Categories
Aesthetics Culture

Day 1028 and Mimicry In The Age of High Variance

Do you recall a time when you “looked up to someone?” I mean this in the genuine possibly naive sense of admiration, not the specific act of being shorter than someone and looking up to meet their gaze.

As 5’3” female I’m basically always looking up. Alas I’ve found that genuine admiration is in much shorter supply in my adulthood than I was led to believe it would be as a child.

I’m sure some of this is the cynicism of my old age, but it’s hard not to notice the impacts of institutional distrust and 24/7 social media on admiration.

We know too much and it’s become harder to forget that homo sapians are irrational hypocritical reactive mammals whose our biology & culture engages us in nearly constant status seeking social games.

Sure you can blame Instagram for making us shallow mimics of prestige and power, but I’d bet your average anthropologist would be happy to walk you through the evolution of simian social dynamics. We’ve always been this way.

The additional complication is that we’ve come to expect more social mobility even as the gap between plebian and aristocrat has seemingly widened. Not that those terms have any static meaning. We no longer have strict birthright nobility as power has become more intertwined with economic power.

Nevertheless it would seem we expect, through such cultural innovations as the American Dream and capitalism, to have a chance at becoming high status ourselves.

It’s no wonder we struggle to find admiration when we see even the least impressive among us are rewarded with baffling sums of wealth, power and prestige. The term influencer is loaded for a reason.

And so our youth are despondent and depressed and our elites venal and sinful. The variance in personal outcomes has never seemed less socially satisfying. What do you mimic if the outcomes on display on your algorithms are at once impossible to achieve and derived from seemingly meaningless actions? I honestly don’t fucking know. You will have to figure that out for yourself now.

Categories
Culture Politics

Day 1025 and Petit Aristocracy

A swirling milieu of discourse has brought a renewed focus in my inbox & timeline on what constitutes the pursuit of excellence; that old Socratic dichotomy of the individual human’s personal virtues and his role as citizen in the wider communal project of civilization. The tensions have never felt so taut to me.

Please forgive my focus on revanchist populism, but the good of the many versus the singular hero is a subject of fascination for both fascists and socialists alike. Costin Alamariu has set the warrior master return traditionalists on fire as he’s come out from under his nom de plume Bronze Age Pervert with a complex overview of the tyrannical Athenian philosopher kings and their cultivation (yes he means eugenics) of antiquity’s aristocracy.

The Marxists are just as loud. We’ve got authoritarian leaning proletarian sympathizers assessing a Marxist history of “progressive” American Wilsonian industrial fascism. And yes you will believe its philosophical impact on German National socialist ideology.

Everywhere I look, we are all debating whose rules matter, from Nature to God to man, and how we should use that authority to determine how we organize. It’s a bit surprising to see intelligentsia overcome with fervor for the proletariat and the aristocracy when you’d imagine both classes look back with disdain at the academic class.

It’s a ping ponging back and forth between the individual and his wider group responsibilities to his people from every ideological direction.

I see it in Luke Burgis and Freddie DeBoer’s concern with mimetic collapse and the recursive artistic malaise. If our system produces no truly novel art is it a failure of our elites to pursue excellence? Is it among our elites where genius and high culture produced? Or is it the opposite? Do we seek out frontiers when pushed from the boundaries of those who build and work?

Noah Smith weighed in on the extropian enthusiasm of our technical class for acceleration. The bourgeoise middle class of mercantilism has evolved to engineering and information technology to drive resource allocation.

As a post enlightenment matter, a petit aristocracy of the technical bourgeois is the most balanced of the positions between the masses yearning to be free and recognition of a desire for leadership earned through meritocracy lending a guiding hand.

As a journalist, Noah Smith is coming from a more intelligentsia orientation but the message of progressive futurism is coming from the patrician side as well. A venture capitalist like Marc Andreessen might not see himself as an elite aristocrat, coming as he did from humble beginnings, but he’s the standard barer for the titan class advocating for technological accelerationism.

