Tag: Semiotics

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Aesthetics

Day 595 and Clean Girl

I am not on Instagram or TikTok. I figure after being on social media for twenty years I’m allowed to be choosy about what platforms take my attention. I’ve joined and left and rejoined every kind of social media you can imagine and the ones that prioritize the written word are my favorites at the moment. WordPress and Twitter have my heart.

I took a break from the visual platforms after I left the cosmetics industry when I sold Stowaway. This means I am in the enjoyable place of only finding out about trends when normies do. It’s quite a relief to have no clue who the fashion influencers are right now after being paid to keep track of them for so long. It brings some of the joy back into it.

Today I did enjoy a little cosplay with the clean girl aesthetic. It’s just a reimagining of the evergreen “model off duty” look but overlayed with rich preppy Carolyn Kennedy styling and a whole lot of TikTok classism and racism. Be white, be rich, have money for nutrition and wellness and whatever you do don’t tell the boys how long it took to do the no-makeup makeup. Minimalism is a look not a reality.

I am an easy fit into the aesthetic as I’ve got all the basics. I pulled out summer weight slit skirt, an airy white tee shirt, tied it together it with a long Norma Kamali gold belt and I was done. I used the super trendy Merit minimalist complexion stick, slicked up my brows, put on a touch of perfume, and some hair oil. I looked styled and I liked it.

It felt pretty fun to look styled on my run to the grocery co-op. It almost makes me want to reboot some of my fashion and beauty content consumption. And I’m super tempted to buy the entire line of Merit products as their entire vibe feels like they evolved off my own former brand Stowaway. I thought I’d be annoyed at a minimalist beauty line up done in grey but I’m just relieved that someone else picked up where I left off. That’s the best part of the style industry. It’s entire purpose is to continues to evolve and improve on classic aesthetics.

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Aesthetics Biohacking

Day 587 and Transhumanism is Here

The wealthy are now dramatically better looking than the average person. This is not because because beauty is somehow genetically distributed more heavily to the rich but because you can buy good looks. I bet you are agreeing with me. Maybe nodding. You watch tv. But I’d be willing to bet you’d be surprised by how much work has been done because the good shit is discreet. It looks natural. Super natural.

The horrifying frozen faces, super symmetrical gravity defying boobs, and super puffy dick-sucking-lips are low status cosmetic work now. It’s what you get if you are either poor or have low status taste you haven’t yet figured out how to get rid of. You can tell and I can tell and everyone else can tell you had work done. Maybe you even like it. Porn is it’s own very popular aesthetic.

But looking like you are naturally beautiful requires a bit finesse. And wealthy beauty is natural. It’s more Napa Valley than San Fernando. I’d argue it’s not any less fake but but it’s so perfectly crafted as to aspire to the most believably close to natural as possible. In some cases it’s functionally transhuman at the rate they biohack their looks. Permanently shifting the Overton Window of beauty levels is arising.

Now good health is closely aligned culturally in our minds with good looks. That’s bullshit in a lot of critical ways but also broadly true in enough ways that it is common knowledge. So it feels truthy. This naturally brings up a lot of politics as to who deserves the world’s wealth and how do we determine that. “It’s the true and the beautiful obviously!” And well you can see it’s not a huge leap to fascism’s aesthetics.

I think we will see a backlash against slowing aging in noticeable ways. We will have a new hippie back to the land era of aging naturally. Except people will cheat it. We will hack finer and finer grades of the natural look to signal we value traditionalism but in reality the battle is over. Transhumanism may solve for longevity but it’s going to arrive by vanity.

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Aesthetics

Day 586 and Omnia Vanitas

I’m going to publish a little utility article for my online friends about a minimum viable skincare routine. I framed it initially as a “perfect skin” basics document. I’m going to do a bit more work on it which is why it’s not already up as a blog post. But you can look forward to budget buys and budget uses of your time as well as a lesson on how to improve to the point of diminishing returns. Pareto Principle for being well groomed

I think most people, especially men, are embarrassed that appearances matter. If you think of vanity at all, you tend to assign it a negative valence. And it’s almost always depicted as a feminine sin. Bitches and Narcissists be staring at mirrors amirite? I’m far too serious a person to take how I look seriously we preen to our egos.

