We often talk about solving “pain points” when doing product development and market fit work for startups. We have popular metaphors in this vein. Start a company that sells painkillers not vitamins is so ubiquitous a piece of advice I can’t even locate its original source.
I’ve been thinking a lot about how much I personally apply this motto to the pain I’ve experienced in my own life. I’ve had personal pain points (travel and miniatures cosmetics sounded small but the market proved itself out) and now I am working on a medical spa concept as a side project in our barn in Montana.
The two growth areas in America, and soon I imagine the world, is artificial intelligence and healthcare for aging populations. I’ve been particularly interested in complex chronic diseases and the holistic approach required to treat them as I myself suffer from one.
If I experience a problem my instinct is to solve it for everyone. So I figure if the data coming from Jackson Hole is to be believed I should find a way to integrate what I know well (technology and complex disease management) and use that experience help our elders age with less pain. Literally painkillers perhaps in some cases.
I found this listicle in some dreck of an SEO bot optimized website so apologies to any original bloggers but it’s a decent list of how to think through why we like this metaphor. Skip if you just want my human written personal content. I’m just experimenting with including extra content from AI for my own recording keeping.
The Reality Test: Do users actively seek solutions, or do you need to educate them?
• The Money Test: Does budget appear instantly, or do they “need to think about it”?
• The Urgency Test: Do they want it this month, or is it “maybe next quarter”?
• The Solution Test: Are they actively looking for alternatives?
• The Decision Test: Do deals close in 1-2 calls?
• The Value Test: Can they quantify the cost of the problem?
• The Team Test: Does the whole team being sold on it want it?
We are entering an era where technology is liable to be the scapegoat for a number of problems that are all too human. Seeing state failures and institutional failures and deciding to blame something new rather than human nature is very much human nature
We are looking for someone or something to blame for human nature and the thing that makes the current world different from the hazy memories of childhood are an easy place to start.
The rate of change fights with the basic realities of being evolved apes. And the social dynamics of our ancestors are pretty gnarly so I don’t blame religion for wanting to obfuscate the evidence of our base nature. We have to believe we can be better.
The trade offs involved in providing communal protection has meant submissions to various forms of power and hierarchy and yet we still have social scandals over genes, jeans, semiotics and the perversion of our biology. It’s not a day to discus sex and advertising online.
I look at this chronology of my life and have pride in its daily discipline even as I know being myself online is a risk. I see day 1669 and want to make a nice joke. I believe in the commons and my freedoms within it.
It’s just getting more dangerous to be online. I am considering how I bring myself to a world where I’ve always be extremely present online under my own identity. I want to train the intelligences we develop on top of our digital commons and feel the pull of that responsibility.
Then I see another grid failure. I see a plane crash. We have terrifying realizations that we can’t rely on the systems of the past for where our future is headed.
In American and Western Europe we are already seeing daily examples of anarcho-tyranny. The state can hurt you but not help you. Communal needs we once enabled the state to run and provide can’t be counted on in water, energy, and infrastructure. You have to build systems for yourself where and when you can while you still can.
America is grossly class segregated in a way that I don’t think Europeans fully grasp but all Americans intuit even if they don’t understand all of its rules. Every time I find myself in Europe I learn something new about socialism and its trade offs.
Sure we talk a big game about the middle class but America has an enormous variance between our poorest classes and our richest. We are a country where capital decides your fate much more so than your birth station. And we have always had mad scrambles to the top between eras of consolidation and state intervention.
American aristocracy has been land owners but as of the post war years it’s been mostly making good financial decisions. Sure land ownership has been one of paths to better class positions but 2008 showed it is a policy choice from the state as much as an economic one.
Even in a middle tier city like the Seattle area you could once see wealth that ranged from Jeff Bezos to port and manufacturing line union workers. Maybe you don’t end up the richest man in the world but if you got a decent job at one of the many companies powering the metropolitan area from Boeing to the port authority you had a nice upwardly mobile life if you took the opportunities available to you.
