You know things have taken a turn for the worse when an algorithm change to “I’d like to see and talk with my friends” becomes an a celebratory event, as opposed to the common sense management of a public digital commons.
But then Twitter has never had an easy time of it, despite its continued center of gravity as the network effect platform for the digital workforce. Something about a clown car running into a gold mine.
And it doesn’t even seem to matter who’s in management either. Twitter just always been a little bit fucked up as a place no matter who is in charge. It’s not even about Twitter. Every digital space has its issues whether it’s media publishers or social media platforms.
It obviously worry the general public that our moods and opinions swing so heavily on management and editorial decisions we have little insight into.
When a new player like Anthropic takes up so much space in the minds of people who create our digital and media products, it’s only natural that we should get a little bit worried when they make decisions to frame what they’ve built through violence, fear and war.
The issue remains that everywhere, you are working somewhere between a chronological feed and an algorithmic feed and you aren’t in charge. You aren’t in charge of your own programming either but at least you can tweak around the edges.
Just as you can probably make some educated guesses as to how Instagram and TikTok work, but you actually can dig in on Twitter’s algorithms and have always sort of had some capacity to do so.
Hence excited users of Twitter are happy to have their friends show up again. The algorithm is not always so malleable as it is on Twitter at the moment.
Some aspects of the firehose of Internet traffic shows you flow. That’s been true since even the early days of the network and even truer with gatekeepers like Cloudflare handling network security.
But if you want to understand why it can be so hard to reach the people that you want, recall that one of the best ways to keep your enemy (or your citizens) subdued is to keep them busy, tired, and angry.