I’ll fully admit to a personal bias for techno-optimism and effective accelerationism. But it could simply be self serving. Venkatash Rao thinks this mass discourse on individual versus collective responsibility is simply a whole new cope for an entangled world in disequilibrium.

Categories
Aesthetics

Day 1007 and Half A Decade Past Premium Mediocrity

I recall somewhat fondly the era of capitalism in which moving your business online was an innovation. The direct to consumer phase of retail and packaged goods is forever tightly tied to interest rates in my mind. Direct to consumer failed as an ethos and a movement for better goods for consumers.

Facebook, Google and Apple are engaged in brutal turf warfare over who owns customer data and let me tell you it isn’t the brands or you as the buyer that benefit.

What was once efficient in reaching ever wider and more specific audiences, the consumer internet has smoothed your identity into some brand’s extremely specific Pyschographic. You know what I mean when I was Lululemon girl and Black Rifle Coffee guy. Don’t worry you think, I’m not a sucker. While typing this on an iPhone.

There was a vague optimism that merely by doing something like bypassing superfluous luxuries like brands (which only served to bamboozle with flash and expense) you could provide a better quality product at a lower cost to your ultimate customer. How naive that seems at the speed of global derivatives based financial products.

How fondly I remember thinking someone could design the Platonic ideal of the tee shirt or provide some basic ultimate end good without confusing merchandising tactics. I’ve never once in my life wanted to decide if the X or ultra version of something was better. Just sell me the one good thing damn it.

But they can’t. Markets compete. The differentiation gets competed away eventually. It began with the “one essential good thing” in a category and ended as a mess of optimization for margin & enshitification and selling new versions of the same audience to whatever sucker can pay the CPM. Remember when we used to pretend you could pay for performance in advertising? Sheryl Sandberg got us good.

There’s a weird thing with scale, where the market can raise the threshold for crappiness and then a truly scaled company can positively exploit those dynamics to provide a genuinely superior good. Amazon can have pretty great basics in the same way gas station chains can have decent coffee. Costco’s hotdog will remain an icon if their standards hold up.

Rory Sutherland an advertising executor has a concept called the “threshold for crappiness” that suggested your local chain sometimes had to up its game to compete when a chain comes in. But markets push downwards as well as upwards.

Venkatash Rao first coined premium mediocrity. Private equity excels at this category. It’s global cosmopolitan striver megabrand. It’s the pretty decent but in a big packaged good sort of way item you get at Whole Foods. Imagine the dreaded diffusion line of a once great luxury brand. Or Michael Kors.

Rao put words to a phenomena that drove me a bit nuts during the height of premium mediocrity in 20117. That was the tipping point for me when the shrinkflation of frothy times body slammed the aesthetic soul of branding.

Now the most mass market experience that is still tasteful and good can compete globally. But sometimes you just long to discover where a local market is genuinely better.

My favorite aspect of being abroad is finding markets where it’s not yet occurred & enjoying a significantly better product for it. It’s my most toxic millennial trait.

Legacy local businesses in small towns or secondary markets simply set a different standard for themselves occasionally from the premium mediocrity of the global markets. But times change. Business models change. Now we have ghost kitchens. And you two have probably purchased a premium mediocre brand and been fine with it.

Categories
Startups

Day 1006 and Startup Towns

I was born in the startup Fertile Crescent of Silicon Valley. But I grew up outside of one of the many ecosystem towns. Boulder Colorado always took pride in not only its technical roots in aerospace and defense, but in its new software startups as well.

I admire people that build out a startup ecosystem. Understanding that a certain environment of agency breeds good outcomes. Maybe it’s a kind of boom town mentality in the good years. But in any year it’s good to be on the team that believes in the future. It feels as if people are pulling in the same direction.

I get the sense that Tallinn as a city and Estonia in general as a country believe in a better future. I can’t tell you how much I enjoy seeing a city with a lot of construction. Offices also appear to be full but there is also housing in the city core. Everyone seems to have kids. I’ve never seen more first graders in a city.