But as it turns out vanity’s original meaning was something closer to the fruitlessness of human effort in the material world than shitty self absorption. If you’ve ever seen a vanitas style painting depicting fleeting beauty and the surety of impending decay and death, well you get closer to the original meaning expressed in Ecclesiastes. “Vanity of vanities, all is futile” is as useful a Biblical lesson as it is an aesthetic lesson. Everything is futile but God.

One of the more challenging aspects of faith is the certain knowledge of death. Longevity science and the perpetual obsession with the fountain of youth aside, we are going to die. All we can do to build a life in our time on earth will be taken from us. And so why should we focus on the small things like beauty? Especially our own beauty. If it is at worst a feminine sin, and at best, a pointless exercise as all human efforts are fruitless, then why bother at all?

I suppose you might as well argue why do any of us do anything at all. Why live? Why have faith? Why build? Why build community. Or at a smaller scale. Why care for your health? Why eat well or exercise? And obviously why moisturize? Omnia Vanitas!

I am here to assure you moisturizing has the same impetus as all human’s grand desires. It is the same reason we build temples. And have children. And go to the doctor. And use Botox. We are human because it pleases us, it pleases those around us, and maybe it even pleases the Lord.

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Internet Culture

Day 570 and Fuck Boys

I’m a little too old to have ever thirst trapped. It isn’t that I wasn’t aggressively on social media when I was younger and single but the forms and semiotics of the space hadn’t codified yet. Clout was a lot more protean in 2014.

I’m absolutely fascinated by how much sexual status is now played out by your consumption choices on Instagram and Tik Tok. You filter it because your dating apps remove you so completely from the context of each other’s lives. No one meets through friends anymore. The apps have dominated costal enclaves in particular.

This atomization is affecting our our behavior in some negative ways. The more we moderate our professional profile the harder it is to discern morals and intent absent from your best marketed self.

Everyone is signaling in a giant sexual market place where even electricians have to worry about personal brand. And this is the origin of the fuck boy I suspect. There is a kind of man (and I’d argue woman too) that just doesn’t play by fair emotional rules. People get atomized and they get comfortable using other people independent of their own agency to consent. Power and status has never been less clear.

This is all on the backdrop of a world where sexual mores are being restricted back to retrograde positions previously only held by the reactionary right last generation. Everyone else got a whole lot chiller about advertising their sexual lives just as the new generation of prudes would rise up. But also maybe everyone just wanted to go back to being prude. Vibe shifts are coming at you fast.

Our elites have never been more promiscuous. Everyone is fucking each other but not so discreetly as there once did in our British colonial past. Our gossip columnists have fewer boundaries and besides everyone knows visibility is good.

But if you had ever considered that you might hold yourself to more relaxed standards of acceptable social relationships well that was a mistake. You plebeians better shape up and go with the conservative social family ideal. Even the gays. Especially the gays. I’d buckle up for some rapidly shifting cultural waters as I don’t know where this goes but I’m not optimistic.

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Aesthetics Internet Culture

Day 552 and Consumption

When I was emerging into my teens and early adulthood in the aughts I was fascinated by style. Coming from a small town in the Rocky Mountains, populated by hippies and techies, I’d had little exposure to fashion or cosmetics. Gore-Tex jackets, rainbow sarongs and Tevas had more purchase on the imagination than twin sets or pearls.

I didn’t chose a university known for its style either. I chose one known for crunching the numbers on our economy. My abiding interest in why we consume what we do never quite got around to being taste based. I followed fashion through export deficits, balance sheets and purchase orders. More back page of the Economist than Thursday Styles.

It was all an intellectual exercise for me. And it was mostly a numbers game. The cost of cotton and the trading flows of finished goods were much more legible to me than why a WASP enjoyed salmon colored pants.

I didn’t let an utter lack of taste, hell even exposure to taste, get in my way. I used a personal style blog hosted on WordPress (sound familiar) to comment on runway looks that were slowly emerging onto trade publications online. I used my comment sections to hold conversations with other enthusiasts. I was quite sure my opinion mattered. I guess I still am.

I very presumptuously emailed academic and authors like Valerie Steele and Virginia Postrel to share my enthusiasm. Much to my astonishment they wrote back. Eventually I stumbled into being their nominal peers, blending into the milieu of Balthazar breakfasts once I moved to Manhattan. Talk about peaking early. I’d achieved my life’s goals at 23.