If you made bad decisions maybe you ended up pretty far out of the city and can’t find steady work but you could find work if you could get to it.
Being poor when you have freedom of movement seems insane to Europeans who understand the logic of borders and state benefits in ways Americans and their interstate mobility don’t always.
You can with unitive move to better jobs and pick up marketable skills and send your children to decent schools. Maybe then they move from the factory line to engineering. In the next generation their kids go from engineering to founding their own company. Ever so the upward logic of American wealth goes. Naturally it’s not that simple but it’s a good story of competitive logic.
If you lived in a booming region maybe you moved to be closer to a core city. If you can move to opportunities you do so.
The question becomes if Americans can move to successful areas why don’t we do so? Some Europeans don’t understand attachment to place as their movements are either inside the Eurozone or a battle to get inside the Eurozone. That we might be attached to our mountain town and not want to move to Denver or Seattle might be a surprise. It’s all one country right?
Western Europe has had a safety net for so long that wealth is more of a choice than poverty. You have to make quite a bit of effort to get around the slow planned socialist efforts of older industrial concerns to become wealthy. But if you can become part of the social fabric you won’t starve or struggle to get antibiotics prescribed either.
If you are in society in Europe you can make through without a healthcare crisis, cut hours or an eviction notice upending your life. That is why there is a fight to be in the social contract of Europe. America has that fight too it’s just less intense as our benefits are about having our passport and are less about having social security. No one believes they will get it anyway.
Eastern and Southern European societies still know closed borders and poverty through restriction of opportunity. Intra-European strife is all about immigration just as immigration from the rest of the world now drives American fears. Who is part of the social contract and why?
Sure you see wealth in Europe but it can feel as if it’s either generational or corruption or both. In America you see how wealth might be both but you get to see how wealth can be series of good decisions.
If you can keep your shit together you can rise. So why don’t we all do it? It’s a mystery to everyone and no one. You either race to coordinate with capital or you opt out of it entirely.
That’s our class system in America and I think it has shown a lot of merit even as some of Europe doesn’t understand why we choose it. Why opt for competition when you can have coordination? Well maybe a New Yorker doesn’t want to coordinate with someone in Texas. We allow for some of that even as the federal tensions rise amongst our compact. Italy upsets Denmark too.
I don’t know how this class compact works itself out on either continent but I always find myself reaffirming my commitment to capitalism anytime I spend even a couple weeks in socialist countries.
I’m fairly well branded as a doomer, so I hate to break ranks with my preparedness brethren, but I’m absolutely sick of the powerful using fear as a tool to control people.
It isn’t a new problem. This is the go-to tactic our species has used insofar as we can verify with written history.
Any time we experience a change of circumstance, material reality or technology, we hear the braying of the old guard and the panic of the precarious.
People complain for two basic reasons. If you are doing well why change a system that benefits you? If you aren’t successful but equally aren’t comfortable with change, then you resent anyone who benefit from change. Fear and resentment are the shadows of the human soul. Envy is the sin of our time.
I personally feel I’ve invested a lot in doing my part to educate people on risks from climate to currency and compute.
I am politically involved in crypto policy as well as fighting fear in artificial intelligence. I helped pass the only piece of AI legislation in the world focused on liberty. I want people to have a choice for how they engage in a virtual future.
I’m not just a nerd about being prepared either. I’ve done my wilderness first responder certification. We left Colorado for Montana for a host of reasons but top of them was a better and freer climate both literally and figuratively. We live this way because it’s a great way to live and when change happens we are hoping to be resilient.
Having all that in mind I was offline for the 4th of July long weekend as it has been a busy year on all of those fronts. So I was sleeping it off. To come back and see a spate of conspiracies over cloud seeding technology was like a punch to the gut. And I’m already feeling like I’m on the outs with some community when it comes to technology and my intentions.
I’ve only met Augustus Doricko of Rainmaker a handful of times but his circle of young technical Christians dedicated to building solutions to our modern problems are why I remain optimistic in fighting for technology and the people who build it.