The gentleman I met today said that in the future every country will be competing for every global citizen. I think that insight is at the heart of believing in a better future. You have to believe that if you are talented that countries will rightly compete to have you as its citizen. The frontier of the future will be found in finding the optimistic folks who believe that their efforts will make their chosen place better.

Categories
Finance Internet Culture

Day 1001 and Circumstances Change, People Do Not

“The last sustainable edge in markets is arbitraging human nature.”

I had the good fortune to spend an hour and a half with an iconic Wall Street investor last week. I was invited to be a guest on Jim O’Shaughessy’s podcast Infinite Loops. I felt like the luckiest woman in the world.

I’m blessed to have Jim as one of my “Twitter mutuals” where I’ve come to appreciate his endless curiosity, deep empathy and kind friendship for the players of the “infinite game” of life. Plus he’s got the strongest gif game in the business. You should follow him if you don’t already.

I’ve been privileged to work with Jim and the OSV team as one of my LPs in chaotic.capital. Being entrusted with capital from some of finest minds in investing has been as intimidating as it is inspiring.

My fund is an early stage pre-seed venture fund that backs weirdos. Our thesis is simple. The world is increasingly complex, chaotic if you will, and only the most agile will win. We look for those that have the agency to adapt to the one true constant; change. Circumstances changed by the moment but humans remain reassuringly the same.

Obviously it’s hard to imagine a better LP than OSV for chaotic.capital. We are deeply aligned in our thinking on agency, agility, and adaptability. As much as I’d love to prattle on here, I’d recommend you check out the very wide ranging conversations between Jim and I. We cover a lot of ground practically and philosophically. I hope you enjoy it.

Categories
Community Internet Culture

Day 989 and Autopoietic Ergodicity

In one of my group chats, I hang out with a bunch of rationalist machine learning engineers who are happily climbing the rungs of accelerating life.

I really love the energy of the community as it’s centered tangibly around making things. It’s a little less talk and a lot more action. It’s got a bit of a feeling of Stack Overflow’s early helpfulness but without the Hacker News nerd sniping culture. It’s like the best of a small Reddit thread but for dudes who want to make shit with artificial intelligence.

Now, of course, every community finds itself with disruptive members and turf fights over social mores. Virtual spaces are notorious for clout chasing and personal dramas. Veterans of green text wars are familiar with Geeks, Mops and Sociopaths in Subculture Evolution.

And so it seems fitting that last night, in a much bigger very public egregore that is e/acc’s online community, we got to witness an immune reaction to someone trying to apply non-consensus standards.

I spent an hour watching it play out last night and then went back to reading before bedtime. I’ve got some personal investment in the space and it’s people, so of course that’s what I’m doing on a Friday Night.

But as I got up the next day and saw everyone going back to work, a insightful lowbie named bmorphism (slang for smaller anon accounts on Twitter within subcultures) introduced me to a term I’d never heard before. Autopoietic Ergodicity. Or how do multi-actor dynamic systems self regulate?

He introduced me Autopoietic Ergodicity via a link on PerplexityAI which seemed appropriate. And it got me thinking about how we as individuals interact on a much wider system and how it interacts with us.

The term combines two ideas by positing that complex adaptive systems (like living organisms or ecosystems) exhibit self-regulating behavior that enables them to maintain persistent patterns while also experiencing change from external influences. These systems are capable of minimizing changes caused by random factors, ensuring their essential dynamics remain stable without needing to undergo a complete reset or cycle back to the initial state. It’s like having a dampening mechanism that continually adjusts for fluctuations, allowing system resilience and long-term persistence in an ever-changing environment.

It’s my suspicion that something special is happening across portions of the fracturing social web as most of our platforms go back under more centralized control. The system is fighting back.