But somewhere along the way it didn’t matter anymore that I lacked taste. No one had taste anymore. Our entire aesthetics stalled out sometime in the wake of the Great Recession. As I partied with the rest of Indie Sleeze crowd in my American Apparel deep v-necks, the end of distinct trends and looks was at hand. We just didn’t know it yet

Globalization and the internet gave us an amalgamation of tastes I’ve come to refer to the “Everything, Everywhere, All At Once” aesthetic. It’s all the same and it’s always been the same as long as our forever End of History Fukuyama moment continued. We’d reached terminal fashion. As the media class fractured into the creative class and struck gold in startup land, the center of gravity of taste didn’t just shift. It disappeared entirely. It was chaos and boring all at once.

No one sets agendas for style, or taste, or top down, or even bottom up aesthetic movements anymore. It’s just a stream of consumables made by fast fashion factories and sold out through Instagram and TikTok as the data miners and algorithms predetermined your desires before you’d even thought them up. Dystopian looks like getting exactly what you want.

It turned out that fashion blogs, once a nemesis for showing taste before it was ready, had been too slow. Blogging is so 2000 and late. The Everything Everywhere All At Once aesthetic is done with a look even before it starts. Because it has no beginning or end or middle.

Maybe we should have called it non-linear fashion. There are no early adopters or taste laggards any longer. It’s all very much a kind of quantum of sameness. Which is somehow even less exciting than a James Bond movie in the Daniel Craig era.

I stumbled onto a styles section piece about the disappearance of the fashion Czarinas in the wake of the Ukraine war. Global taste has collided with the brutal reality of kleptocracy. We’d ignored it for a decade or two but now it appears history has reasserted itself. Maybe that means fashion might come back? But as inflation runs rampant and supply chains crack we might be edging towards a new austerity. Which might make for a pleasant pre-war historic period.

I for one would love to know who the Neu-Weimar Coco Channel of the Boogaloo/World War 3 conflicts will be. I bet she’s an anorexic TradCath living in Dimes Square. And like her predecessor she’s definitely fucking a Nazi. Let’s pray she has taste that is more interesting than her sex life.

Categories
Politics

Day 543 and Complicated Country

America has always been a complicated country. We’ve perpetrated some of history’s great evils. And at the same time we’ve achieved the greatest set of freedom ever known. Dickins didn’t fucking know best and worst of times. That’s always been the great American novel’s thing. The remix is better sometimes.

And I am feeling this tension in my body this week. To have always believed in the forward progress of this nation. Even when one grew up, perhaps most uniquely among generations, aware of the sins. We had Adbuster’s and Zinn’s People’s History and every politically aware piece of Hollywood awards bait.

You know how weird it feels to be optimistic about capitalism and the mess of democracy when you know it’s fucking blood magic that bought its riches? Everything has a cost. But who am I to know the cost. And would I bear it myself if I thought I could enjoy it’s fruits only? I doubt it. Everyone loves a fucking deal. And white people love the meritocracy. Because it means we’ve got merit by being winners. Whatever your ego needs.

It’s no wonder we love horror movies in America. We like a nightmare on Elm Street. And we love our monsters. What if racism was the monster all along we laugh. Our art has always recognized the victims in the system. It was only very occasionally that our laws did anything to protect anyone though. Amendments were hard fought and fiercely opposed. Reconstruction of what exactly? Did we even try?

So I’m not surprised that my body is on the line. Because someone in my lineage knew the cost. They came to America willingly. The freedoms we bought for ourselves as immigrants. We knew they weren’t free. But maybe we misunderstood the cost. Didn’t pay the bill in full.

But if the promise isn’t worth it. If the dream cannot be attained? Then what happens. Who pulls back from contributing our best. Who gives up a little on working harder. And how do we slowly decay just a little bit over time. Slowly at first. And how does that compound. What little failures add up to the final cynical calculation that anyone who has lived under an authoritarian can smell.

It dawns on me that we should have been fighting my entire lifetime to secure every inch of freedoms we could. That every single instance would matter because we’d be losing ground the moment we stopped. Because shame is unrelenting. And we must hold our ground against it every day. Ever vigilant.