These kinds of communities of builders exist in an archipelago of anarchic communities across digital and physical worlds that interlay across many systemic problems. These places will succeed no matter the future we face because they understand it’s necessary to build. That is will.
I’ve been lucky to have been the first investor in Isaiah Taylor’s Valar Atomics. He is a part of this builder world and of a part of a clan of physical builders. He faces decades of fear with a cheerful heart. I believe in his vision for energy abundance.
Nuclear energy was buckled under an old environmentalisms that was a proxy for a fear of a future whose risks, however minimal, were too scary to embrace for those in charge and the public they controlled.
I believe in a vision of a better America (and a better ecosystem and a better economy) because we embrace change to build materially better conditions.
I have frankly seen too much pessimism from older generations and cynical power brokers to be silent. The complicit rancor is slowing us down and there is nothing Christian at all about standing in the way of delivering better conditions to our fellow man.
Paradise is lost. In a fallen world we work to do what we can. It isn’t the end of the world. It’s already lost. Now we work because we must. We aren’t building an eschatology to replace the Lord. We build because that is what we are called to do by him.
Attention is a currency with an exchange rate so volatile even a hardened ForEx trader would find it exhausting.
There is a new set of younger founders who are taking the attention trade to new heights. Rate baiting marketing is to the 2020s what growth hacking was to the 2010s. Now a startup like Cluely could be the new the new Dollar Shave Club with its viral success. Or could go the way of Clinkle.
Because who cares how you widen the top of your funnel as long as you are getting enough such that down in the trenches of conversion you have enough leads.
Surviving as a startup isn’t easy and you should grab the opportunities you are given. Yet I imagine you end up with the Glen Gary Glen Ross “the leads are weak” kind of situation, but does management care? Probably not.
And so we continue to coarsen our shared business environment but who cares right? Always be closing.
A lot of people do care though. I care quite a bit. Because it is a trade you are making. Something may work but are you sure you can live with the trade? I am with my anon friend here.
attention whoring founders with mediocre goals actually do drive us deeper into cultural nihilism. technology is powerful, and the preservation of healthy culture among technologists is critical for civilization.
opportunity cost is real. the more skilled you are the more it matters. metrics do not matter. what happens to people, to the world, matters. everyone is responsible for upholding standards. every VC hungry for a multiple, every pair of captive eyes, everyone slightly more willing to run toward defecting plays while chasing fool’s gold- Bayeslord
I’ll never begrudge a market. I believe we should have more markets. Go ahead and make concrete your implicit assumptions about the world and humanity. Own it. Show the revealed preference.
But it’s worth knowing how we do that price discovery on these attention trades. In this world we have grounding validity for all kinds of disappointing facts. The world is made up of many noble lies. We all decide how we want to make our trade with reality.
And as to attention whores? Well, the oldest profession surely knows a lot about the soul of man. I’m sure we all share a desire for a greater spirit of man and aspire towards something greater. But sex sells.
That is big job and a large office and an important one even if it may sound a bit dry to the average person. They oversee everything from securities fraud and data breach reporting to Medicare and health insurance markets.
I overstrained myself the last couple of days (Alex’s birthday was worth it) so my Whoop was blinking red but but I wasn’t going to miss an important public meeting on a topic crucial to Montana’s future.
On June 13, 2025, at 10:00 A.M., CSI will hold a second public hearing in the Cottonwood Room of the Bozeman Public Library at 626 E. Main St., Bozeman, Montana 59715, to further consider the public’s comments regarding digital assets and possible regulation of such digital assets.
It drew quite a crowd both in person and over the internet as Montana has quickly gained a reputation of being future and freedom focused. And quite reasonably so.
