’ve perpetrated some of history’s great evils. And at the same time we’ve achieved the greatest set of freedom ever known. Dickins didn’t fucking know best and worst of times. That’s always been the great American novel’s thing. The remix is better sometimes.

And I am feeling this tension in my body this week. To have always believed in the forward progress of this nation. Even when one grew up, perhaps most uniquely among generations, aware of the sins. We had Adbuster’s and Zinn’s People’s History and every politically aware piece of Hollywood awards bait.

You know how weird it feels to be optimistic about capitalism and the mess of democracy when you know it’s fucking blood magic that bought its riches? Everything has a cost. But who am I to know the cost. And would I bear it myself if I thought I could enjoy it’s fruits only? I doubt it. Everyone loves a fucking deal. And white people love the meritocracy. Because it means we’ve got merit by being winners. Whatever your ego needs.

It’s no wonder we love horror movies in America. We like a nightmare on Elm Street. And we love our monsters. What if racism was the monster all along we laugh. Our art has always recognized the victims in the system. It was only very occasionally that our laws did anything to protect anyone though. Amendments were hard fought and fiercely opposed. Reconstruction of what exactly? Did we even try?

So I’m not surprised that my body is on the line. Because someone in my lineage knew the cost. They came to America willingly. The freedoms we bought for ourselves as immigrants. We knew they weren’t free. But maybe we misunderstood the cost. Didn’t pay the bill in full.

But if the promise isn’t worth it. If the dream cannot be attained? Then what happens. Who pulls back from contributing our best. Who gives up a little on working harder. And how do we slowly decay just a little bit over time. Slowly at first. And how does that compound. What little failures add up to the final cynical calculation that anyone who has lived under an authoritarian can smell.

It dawns on me that we should have been fighting my entire lifetime to secure every inch of freedoms we could. That every single instance would matter because we’d be losing ground the moment we stopped. Because shame is unrelenting. And we must hold our ground against it every day. Ever vigilant.