Categories
Aesthetics Startups Travel

Day 526 and Out of Practice Yuppie

A well dressed, tall, friendly looking white gentleman tried to join me on an otherwise empty blue velvet couch that I had deliberately planted myself in the middle of to avoid socializing. All that was missing was a “closed for business” sign around my neck.

I had attempted to tell him “no actually this seat is taken.” I was confused he didn’t immediately pick up on my body language. I had spread my entire body across the couch and had intensely “don’t come here” body language. I had my purse down to take up more space. I laid my hand with my wedding ring on my knee so it’s instantly visible. He didn’t pick up a single visual cue. I tried verbal. I literally shouted at him that no he wasn’t welcome to join me. “This seat is taken!” Didn’t make a difference.

I don’t think he could hear me as he sat down and tried to strike up a conversation despite his obvious discomfort clinging to the edge of the couch with half a butt cheek in mid air. He tried a few lines of conversation as I doggedly ignored him. I started a tweet and angled my phone screen towards him so he could see me typing complaints. Didn’t help at all.

I really had done everything I could to claim this space as my own. The couch was directly beneath an air vent trying to push cooler air into the crowded house bar. It was as hot inside the bar as it was outside but this one area had modestly more airflow making the summer heat at least breathable.

Which is to say it was over 100 degrees inside the old house. The Rainey Street bars in Austin are all converted old historical houses with wide open full floor windows and open doors to allow people to enjoy backyards with twinkling lights and hipster backyard games. These bars are a cultural treasure in March for SXSW when everyone enjoys the mild 70 degree early spring. In June during a heatwave they are a hellscape for yuppies who have simply forgotten how to socialize like normal human beings.

I was engaging in some incredibly rude behavior yes, but the bar has no other visible seating near an air vent and even the 5 degrees of lowered temperature and the moving air helped a little. I was wearing loose comfortable clothing but it was still intolerable. I regretted not sourcing a wheelchair for the week but then again none of these houses are accessible anyway. It was the only spot in the entire bar where I could even attempt to mitigate the effects of my invisible disability.

I could feel my spine starting to swell within minutes. Ankylosis is a winter disease. Heat and humidity swell the spine and that pain will radiate out to a kind of ambient full body throbbing intensity that cannot easily be ignored.

Actually, pain is just like the heat in that way. It overtakes your willpower slowly but inexorably. Quietly it makes itself known like the stillness of Joseph Conrad’s Jungle.

“And this stillness of life did not in the least resemble a peace. It was the stillness of an implacable force brooding over an inscrutable intention. It looked at you with a vengeful aspect.”

Joseph Conrad “Heart of Darkness”

The amount of determination you have to play mind-over-matter games is simply a fight against time. Eventually you get tired from the effort. You pray you don’t let it take you to the dark places it took Kurtz. But you know one day it could take you too.

Eventually my husband came back. He’d been searching for a bathroom and our hosts for the evening. The yuppie next to me pretended to ignore him. He sat for another two minutes or so just to give the impression he’s weirdly close proximity to me was on purpose as a resting place and not at all an attempt to strike up a conversation with a woman who did not want to talk. A tactic we’ve all used once or twice to conceal a social faux we didn’t mean to commit.

Alex and I used to attend parties like this all the time. We were aggressively on the circuit for both tech and media events for well over a decade. He used to produce TechCrunch Disrupt in a long distant past before he transitioned into being an operator at early stage startups. Then those startups matured to established companies. And now it’s become clear we are established professionals.

We no longer need the social circuit. Networking has lost its payouts. More people want to meet us and ask for things than the other way around. We’ve made it. And it’s a good thing too as the social contract is breaking down all around us. Yuppies have forgotten their manners as we are all out of practice with the basic niceties of the social season. Everything from how we approach someone to begin a conversation to whom we may invite to a private event is now fraught. Hell I can’t even remember how to apply professional makeup anymore so I can’t look down on a man looking to chat. We’ve all lost some of our humanity over the pandemic.

And I find myself mumbling “the horror, the horror” as I walk myself back to the hotel because the streets won’t allow taxis in the downtown core. The transition from soft times to whatever comes next is full of unexpected surprises.

Categories
Aesthetics Emotional Work

Day 481 and The Mood

There is a scene in Dune where heir apparent Paul Atreides is dismissing the danger he is in from the Harkonnens. He tells his instructor he is “not in the mood” to train.