The Commissioner is the statewide elected official responsible for administering the Securities Act of Montana. As part of his duties, the Commissioner is responsible for the regulation of securities in Montana, including encouraging capital formation while also safeguarding Montana investors through mechanisms such as registration and disclosure, as well as antifraud enforcement powers…
The market for digital assets has rapidly expanded in recent years, and the unsettled regulatory landscape at the Federal level has left several questions open. Some bad actors have also exploited the market expansion and the public’s interest in digital assets in fraudulent ways. The public’s perceptions, experiences, and knowledge of digital assets may aid the Commissioner in determining whether rules or definitions regarding digital assets may be helpful for the people of Montana.
We hope we can help Montana can help her citizens flourish with the right tools. In the past we mined “pro y plata” with picks and shovels but in the future we may use Montana energy to mine Bitcoin and other cryptocurrencies and tokens. So make your voice heard!
To quickly summarize, there has been a joke amongst the financial set about TACO trades.
The “TACO” trade, which is short for Trump Always Chickens Out. The tongue-in-cheek term, coined by a Financial Times columnist, has been adopted by some to describe the pattern in which markets tumble after Mr. Trump makes tariff threats, only to rebound just as sharply when he relents and gives countries more time to negotiate deals.
It’s been a reliable dynamic of the spring that high tariffs or “negotiating tactics” are introduced and the market drops and then we get a reprieve when the White House reacts and the cycle continues. Robert Armstrong noted the trade maybe a month ago but it’s been ongoing since Liberation Day in April. I don’t know why you’d ask Trump about this as of this as of course he’s going to react poorly but maybe some shorts decided to wag the dog.
“Don’t ever say what you said,” Trump told the reporter, calling it “the nastiest question.”
I have a bit of a monkeys paw relationship to this entire administration. I am in favor of significant reforms to the federal government and I am an avowed skeptic of central banking’s role in a complex and chaotic economy.
But I’m also a business woman. We can do all the TACO trades we like, but that’s not building anything and no one can do meaningful investing even medium term investment this climate.
As much as I appreciate criticisms of corporate power they are the only constituency who is fighting back on this. Like it or not, they represents the interests of shareholders and workers and this is wreaking havoc on everyone from Shopify storefronts to Procter & Gamble.
I’m not opposed to changing things and seeing what happens but the roller coaster makes it much less appealing to do business.
In other news, I am still waiting on an import nod a hyperbaric chamber so I’ve get some personal skin on this game.
I wasn’t allowed to watch much media as a kid but some exceptions were made. Frank Capra’s oeuvre was one of those exceptions. Mr Smith Goes to Washington was a classic of civic duty. And now as a Montana citizen it has special meaning to me.
Screen grabs from the C-Span livestream on YouTube
When he was first invited to testify we weren’t quite sure if it would happen. Behind the scenes there is a lot of wrangling, preparation and negotiations from congressional staffers on both sides of the aisle.
Even then you can still be surprised at the last minute! What was meant to be a bipartisan subcommittee discussing digital assets became most Republicans and maybe officially a roundtable I think? Robert’s Rules nerds will know.
The minority chairwoman walked out with no warning though the rumors circulated late last night that she would protest President Trump’s crypto businesses by walking out. Which is a dick move when many regular developers and businesses are looking for clear regulatory guidance from our legislative bodies.
The poor decorum on the part of Congressional representative Maxine Waters (D-CA) sent the session for a loop as she left at the outset. It would have been more dramatic had it not also come across as a confused elderly woman being pushed around her staffers.
Nice suit though on Ms Waters
The session quickly moved on to its actual business at hand because as mentioned the future of digital financial innovation is bigger than any one man’s business dealings even if he’s the President.
The future is made by those who show up and departure of some of the Democrats from the hearing did not stop the future from arriving nor the expert panel from testifying. Including the witnesses the minority party called. Yeahhhhh they didn’t get to walk out like Ms Waters.
It’s easy to make fun of our representatives for grandstanding, politicking, and general chicanery but it’s a serious deliberative body that makes the rules of the road for all Americans.