A meme using a Dune visual that originally has the elder Etreides saying to Paul “we need to cultivate desert power” with a substitution “autist power”

The grey tribes that have populated Silicon Valley have an opinion about the future. And it’s a positive one. We’ve got to find ways to be resilient in the face of memetic interference on our systems. There will be high energy distractions. We’ve got to be reminded that it’s a competition for efficient use of energy and we shouldn’t let it be drained. We’ve got to focus on making things that speak for themselves.

Categories
Aesthetics Culture

Day 979 and Signal Season

I’m enjoying watching the fall social season kick into high gear. It’s much more enjoyable to take some many events remotely as so much signaling is done in real time. Between actual live feeds and television coverage and social media feeds you can take a lot in without exhausting yourself.

Burning Man and the U.S Open are the end of summer staples in Yuppieland though very different types of yuppies. And both events are showing us a lot about the current moment.

I’m sure Burners would insist that the experience is about the in person but so many social media influencers burn for content that you’ve got more visibility on the aesthetics and the vibes than ever before.

Tennis is more about strictly about the sport than Burning Man is about the art. But you learn as much from player style, who is sitting where, and what is being covered in the media. The stories behind the event are as important as the event. An outfit can dominate headlines for years becoming iconic.

And then of course we have New York fashion week. It’s an event that used to dominate my life. There was a time before social media at the tents. Women’s Wear Daily claims I’m the first person to have live-blogged a show. I’m skeptical it’s true but I do have the receipts. I snuck in with a photographer and made a whole business of making fashion shows a live social media spectacle before some of these influencers were out of Gap Kids.

So naturally as I age and race to exit my thirties into middle age I’m thrilled I don’t need to be at the shows to know what’s happening in fashion. We may no longer pour of Style.com shots the next day but we’ve got an infinite complex that has emerged to show you every kind of style that’s been imagined.

I’m grateful I didn’t need to go to any of these events. I keep my one on one time for founders and my investors. If I had the spare energy for any of these events I’d probably prefer to use it on one one time with folks. In the past I’d be missing out on all of it. Now there is no fear of missing out. Only deciding what signals you want to separate from the noise.

Categories
Startups

Day 970 and Be Your Publicist

My day job is as an early stage venture investor. Like most people who do angel investing and pre-seed startup investing, I learned my trade on the job as an operator. I founded and sold some startups. I helped my friends with their startups. We invested in each other. Because startups are primarily about teamwork you tend to hone a specific skill. My super power was getting attention.

That means now one of the ways I support my portfolio of startups is with public relations. I’ve gotten enough personal press over the years I’ve learned a lot about the dark arts. I’ve also had the privilege of being trained some of the best in the business. I’ve picked up skills.

I hope I can help outliers building the next generation of weird companies move past the ‘media is the enemy” phase of public relations.

I’m going to offer up some of my specialty skills outside of my own portfolio. I can’t invest in everyone I’d like to think I can help anyone in the ecosystem who wants to tell a big story about what they are building. I will help you craft a story that can be broadcast far and wide, no matter how outside-the-norm you are.

If your dream is to have a cover story in a prestige periodical, a Wall Street Journal stipple for your expert commentary, or reframe how a story in your space is covered, I can help you plot the course to get there. 

Over the years I’ve done things like

  • Put a VC making her comeback on the cover of a national magazine
  • Secure the keynote slot of the biggest conference in a founder’s industry
  • Guided numerous CEOs through extensive press tours, with coverage blanketing their spaces

I’m not a traditional agency, I’m someone who understands your journey. From financial journalism to trade & specialty coverage to personality driven lifestyle pieces, I can take you from Bloomberg and Vogue to private Discords and influencer group chats. 

During our work together I can help you,

  • Craft your narrative and position 
  • Understand how reporters think and their incentive structures
  • Secure top tier, feature coverage in the places that matter
  • Provide crisis communications support
  • Find an agency (if that’s right for you)

I work on a retainer basis starting at $5,000/month – giving you access to me as your partner through whatever projects or objectives you have.