It proceeds to be a standard issue coming of age issue. Paul realized being responsible means finding the mood if the need arises. The circle of manhood. You’ve read Joseph Campbell too so you can fill in the hero’s journey.

But I’ve recently noticed an uptick of people not being in the mood. This isn’t for lack of desire to build and and will manifest. People are exhausted by the increasing chaos. The entropy pulling on all of our lives is weighing on us. People have let big life decisions go by as the uncertainty plays out. We want to stop to attend to those problems. We’ve got health issues we’ve not checked out. We’ve got family members who are struggling. We’ve put off buying homes and making trips and investing in things b

But we cannot let the pace and uncertainty of the now prevent us from setting the foundations for our future. We may not be in the mood. We may be tired and scared and overwhelmed. But the occasions that require action do not care for our moods.

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Internet Culture

Day 469 and the Discourse

On the one hand, the discourse today is horrible. Elon Musk threatening to buy Twitter is breaking people’s fucking minds. On the other hand, it’s the height of culture to be so singularly obsessed with a topic of such little consequence. The zeitgeist is full on psychotic.

This isn’t about free speech. Fuck that. No one gives that much of a shit about corporate governance that they’d super impose a civilizational problem like free speech onto securities law. This isn’t an episode of Billions. In except that both make me want to scream “that’s not how this works, not how any of it works” into the void.

This is all an elaborate publicity stunt to feed the narcissism driven logic of markets obsessed with celebrity and personality. Because everyone knows what everyone knows, pricing discovery is a function of lurching forward a narrative for the vox popli. Except everyone is convinced they are uniquely brilliant so they can’t possibly also be manipulated by the transparent agitprop. Yeah yeah sure I’m a galaxy brain too. We’re all playing 4D chess. Everyone is winning and the markets only go up.

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Internet Culture Startups

Day 461 and Remora

I saw a headline about how Trump’s social media site is failing. I’ve got no idea if that’s true but the media likes the story. This is playing out in the context of Elon Musk using corporate governance as a public relations stunt with his new Twitter board seat. Everyone wants to be an attention grabbing technology company even former presidents and aerospace billionaires. Because even the stupid stunt stuff in tech can be world changing.

I’m at the big Bitcoin conference in Miami. It’s a lot but it’s not fundamentally any gaudier than any other industry event I’ve attended in twenty years being adjacent to startups. Before my current stint as an investor I worked in fashion and beauty so I’ve seen a lot of excess. M I was raised in a boom time Web1 startup family. But also my family went bankrupt. I’ve seen the dark sides. I still work in tech. Like Trump and Elon I too just want a piece of the action.

It’s because startups change the world. Even stupid weird dopey absolutely cult adjacent shit can and does change the world. All these prestige television takes on frauds and crashes and the cult of personality nonsense miss that sometimes those freaks actually do it. Sometimes they change the world. Ok most of the time they don’t. See the current unraveling of Fast. 99% of the time shit goes bad. But to have even a little bit of the action of the 1%. It’s fucking dazzling. It’s worth being adjacent to all the bullshit.

I hold in high esteem the folks who work at the flameouts. Anyone who takes a chance and has it go bad has my admiration. I’ve been one of them. I’ve failed a lot. I’m lucky I don’t get punished for it. At least not much. I’ll never know how much shit like my gender or my ridiculous social media personality factor into that shit. Because I am always allowed to get right back into the action and make shit. Making shit is our currency.

I think this is why even the most powerful people gravitate towards startups. You actually get to make shit. At the earliest stages you get to be personally responsible for so much. Your actions have meaning. You contribute. You know how rare that feeling of community and camaraderie is in peacetime?

It’s a commodity so precious we let ourselves be led by girl bosses and fast talking celebrity thought leader venture capitalists. We tolerate a lot of assholes and psychopaths so we can be in a community of people that make things. It’s the American dream and the most basic human need all rolled up into one.

That ought to give you a sense of the cultural power and vitality of startups. That’s loyalty on par with religion. That’s move history big dick energy. And I think some people hate it I find the hate inscrutable but I’m sure it’s probably legible to those who feel left outside.

So yes boom time early energy big money hanger on remoras are part of any thriving ecosystem. And as far as I can tell Bitcoin has the manna to go the distance. Because everyone wants a piece of the action.