I got the sense that in this unprecedented moment for the American economy that everyone who stayed took that role very seriously. To which I say thank goodness!
We have no clear rules of the road in digital assets and cryptocurrency and the Securities and Exchange Commission has not helped.
With no regulations passed and the constant threat of investigations and court cases from the Securities and Exchange commission it’s been nigh impossible for American companies to plan and many digital asset firms have moved abroad.
It’s hurting American businesses as new digital companies move overseas. The Chairman asked “does the lack of clarity hurt consumers, builders and companies?” Every single witness said absolutely.
We need clear rules of the road and regulatory clarity. And we need to be sure as citizens we don’t let our rights be trampled upon in the process. Americans deserve the future of digital innovation being built here and built with our freedom in mind.
There’s a reason that the amendments that protect our core rights use words like “shall not abridge”, “infringe”, or “be violated” in their language as there’s a whole lot that government can do to restrict or functionally take away our rights without “prohibiting” them.
As I myself have worked to successfully passed right to compute work here in Montana I was beaming with pride as Alex fought for that future in Washington today Mr Miller is our gentleman from Montanan. He’s got a little less hair than Jimmy Stewart but he’s fighting for us all.
I missed spring cleaning due to some unexpected travels. Part of that was by design, as a gnarly mold issue required mediation that we decided was best missed by my annoyingly fragile immune system.
You wouldn’t think galavanting across Alexander’s Empire by car would be a reasonable way to avoid mycotoxins and you’d be right but I also like to learn what’s happening in the markets in a visceral manner.
No finer way to come to grips with the breakdown of trade and empire than racing across a continent to understand a supply chain amirite?
In January we began the process of acquiring a hyperbaric chamber for personal use and a medical spa. We figured we were well ahead of the process and like many folks who buy products made in other countries we figured better to get it done before another trade was kicks off.
And then the tariffs came. Whenever you were ordering or transiting goods you were scrambling. I’m scrambling now at home to make sure the household is set up for whatever empty shelves and shortages are ahead but it’s hard to predict.
And so I spend my day planning and cleaning and running errands and generally cleaning up. I hope the mold issue managed as I’m certainly being exposed now. As you might imagine I’m trying to keep windows open and as dry as possible.
I remember the weeks before Covid-19 lockdowns hit vividly. My father went on international cruise, my husband was traveling domestically right up to the last week, and I got yelled at on the internet for discussing buying masks, toilet paper, and disinfectant.
My father got stuck in a Latin American port as borders closed, Alex made it back with mere days to spare before New York locked down and I had a well stocked pantry & dry goods cabinet. I was a prepper long before it became the default of normie Americans after Hurricane Sandy.
So naturally I’m trying to get ahead of the impacts of the tariff war as the last container loadsof goods ordered before “Liberation Day” are sold through by American retailers.
Items Most Likely to Experience Shortages if the Drop in Container Cargo from China Persists If the current sharp decline in container cargo from China to the United States continues, Americans are likely to see shortages-and significant price increases-across several key product categories. This is due to a combination of record-high tariffs (up to 145%) and a dramatic reduction in shipping volumes, with estimates suggesting a 60% to 80% drop in imports from China
Clothing basics, footwear, and cosmetics are at at the top of the list of potential shortage areas so I stocked up on underwear, socks, Aquaphor and hit “order” on the two pairs of athletic shoes I’ve had languishing my cart for months.
Amazon must be having a great couple of weeks.
I also decided to treat myself to a few Landmark classics including Julius Caesar and Alexander’s Campaigns. If the empire is falling I may as well revisit some of my schooling.
Plus I just returned from a run through Alexander’s empire so perhaps this is a moment to ground myself on the rise and fall of empires. I never did much care for Rome though but I didn’t expect to be born in a late republic.
I don’t know how this particular supply shock will play out and I feel lucky to be able to spend on thing’s frivolous and essential. Dry feet and military history are as good as any a thing to have on hand. I imagine we will have more serious inventory to do but it’s better to take the first steps.