Consider me your diplomat to the 4th estate. I’m an effective accelerationist capitalist that speaks fluent woke. Reporters know and like me as their savvy crypto libertarian friend that lives on a Montana homestead. 

I’m well known for my doomer optimismYIMBY advocacy for the Montana Miracle housing reformmy digital futurism and, somewhat weirdly, my years in luxury fashion & brands.

Want to dive right into a conversation about a problem you’re having?

Book time with me on Intro and we can solve it

Ready work with me?

Email me at julie.fredrickson@gmail.com

Categories
Politics

Day 958 and Civic Engagement

We hosted a little get together at our house this evening. Montana has been in the midst of a renaissance of optimism. It was encouraging to have thirty or so of our neighbors over to discuss our priorities for Montana’s future.

The state has many challenges ahead of it as a result of increasing growth and desirability. You can choose to approach that as an opportunity with a growth mindset. Or you can shrink back and pass laws limiting trouble and keeping things safe. Here in Montana a diverse set of constituents struck back against government overreach.

We discussed the recently passed YIMBY policies in Montana’s 2023 Legislative Session and the Frontier Institute‘s future plans to ensure Montana is a place that all can thrive.

While we all disagreed about a lot, what cemented the coalition is that we all agree that we want more freedom and less government. And you’d be surprised at how much flows from that basic positive oriented.

It was a pleasant night to stay indoors as it was past 90 outside. We had pizza and salad from Sidewall Pizza. And we chatting about knocking down bureaucratic barriers and ensuring opportunity for all. I know it sounds hokey but I honestly fell hopeful.

Categories
Community Internet Culture

Day 957 and Will It Blend?

We are deep in the dog days of summer. I ran a fever and found myself dead asleep till nearly 1pm as my body valiantly struggled to process deluge of stress hormones I’d let pile up. I missed recording a podcast but the fever broke. I’ll catch up.

Meanwhile, on the website formerly known as Twitter, an epic battle of meaning was waged. The group mind egregore known as “this particular corner of Twitter” asked you to take a pill and/or hit a button.

A classic “my child said” poast with a twist on Newcomb’s Problem and Nash Equilibrium

And thousands of jacked in minds, from neu-fascism-IQers-must-speciate-eugenicists & red-rose transhumanist-luxury-space-communists to normie-Dad-banger-poasters, all raced to decide the meaning of the ultimate symbol.

Who lives and who dies when we can no longer coordinate exclusively within our ingroup?

Absolute fucking chaos. The collective of our shared internet went into a frenzy of consensus making.

Would you walk away from Omelas? Or would you save yourself? Would the gods of rationalism betray your soul with the knowledge that the good of the one can and does outweigh the good of the many?

In which selective phrasing has me deciding I shouldn’t jump into a blender but because I am me I also must immediately counter signal

Are you willing to step into a blender to save the normies? No? Yes? Fuck! Roko (of Basilik fame) redefined the problem space.

And then because we all must troll, we all stepped into a blender for the good of our species. Well, I wanted to annoy Roko. So I said I would when I voted that I wouldn’t. Because all serious social question can and should be trolled.

The choice is yours and yours alone

In the space of a day, we all leapt into the proverbial blender to save the naive, the kind, and the fucking stupid. It’s what Spock have done for us. Pro-social is the logical choice. Or is it? Is it better to be red than dead? None of us know.

I personally hope we all continue to create an eternal refinement culture of love and hope across all cycles of time to come.

I found it to be a privilege to be a member of the hive mind. We are all the alignment. Our consensus efforts inside the plutocrats toy is more likely to bring about the singularity than almost any other activity I can imagine.

It is a privilege to be in the egregore. My smol sensemaker syncretic smooth brain being hooked up into the wider hive for “Red vs Blue Walk Away From Omelas Boogaloo” is quite literally divine. To retweet each others bangers is to see the face of God. Just try and remember the truth. There is no blender.